Mochila Introduces Ad-Supported Multimedia Player For Publisher

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Mochila, a service that provides publishers a place to buy and sell content, has introduced the AdMatch Player, a branded multi-media player that lets publisher customize video offerings. It offers up a sort of content marketplace from which publishers can choose con tent and share in the revenue gleaned by ads served through the player. Content will be available from asap, Associated Press, blipTV.com, EFE, Ford Models, The Health Central Network, ITN Source, Lonely Planet, MeeVee, Mobi Jokes, Red Herring, Rodale, ShermansTravel.com, SmashTube, South China Morning Post, Tiempos Del Mundo, and Vibe Media Group. ans others.

by Steve Hall    Apr-19-07    
Topic: Online, Publishing



Mitchum Pits Make Pretty Music

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Those of us who always wished we could make callous armpit noises, but just couldn't, can now live vicariously through Mitchum's armpit orchestra.

Wait for all the fancy members to load and then record a tune. It's like having a human piano except with fart noises and the occasional surprise puff of smoke. We don't know why but right now we find this insanely, inexplicably funny.

Carat Fusion is responsible for this one.

by Angela Natividad    Apr-19-07    
Topic: Online



Adidas Uses Street Art to Stir Sleepy Commercialism

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Adidas goes graffiti way with End to End, a snazzy collabo that includes graffiti artists from around the world drawn together to bring hype back to the sleepy brand. It's got a playful mishmash of colour that reminds us of the Asics Made of Japan effort.

Fresh Creation has a more elaborate intro and some neat videos too.

by Angela Natividad    Apr-19-07    
Topic: Campaigns, Good, Online, Television



Baby Birth Inspires Monster Maker

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This is really interesting. To offset the costs of a new baby, a dude named Len started something called Monster by Mail, where he offered to draw 150 unique monsters for cash.

Word on the street is he met the 150 mark within a week. You can see all the monsters here. And check him out drawing the last one.

Congrats on the new baby. We're so glad you didn't jump on the million dollar homepage boat. You know what would be awesome for the next set? Painting with a physical gimmick, like this dude who painted Bruce Lee by chopping at the wall.

by Angela Natividad    Apr-19-07    
Topic: Campaigns, Online



William Shatner Gets a Falcon. It Suits Him

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Priceline takes William Shatner, who's pompous by default, and makes him pompouser still with the use of a falcon and an eyepatch and ads that seem to drag on and on and on.

Check it all out at Falcon of Truth. You need a code to get in but we can assure you of either one of these two soothing facts:

* You're not missing out on much, as it contains the usual peppy text, promotional images and downloads

* You'll probably get some sort of invitation to see it eventually

We will leak one thing, though. Be among the first 100 to e-mail Priceline with your name, address and size and you could get a Falcon of Truth shirt. No, we're not kidding. Scramble for your Outlook right now.

by Angela Natividad    Apr-19-07    
Topic: Campaigns, Celebrity, Good, Online, Promotions



Volvo Turns Opinions Into Ads

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For its Free Will campaign Volvo takes a bunch of user opinions about the C30 and turns them into ads. Check out a few. The last one, entitled "Mother," was wildly jiggly.

by Angela Natividad    Apr-18-07    
Topic: Brands, Campaigns, Commercials, Online



Hoyt Says Don't Gamble to Promote Gambling

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Wow, people are getting way into this reverse psychology thing. We have faith that the method is likely to work for gamblers if it works for anybody, considering they have lots of practice playing the contrarian with irate bill-paying spouses.

Former gambler Hoyt Monroe gets tapped by Pala Casino, Spa and Resort in Southern California to serve as manchild - er, poster boy for a counterintuitive series of casino ads.

The campaign site is called How Not to Win and when you click on casino games you get an earful of Hoyt suggesting what you should do instead, like hitting the supper table instead of the blackjack table, woo-hoo!, that kind of stuff.

If for some reason you're inclined, catch more Hoyt on Youtube. M&C Saatchi, Los Angeles are guilty for this one.

by Angela Natividad    Apr-18-07    
Topic: Campaigns, Celebrity, Online



Portrait Pros Airbrush Ad is Unnecessarily Nerve-Rending

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We don't really know what to think about this banner ad for Portrait Professionals but every time we see it we're gripped with a sense of alarm. The girl at left doesn't look bad now, but you have to experience the ad by accident to achieve the full effect.

The before image flashes frenetically - maliciously, even - and is replaced by the after one, but not until after having destroyed an otherwise soothing browsing experience.

Plus, there's something unsettlingly Dorian Gray about taking a mildly menacing photo and replacing it with a timid, disarming one. Suddenly we distrust all our hard-earned social networking friends.

by Angela Natividad    Apr-17-07    
Topic: Bad, Online, Strange



Axe Does Million Dollar Homepage, May Regret It

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It had to happen and who better to do it than Axe. We're sure you're familiar with Alex Tew's Million Dollar Homepage phenomenon that actually did make a million and with the thousands of other copycats that made nothing close. Now, Axe has done what it does best: find a way to work a scantily-clad babe into every piece of marketing they do with their own million dollar homepage-ish effort. While we think Smash My Viper did a similar thing better with their own collection of scantily-clad babes, this Axe effort has extended itself to answering machine foolery and a video in which a Portuguese Brazilian model strips on webcam. This being YouTube, and not Dailymotion, she, of course, does not strip all the way down to nothing. No matter, the 15 year olds will love this one.

more »

by Steve Hall    Apr-17-07    
Topic: Brands, Online, Opinion, Racy, Trends and Culture, Video



Catholicism: Not a Religion but a Lifestyle

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OMG OMG. We are so on board Catholic Mobile. There's no hold queue for prayer, is there?

Merci to Bill at Make the Logo Bigger. "Make your phone ... 100% Catholic too." It really doesn't get any better than that.

Give us a rosary with built-in white earbuds and we'll be set. Set.

by Angela Natividad    Apr-17-07    
Topic: Online, Packaging, Strange










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