Because sometimes serious news can be useful, we're happy to inform you search ad network Looksmart, is out with SmartRotation, a cost-per-action (CPA) tool that automatically serves the best-performing ad creative in an ad group based on conversion data from a tracking pixel. The new tool, part of LookSmart's ad rotation, allows advertisers to optimize campaigns by conversion events like sales, sign-ups, downloads, and registrations to drive higher performance.
"It doesn't matter how many clicks you have if it doesn't convert", said Michael Schoen, Vice President and General Manager of Advertising Platforms at LookSmart. "While other platforms only offer even ad rotation or optimization by click-through rate (CTR), LookSmart's SmartRotation analyzes conversion rates and serves the best-converting ad creative, giving advertisers a better rate of return on their search investment."
See? Now don't you think that will make your job a lot easier when your boss asks you which ads are converting the best?
If you like websites where random statements float by and change when you click on them, you might like this promotional site for a new camera which will be released August 13. On the site, called Tap and Take, you can ply around with the statements as they move about the screen. You can also add your own statements to he site which can then appear as Tweets of Facebook status updates.
Way to get the word out, social media geniuses.
We're written a lot about Svedka Vodka and their fembot-based ad campaigns. For the most part, they've been good (to be sure, you'll have to check the archives). We've even begun drinking the stuff. Why? It's half the price of Grey Goose and just as good. At least we think so.
Anyway, the folks over at uber-awesome Barbarian Group, working with Oddcast, have put together the Svedka Bot Builder which, after uploading your face (from your computer, your webcam of from Facebook) and choosing what you want your bot body to look like (and even give it a drink to hold), lets you to turn it into an IM icon, a widget, make an e-card or send if to Facebook.
When was the last time a bank campaign made you feel all giddy and happy? Never? Well you might feel that way after viewing these three spots (here, here and here) for Regions bank created by Luckie & Company. Along with Crossroads Films and director Wayne Isham, the campaign latches on to recent research which finds the U.S. personal savings rate has gone from negative in 2008 to 6 percent today. Hence, Regions is there to give people's savings a home.
Along with the three spots, the campaign includes online advertising, a new microsite, redesigned ATM screens and a branch makeover.
Must have been an interesting gig for Isham. "Now hold that can up, shake it and dance." Over and over and over and over and over...
Following leaked revelations Twitter will take in as much as $20 million or so per month by the fourth quarter of 2010, it appears the company is testing a new contextual advertising system that will target ads to people based upon the contents of their tweets.
Saul Hansell of the New York Times tweeted yesterday he's apparently in on the test and will have more to report at a later date.
Inline contextual advertising on Twitter might not be such a bad thing. If it's relevant. If it's not too frequent. And if it actually serves a person's needs. Time and testing will address that but one thing is clear. Either through fees, ad revenue or some other source, Twitter does need to start making money. Even the best services can't live on VC money indefinitely.
Twitter, of course, states all this leaked information is inaccurate and unofficial. But, there may be a reality TV show in the works called Final Tweet. Seriously. That has to be a joke.
SEO? Say What? Yea, search engine optimization. Heard of it? No? Well if you haven't, you don't know much about online marketing. But that doesn't really matter because OneUpWeb does know that they can help those that don't.
So how does an SEO company talk about the mundane aspects of far-from-Cannes but more-meaningful-than-Cannes marketing tactics? It creates an eight chapter video, of course. And that's what How SEO Killed the Corn Farmer is all about.
So Bavaria is a beer. They have a racing team. They have the Zo factor. And they have hot women in tight blue jumpsuits who prance around a website and in YouTube videos.
As always, somehow this sells beer.
Chris Applebaum is probably best known for the videos he's done for extra-extra artists like Britney Spears and Rihanna. In "It's All about the Roosevelts," he slums it up for Taco Bell, but doesn't stray too far from his trashy pop roots.
The statement "It's All about the Roosevelts" riffs off Diddy's "It's All About the Benjamins," a track from a year we're too embarrassed to look back on and that plays on Benjamin Franklin's appearance on the $100 bill. NOTE: The music is all original.*
Whoa. It's Tuesday morning. We love beer and all but we prefer to drink it rather than have it poured over our head (as one idiotic co-worker once did while at an end of the summer party). But we're not complaining. No. Not at all. Because the beer that was just poured over our head...is an ad. And we love advertising here on Adrants! And it's virtual so we really don't have beer all over our head right now (but did when that idiot did it in real life).
Yup. Check this out. See? Pretty sweet, right? No go here and Kraeusen your friend's site compliments of Old Style.
We love this stuff.
Despite issues with its headlights, the Prius is rolling along just fine when it comes to online promotion. Among the many places the vehicle can be seen online, it's taken over the home page of instant messaging aggregation service Meebo.
With a background image, a foreground placement of the vehicle, a logo and zero ability to click through to anything, the effort looks like 100 percent branding.