The cool thing about True.com is that their campaigns are racy, generally consistent and immediately recognizable. Those three components are kind of a big deal when you're trying to brand build.
There once was a time when Match.com was cool, but they've since run in a thousand confusing directions. We were surfing around this afternoon when we came across their latest shot in the dark.
This guy invites you to stare. Then he turns around and starts talking to you. Like, out of the ad, to you. Then he goes, "What are you waiting for?"
We looked around. It wasn't 2 AM. We weren't between scenes in a Lifetime movie. There was no local-singles 800 number to dial. And we were confused.
You've got to wonder about a person who would accept money to sleep on a desk...in public..all day long. On second thought, what's to wonder? It's a perfect gig. Get paid to sleep. That's what FedEx Kinko's did as part of its No More Allnighters promotion which promotes the company's Print Online service. There's also an "explore the cubicle" website and a video in which a guy consumes the necessary liquid to perform an allnighter. Good stuff.
The New York Times' Stuart Elliott reports The Week will publish an issue that focuses on environmental issues and in true tree hugger fashion, the issue will only be published online. On April 20, the issue will be available to all, not just subscribers to the magazine. Lexus is sponsoring it and will use the site to promote its hybrid vehicles.
In true fashion, Stuart goes on endlessly so if you're interested in how this will affect the magazine's readership, what other print publications have taken to online either by choice or out of sheer economics, how Lexus is challenging other media to change their game, the pop up stores Lexus created last fall in tandem with Conde Nast and Hearst, the previous promotion The Week did with Philips and this gem: "Single sponsorships, in print and on TV, are becoming popular among marketers as they seek to stand out from the commercial clutter," be sure to read the article in its entirety.
To all you women who want a modeling job with Snorg Tees, one thing needs to be made clear. You must be at least a C, if not a D cup, and enjoy wearing tight t-shirts that stretch across your breasts and read, wittily, "I'm Kind of a Big Deal." OK, now that we've cleared that up, we can move on with our regularly scheduled news of the day. [Ed. Where the hell did this come from, dude?]
The sad horse at left is the fruit of a Mentos Gum campaign that brings literal meaning to "pop art," leveraging the delicious feeling we get when we poke holes through bubble wrap - or, in this case, gum out of tinfoil.
We dragged our cursor around for awhile before artistic inclination failed us. An Adrants reader notes, and we agree, that it leaves one wanting for a satisfying noise. Although granted the sound of tearing tinfoil is not as exciting as a momentous bubble wrap pop.
If you've been in the online industry longer than a day or two, you've certainly heard about a company called Joost which is, seemingly, about to turn the world of online video and television on its head. Still in private beta with an official launch date set for several months out, Joost describes itself as "free TV, with the choice to watch alone or with friends. Joost is packed with internet tools such as instant messaging and channel chat, allowing people to really share the TV experience. It's a completely secure platform for content owners that respects their rights, while protecting and enhancing their brands. And it's an incredibly flexible way for advertisers to reach a truly global audience, in ways that really work. Joost isn't just video on the internet - it's the next generation of television for viewers, content owners and advertisers everywhere."
Molecular and Carat Fusion have put together a site called Run Easy for Reebok. The site allows runners to enter and share their favorite running routes as well as discuss routes in a forum, view run route images and listen to play lists people have created for those routes. The site is smarlt designed and allows for the traditional use of the back button unlike most overly designed Flash sites. They get points alone just for that. Check it out. We like.
Following its long running strategy of attracting men with the most powerful aphrodisiac, women, and its latest Bom Chica Wah Wah theme, Lynx, with help from the Lynx Mynxes, has launched Lynx Players and the Bom Chicka Wah Wah Rally - some kind of flirting contest. Anyway, it's all about bodacious babes and Florida sunshine. Oh, and, apparently, some deodorant gets sold along the way.
Here's one for you neat freaks out there and, well, for you slobs as well because, after all, you're the ones who really need the help. For its client YES Essentials which makes stain and odor resistant, custom fit automotive floor mats, Erwin-Penland has created Splat the Mat, a site hosted by one of those annoying perfectionist neatniks who deserves what she gets: Ketchup, blueberry pie, coffee, dirt and an ice cream sundae pour all over her.
After choosing your method of splat, you are treated to a time-lapsed cleanup during which the mats is cleaned using just paper towels and water. Hmm. Maybe they should add baby puke to the list. Now that would be the true test of a mat's cleanability. Actually, there's a section of the site where you can "suggest a spill."
This is one of those sites that perfectly delivers it message and does so in an interesting and amusing manner. Props to Erwin-Penland on this one.
Because PETA gets a seratonin high from symbolic violence, they're using Adwords to push the crap out of these supposedly banned ads. We just finished watching an awesome one for their Fur is Dead campaign in which a woman in fur is clubbed unconscious and stripped of her coat.
There are a lot of people we'd like to club because of their clothes, but hey, we hold back. Why bunny-huggers who guiltlessly pillage living plantlife think they're special, we'll just never know.
We get the point, PETA, but why do you have to be bitchy about it? We'd even venture to say you'd look less mean if you left burning crosses on lawns, but somebody else has already got that gig.