A new dating site by Match.com goes head-to-head with eHarmony by leveraging the latter's tendency to reject clients who are gay, "unhealthy" or even just obstreperous.
Chemistry.com says "Come as you are" with TV and print spots featuring eHarmony rejects. They've also got a blog for airing every relationship-oriented topic imaginable, appropriately (that is, vaguely) called The Great Mate Debate.
To demonstrate its commitment to individual happiness, Chemistry.com gives users five free matches. And that's great, because if people change their minds as often as Match.com changes its campaign strategy, those freebies will come in handy.
Every once is a while it's healthy to have one's spelling ability tested. It's sort of like going back to high school minus all that clique-ish, cafeteria-style segregation or Mean Girls-inspired hatred. Helping us leave the high school years where they should be, Odwalla and game show champ Ken Jennings have partnered to create Be Soy Smart, a spelling bee site that tests ones spelling metal. We particularly like the tiny disclaimer at the bottom of the site which reads, "We're not saying Soy Smart will make you smarter, but it's a smart choice for vegetarian soy protein and Omega-3 DHA, an important brain component."
- Today, Joost announced that Turner Broadcasting will begin to distribute content on Joost from its well-known brands and properties, including Adult Swim and CNN.
- Here's a little bit of consumer-created hate directed towards Cingular whose phone's apparently can ruin speakers if placed too close to them. The video promotes Feeling Cingular, a site that is less than complimentary to the carrier.
- Fallon isn't happy. Citi has just moved most of its global creative account to Publicis Worldwide.
- The 11th annual Webby Awards has unveiled winners in 14 new categories.
Lonelygirl15 isn't the only girl selling out...uh...getting paid to do what she already does. Uber social connector ShareThis hooked up with Digital Influence Group to partner with YouTuber Abbegirl "to create a series of videos on how you share represents who you are." Her first video, Fashionista, has been viewed 37,000 times since its launch April 14 and points people to HowYouShare which explains how ShareThis works.
Purists might disdain this "soiling" of so-called "sacred" ground on which consumer-generated media walks but, like anything, if content is well done, sponsored or not, people will enjoy it. We enjoyed this.
To celebrate its new service from SFO, JetBlue leaps on the social networking bandwagon and pairs up with Going.com to get its schmooze on with young, upwardly-mobile scenesters, kind of like some other people we know.
Going.com, formerly HeyLetsGo.com, is another one of those "fresh takes" on that same photo-whoring friends-hoarding thing. To make Going.com's demo feel super-awesome, and hopefully to bring foot traffic through JetBlue's doors, the companies are hosting a three-city concert featuring The Teddy Bears and Albert Hammond, Jr. of The Strokes.
Winners of some contest will be shuttled through San Francisco, New York and Boston for all the indie fun and games.
We'd totally join but can't seem to find our horn-rimmed glasses anywhere. They're probably still in the bathtub from the last time we tried cutting for attention. Oh Albert H, if only you knew we were alive.
We're sure we don't need to explain why we're weirded out by I Am a Little Lad from Starburst, an effort to promote their new Berries n' Creme candy. Thrown together by TBWA/Chiat/Day, New York, the video features a little man who appears to secretly hate life but remains gung-ho long enough to teach us how to do the dance his mother made him perform in exchange for berries and creme.
We learned the hard way that when children are made to dance against their will, they maintain the tradition out of a unique kind of sadism. Nonetheless, the berries n' creme dance is fun and you can bet we forced a few new underlings to memorize the moves before we relinquished control and let them go home.
Lest you think we're pure evil, the little lad did spawn a number of followers who learned the catchy hop voluntarily.
- Dutch agency Qi has created a new branding campaign for Heineken that gives people the chance to win tickets to the European Champions League final (football).
- The advertising account executive make Stanley Bing's top 50 bullshit jobs.
- The band Five For Fighting is donating .49¢ to Autism Speaks every time someone watches their video. It's nicely done.
- Heinz does the user-generated content contest thing.
- Yahoo just bought Right Media Exchanges CPX Interactive, winner of the most curvaceous ad:tech booth babe award.
- The One Club has announced he finalists for its One Show and One Show Interactive awards.
- Did you know there's a non-verbal language for meeting, flirting and connecting with anyone, anytime, anywhere? Well, there is.
- Shmuel pitches the fact he created his 100th YouTube video by waking into the Seattle Post-Intelligencer newsroom to...make is 100th video and pith the story that....oh, you get it.
For any marketer wishing to birth themselves within Second Life, AdGabber member and Flea Global Creative Director Sunil Shibad has written an article that provides a sweet overview of recent marketer activities in the online world. Mentioning Pontiac's car buff location, Vodafone's Water Cooler, The Alzheimer Society, the CDC and several others, Shibad, while acknowledging SL will not make marketers rich yet, has illustrated through example why a marketer might want to consider having a presence in world. If you're on the fence about Second Life, his article may bring some clarity to your cloudiness.
We really dig this effort by G4 TV and 72andSunny to get unmotivated gamers to recycle. Gcycle features Sick Animation-style animation, two Terrence and Phillip-esque characters and a fish that bitchslaps earth abusers repeatedly. In other words it exploits the subtlest debts of twenty-something humour.
The tagline "Dude, c'mon" is a lazy admonition that somehow adequately demonstrates how little work it actually takes to recycle. After selecting what you want to throw away you can enter your zip code for recycling centers near you. Spiffay.
Sadly, the final evening of ad:tech San Francisco came to a close. A stellar yet bittersweet close, the evening began with a fabulous party put on by DoubleClick at the W Hotel during which Cirque du Soliel-style dancers contorted, twirled hula hoops, danced, mimed, posed, postured, walked on stilts and generally provided the audience with first class entertainment. Perhaps some of that Google money is already finding its way to DoubleClick's coffers. We're also quite pleased with DoubleClick's recent re-branding which gives the company a refreshingly current look.
After downing an apple martini handed out to all in attendance and accepting a Macallan 10 from friend and DoubleClick Research Director Rick Bruner, the night quickly got off to a joyous start. As soon as I took the first sip of the McCallan, my pants started vibrating and it was fellow ad:tech blogger Ana Yoerg letting me know she, along with Adrants' Angela Natividad and Marketing Experiment's Mike Palmer would be arriving soon. While I waited for the crew to show up, I spent time speaking with AdFemme's Lindsay Mure, beautiful strangers from the exhibit hall floor, Rick Bruner's DoubleClick Co-workers and, yes, the famous Lindsey Frankenfield of ad:tech's past.
After all the ad:tech wannabe partiers gave it their best shot to get into this invite only party, the crowds thinned enough to make social fluidity far more enjoyable than an ad:tech New York Crobar party. At the outset of the party, the hula hoop girl took the dance floor and performed all manner of contorted hula-isms which made one want to call in a chiropractor stat. Later in the evening, the floor filled with the full-on Cirque du Soliel-style dance troupe which kept the crowd so entranced, the line at the bars diminished to near none.