Sneakers Made Of Japan Rather Than Made In Japan

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Strawberry Frog developed the concept for this Onitsuka Tiger website which shows a sneaker with thousands of small images that, when rolled over, display pop up windows with tidbits about Japan. The site is aptly named Made of Japan. It's certainly one of the more interesting ways to convey where a particular product is made. It's far more interesting the a simple country flag which, unlike this site, tells one nothing about the country of origin. With this, you get a truer sense of Japan and truer insight into the makers of these shoes. Very nice work.

by Steve Hall    Mar-27-07    
Topic: Best, Online



Stolen Childhood Says Keep 1 Eye Open for Uncles with Cocks Out

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We have this running theory that movies like The Exorcist are scary because they feature children in eerie and unnatural postures.

That's probably one reason why our fragile senses were so frayed by this campaign for Stolen Childhood, which in a manner most creepy drives home the tagline, "Sexual abuse of children is usually by someone they know." We'll never again be able to pick up a crayon or watercolour drawing without feeling a leap in our chests, looking for that subtle warped characteristic betraying lost childhood.

Ads by Grey out of New Delhi.

by Angela Natividad    Mar-27-07    
Topic: Good, Magazine, Online



Youtube Awards Yield New Blogebrities

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Youtube's 2006 video awards is over and winners are receiving a reception once experienced only by winners of MTV's VMA in the early '90's. The breakdowns follow.

OK Go wins Most Creative for Here It Goes Again, closely followed by Where the Hell is Matt? Why that deserves "Most Creative" we'll never know, but whatever. Apparently the universe awards gamers who dance and civil engineers who sing in equal measures of WTF.

more »

by Angela Natividad    Mar-27-07    
Topic: Celebrity, Events, Online, Video, Viral



Clifford Irving's Howard Hughes Whites Lies Back in Fashion

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Remember that supposedly authentic authorized biography of Howard Hughes written by Clifford Irving that turned out to be a hoax? Neither did we until we visited Wikipedia but now the whole affair is a movie starring Richard Gere. Opening this weekend, the movie is getting some kitschy promotion from Deep Focus which created a site called People for the Advancement of White Lies on which various videos of people telling white lies can be viewed.

Even though the real Clifford Irving is still out there and wrote several successful books following his conviction for his Howard Hughes hoax, it's gotta suck knowing that one terrible part of your life is going to be up on the silver screen for all to see. The dude was probably happy with it remaining a distant...even forgotten, memory.

by Steve Hall    Mar-26-07    
Topic: Good, Online, Video



Harlequin Hunts Down Real Men for Post SatC Generation

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Because bodice-ripping is so last-century, Harlequin struggles to make the grade as the ages of readers increase slowly.

In addition to reworking the hot-sex-for-lonely-girls formula for today's woman under Red Dress, they're also trying to reinterpret the face of today's man candy, launching another cattle call in desperate pursuit of a man who's neither Fabio nor gangly model.

But what do you feed a woman all hopped up on Sex and the City steroids? A dumb but loyal cook? A mascara-sporting emo rocker? A Silicon Valley hipster? A vegan cowboy?

by Angela Natividad    Mar-24-07    
Topic: Brands, Online, Publishing



Sloggi Gets Smoggi With Lingerie Models

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Always up for a good time, French lingerie purveyor Sloggi has gone Smoggi, launching a guerrilla and online campaign in Belgium relating to the government's recent lowering of the national speed limit due to the level of smog in the air. Coolzor reports four lingerie-clad women stood by the road side holding signs that pointed people to Smoggi.com where a countdown to a mysterious something is occurring. We're told Belgian agency Brand Activation is behind the work.

by Steve Hall    Mar-24-07    
Topic: Guerilla, Online



1st for Women Leaves Men Left Out

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South African insurance company 1st for Women gets the point across with this set of prints. Text reads, "If men were women, we'd insure them. But they're not. So they don't get to pay substantially lower car insurance premiums. Cover with care."

To leverage the ha-ha, men are depicted in distinctly female positions - cowering from mice and taking luxurious bubble baths.

Condescending much? Per the website's invitation, have a cappuccino as you ponder.

by Angela Natividad    Mar-23-07    
Topic: Magazine, Online



Win an Xbox 360 for Spying on Neighbors and Making a Montage

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Apparently even movies want in on CGM. Paramount gets together with Eyespot to push a video mash-up contest for the Disney-fied Rear Window-esque film Disturbia starring Shia LaBeouf.

The promotions put heat on how well you know your neighbors and encourages a sensory mix of audio, visual effects and whatever else you can weave out of Final Cut Pro. Contest winners get an Xbox 360 because everybody already has an iPod and only spammy banners give iPhones away.

by Angela Natividad    Mar-23-07    
Topic: Games, Online, Promotions



NBC Tubes, CareerBuilder Spots Worked, Classmates Get Farrah

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- Cynopsis reports, "After seven months of negotiations, the deal got done after all. News Corp. and NBC Universal announced a partnership for the digital age yesterday, planning a new jointly-run entertainment portal that will aggregate the biggest collection of TV content on the web and create "the largest advertising platform on earth." The agreement will encompass the vast libraries of television and film content from each of the companies' broadcast, cable and film brands. The deal also contains a distribution component that will make video content available across the leading portals of the net AOL, MSN, Yahoo and MySpace, who will share in the ad revenue and customize its delivery as they see fit."

- A Compete.com survey claims the supposedly "failed" CareerBuilder Super Bowl spots actually delivered some positive metrics.

Everyone's talking about the News Corp./NBC Universal video site that may give YouTube some stiff competition. Advertisers such as GM, Cadbury Schweppes, Intel, Cisco and E-surance are lining up for the advertiser-friendly site.

- The Catch Up Lady sums up the booting of the bespectacled Classmates.com girl who had always been placed next to the jock along with the tagline, "She married him?" Now a Farrah Fawcett-like girl takes her place.

by Steve Hall    Mar-23-07    
Topic: Online, Research, Video



Even Diseases Do MySpace

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We recently learned that March is Multiple Sclerosis Awareness Month. MS impacts over 2.5 people worldwide, and to assist sufferers the National MS Society started the Join the Movement campaign.

We wonder who gets to dole months out to interested parties because it seems like there are more Awareness Months than actual months.

Before we forget why we started writing about this in the first place, hit the MS MySpace to make other movement friends and watch sad videos.

by Angela Natividad    Mar-23-07    
Topic: Campaigns, Online, Strange








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