Last night was the Cannes Lions awards event for Design, Press and Cyber efforts. As always, for the full list of winners, go hithery-dithery. But here are the Grand Prix winners for each category:
For DESIGN: "Paper Battlefield" for Nike Hong Kong by McCann Worldgroup/Causeway Bay.
For PRESS: "We Are Animals," that creepy bejeaned-human-meets-carnal-instinct campaign by FRED & FARID/Paris for Wrangler.
For CYBER: "Best Job in the World" -- which is seriously cleaning up this year -- by Cumminsnitro/Brisbane for Tourism Queensland.
"Eco:Drive" by AKQA/London for Fiat also scored a Cyber Grand Prix, as did "Why So Serious?" for Warner Bros.' The Dark Knight. The latter campaign is a typical piece of elaborate genius by the folks at 42 Entertainment/Pasadena, whose every project is not so much advertising as it is grand oeuvre.
Calling attention the to the practice of plumping, injecting chicken meat with salt water to increase size, weight and cost, Foster Farms has launched Say No to Plumping, a website that features two chickens, Betsy and Martha, talking to each other about plumping as if it were a botox treatment.
Goodby Silverstein & Partners created the work. The site also includes plumping facts and figures, how to detect a plumper, links to health resources and an interactive "Plumpinator" calculator to help site people calculate how much money they waste on saltwater from plumped chicken each year.
Seriously. If we all just stepped back and took a look at the idiotically stupid, inane and unhealthy things we do as humans simply to make an extra buck or two, we'd actually laugh. Seriously. Injecting chickens with water to make them...what...taste more like water and less like chickens? Are we really that idiotic?
Not exactly the way to compliment your potential customers but fun none the less is Are You Popular, a website for UK-based Phones 4U which analyzes photographs to determine what makes a person such a loser.
Basically, it's a lame send-t-a-friend that, well, doesn't really accomplish anything at all other than letting you insult your friends and get insulted yourself.
As part of his research project "about the future model of advertising" for thesis work at the Berlin School of Creative Leadership, AlmapBBDO Creative Director Sergio Mugnaini created a Mad Men-themed online research survey that's very cool. The survey takes scenes from Mad Men and dubs the survey questions right into the scene. Way more interesting than page after page of plain text. Ingenious, actually.
So, yea. Transformers 2 is here and so are all kinds of "robot sightings" across the globe. Yea, we know. Yawn. But they are The Real Effing Deal and they are Giant Effing Robots! And besides, we like Amy.
Productivity isn't always about the next "Got Milk?". To get creatives elbow-deep in their local community soup kitchens, Cossette/New York produced the a clever little intro for Agencies in Action's website.
It tackles the upcoming Cannes Lions debauchery head-on, kind of uglifies the whole thing, and wraps up with the tagline in that leads this article.
Go do good, guys, in addition to all the other good things you do anyway.
"V-Day" kicks off a new online video effort by Tampax that follows the story of Zack Johnson, a guy who woke up one morning to find he has a gaping vagina where his second head should be.
Don't know how it'll all pan out, but it promises to be occasionally funny in a banal teen angst kind of way. Follow the progression at Zack16.com, a site reminiscent of a teenage boy's notebook, complete with videos, a blog, Polaroid-styled images and a Twitter feed.
The tweets are kind of funny and appear to be getting progressively more emo. Apparently he's already had a period and now feels every guy should experience one.
Hear, hear. Although to be frank, marvelous breakthroughs in birth control make it so even real women don't have to endure random visits from Aunt Flo anymore.
Work by Leo Burnett/Chicago.
- Recapping Dos Equis' Most Interesting Man in the World.
- JWT could use Nestle copywriter.
- Lady Parts. Auto services.
- VW tweetnalysis.
- Disney, Asus partner on kiddie Netpal comps. (Via @FredCavazza.)
- UNIQLO calendar.
OK so Iranian women, in place of the muzzled media, are getting all social using Facebook and Twitter to tell the world about the country's election chaos. By most accounts, they're doing a pretty good job.
What's not doing a good job is favorite whipping boy, contextual advertising, a form of advertising which never fails to amuse, shock, surprise or baffle. The latest contextual corrigendum come amidst a news report about Tehran Tweeters. All while Iranian women diligently make use of social media to circumvent the news blackout, Iranian Personals pimps its bevy of "Iranian Soul Mates" to those who care more about flirting and dating than taking an interest in world events.
To win both the youth and the responsible parent vote, Staples commissioned social marketing firm Mr. Youth to develop "Do Something 101," a cause program that's, at the very least, relevant to the office supply chain's MO.
Campaign elements, from what we can tell, are a Facebook Fan page and a Facebook app. (That's it?!) Participating students are encouraged to build a custom backpack by tagging their friends and then donate money to help the 13 million kids in the States that can't afford school supplies.
Every completed backpack makes participants eligible for a chance to go to New York and meet Ciara, who can teach you the one-two step*, which is as good a reason as any to drum up crayon cash for your less-plush peer.