- This never happens. Incumbent MediaCom has retained the $128 million Staples media account after a multi-shop review.
- CondiNet's teen site Flip has launched a $25,000 sweepstakes to all teens who join the site between now and May 31. The money is offered to be used towards college tuition.
- Creative showcase site Newcreatives has given it's site a new look and changed the way it features submitted creative.
If Youtube is the ultimate archive of self-exploitative human behaviour and ads are major persuaders in societal instruction, then it's only natural that at the crossroads we find Life Lessons I Learned the Hard Way.
This is TLC's feeble dip into the somehow unexhausted world of CGM. And guess what you win if your life lesson is the best? A chance for your ad to air on TLC, and ... wait for it ... $10,000. Yeah, that's the going rate for anybody whose exhibitionist camp gets an accolade from a big brand. (Observe examples 1, 2, 3.)
At this point we have little hope that video-whoring will go away anytime soon. That reality TV fad? Still going strong. Who'd have guessed there'd be a market for seeing anybody, not just celebrities, get gritty on camera?
Okay, aside from MTV.
Fresh Creation tips us to yet another bit of salacious ad fun. If you've got time to waste and want to stare it thong-clad Sloggi models while making your own billboard with the Sloggi Billboard Director, have at it. Famous for their banned billboards and propensity to show as much ass as often as possible, the lingerie maker is now letting everyone in on the fun having. After all, why should art directors and photographers be the only ons to stare at ass all day long?
Because apparently even grown women who aren't named Mariah Carey have fantasies about being princesses, Caress gives the longing a chance to star in their own fairy tales.
The website, meant perhaps for yoga mamas still squeezing their own toes into kids' ballerina flats, includes capabilities for creating Prince Charming as well as Harlequin Romance-style videos about ingenues who turn combative burlies into relationship trophies. Don't forget to catch the one about the career chick who learns there's more to life than business. (Whether that lesson leads back to true love or soap remains a mystery.)
In a previous life we may have lounged around concocting princesses while swathing ourselves in fragrant sodium laureth sulfate, but frankly we don't have to. We already know we're the best princess of all. Vera Wang said so when they tried this same approach.
Gatorade presents us with the What's Inside campaign starring the NHL's Sidney Crosby. The Canada-based run includes video game stylistics and surreal Hollywood visual effects. The object is to go on pushing their longtime "Is it in you?" position which always brought Alien, and not sports drinks, to mind.
We're a little surprised by what the inside of somebody's mind actually looks like. Under the impression it would be murky and labyrinthine, Crosby's head is a lot more like, well, a spaceship.
With decision-making opportunities and the occasional dreamy childhood flashback, the site is trippy and occasionally eerie, but then again we're easily shaken after a Goatse attack. We only wish we had a bit more back-end control over the hockey star, who makes for rather nice eye candy. Credit goes out to Canada's Tribal DDB.
Complete with full blown faux rock band returning after a 25 year absence, behind the scenes-style video and a "hit single," the folks over at ihaveanidea are promoting their upcoming Portfolio Night in style. The band, Burn Back, was popular back in the day but disappeared because they "weren't getting enough respect." Now, they're back to help push the organization's annual world-wide portfolio review during which top creative directors the word over will review the portfolios of aspiring creatives eager to get into advertising. It all happens May 3rd in 28 cities across the globe. Get your portfolios ready people!
It's a fair statement for us to say, for the most part, we've never found an online game we've really liked. In an odd and twisty bit of word play for us, a game called I Never has become an online game we really do like. Created by Kansas City-based Sullivan Higdon & Sink for Houlihan Restaurants, I Never is a drinking game (well, a virtual one in this case) where one person asks another ten questions and it spirals from there.
SHS's John January explains, saying, "Players can invite their friends to play I Never and can choose from questions we wrote or questions they make up themselves. Following on the heels of this email will be an invitation to play the game. Each time one of us chooses to submit answers the rest of us will be notified. You can wait for a couple of people to answer or you can watch as each person answers. Whatever floats your boat. The stories are optional but they make the game better."
The moment we heard somebody actually made money on Second Life, we knew it was only a matter of time before the smut trades came barging in, followed by regulations galore.
Linden Lab cracks down on casinos, and a source tells us their stock market's pretty much gone to bust.
Second Life is starting to sound a lot like first life. Nix the laggage and cool costumes, of course. The debate over which is actually worth living remains a personal preference.
MS&L Digital helped launch this weird new site called Get Your Game Feet On, a perhaps dead-on attempt at making Novartis' Lamisil AT Gel more jock friendly.
We weren't deeply moved by hosts Mike and Mike's feel-good product pushing (it's really hard to take feet seriously) but we kind of liked the hoop shot game and thought the talking socks were sort of funny. That is, until we remembered Lamb Chop and got really bummed out. It's not every day that your favourite talking sock dies.
Inspired by the menagerie of ad-smothered games, someone took it upon himself to go, "By gad - we should make ad games for advertisers!" This dangerous stream of thought yielded the PROMO Marketer's Challenge, a drably-coloured trivia challenge on the ad industry -- complete, of course, with ads.
The purpose of the game is to get talk out about PROMO magazine, which covers promotions and integrated marketing and is prepping for a relaunch. Redesign teasers are interspersed not-so-subtly throughout; in fact, we've played enough times to merit a free subscription CPM-wise. Are you listening, PROMO? Your SPREADS are engraved behind our EYELIDS.