Lonelygirl15 isn't the only girl selling out...uh...getting paid to do what she already does. Uber social connector ShareThis hooked up with Digital Influence Group to partner with YouTuber Abbegirl "to create a series of videos on how you share represents who you are." Her first video, Fashionista, has been viewed 37,000 times since its launch April 14 and points people to HowYouShare which explains how ShareThis works.
Purists might disdain this "soiling" of so-called "sacred" ground on which consumer-generated media walks but, like anything, if content is well done, sponsored or not, people will enjoy it. We enjoyed this.
To celebrate its new service from SFO, JetBlue leaps on the social networking bandwagon and pairs up with Going.com to get its schmooze on with young, upwardly-mobile scenesters, kind of like some other people we know.
Going.com, formerly HeyLetsGo.com, is another one of those "fresh takes" on that same photo-whoring friends-hoarding thing. To make Going.com's demo feel super-awesome, and hopefully to bring foot traffic through JetBlue's doors, the companies are hosting a three-city concert featuring The Teddy Bears and Albert Hammond, Jr. of The Strokes.
Winners of some contest will be shuttled through San Francisco, New York and Boston for all the indie fun and games.
We'd totally join but can't seem to find our horn-rimmed glasses anywhere. They're probably still in the bathtub from the last time we tried cutting for attention. Oh Albert H, if only you knew we were alive.
We're sure we don't need to explain why we're weirded out by I Am a Little Lad from Starburst, an effort to promote their new Berries n' Creme candy. Thrown together by TBWA/Chiat/Day, New York, the video features a little man who appears to secretly hate life but remains gung-ho long enough to teach us how to do the dance his mother made him perform in exchange for berries and creme.
We learned the hard way that when children are made to dance against their will, they maintain the tradition out of a unique kind of sadism. Nonetheless, the berries n' creme dance is fun and you can bet we forced a few new underlings to memorize the moves before we relinquished control and let them go home.
Lest you think we're pure evil, the little lad did spawn a number of followers who learned the catchy hop voluntarily.
- Dutch agency Qi has created a new branding campaign for Heineken that gives people the chance to win tickets to the European Champions League final (football).
- The advertising account executive make Stanley Bing's top 50 bullshit jobs.
- The band Five For Fighting is donating .49¢ to Autism Speaks every time someone watches their video. It's nicely done.
- Heinz does the user-generated content contest thing.
- Yahoo just bought Right Media Exchanges CPX Interactive, winner of the most curvaceous ad:tech booth babe award.
- The One Club has announced he finalists for its One Show and One Show Interactive awards.
- Did you know there's a non-verbal language for meeting, flirting and connecting with anyone, anytime, anywhere? Well, there is.
- Shmuel pitches the fact he created his 100th YouTube video by waking into the Seattle Post-Intelligencer newsroom to...make is 100th video and pith the story that....oh, you get it.
For any marketer wishing to birth themselves within Second Life, AdGabber member and Flea Global Creative Director Sunil Shibad has written an article that provides a sweet overview of recent marketer activities in the online world. Mentioning Pontiac's car buff location, Vodafone's Water Cooler, The Alzheimer Society, the CDC and several others, Shibad, while acknowledging SL will not make marketers rich yet, has illustrated through example why a marketer might want to consider having a presence in world. If you're on the fence about Second Life, his article may bring some clarity to your cloudiness.
We really dig this effort by G4 TV and 72andSunny to get unmotivated gamers to recycle. Gcycle features Sick Animation-style animation, two Terrence and Phillip-esque characters and a fish that bitchslaps earth abusers repeatedly. In other words it exploits the subtlest debts of twenty-something humour.
The tagline "Dude, c'mon" is a lazy admonition that somehow adequately demonstrates how little work it actually takes to recycle. After selecting what you want to throw away you can enter your zip code for recycling centers near you. Spiffay.
Sadly, the final evening of ad:tech San Francisco came to a close. A stellar yet bittersweet close, the evening began with a fabulous party put on by DoubleClick at the W Hotel during which Cirque du Soliel-style dancers contorted, twirled hula hoops, danced, mimed, posed, postured, walked on stilts and generally provided the audience with first class entertainment. Perhaps some of that Google money is already finding its way to DoubleClick's coffers. We're also quite pleased with DoubleClick's recent re-branding which gives the company a refreshingly current look.
After downing an apple martini handed out to all in attendance and accepting a Macallan 10 from friend and DoubleClick Research Director Rick Bruner, the night quickly got off to a joyous start. As soon as I took the first sip of the McCallan, my pants started vibrating and it was fellow ad:tech blogger Ana Yoerg letting me know she, along with Adrants' Angela Natividad and Marketing Experiment's Mike Palmer would be arriving soon. While I waited for the crew to show up, I spent time speaking with AdFemme's Lindsay Mure, beautiful strangers from the exhibit hall floor, Rick Bruner's DoubleClick Co-workers and, yes, the famous Lindsey Frankenfield of ad:tech's past.
After all the ad:tech wannabe partiers gave it their best shot to get into this invite only party, the crowds thinned enough to make social fluidity far more enjoyable than an ad:tech New York Crobar party. At the outset of the party, the hula hoop girl took the dance floor and performed all manner of contorted hula-isms which made one want to call in a chiropractor stat. Later in the evening, the floor filled with the full-on Cirque du Soliel-style dance troupe which kept the crowd so entranced, the line at the bars diminished to near none.
I think I was in high school when, perched on a stall and unable to leave because my teachers were sinkside discussing how hot my dad was, I realized bathrooms are considered a sanctioned space. Their walls are keepers of myriad secrets.
Since then I pay close attention to what's happening around me when I visit a loo to relieve myself. You'd be surprised what you discover. When people walk into a bathroom together, their voices actually get louder, daring the porcelain gods to reveal their covert conversations. And they talk about everything - power players, whose company will sink or swim, and why Monsieur CEO really left the agency.
Well, here's some news. Contrary to popular convention, the stalls have ears. And if you've just nailed an awesome lead worth hundreds of thousands of dollars by sleeping with the CFO you met at Mighty last night, you probably shouldn't be standing at the sinks with your hotpants-sporting amigas parsing out the gritty (but triumphant!) details.
Lesson 1 learned at ad:tech: The stalls have ears.
I (Angela) was really looking forward to attending ad:tech San Francisco 2007 panel entitled "The Online Female Consumer - Come Meet Them" Tuesday afternoon, featuring CEO Kate Everett-Thorp of Real Girls Media as moderator and Senior Analyst Debra Aho Williamson of eMarketer. Additional panelists were women pulled from various walks of life (well, except not), the youngest being thirty and the oldest in their mid-forties, with children of varying ages.
First impression: oh, we'll be hearing from Fembots. Kate and Debra seemed tight and mildly Stepford in appearance. I don't know what it was but the room took on a defensive and unfun Girl Power air that had nothing to do with trouncing around in platforms and going ziga-zig ahhh.
There are two kinds of keynotes at industry trade conferences. There's the kind that keep you on the edge of your seat eager to drink in the wisdom of those on stage. Then, there's the kind that are...well, shall we say...less than awe inspiring. Unfortunately, the ad:tech San Francisco 2007 kick off keynote was one of the latter. Reminiscent of an old video interview between a major network and the founders of Razorfish, during which a frustrated reporter could not get a straight forward description of what the company did, today's keynote with aQuantive (now owner of avenue a/ razorfish) CEO Brian McAndrews as interviewed by Fast Company Senior Editor Lynne Johnson took a bit longer than other keynotes to deliver the meat.
There's absolutely no disparagement of the expertise that sat on stage today as the two discussed The digital Decade - What the Past Five Years Can Teach Us About the Next 5" but it took an interminably long time to get to the keynote's deliverable nuggets. One such nugget was McAndrews suggestion to agencies that social media be approached somewhat like a "big focus group" and that marketers would be best served by paying attention to what gets written on blogs, in forums and on social networks. With the rise of consumer control over media, marketing is clearly a two way street - far from the one way megaphone approach of yesteryear.