We suspect Levi's puts its design cash toward licensing fees for the awesome songs they use in ads that keep us trying, year after year, to find a cool pair of Levi's jeans, even if history tells us this will never happen. Lame denim fits aside, the ads are sensory pop art.
We love -- love -- the Dangerous Liaisons ad for their 2007 line. At first we thought it was the usual booty-call striptease bit, because we've seen that gimmick a thousand times, but as the spot wore on we realized something more interesting happening.
In the Bartle Bogle Hegarty masterpiece, a couple undresses to reveal layers of decades suggested in clothing, demeanour, style and even background noise. It moves fluidly from the rough-and-tumble 19th century workjean years to 2007's waifish verge-of-tears emo period. All to the haunting and playful tune of "Strange Love" by Little Annie Bandez.
Time for another futile trip to the flagship store.
TJ "I Told You So" Swafford dropped a link to this interesting Audible.de ad in our Soflow group forum this morning. It's a cross-promotion with Eragon in which words flow out of some suspiciously iPod-looking earbuds and smash together, giving phoenix-like birth to a dragon.
The copy reads "Lebendige Worte" or "living words." We're not sure what the narrator is saying but dragon visuals and German-speak have a way of demanding one's strictest attention. We also like the gobbledygook mash-up of disconnected letters that turn into a fire-breathing monster. We shoot for the same type of effect when we throw together scathing diction.
Do we now want to watch Eragon? No, but that's because we were burned by Dragonheart, which ruined live-action dragon films for us forever.
- The inevitable has happened. Siruis and XM have merged in a $13 billion deal to become a single satellite radio provider. FCC approval is needed to seal the deal.
- MySpace is launching a comic book site. Seth Cohen would salivate.
- eBay will launch its online TV marketplace in March and will play a role in second quarter scatter.
- BudTV is not having a good time. Attorneys General from 21 states are on the brewer's ass about age verification for access to the service claiming it's too easy for minors to get in.
- Well, hallelujah. DVR owners watch commercials.
- Ooo, ooo, ooo! Leaked email outlines Yahoo's new publishing and advertising structure.
- With Dell Idea Storm, the computer maker is turning to consumers for input on what they'd like to see in future products.
Leo Burnett Mumbai puts AAAI's GoaFest ad festival on the map with a set of Youtube videos personifying ideas that might pop up during the event.
Here are the spots for viral ideas and powerful ideas.
The videos were sent to marketing and creative people in India over a week's time and have since circulated the subcontinent, allegedly launching GoaFest into the worldwide advertising community as India's advertising award show of note.
That's some big talk for a bunch of illuminated heads. We like the notion of encompassing broad concepts in a short tongue-in-cheek clip, and with most they did a great job. Unfortunately we think the humour is lost outside the professional ad world (and maybe that's okay). After sharing a couple of clips with our friends they gave us the "WTF?" face and forced us to sit through another episode of Homestar Runner.
Following up on it Heides website takeover, Diesel has introduced its Spring and Summer 2007 fashion line with a new site, promoted by nicely artified electric trolleys, that takes on the theme of global warming. It professes the need to acknowledge global warming but realizes we can't stop our lives because of it and illustrates how we can enjoy laying about a world ravaged by global warming. It also offers up ten tips people can use to minimize global warming which include having sex (it generates heat), insulate your home with recycled denim, never take a shower and eat red meat in a restaurant (it saves on your home refrigeration and ills cows which cause damagaing mathane gases when they fart).
The site also points to stopglobalwarming.org and offers Al Gore's An Inconvenient Truth for purchase. Whether or not you think global warming is human-caused or just a natural, cyclical temperature change, this site is nicely done. Afterall, who wants to see the same thing everytime the visit a website?
Everybody who's anybody needs to have an online presence if they have any hope of being recalled offline. The only question is how to make that online presence engaging without doing something everyone else did already.
To solve this riddle, Mini Cooper looks two decades backward and brings 3D back with Turbovision. We're still waiting for our 3D glasses to arrive in the mail, which is annoying, but it makes us feel like kids again. When was the last time you received something as awesome as 3D glasses in the mail? Plus, after receiving free stuff from somebody you're always more inclined to check them out on the internet, so maybe this one's a winner. It's too soon to tell.
In any event a pair of red and blue specs will serve us in more ways than just one. We have every intention of wearing them as we walk down the street. Collars up, of course. We just need to find our ghetto blaster.
There's something totally classy about blowing coke up your nose with a McD's coke spoon. It ties you to America somehow, and to cheeseburgers, and to childhood.
In the '70's, McD's strange-looking stirring spoon gets adopted by the white powder cult. Panicked about becoming accomplices in the empire of blow, family-friendly McDonald's discontinues the multi-faceted units.
But this kind of thing doesn't die quietly. Artists Tobias Wong and Ken Courtney bring the hot spoons back - plated in 18k gold, disco-fever style. Pissed at their insolence, McD's released a cease and desist.
Oh come on. It's every fledgling brand's wet dream to be appropriated by some enthusiastic subculture. And who doesn't want the designer drug users (possibly now enthusiastic - and wealthy - pop-art consumers)? They define trendy.
Plus, coke-heads are generally skinnier than the obese protesters long courting the golden arches. They make natural retaliatory press. Getting fat? Forego the baked apple pie for a spoon. It's free! (Magic dust sold separately.)
While we're used to Google garnering residual PR for retooling old media for new ways to advertise, we're pretty unused to seeing Google actually advertise outside of sanctioned Google space or some kind of cross-brand. It's a card the uberbrand rarely pulls.
Shortly after deciding to make Gmail public (really this time, except not) Google's decided to start marketing for it too. And who did they tap as the vehicle to do the job? Youtube.
Nodding to critiques about big names doing bad at guerilla, Google makes sure we can't accuse them of getting too slick. The video takes place in a cubicle farm, is narrated by a 20-something and demonstrates Gmail's unique features with hand puppets made of office tools.
Clever, Google. They have a cavalier way of hawking great services by demonstrating none too shyly how much fun they're having. And even as VC's shake their heads in disgust at the grinning Googlers sipping smoothies, you have to admit few companies are willing to let their minions put their deskside office art on air. Maybe one day we'll be getting credit for our low-key talent as origami bird makers.
Irv Blitz-directed spot Swing, by agency Momentum for Grolsch, involves the most synchronized dancing beer bottles we've ever seen. And that's saying a lot considering when our own beer bottles dance, they are never nearly this snappy.
We haven't tried Anheuser-Busch's Grolsch lager, but suddenly we're curious, in part because we think it will make us better dancers. And we know this for a fact because listening to jazz, or at least something jazz-like, makes you smarter. It's been proven by science.
Out since early February and in a nod to television's Starsky & Hutch and Knight Rider, Hammer & Coop is a six episode online miniseries that pits a dude named Jim Turtledove against a white-suited megalomaniac named Sven Hartjan. The star of the show, though, is the 2007 Mini Coop. This is not an ad. This is a show and it's hilarious. Though it's not technically an ad, the show does a great job of pointing out the car's feature without it seeming too gratuitous.
Two of the six episodes are out and have Turtledove getting sidetracked by a bikini car wash and Hartjan sharing his maniacal plans with us. There's a funny action hero name generator so you, too, can have your own Jim Turtledove-like name. There's also the usual wallpapers, screensavers and buddy icons. Very nice work.