Nokia Does Movie/Game/Net Interactivity Thing, Actually Succeeds

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It was only a matter of time before a game as fun as Crazy Taxi would reincarnate in ad promo form. That's what Nokia has done for its interactive film/game The Passenger, which is pretty engaging. The music ain't bad either.

You're a driver on the night streets of Paris when a sultry woman hops in and urgently asks to be transported to three addresses. At aid is the Nokia Multimedia Car Kit CK-20W, a nifty GPS-stocked device, but follow directions or your passenger will throw insults at you. Don't you love doing life-saving favours for people who get all bitchy?

The game was put together by the interesting mindfolk at Hyper Happen, Fuel Industries and Karbon Arc, and features footage of Paris shot just last November. Thanks Netanel for the tip. We don't want to sound too excited but this would make a pretty decent (if really, really short) standalone video game. Then again, we're not actually gamers, we're biased ad people, so we imagine actual joystick jockeys are rolling their eyes in disgust right now.

by Angela Natividad    Feb-15-07    
Topic: Brands, Games, Good, Online



Students Contrive Acronym Diversion for SCAD

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Alumni from Savannah College of Art and Design (SCAD) started production company The Dandy Dwarves and were tapped by their alma mater to create an interactive viral marketing campaign.

The fruits of their labour? SCAD Shorts. The object: guess the title of the bizarre spot playing on the screen. The trick: titles must always have the SCAD acronym.

This is harder than it sounds but results in some weird videos.

Repeat visitors get a running chance of winning - what else? - an iPod.

by Angela Natividad    Feb-15-07    
Topic: Campaigns, Good, Online



Dump Your Smary Business Partner With IHateMyPartner.com

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Who knew there were companies created specifically to assist you if you find yourself in a position of irreconcilable differences with your business partner and the shotgun clause gets invoked? Well, thanks to Dentsu Canada, we know know of at least one: Argosy's Shotgun Fund. Since our friend over at Dentsu did such an eloquent job describing the work to us, we're going to let him do for you here.

Dentsu's Glen Hunt tells us, "OK. So you're a creative partner in a business, say, an Ad Agency. You've got a partner, say, a suit. He thinks it might be a good idea to churn out crap for your biggest paying client and resign all the other businesses that landed you a Clio, 2 lions and a couple of pencils last year. What to do? Invoke the Shotgun Clause in your partnership agreement, buy that smarmy prick out and send him back to his Mom and Dad where he developed small man syndrome in the first place.

more »

by Steve Hall    Feb-15-07    
Topic: Good, Guerilla, Online, Video



Microsoft Taps Jefferson Airplane for Intergalactic Rock Festival

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Back in our heady days of diapers, drool and a band known as Jefferson Airplane, Windows Vista was but an inactive brain cell in a small boy named Bill Gates. Today, Windows Vista is all the rage and Jefferson Airplane is now known (has been for a long time) as Jefferson Starship. We have to wonder if back in the good old days of Jefferson Airplane, anyone in the band could have conceived of being an integral component of one of the biggest marketing campaigns of all time. With all those drugs, we highly doubt it but today, what's not to like about a classic (the time, not the style) rock band headlining a concert tour to promote software. A lot but that's beside the point.

The agency with our favorite name, Wexley School for Girls, developed a free lunch concert series featuring Jefferson Airplane, a cosmonaut street team, wild postings, a teaser video and a website filled with galactic goodies all to promote Windows Vista and its partnership with T-Mobile. It's kind of fun. Check it out.

by Steve Hall    Feb-15-07    
Topic: Brands, Events, Good, Online, Poster, Video



Christina Ricci, Samuel L. Jackson Get New Heads, Movie Promoted

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Christina Ricci is hot. Christina Ricci is short denim cut offs is really hot. Christina Ricci in short denim cut offs, a tiny belly shirt and cowgirl boots is flaming hot. Christina Ricci in short denim cut offs, tiny belly shirt, cowgirl boots and chained like some kind of sex-slave by Samuel L. Jackson...now that's more than a guy can take! Can't you see, we're trying to get some work done around here? How can we with all this distraction?

Anyway, she's in a movie, coming out next month, called Black Snake Moan with Samuel L. Jackson. As part of the movie's promotion, there's a send-to-a-friend feature that lets you place your head on either Ricci's or Jackson' head for some silliness. We don't know why anyone would want to put their head over Christina's (although she does have an odd one), but, hey, this is online marketing and we do it because we can.

by Steve Hall    Feb-14-07    
Topic: Online, Promotions



Online Magazine Introduces New AdFrame Ad Unit

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Whether this goes anywhere or not is anyone's guess but no one thought the online ad banner would become what it is today either. A new online magazine, Dormant Forces, has launched and will be supported by what it calls an AdFrame designed to elicit "curiosity clicks." The Adframe consists of small, subtle squares with nothing but the advertisers name or tagline. Clicking the square takes the visitor to the advertiser's site. The publisher plans to do a similar thing in the printed version of the magazine. Anyone care to predict the future of this venture?

by Steve Hall    Feb-14-07    
Topic: Online, Publishing, Tools



Truth Spreads Love with Laryngect-o-Gram

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We're never quite sure whether we like Truth's tongue-in-cheek, sometimes confrontational way of driving its anti-smoking points home, but they generally get our attention. Knowing nobody can fully reject a singing cowboy, and nobody can ever turn away from an exhibitionist with a hole in his neck, Truth brings us the laryngect-o-gram.

Show somebody you love them by sending one over. Friends will be amused. Lovers will be stunned. Family members will give you that sick look and shake their heads. It's a total win-win.

by Angela Natividad    Feb-14-07    
Topic: Online, Strange



Powerball Campiagn Makes Good on Engagement

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Any campaign with the tagline "it's always big" generally finds us paying a bit more attention to it than others and this new Colle+McVoy-created Minnesota State Lottery television campaign has us very interested. But, not for the sick reasons dancing around in your head right now. No. We like this campaign because it's a game. And it's game, called What's the Difference, that starts on the tube and ends online. In the ads, the viewer is asked to find the six differences between two images in the ad that represent a $20 million jackpot winner and a $200 million winner. Winners of the game are entered into a drawing to win cash and prizes.

With everyone in the industry latching onto the latest and greatest ad babble term of the day, engagement, it's nice to see something real come out of board room blather. We're giving props to Colle+McVoy on this one. See the ads here, here and here.

by Steve Hall    Feb-14-07    
Topic: Campaigns, Games, Good, Online, Television



Pretzel Girl Used to Sell Real Pretzels

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We reported Auntie Anne's V-day viral blast once already but we just noticed She's So Twisted for the first time and thought, how awesome would it be to hang out with someone who was bent out of shape all the time?

Not very. But this chick seems good-natured enough and we like how her little friend drags her around on a little rollie-board. Having a pretzel friend must be way funner than having a puppy or a ferret. We'd try being pretzels for a day but our drunker companions might eat us.

by Angela Natividad    Feb-14-07    
Topic: Good, Human, Online, Video, Viral



Chunky Pam Rejects Diamonds for Doritos

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We all sort of wondered what happened to would-be rap star Chunky Pam, and as if to satisfy our wildest dreams she mysteriously reappears just in time for the heart-shaped holiday.

In a new MTV-produced video celebrating the merits of griddles and grills, Pam says she wants to be pampered in a way only a blinged-out pizza epicure can. Our favourite line involves Swedish fish and Swedish massage.

Unlike other sultry blondes who slinked into skinnier skins, Pam embraces decadent consumption wholeheartedly and makes it her forte. What talent. What art. What size. If only everyone were so easy to please on the 14th of February.

by Angela Natividad    Feb-14-07    
Topic: Online, Spoofs, Television, Video










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