Aware of the average college student's ongoing state of starvation, Kraft puts together University of St. Arvin, where users can auto-generate depressed letters to parents and otherwise scam their way into some Easy Mac.
Our memories of dorm room subsistence are vivid and not very pleasant. We haven't touched Easy Mac since. But even if processed insta-food is behind us, microwaving stuff that shouldn't be microwaved is not.
We're glad we've been given the opportunity to experience this small pleasure from the safety of our own monitors. What can't a computer do for you today?
In support of equal marriage rights, agency Young & Rubicam, Chicago join forces with director Max Vitali of HSI Productions. The resulting smile-coaxing spots crush the notion gays will do nothing but cross-dress and debauch if permitted to marry.
The series comically emphasizes the familiar and occasionally frustrating domesticity we all experience after a given amount of time with our partners. We also dig the candid tagline, "Gay marriage is just like yours. Only gay."
Thus inspired we thought it would be nifty to add "Adrants is just like you. Only sexaaaaaay" to all future marketing efforts. We find it catchy.
Protect Your Penis, shout an otherwise boring-looking set of banner ads.
How do you not click? The following page hit us with massive text reading, "I'm not a real doctor, but I still care about your genitals." The message is flanked by a studious guy in a deceptively doctorish coat, smirking at us.
An elderly stranger expressing interest in our genitals is generally cause for alarm (we are modest, after all) but somehow these ads for Descente bicycle shorts just rub us the right way.
Like Mike at BRILF, we think Descente should take the campaign to the big leagues: virals, podcasts, medical information, what-have-you. If much ado can be made about male cramps, then by gad this too can join the ranks of the mushrooming pseudo-pharma community of advertising! Factory Design Labs is the proud penis presenter of this campaign.
The Number 23, a New Line Cinemas movie having to do with obsession and paranoia, spreads the disease with this interesting would-be viral.
How it works: fill out information about a friend, then enter his e-mail. Friend receives relatively innocuous e-mail asking him to play a game. He's asked for his birthdate and favourite number.
The information you entered about him is then revealed to him in a creepy and intimate manner, along with applicable tie-ins to the number 23.
We dig the idea but considering the Adrants-specific demo was probably made for Adrants Steve and not Adrants Angela, we were more bewildered than scared.
We have no wife to kiss. Unless the game predicts the future, in which case we're super weirded out. We didn't think we swung that way.
We don't know if PETA 2 is actually PETA-funded or an independent group seeking to affiliate itself closely and confusingly with the pro-animal-rights giant, but we visited their site after seeing a Gmail text ad that said "Shut Down Bonsai Kitten. You can help shut them down by signing the petition now!"
This amused us because we haven't thought of Bonsai Kitten in years. But upon hitting the PETA 2 link, we found no Bonsai Kitten references anywhere. And we seriously trolled the site.
This is when we realized we were cleverly tricked. And while they were busy hyping the merits of Facebooking PETA allegiance and asking what Jesus would do for the chickens, they were not going to give us Bonsai Kitten.
While we're actually really bummed about that, kudos to them for getting us to click-and-dig. And the use of a Bonsai Kitten reference, of all things? Pure genius.
We only wish there was actually something Bonsai Kitten-related on the site so we wouldn't feel so jipped. If you happen to find something, do link. This might affect the quality of our day.
Sinless, who by now we suspect spends an unusual amount of time trolling The Fame Game, shares a very white rendition of 50 Cent's In Da Club. Bad rapping and emo glasses aside, we couldn't stop staring at the tassle swinging helplessly from one side of the headliner's hoodie. We are easily mesmerized by little details like that.
"White men can't rap..." our Fame Game-loving friend observes almost wistfully, and even if that's so, they can sure trumpet and clap hands in a cramped space quite decently. When we do our song-and-dance, we normally need a wide berth.
Because our lives won't be complete without that next filet-o-fish, and because pesky dolphins always seem to be snatching them away from us right before our consummate bite, McDonald's brings us Dolphin vs. Man.
Dallas-based Moroch Partners are to blame for this follow-up to last year's "Sharkbait" game. This campaign features two new games that we actually kind of like: "Ocean Commotion" and "Aquatic Tennis."
It never occurred to us that the zany hijinks of dolphins may get in the way of our one goal: ongoing consumption of an undersized, occasionally stiff filet, the lukewarm bun that falls apart in our hands, delightfully soggy lettuce, and - lest we forget - that tartar-ish sauce.
Heaven help. If we weren't so busy suiting up to destroy dolphins at tennis, we'd serenade.
If somehow the filet-o-fish just ain't intense enough, we'll fast remind you that there's also a limited-edition double filet-o-fish available, which this promo also highlights. Try not to cream yourself at this very moment.
Proof positive people have way too much time on their hands, last week, the virtual stores of American Apparel and Reebok has suffered a terrorist attack inside Second Life. Yes, you heard right. Some people actually went to the trouble of "bombing" the two stores. The group behind the attack (we can barely write we are laughing so hard right now) calls themselves Second Life Liberation Army and the purpose of their actions is said to be a call for democratic decision-making inside the virtual world (oh for fuck's sake, it's a game!).
The bombing follows several "attacks" made by the group over the past six months and follows the famed flying penis attack (video here) made by another group during an in-world CNET interview with wealthy Second Life Resident Anshe Chung. Seriously, people. Grow up and get a real life.
Stardust Studios enlists the magic stylistics of Nathan Reifke to add colour to their Signature Series IDs, inspired by limited edition signature skateboard decks starting in 2004. The first 15 have generated accolades from both artists and enthusiasts of unsanctioned - er, action sports.
The Fuel TV release of Number 16, which aired in December, is a collabo with design director Neil Tsai and animators Kevin Ferrara and Daisuke Yamazaki. The spot starts with a natural birth - the sprouting of a plant - and evolves into man-made machinery.
"This piece tries to portray the universe as a literal giant machine and the subsequent relationships of its parts," Reifke says. "My hope was to call to mind that we tend to be very anthropocentric without much regard for the other inhabitants of this planet. [...] My goal is that people get lost in [this piece] like a daydream, and that for just a second they will feel a sense of wonder. That sense of wonder is what makes us ask questions and, ultimately, what leads us to explore this amazing place."
How dreamy. We don't know much about art, but we do know pretty, and this is certainly that. Will it appeal to civilian skaters? We're not sure. It probably depends on if they're stoned or not.
- Adland wonders if Gladys Hardy, an 88 year old woman with a MySpace site and who's called into Ellen several times in just some sort of marketing promotion. It sure smells of it.
- Fox Interactive Media Buys Ad Targeting Firm to Leverage MySpace Profile Data. Let's mine that data, guys.
- ABC is creating a spin off of Grey's Anatomy with the Addison Shepard character and Taye Diggs. This just does not sound right.
- MediaBuyerPlanner reports, "Shares of the two largest, publicly traded billboard owners, Lamar Advertising and Clear Channel Outdoor, have skyrocketed in the past 12 months, growing 36 percent and 43 percent respectively."