If you're interested in hearing some of the most twisted, blubber-filled blather explaining and defending PayPerPost, the service that pays bloggers to write positive posts for advertisers with questionable disclosure, you'll love this interview Jason Calacanis did with PayPerPost CEO Ted Murphy. To hear Murphy say he has no problem reading a blog that contains paid posts that aren't disclosed as such and try to attach some kind of logic to it is one of the saddest moments in marketing history. PayPerPost has been a laughable business model from its start and to hear Murphy try to justify it is just painful and offensive. It's an affront to what limited credibility marketing still has in the eyes of people. Lines are already blurred enough and Murphy, it seems, wants lines to disappear completely.
In early March, Hyundai began accepting applications for its Mash and Seek Challenge, a game somewhat similar to a game developed for Budget car rental, which will, on April 30, place 16 finalists in teams of four with a single photograph mashed up with the faces of the team members. The first team to find another will win four 200y Hyundai Elantras. Quizes will be administered every two weeks and those that answer correctly will be given clues to the location of other teams. Check it all out here.
Watch out, world - the Onion, our news source of choice, is leaping from the written word and taking on CNN with its own newscast: ONN, "faster, harder, scarier and all-knowing."
The Onion's Sean Mills gets strangely sober in his effort to explain: "[Comedy Central and Saturday Night Live] are parody shows, and this is serious news," he says. "There's no studio audience, and no one's in on the joke. What we are trying to create is a broadcast-quality newscast on the Internet."
Apparently MySpace cracks down on super spammers. And they're damn stern about it, too: "Individuals who try to spam or phish our members are not welcome on MySpace," says chief security officer Hemanshu Nigam.
But we thought that adding madd friends and spamming the crap out of them was how you leveraged your networking potential? Now we're completely confused about what MySpace is for. We can't help but wonder when they'll crack down on provocative profile pictures whose subjects are self-consciously staring just left of the camera. Or 13-year-olds who blow our bulletins section up with surveys. Or weak local bands who tell us about every cocktail party they're strumming for.
Monsieur Wallace, the unlucky phisherman who'll be banned from Web 2.0 mecca and made an example for bulletin whores at large, runs a company called Feeble Minded Productions, which, while possibly not related to his spam game, is just sort of amusing in this context.
Strawberry Frog developed the concept for this Onitsuka Tiger website which shows a sneaker with thousands of small images that, when rolled over, display pop up windows with tidbits about Japan. The site is aptly named Made of Japan. It's certainly one of the more interesting ways to convey where a particular product is made. It's far more interesting the a simple country flag which, unlike this site, tells one nothing about the country of origin. With this, you get a truer sense of Japan and truer insight into the makers of these shoes. Very nice work.
We have this running theory that movies like The Exorcist are scary because they feature children in eerie and unnatural postures.
That's probably one reason why our fragile senses were so frayed by this campaign for Stolen Childhood, which in a manner most creepy drives home the tagline, "Sexual abuse of children is usually by someone they know." We'll never again be able to pick up a crayon or watercolour drawing without feeling a leap in our chests, looking for that subtle warped characteristic betraying lost childhood.
Ads by Grey out of New Delhi.
Youtube's 2006 video awards is over and winners are receiving a reception once experienced only by winners of MTV's VMA in the early '90's. The breakdowns follow.
OK Go wins Most Creative for Here It Goes Again, closely followed by Where the Hell is Matt? Why that deserves "Most Creative" we'll never know, but whatever. Apparently the universe awards gamers who dance and civil engineers who sing in equal measures of WTF.
Remember that supposedly authentic authorized biography of Howard Hughes written by Clifford Irving that turned out to be a hoax? Neither did we until we visited Wikipedia but now the whole affair is a movie starring Richard Gere. Opening this weekend, the movie is getting some kitschy promotion from Deep Focus which created a site called People for the Advancement of White Lies on which various videos of people telling white lies can be viewed.
Even though the real Clifford Irving is still out there and wrote several successful books following his conviction for his Howard Hughes hoax, it's gotta suck knowing that one terrible part of your life is going to be up on the silver screen for all to see. The dude was probably happy with it remaining a distant...even forgotten, memory.
Because bodice-ripping is so last-century, Harlequin struggles to make the grade as the ages of readers increase slowly.
In addition to reworking the hot-sex-for-lonely-girls formula for today's woman under Red Dress, they're also trying to reinterpret the face of today's man candy, launching another cattle call in desperate pursuit of a man who's neither Fabio nor gangly model.
But what do you feed a woman all hopped up on Sex and the City steroids? A dumb but loyal cook? A mascara-sporting emo rocker? A Silicon Valley hipster? A vegan cowboy?
Always up for a good time, French lingerie purveyor Sloggi has gone Smoggi, launching a guerrilla and online campaign in Belgium relating to the government's recent lowering of the national speed limit due to the level of smog in the air. Coolzor reports four lingerie-clad women stood by the road side holding signs that pointed people to Smoggi.com where a countdown to a mysterious something is occurring. We're told Belgian agency Brand Activation is behind the work.