BMW Drags Us Ever So Slowly Across Europe with Animated Race

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BMW recently launched Pursuit Across Europe (PACE), an animated drag race that takes place between Lisbon and Prague. Developed by Interone Worldwide Hamburg and artist Dirk Hoffman, it's actually a fairly clever way to introduce couch potatoes to new vehicle technology like brake energy regeneration and electric power steering.

If only it didn't lag so much. But maybe that too is a unique new BMW functionality, with esoteric yet explanatory nomenclature like Heightened Atmospheric Awareness.

Off-topic, we maintain that everybody makes a racing game and it would be really neat to have someone focus his or her energy on putting a really good car-washing game on the market.

by Angela Natividad    May- 2-07    
Topic: Games, Online



eHarmony Not So Harmonious, Says Chemistry.com

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A new dating site by Match.com goes head-to-head with eHarmony by leveraging the latter's tendency to reject clients who are gay, "unhealthy" or even just obstreperous.

Chemistry.com says "Come as you are" with TV and print spots featuring eHarmony rejects. They've also got a blog for airing every relationship-oriented topic imaginable, appropriately (that is, vaguely) called The Great Mate Debate.

To demonstrate its commitment to individual happiness, Chemistry.com gives users five free matches. And that's great, because if people change their minds as often as Match.com changes its campaign strategy, those freebies will come in handy.

by Angela Natividad    May- 2-07    
Topic: Campaigns, Commercials, Online



Odwalla Tests Spelling Ability With Be Soy Smart

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Every once is a while it's healthy to have one's spelling ability tested. It's sort of like going back to high school minus all that clique-ish, cafeteria-style segregation or Mean Girls-inspired hatred. Helping us leave the high school years where they should be, Odwalla and game show champ Ken Jennings have partnered to create Be Soy Smart, a spelling bee site that tests ones spelling metal. We particularly like the tiny disclaimer at the bottom of the site which reads, "We're not saying Soy Smart will make you smarter, but it's a smart choice for vegetarian soy protein and Omega-3 DHA, an important brain component."

by Steve Hall    May- 1-07    
Topic: Games, Good, Online



Turner Joosts, Cingular Hated, Fallon Loses, Webbys Unveiled

- Today, Joost announced that Turner Broadcasting will begin to distribute content on Joost from its well-known brands and properties, including Adult Swim and CNN.

- Here's a little bit of consumer-created hate directed towards Cingular whose phone's apparently can ruin speakers if placed too close to them. The video promotes Feeling Cingular, a site that is less than complimentary to the carrier.

- Fallon isn't happy. Citi has just moved most of its global creative account to Publicis Worldwide.

- The 11th annual Webby Awards has unveiled winners in 14 new categories.

by Steve Hall    May- 1-07    
Topic: Agencies, Cable, Consumer Created, Industry Events, Online



YouTube's Abbergirl Hooks Up With ShareThis

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Lonelygirl15 isn't the only girl selling out...uh...getting paid to do what she already does. Uber social connector ShareThis hooked up with Digital Influence Group to partner with YouTuber Abbegirl "to create a series of videos on how you share represents who you are." Her first video, Fashionista, has been viewed 37,000 times since its launch April 14 and points people to HowYouShare which explains how ShareThis works.

Purists might disdain this "soiling" of so-called "sacred" ground on which consumer-generated media walks but, like anything, if content is well done, sponsored or not, people will enjoy it. We enjoyed this.

by Steve Hall    May- 1-07    
Topic: Online, Opinion, Social, Video



JetBlue, Going Pair Up to Hustle Emo Hipsters Coast to Coast

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To celebrate its new service from SFO, JetBlue leaps on the social networking bandwagon and pairs up with Going.com to get its schmooze on with young, upwardly-mobile scenesters, kind of like some other people we know.

Going.com, formerly HeyLetsGo.com, is another one of those "fresh takes" on that same photo-whoring friends-hoarding thing. To make Going.com's demo feel super-awesome, and hopefully to bring foot traffic through JetBlue's doors, the companies are hosting a three-city concert featuring The Teddy Bears and Albert Hammond, Jr. of The Strokes.

Winners of some contest will be shuttled through San Francisco, New York and Boston for all the indie fun and games.

We'd totally join but can't seem to find our horn-rimmed glasses anywhere. They're probably still in the bathtub from the last time we tried cutting for attention. Oh Albert H, if only you knew we were alive.

by Angela Natividad    May- 1-07    
Topic: Brands, Online, Promotions



Little Lad Does Candy Dance

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We're sure we don't need to explain why we're weirded out by I Am a Little Lad from Starburst, an effort to promote their new Berries n' Creme candy. Thrown together by TBWA/Chiat/Day, New York, the video features a little man who appears to secretly hate life but remains gung-ho long enough to teach us how to do the dance his mother made him perform in exchange for berries and creme.

We learned the hard way that when children are made to dance against their will, they maintain the tradition out of a unique kind of sadism. Nonetheless, the berries n' creme dance is fun and you can bet we forced a few new underlings to memorize the moves before we relinquished control and let them go home.

Lest you think we're pure evil, the little lad did spawn a number of followers who learned the catchy hop voluntarily.

by Angela Natividad    Apr-30-07    
Topic: Brands, Online, Strange, Viral



AE Makes Top 50 List of Bullshit Jobs, Curvaceousness Attracts Yahoo

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- Dutch agency Qi has created a new branding campaign for Heineken that gives people the chance to win tickets to the European Champions League final (football).

- The advertising account executive make Stanley Bing's top 50 bullshit jobs.

- The band Five For Fighting is donating .49¢ to Autism Speaks every time someone watches their video. It's nicely done.

- Heinz does the user-generated content contest thing.

- Yahoo just bought Right Media Exchanges CPX Interactive, winner of the most curvaceous ad:tech booth babe award.

- The One Club has announced he finalists for its One Show and One Show Interactive awards.

- Did you know there's a non-verbal language for meeting, flirting and connecting with anyone, anytime, anywhere? Well, there is.

- Shmuel pitches the fact he created his 100th YouTube video by waking into the Seattle Post-Intelligencer newsroom to...make is 100th video and pith the story that....oh, you get it.

by Steve Hall    Apr-30-07    
Topic: Industry Events, Online



Despite Hype, Second Life May Be Worthy of Consideration

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For any marketer wishing to birth themselves within Second Life, AdGabber member and Flea Global Creative Director Sunil Shibad has written an article that provides a sweet overview of recent marketer activities in the online world. Mentioning Pontiac's car buff location, Vodafone's Water Cooler, The Alzheimer Society, the CDC and several others, Shibad, while acknowledging SL will not make marketers rich yet, has illustrated through example why a marketer might want to consider having a presence in world. If you're on the fence about Second Life, his article may bring some clarity to your cloudiness.

by Steve Hall    Apr-30-07    
Topic: Online, Opinion, Social



Gcycle Gets Gaming Guys to Recycle

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We really dig this effort by G4 TV and 72andSunny to get unmotivated gamers to recycle. Gcycle features Sick Animation-style animation, two Terrence and Phillip-esque characters and a fish that bitchslaps earth abusers repeatedly. In other words it exploits the subtlest debts of twenty-something humour.

The tagline "Dude, c'mon" is a lazy admonition that somehow adequately demonstrates how little work it actually takes to recycle. After selecting what you want to throw away you can enter your zip code for recycling centers near you. Spiffay.

by Angela Natividad    Apr-30-07    
Topic: Good, Online, Promotions








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