For their ongoing Want 2 B Square campaign (whose Boy Meets Girl video we're still fawning over), Scion throws out the last of its six worlds, The Beat. It's music-themed and contains a Dance Dance Revolution-type game, which we like but are ashamed of liking.
We've grown fond of Want 2 B Square and are even starting to think the xB's aren't bad on the eyes. But sentimentality aside, Scion has done a good job of using alternative forms of marketing and subculture inclusions to push the weird customizable vehicle. Which is more than what we can say for some.
This is a really nice retrospective of Porsche's racing history. Firstborn and Carmichael Lynch have created new website for the Porsche Cayenne that contains a video which highlights the automaker's Trophy Girls who narrate the video and talk about their past involvement. A nice piece of work.
MySpace will host its own presidential primary on January 1-2, 2008. Advance polls will be conducted as well. If the number of friends is any indication of who will win, Barack Obama, by far, will crush the competition. He's got over 90,000 friends. The next closest is John Edwards with 17,070. Separately, the thought of MySpace actually influencing a Presidential election is, well, odd to say the least. Or not. Depending upon how you view social media and its impact.
One could argue MySpace is just a collection of teens uploading risque photos of themselves for middle aged horny men to slather over. Conversely, one could argue that's just a bad generalization and MySpace members are socially connected people and representative of society in general. If you ask us, we'd like nothing more than the convenience of voting for President from the comfort of home without having to deal with crowds and grumpy local officials.
It seems the very dedicated Al Cabino just might have his way after all. For years, the man has been behind a grassroots effort to get Nike to manufacture the sneakers Michael J. Fox wore in the 1989 movie Back to the Future 2 during the year 2015 scene. A petition site McFly 2015 has been launched to collect signatures and convince Nike there's a market for the shoes. Oh, naturally, there's a MySpace site too.
Google has a lot of fun with easter eggs, probably a big reason why, despite its soul-sucking bulk, it manages to keep the allegiance of Gen-Yers who prefer smoothie options to 401Ks.
While we panicked over a spotty internet connection a friend sent us here, which seemed like a joygasmic option until we read up on installment.
If you want to don the gloves, be our guest. Is this what Google employees spend the allotted 20 percent of their independent project time doing?
The problem with cursing like sailors is when you're actually angry no words seem intense enough, so you just end up sputtering and needlessly flailing your hands. There is nothing worse than having righteous rage confused for epilepsy. For these situations, Cuss Cards come in handy.
Don't just say shit. Say merde. And if French ain't your cup of tea, raise verbal hell a la Madrid, Rome, Amsterdam, Berlin and Stockholm.
Diseases are a popular means of expressing distaste in Dutch, whereas the Italians are fond of blasphemies. Don't you feel smarter now? For more worldly ditties, check out the map.
And yes! There are games, and their names are fun to say.
We've all experienced the heart-crushing feeling of losing the perfect demo because it was too costly, the estate was too stingy or because some crappy local band promised your creative director they'd do a more contemporary cover. With this soul-searing emotion in mind, Taxi New York brings the concept of Hank to life.
In pseudo-disease style a promo video for the site showcases symptoms of demo-longing, performed with impressive desolation by some faces in the ad and marketing world. What does Hank do? Pair the afflicted with the fully-licensable tracks of their dreams, of course.
We considered shedding a tear for the suffering but decided to kick a kitten instead. They're always getting in the way of our feet.
Here's a campaign that's too relevant for comfort. Merkley + Partners get cozy with the Ad Council -- which was recently in bed with the US Army for a grammatically icky and unconvincing get-edumakayted campaign -- to inflict fear upon teens for more conservative internet practices.
Part peer pressure, part plain creepiness and all mortification, the spots are entitled Bulletin Board and Everyone Knows Your Name. A typically over-informative PR tells us it's meant to raise awareness about online sexual exploitation but could just as easily be a cautionary wrist-slap over the ever-growing epidemic of Google-happy employers.
Hmm. Let's think. How can we launch a campaign that celebrates the advancement of women and their transformation from refrigerator advertisement decoration to glass-ceiling breaking CEOs and Presidential hopefuls? Ooo. Ooo...we got it! A campaign that rests solely on hair color and pits blondes against brunettes in an intelligence challenge. Now that's sure to remove any doubt we'd be positioning women as objects of desire, right? Sunsilk thinks so.
An Adrants reader sums up this Northwestern Mutual site perfectly, writing, "It won't make me buy their financial products but it's fun." Visit Wreck Your Worries, type in a worry and choose from four tools you can then use to destroy your worries. It was very theraputic but we'd agree with the reader. After we finished hammering away all our daily worries, we just left. Yup, we didn't buy any life insurance. Not a bit.
Looking over our shoulder as we wrote, our blowup Bob Garfield doll, standing stoically but mildly deflated from all the darts we've tossed while in the corner of our office, was heard saying, "Oh shut up Adrants! You guys are idiots! I know what you're all about! You'll do anything to piss people off with your lame-ass commentary!" OK. Sorry, Bob. We promise we'll read your Chaos Theory piece now. [Ed. To be clear, the real Bob Garfield didn't say this. He gets mad when you put words in his mouth so we thought we'd be clear on that point. OK? Good.]