Clifford Irving's Howard Hughes Whites Lies Back in Fashion

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Remember that supposedly authentic authorized biography of Howard Hughes written by Clifford Irving that turned out to be a hoax? Neither did we until we visited Wikipedia but now the whole affair is a movie starring Richard Gere. Opening this weekend, the movie is getting some kitschy promotion from Deep Focus which created a site called People for the Advancement of White Lies on which various videos of people telling white lies can be viewed.

Even though the real Clifford Irving is still out there and wrote several successful books following his conviction for his Howard Hughes hoax, it's gotta suck knowing that one terrible part of your life is going to be up on the silver screen for all to see. The dude was probably happy with it remaining a distant...even forgotten, memory.

by Steve Hall    Mar-26-07    
Topic: Good, Online, Video



Harlequin Hunts Down Real Men for Post SatC Generation

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Because bodice-ripping is so last-century, Harlequin struggles to make the grade as the ages of readers increase slowly.

In addition to reworking the hot-sex-for-lonely-girls formula for today's woman under Red Dress, they're also trying to reinterpret the face of today's man candy, launching another cattle call in desperate pursuit of a man who's neither Fabio nor gangly model.

But what do you feed a woman all hopped up on Sex and the City steroids? A dumb but loyal cook? A mascara-sporting emo rocker? A Silicon Valley hipster? A vegan cowboy?

by Angela Natividad    Mar-24-07    
Topic: Brands, Online, Publishing



Sloggi Gets Smoggi With Lingerie Models

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Always up for a good time, French lingerie purveyor Sloggi has gone Smoggi, launching a guerrilla and online campaign in Belgium relating to the government's recent lowering of the national speed limit due to the level of smog in the air. Coolzor reports four lingerie-clad women stood by the road side holding signs that pointed people to Smoggi.com where a countdown to a mysterious something is occurring. We're told Belgian agency Brand Activation is behind the work.

by Steve Hall    Mar-24-07    
Topic: Guerilla, Online



1st for Women Leaves Men Left Out

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South African insurance company 1st for Women gets the point across with this set of prints. Text reads, "If men were women, we'd insure them. But they're not. So they don't get to pay substantially lower car insurance premiums. Cover with care."

To leverage the ha-ha, men are depicted in distinctly female positions - cowering from mice and taking luxurious bubble baths.

Condescending much? Per the website's invitation, have a cappuccino as you ponder.

by Angela Natividad    Mar-23-07    
Topic: Magazine, Online



Win an Xbox 360 for Spying on Neighbors and Making a Montage

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Apparently even movies want in on CGM. Paramount gets together with Eyespot to push a video mash-up contest for the Disney-fied Rear Window-esque film Disturbia starring Shia LaBeouf.

The promotions put heat on how well you know your neighbors and encourages a sensory mix of audio, visual effects and whatever else you can weave out of Final Cut Pro. Contest winners get an Xbox 360 because everybody already has an iPod and only spammy banners give iPhones away.

by Angela Natividad    Mar-23-07    
Topic: Games, Online, Promotions



NBC Tubes, CareerBuilder Spots Worked, Classmates Get Farrah

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- Cynopsis reports, "After seven months of negotiations, the deal got done after all. News Corp. and NBC Universal announced a partnership for the digital age yesterday, planning a new jointly-run entertainment portal that will aggregate the biggest collection of TV content on the web and create "the largest advertising platform on earth." The agreement will encompass the vast libraries of television and film content from each of the companies' broadcast, cable and film brands. The deal also contains a distribution component that will make video content available across the leading portals of the net AOL, MSN, Yahoo and MySpace, who will share in the ad revenue and customize its delivery as they see fit."

- A Compete.com survey claims the supposedly "failed" CareerBuilder Super Bowl spots actually delivered some positive metrics.

Everyone's talking about the News Corp./NBC Universal video site that may give YouTube some stiff competition. Advertisers such as GM, Cadbury Schweppes, Intel, Cisco and E-surance are lining up for the advertiser-friendly site.

- The Catch Up Lady sums up the booting of the bespectacled Classmates.com girl who had always been placed next to the jock along with the tagline, "She married him?" Now a Farrah Fawcett-like girl takes her place.

by Steve Hall    Mar-23-07    
Topic: Online, Research, Video



Even Diseases Do MySpace

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We recently learned that March is Multiple Sclerosis Awareness Month. MS impacts over 2.5 people worldwide, and to assist sufferers the National MS Society started the Join the Movement campaign.

We wonder who gets to dole months out to interested parties because it seems like there are more Awareness Months than actual months.

Before we forget why we started writing about this in the first place, hit the MS MySpace to make other movement friends and watch sad videos.

by Angela Natividad    Mar-23-07    
Topic: Campaigns, Online, Strange



VH1 Web Junk Names Numa Numa Guy Greatest Internet Superstar

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On March 23 ay 8PM, VH1 will air its Web Junk Presents: 40 Greatest Internet Superstars and name Gary Brolsma, otherwise known as the Numa Numa guy, the number one internet star. The special will highlight the 40 most memorable internet stars of all time which will include the Star Wars Kid, Lonelygirl15, Tila Tequila, Trin Guy, Mahir, Perez Hilton, the Diet Coke/Mentos guys and many more. It outta be good for a few laughs.

more »

by Steve Hall    Mar-22-07    
Topic: Consumer Created, Online, Viral



Fuel Industries Introduces Ideal Mode of Transport. It's Customizable Too!

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This is kind of cute. To promote the DVD release of Eragon, Fuel Industries put together Volksdragon, a fun little site where you can customize your very own dragon. It's a little like modding a Scion but less ugly and possibly more maintenance (what fuels dragons, anyway? Us?).

Minor upkeep concerns aside, the idea of travelling by dragon is extremely appealing. Show us something cooler than harnessing a dragon, and we'll show you a liar.

Off-topic, Fuel Industries seems very fond of car themes.

by Angela Natividad    Mar-22-07    
Topic: Online, Promotions



MTV Goes Mobile with Return to Puberty

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Because there's nothing like the ugly awkward suffering that composes puberty, and maybe because "puberty" happens to be a loaded and funny word to say, MTV makes its first leap into the mobile universe with a set of 11 characters who, in their collective uncoolness, make up Puberty.

Created by Clay Weiner and Hornet with the help of WDDG out of NYC. Suggesting the characters may be an allegory for the everyday, Clay notes, "Puberty, as painful as it was, proves in hindsight to be a pretty apt metaphor for life. But the cruel truth is that you never get over it. No matter how old you get you still get pooped on (Doo-doo), you always wish you were more mature than you are (Pubes), you always think you have a big butt (Booty), and they'll always laugh at you for sticking out of a crowd (Boner). As bad as Puberty is, adulthood is worse."

We're just making that discovery ourselves. But hey, at least now we don't have to worry about getting stuffed into lockers, and it's been a long time since we last wet the bed. Check out the cast of Puberty here and see the promos.

by Angela Natividad    Mar-22-07    
Topic: Campaigns, Good, Mobile/Wireless, Online










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