PROMO Launches Advergame for Advertisers

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Inspired by the menagerie of ad-smothered games, someone took it upon himself to go, "By gad - we should make ad games for advertisers!" This dangerous stream of thought yielded the PROMO Marketer's Challenge, a drably-coloured trivia challenge on the ad industry -- complete, of course, with ads.

The purpose of the game is to get talk out about PROMO magazine, which covers promotions and integrated marketing and is prepping for a relaunch. Redesign teasers are interspersed not-so-subtly throughout; in fact, we've played enough times to merit a free subscription CPM-wise. Are you listening, PROMO? Your SPREADS are engraved behind our EYELIDS.

by Angela Natividad    Apr- 9-07    
Topic: Campaigns, Games, Online



Xerox Promotes Cheap Colour Copies with Off-Colour Mania

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We dig this new effort by Xerox to get relevant again. Leaping headfirst into Web 2.0, they launch Frugal Color, which encourages "[putting] the fun back into fundamental fiscal responsibility!" It also lends some wise advice -- you don't need to spend money to make money, you just need to look like you do.

To somehow illustrate that, Frugal Color includes a virtual goat, a diversion maker and an acronymator. Weird viral would-be's a la Office Space and The Office are also located at Extreme Offices. The video is so damn funny we watched it three times to get the full effect. (It is one of those nights.)

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by Angela Natividad    Apr- 7-07    
Topic: Good, Online



CitiBank Courts Co-Eds with Character Credit Cards

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We were lollygagging on MySpace because apparently we never have anything better to do (this is our second mention this evening) when a funny Citibank ad caught our eye.

To promote its student-targeted credit cards Citi's got this weird campaign with haphazardly drawn college students. In the one we saw, the head of an oft-complimented girl expands until she floats away like a balloon.

The co-ed courting credit cards include Citi Bronze (for Jet Setters), Citi Dividend Platinum (for the Cash Fan) and the Citi MTVU card (for the Rewards Junkie).

We love little characterizations like that. What better way to sniggle us into a frightening APR than to give each one a personality? If we weren't debating Jet Setters or Rewards Junkies we'd probably still be on Rachel or Monica.

by Angela Natividad    Apr- 6-07    
Topic: Campaigns, Good, Online



MingleNow Launches Beer-Focused Social Networking Effort

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Nothing brings people together like the promise of intoxication. Leveraging its ongoing love affair with Anheuser-Busch, MingleNow launches Clink, an "innovative new social networking promotion" where trend-setting adults can upload pictures of themselves enjoying beer.

"Supporting this niche social media outlet where people actively engage in sharing stories and images reinforces the honesty and authenticity of socializing over a beer," says EVP Bob Lachky for the global industry development sector of Anheuser-Busch.

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by Angela Natividad    Apr- 6-07    
Topic: Campaigns, Good, Online



Initiative Urges Industry to be Environmentally Friendly

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Vancouver agency smashLAB has launched Design Can Change, an initiative that urges designers to become aware of the affect they have on the environment. On his blog, Eric Karjaluoto offers some stunning numbers, writing, "...if you are a member of the AIGA, you take part in purchasing or specifying over $9 billion of printing and paper per year. At the risk of sounding obtuse, I have to say, 'That's a lot.' Let me give you another number: 81 million tons. That's the amount of paper waste you and I helped generate over the past year. How about this one? More than a million. That's how many species are expected to be at risk of extinction by 2,050 as a result of global warming. Another? $11 billion. That's the average cost of climate-related disasters in Europe during the 80s and 90s."

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by Steve Hall    Apr- 6-07    
Topic: Good, Online, Policy, Trends and Culture



Match.com Looks Us in the Eye and Propositions, We Reject

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The cool thing about True.com is that their campaigns are racy, generally consistent and immediately recognizable. Those three components are kind of a big deal when you're trying to brand build.

There once was a time when Match.com was cool, but they've since run in a thousand confusing directions. We were surfing around this afternoon when we came across their latest shot in the dark.

This guy invites you to stare. Then he turns around and starts talking to you. Like, out of the ad, to you. Then he goes, "What are you waiting for?"

We looked around. It wasn't 2 AM. We weren't between scenes in a Lifetime movie. There was no local-singles 800 number to dial. And we were confused.

by Angela Natividad    Apr- 5-07    
Topic: Bad, Campaigns, Online



Coffee Intake Reduced With FedEx/Kinkos' Print Online

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You've got to wonder about a person who would accept money to sleep on a desk...in public..all day long. On second thought, what's to wonder? It's a perfect gig. Get paid to sleep. That's what FedEx Kinko's did as part of its No More Allnighters promotion which promotes the company's Print Online service. There's also an "explore the cubicle" website and a video in which a guy consumes the necessary liquid to perform an allnighter. Good stuff.

by Steve Hall    Apr- 5-07    
Topic: Campaigns, Commercials, Good, Online



Lexus Sponsors Digital Green Edition of 'The Week'

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The New York Times' Stuart Elliott reports The Week will publish an issue that focuses on environmental issues and in true tree hugger fashion, the issue will only be published online. On April 20, the issue will be available to all, not just subscribers to the magazine. Lexus is sponsoring it and will use the site to promote its hybrid vehicles.

In true fashion, Stuart goes on endlessly so if you're interested in how this will affect the magazine's readership, what other print publications have taken to online either by choice or out of sheer economics, how Lexus is challenging other media to change their game, the pop up stores Lexus created last fall in tandem with Conde Nast and Hearst, the previous promotion The Week did with Philips and this gem: "Single sponsorships, in print and on TV, are becoming popular among marketers as they seek to stand out from the commercial clutter," be sure to read the article in its entirety.

by Steve Hall    Apr- 5-07    
Topic: Good, Magazine, Online, Sponsorship



Prodigeous Pulchritude Required of Snorg Tees Models

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To all you women who want a modeling job with Snorg Tees, one thing needs to be made clear. You must be at least a C, if not a D cup, and enjoy wearing tight t-shirts that stretch across your breasts and read, wittily, "I'm Kind of a Big Deal." OK, now that we've cleared that up, we can move on with our regularly scheduled news of the day. [Ed. Where the hell did this come from, dude?]

by Steve Hall    Apr- 5-07    
Topic: Online



Mentos Uses Poke-and-Pop Reflex to Boost Gum Sales

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The sad horse at left is the fruit of a Mentos Gum campaign that brings literal meaning to "pop art," leveraging the delicious feeling we get when we poke holes through bubble wrap - or, in this case, gum out of tinfoil.

We dragged our cursor around for awhile before artistic inclination failed us. An Adrants reader notes, and we agree, that it leaves one wanting for a satisfying noise. Although granted the sound of tearing tinfoil is not as exciting as a momentous bubble wrap pop.

by Angela Natividad    Apr- 4-07    
Topic: Games, Online










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