100 Calorie Crooner Sparks Dilemma Between Cupcakes and Culture

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We've since relegated Hostess to the banks of childhood memory along with Pixie Stix, Kool-Aid and other non-food food, but we actually did swoon when we saw this promotion for their new 100 Calorie Packs.

Plug in your Calorie Pack preferences and the 100 Calorie Crooner will sing a song that sits somewhere between the Beauty School Dropout scene in Grease and Sinatra's last live rendition of Strangers in the Night.

The denigration in standards from Sinatra to Grease to the 100 Calorie Crooner didn't escape us, but the gaping void left by lack of class is nothing that can't be filled with three mini-cakes (at 100 calories total! Come on).

by Angela Natividad    Mar-22-07    
Topic: Campaigns, Good, Online



Fuel Recycles for Mazda's Queue of Lame Duck Campaigns

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Commendably persistent in its quest to spark the libido of speed-freak co-eds (previous attempts one and two), Mazda throws the weight of some slightly-below-indy Canadian bands behind a new virtual driving game.

Created by Fuel Industries, the courses were shot on college campuses and university students can choose between three.

We played the game and it seemed promising until we realized the speed couldn't be adjusted (from what we could tell, anyway) and we didn't even have to mess with the right or left functions. Just keep pushing the forward button and the car turns for you. If only real-life cars were that smart. Oh wait, Lexus might be.

Learn something from Candystand, the branded-game pros, or even Nokia, who really struck gold with almost the same idea. In fact, it was made by the same people.

Ew, a sloppy seconds campaign. Not cute.

by Angela Natividad    Mar-21-07    
Topic: Bad, Games, Online



American Legacy Thinks Re-Education is Key to Quitting

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American Legacy expands on their Become an Ex campaign with three spots on re-learning behaviour typically associated with smoking, like drinking coffee, driving and starting your day. The campaign is by GSD&M out of Austin, TX, a city where smoking is permitted in designated indoor spaces.

The ads feature bewildered middle-aged characters bumbling over said activities as they try renegotiating space without the soothing puff-puff. It's a little like watching Britney Spears stagger around like a bald Cyclops after her latest failed stint at rehab.

by Angela Natividad    Mar-21-07    
Topic: Campaigns, Online



Boy Meets Girl in Warped World, We Reconsider Merits of Ugly Square Car

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The odd hats at ATTIK hustle us back to Want 2 B Square, a macabre interactive world meant to promote the equally macabre (design-wise, anyway) 2008 Scion xB.

Like any interactive world there's a lot going on, a lot of which we've already covered (1, 2). But we did see something new we really like - this video entitled Boy Meets Girl. Directed by Sean Donnelly of Anonymous Content, two square-headed kids play "I'll show you mine if you show me yours" and instead of baring warped genitalia (as expected) they flip open one another's heads and explore the contents.

In the same twisted way that one could look at Secretary and call it "a gently bent love story," one could say Boy Meets Girl blithely expresses the innocence and exchange in that first boy/girl encounter. Gently bent, of course. We dig the campaign more and more.

Enough to nail a Scion? If they keep wooing us like this, we'll get there.

more »

by Angela Natividad    Mar-21-07    
Topic: Good, Online, Video



Day Rider Puts Unimpressive Spin on Knight Rider

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Ugh. We're not sure what Carsguide was thinking when they agreed to launch this campaign by Cummins and Partners out of Melbourne.

Animated by Firehorse Films, the guys who did bro'Town (NZ's response to Family Guy), this film, called Day Rider, is a kitsch-ridden, awkward spoof on the '80's series Knight Rider. Naturally the car becomes the protagonist's worst enemy.

Because for some odd reason watching an '80's hoopty go bad will inspire you to possess one of your own, Carsguide ties the campaign in with an opportunity to win an '84 TransAm.

We're trying to think of more mean things to say but we're too sleepy and bored, so we'll just move on now.

by Angela Natividad    Mar-20-07    
Topic: Bad, Campaigns, Online



Wilkes University Gives Potential Co-Eds a Very Public, Very Detailed Hello

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When you've got serious marketing dollars to throw behind wooing someone, it's a fine line between making them feel like stars and just, well, stalking the dickens out of them.

Philly-based 160over90 assists Wilkes University toward one or the other of these ends. Using mall kiosks, MySpace ads, billboards and whatever other media happened to be standing in a would-be Wilkesian's way, the university gave accepted students a king-sized shout-out.

The campaign makes Mini's "Hey Joe Shmoe" RFID-based billboard idea look piddly - it actually goes into details about the students' activities and ties them into the ad pitch.

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by Angela Natividad    Mar-20-07    
Topic: Campaigns, Good, Newspaper, Online, Outdoor



Lovemarks Leaves Fading Effect on Bleak Penney's Brand

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James Cash Penney. Isn't that an awesome founder name? It pulls 10 times the weight of humdrum John Rockefeller. There's miles of branding potential behind a name like that.

Unfortunately JC Penney's isn't known for taking advantage. As kids we considered Penney's a tier above Sears - if you're desperate or you wait too long you might find a good prom dress there, but you'll probably lie and say you got it on sale at Macy's.

To offset this sad effect, Saatchi and Saatchi CEO Kevin Roberts enlists the lame duck brand for a Lovemarks repositioning. Watch the initial couple of ads and read the Garfield review at Advertising Age.

more »

by Angela Natividad    Mar-19-07    
Topic: Agencies, Campaigns, Online, Television



DuPont Grabs Blogger Attention with 'Science Stories'

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It's not enough to reach purchasing audiences anymore; we also need to keep one eye open for bloggers and online opinion-makers who increasingly make or break the success of a campaign. Still, few marketers will admit it's the bloggers they're targeting, much less shoot directly for them.

An Adrants reader points us to this fresh DuPont campaign called DuPont stories. Created by the interactive media futurists at Denuo, the videos are set up like a science class to illustrate the relevance of DuPont in everyday life. They're narrated by former Rocketboomer Amanda Congdon - looking hotter than ever - garbed in a lab coat who, oddly enough, isn't removing it, tossing her hair or making come-hither Freudian slips as the tale progresses. (After all, it is Amanda Congdon.)

We don't know if that's good or bad but we like that the series doesn't try leveraging the camp or slapstick humour characteristic of the standard viral. We feel like we learned something (watch Glass Houses, it's awesome). We feel enriched but somehow still not bored. By gad, could it be that viral trollers aren't monkeys after all?

by Angela Natividad    Mar-19-07    
Topic: Campaigns, Good, Online



Nokia Goes Dark and Emo, Invites All to Tickle Website with Feelings

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For reasons that defy our understanding, there's always an enthusiastic response to esoteric Eurotrash-style campaigns. The trend leaves a bad taste in our mouths; it's like paying too much to walk into a club that makes gratuitous use of pink and black with a waxy clientele that just wants to get off on the idea of rubbing shoulders with waxy clientele. We actually did that the other night which is probably why we're experiencing such a violent knee-jerk reaction to this new Nokia thing.

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by Angela Natividad    Mar-19-07    
Topic: Campaigns, Online



Scott Awards $25,000 for Unclogging Toilet with Ski Pole

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Toilet humour isn't just the cheapest form of joke; it's probably also the most relatable. Scott Clog Clinic, an ongoing Scott campaign meant to educate people about best toilet practices and share fun facts, just awarded a 23-year-old Pennsylvanian $25,000 for sharing his "cloggiest moment."

In brief, said 23-year-old takes his father's advice late one night and uses his uncle's ski pole to get rid of a clog that won't be moved by a plunger.

Why give the guy money? What they should have given him was film equipment. There's nothing like watching a stressful situation like that play out on Youtube. It has all the right components: an anxious 20-something, a gigantic piece of shit and ski equipment. How did anyone avoid filming this?

by Angela Natividad    Mar-19-07    
Topic: Campaigns, Online, Strange










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