Because bodice-ripping is so last-century, Harlequin struggles to make the grade as the ages of readers increase slowly.
In addition to reworking the hot-sex-for-lonely-girls formula for today's woman under Red Dress, they're also trying to reinterpret the face of today's man candy, launching another cattle call in desperate pursuit of a man who's neither Fabio nor gangly model.
But what do you feed a woman all hopped up on Sex and the City steroids? A dumb but loyal cook? A mascara-sporting emo rocker? A Silicon Valley hipster? A vegan cowboy?
Always up for a good time, French lingerie purveyor Sloggi has gone Smoggi, launching a guerrilla and online campaign in Belgium relating to the government's recent lowering of the national speed limit due to the level of smog in the air. Coolzor reports four lingerie-clad women stood by the road side holding signs that pointed people to Smoggi.com where a countdown to a mysterious something is occurring. We're told Belgian agency Brand Activation is behind the work.
South African insurance company 1st for Women gets the point across with this set of prints. Text reads, "If men were women, we'd insure them. But they're not. So they don't get to pay substantially lower car insurance premiums. Cover with care."
To leverage the ha-ha, men are depicted in distinctly female positions - cowering from mice and taking luxurious bubble baths.
Condescending much? Per the website's invitation, have a cappuccino as you ponder.
Apparently even movies want in on CGM. Paramount gets together with Eyespot to push a video mash-up contest for the Disney-fied Rear Window-esque film Disturbia starring Shia LaBeouf.
The promotions put heat on how well you know your neighbors and encourages a sensory mix of audio, visual effects and whatever else you can weave out of Final Cut Pro. Contest winners get an Xbox 360 because everybody already has an iPod and only spammy banners give iPhones away.
- Cynopsis reports, "After seven months of negotiations, the deal got done after all. News Corp. and NBC Universal announced a partnership for the digital age yesterday, planning a new jointly-run entertainment portal that will aggregate the biggest collection of TV content on the web and create "the largest advertising platform on earth." The agreement will encompass the vast libraries of television and film content from each of the companies' broadcast, cable and film brands. The deal also contains a distribution component that will make video content available across the leading portals of the net AOL, MSN, Yahoo and MySpace, who will share in the ad revenue and customize its delivery as they see fit."
- A Compete.com survey claims the supposedly "failed" CareerBuilder Super Bowl spots actually delivered some positive metrics.
Everyone's talking about the News Corp./NBC Universal video site that may give YouTube some stiff competition. Advertisers such as GM, Cadbury Schweppes, Intel, Cisco and E-surance are lining up for the advertiser-friendly site.
- The Catch Up Lady sums up the booting of the bespectacled Classmates.com girl who had always been placed next to the jock along with the tagline, "She married him?" Now a Farrah Fawcett-like girl takes her place.
We recently learned that March is Multiple Sclerosis Awareness Month. MS impacts over 2.5 people worldwide, and to assist sufferers the National MS Society started the Join the Movement campaign.
We wonder who gets to dole months out to interested parties because it seems like there are more Awareness Months than actual months.
Before we forget why we started writing about this in the first place, hit the MS MySpace to make other movement friends and watch sad videos.
On March 23 ay 8PM, VH1 will air its Web Junk Presents: 40 Greatest Internet Superstars and name Gary Brolsma, otherwise known as the Numa Numa guy, the number one internet star. The special will highlight the 40 most memorable internet stars of all time which will include the Star Wars Kid, Lonelygirl15, Tila Tequila, Trin Guy, Mahir, Perez Hilton, the Diet Coke/Mentos guys and many more. It outta be good for a few laughs.
This is kind of cute. To promote the DVD release of Eragon, Fuel Industries put together Volksdragon, a fun little site where you can customize your very own dragon. It's a little like modding a Scion but less ugly and possibly more maintenance (what fuels dragons, anyway? Us?).
Minor upkeep concerns aside, the idea of travelling by dragon is extremely appealing. Show us something cooler than harnessing a dragon, and we'll show you a liar.
Off-topic, Fuel Industries seems very fond of car themes.
Because there's nothing like the ugly awkward suffering that composes puberty, and maybe because "puberty" happens to be a loaded and funny word to say, MTV makes its first leap into the mobile universe with a set of 11 characters who, in their collective uncoolness, make up Puberty.
Created by Clay Weiner and Hornet with the help of WDDG out of NYC. Suggesting the characters may be an allegory for the everyday, Clay notes, "Puberty, as painful as it was, proves in hindsight to be a pretty apt metaphor for life. But the cruel truth is that you never get over it. No matter how old you get you still get pooped on (Doo-doo), you always wish you were more mature than you are (Pubes), you always think you have a big butt (Booty), and they'll always laugh at you for sticking out of a crowd (Boner). As bad as Puberty is, adulthood is worse."
We're just making that discovery ourselves. But hey, at least now we don't have to worry about getting stuffed into lockers, and it's been a long time since we last wet the bed. Check out the cast of Puberty here and see the promos.
We've since relegated Hostess to the banks of childhood memory along with Pixie Stix, Kool-Aid and other non-food food, but we actually did swoon when we saw this promotion for their new 100 Calorie Packs.
Plug in your Calorie Pack preferences and the 100 Calorie Crooner will sing a song that sits somewhere between the Beauty School Dropout scene in Grease and Sinatra's last live rendition of Strangers in the Night.
The denigration in standards from Sinatra to Grease to the 100 Calorie Crooner didn't escape us, but the gaping void left by lack of class is nothing that can't be filled with three mini-cakes (at 100 calories total! Come on).