Mary Meeker has just published her 2019 Internet Trends Report, and analysts all over the world are still digging through it to take away the parts that they can use and adapt for their businesses. In among all the statistics though - which included the revelation that for the first time in human history, there are now more people with access to the internet than without - there was a key point she drew attention to about the concept of 'freemium' marketing. A lot of people probably ignored it, because on the surface it sounded like she was talking about the popular 'Fortnite.' In reality, it might have been the single most crucial part of the whole report.
Having gone through millions and millions of campaigns, we've accumulated a great amount of data to demonstrate to you some important ecommerce email trends: what's better - single channel or multichannel marketing? How do segmented campaigns perform compared to non-segmented campaigns? When is the best time to send the campaign?
Omnisend recently conducted a study that took at look at these questions and arrived at some interesting results.
Advertising is always a crucial part of business strategies, and the visibility that brands experience often has an impact on the overall reach that they experience. Through the years, the retail industry, in particular, is one in which the role of advertising played a prominent role. As more and more brands began to take over certain spheres, the need to stand out become a lot more imminent. The ads that were being showcased suddenly become the way in which people could connect with the brand and get to know of the products that they offered.
The most challenging aspect of any search engine optimization strategy is staying current. The Google gods are indeed fickle masters: every year, the headquarters in California roll out more than 500 changes to their search algorithm (Moz).
To help you stay current with the latest search engine trends, I've aggregated and analyzed seven SEO strategies that remain valid in 2018. We'll discuss each strategy in-depth, and teach you how to implement it most effectively.
OK so the entire world of marketing has been wetting its pants over social media and content marketing the last few years but what about that old fashion - yet, incredibly important -- thing called a website? Have you dusted it for cobwebs lately?
And after all that time and money you spend on social media and content marketing, it's still the website -- or the most part -- where all the action you care about -- sign ups, sales, etc. -- occurs. So if your website is still a piece of annoying Flashturbation or, worse, not supporting your omnichannel efforts, you might as well go unearth that Geocities version of your website from back in the day.
Here's a few tenets of a well oiled website. Maybe you know all this stuff. Maybe you've forgotten. And, hey, we all get busy and can use a good, swift reminder from time to time.
While the lowly ad banner has been getting a bum rap for years, every once in a while, much in the way outdoor boards occasionally get creative, an ad agency spices up the boring online rectangle.
To tout the new Mercedes E-Class Estate station wagon, BBDO Belgium created what they call a "transportable" banner. When we first saw that in the press release, we thought, "Oh no! Not another Amazon-style, re-targeting banner that won't stop showing you ads for something you just bought!"
This might be what the trailer for the 1999 Tom Cruise film Eyes Wide Shut might have looked like if it were made today...as a beer commercial...with another man as equally important as Tom Cruise, Dos Equis' Most Interesting Man in the World.
In the next 12 months, global eCommerce sales are expected to hit $1.4 trillion as more and more consumers increasingly use mobile and tablet devices to shop. But the future is not just about online shopping. Shoppers are demanding, smoother, more personal integrated shopping experiences, hence the ever growing trend of Omni-Channel.
Omni-Channel is an evolution of multi-channel retailing that provides the consumer a seamless shopping experience across shopping channels, online or off and its not just about mobile or responsive design. Omni-Channel should include the online to offline experience; consumers finding a product online as well as shopping in store. what does refocusing on omni-channel mean for online shoppers? What does the mean for retailers, what does this mean for affiliates?
Hahaha. This is too funny. Then again, we are easily amused. Then again, we're talking about dancing dogs! Hip hop dogs. Latin gods. Electro dogs, Disco dogs.
Dog treat company MISFITS, with help from Proximity Canada, is out with The Gif Dog Party, a site on which you can choose a song, a venue and a posse of dogs to get their dance on. And the, of course, share the whole creation to your social media followers.
And that's it. Have fun.
Online marketing. Content marketing. Inbound marketing. Native advertising. Sponsored content. There's a lot of buzzwords being tossed about these days when it come to making it easier for people to find your brand online. Most of these buzzwords front for practical and effective strategies any intelligent brand should employ. But let's not forget about the granddaddy of "getting found" online: SEO.
The approach to SEO has changed quite a bit over the years. It's no longer about "gaming" Google will silly parlor tricks because, well, Google is on to your tricks. So effective SEO is a lot more than keyword stuffing and other forms of trickery.