When was the last time a bank campaign made you feel all giddy and happy? Never? Well you might feel that way after viewing these three spots (here, here and here) for Regions bank created by Luckie & Company. Along with Crossroads Films and director Wayne Isham, the campaign latches on to recent research which finds the U.S. personal savings rate has gone from negative in 2008 to 6 percent today. Hence, Regions is there to give people's savings a home.
Along with the three spots, the campaign includes online advertising, a new microsite, redesigned ATM screens and a branch makeover.
Must have been an interesting gig for Isham. "Now hold that can up, shake it and dance." Over and over and over and over and over...
Following leaked revelations Twitter will take in as much as $20 million or so per month by the fourth quarter of 2010, it appears the company is testing a new contextual advertising system that will target ads to people based upon the contents of their tweets.
Saul Hansell of the New York Times tweeted yesterday he's apparently in on the test and will have more to report at a later date.
Inline contextual advertising on Twitter might not be such a bad thing. If it's relevant. If it's not too frequent. And if it actually serves a person's needs. Time and testing will address that but one thing is clear. Either through fees, ad revenue or some other source, Twitter does need to start making money. Even the best services can't live on VC money indefinitely.
Twitter, of course, states all this leaked information is inaccurate and unofficial. But, there may be a reality TV show in the works called Final Tweet. Seriously. That has to be a joke.
SEO? Say What? Yea, search engine optimization. Heard of it? No? Well if you haven't, you don't know much about online marketing. But that doesn't really matter because OneUpWeb does know that they can help those that don't.
So how does an SEO company talk about the mundane aspects of far-from-Cannes but more-meaningful-than-Cannes marketing tactics? It creates an eight chapter video, of course. And that's what How SEO Killed the Corn Farmer is all about.
So Bavaria is a beer. They have a racing team. They have the Zo factor. And they have hot women in tight blue jumpsuits who prance around a website and in YouTube videos.
As always, somehow this sells beer.
Chris Applebaum is probably best known for the videos he's done for extra-extra artists like Britney Spears and Rihanna. In "It's All about the Roosevelts," he slums it up for Taco Bell, but doesn't stray too far from his trashy pop roots.
The statement "It's All about the Roosevelts" riffs off Diddy's "It's All About the Benjamins," a track from a year we're too embarrassed to look back on and that plays on Benjamin Franklin's appearance on the $100 bill. NOTE: The music is all original.*
Whoa. It's Tuesday morning. We love beer and all but we prefer to drink it rather than have it poured over our head (as one idiotic co-worker once did while at an end of the summer party). But we're not complaining. No. Not at all. Because the beer that was just poured over our head...is an ad. And we love advertising here on Adrants! And it's virtual so we really don't have beer all over our head right now (but did when that idiot did it in real life).
Yup. Check this out. See? Pretty sweet, right? No go here and Kraeusen your friend's site compliments of Old Style.
We love this stuff.
Despite issues with its headlights, the Prius is rolling along just fine when it comes to online promotion. Among the many places the vehicle can be seen online, it's taken over the home page of instant messaging aggregation service Meebo.
With a background image, a foreground placement of the vehicle, a logo and zero ability to click through to anything, the effort looks like 100 percent branding.
- Houses come a-hunting on Twitter. (More proof that in this market, it's do-or-die time.)
- Love can be complicated. (But once you pop...!)
- The revolution will be Tweeted. In Iran, anyway.
- 140-character twibutes to Michael Jackson. Srsly.
- Spike Lee, out loud and in Cannes.
- Seed bombs. That plant seeds!
- When writers go apeshit.
In yet another effort to hipify itself with a generation that's never heard of The Sears Catalog let alone even noticed the store in a mall as they scamper by it on their way to Justice, American Eagle or Claire's, retail giant Sears has hired Disney cutie Selena Gomez for its back to school effort.
Wait, wait, WAIT!!!! Back to school? Stop! Stop! Stop!! Can we please start Summer first? Seriously. This is like summer blockbuster movies making their debut in April. Or Christmas promotions beginning the day after Halloween. There are rules here, people. Rules that must be followed. You can't just mess with seasons like this. You can't mess with our heads. Seriously. Why don't we just start celebrating New Year's 2010 today!
Anyway, Selena (Miley? Miley? Where did you go, Miley?), along with Demi Lovato, is Disney's new it girl so if the retail giant's trying to connect with teens and tweeners, they did choose the right spokesperson for its Arrive Lounge effort.
On the site, visitors can vote for the best styles in a series of air band competition videos. Design Kitchen created the work.
Last night was the Cannes Lions awards event for Design, Press and Cyber efforts. As always, for the full list of winners, go hithery-dithery. But here are the Grand Prix winners for each category:
For DESIGN: "Paper Battlefield" for Nike Hong Kong by McCann Worldgroup/Causeway Bay.
For PRESS: "We Are Animals," that creepy bejeaned-human-meets-carnal-instinct campaign by FRED & FARID/Paris for Wrangler.
For CYBER: "Best Job in the World" -- which is seriously cleaning up this year -- by Cumminsnitro/Brisbane for Tourism Queensland.
"Eco:Drive" by AKQA/London for Fiat also scored a Cyber Grand Prix, as did "Why So Serious?" for Warner Bros.' The Dark Knight. The latter campaign is a typical piece of elaborate genius by the folks at 42 Entertainment/Pasadena, whose every project is not so much advertising as it is grand oeuvre.