Microsoft Taps Jefferson Airplane for Intergalactic Rock Festival

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Back in our heady days of diapers, drool and a band known as Jefferson Airplane, Windows Vista was but an inactive brain cell in a small boy named Bill Gates. Today, Windows Vista is all the rage and Jefferson Airplane is now known (has been for a long time) as Jefferson Starship. We have to wonder if back in the good old days of Jefferson Airplane, anyone in the band could have conceived of being an integral component of one of the biggest marketing campaigns of all time. With all those drugs, we highly doubt it but today, what's not to like about a classic (the time, not the style) rock band headlining a concert tour to promote software. A lot but that's beside the point.

The agency with our favorite name, Wexley School for Girls, developed a free lunch concert series featuring Jefferson Airplane, a cosmonaut street team, wild postings, a teaser video and a website filled with galactic goodies all to promote Windows Vista and its partnership with T-Mobile. It's kind of fun. Check it out.

by Steve Hall    Feb-15-07    
Topic: Brands, Events, Good, Online, Poster, Video



Christina Ricci, Samuel L. Jackson Get New Heads, Movie Promoted

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Christina Ricci is hot. Christina Ricci is short denim cut offs is really hot. Christina Ricci in short denim cut offs, a tiny belly shirt and cowgirl boots is flaming hot. Christina Ricci in short denim cut offs, tiny belly shirt, cowgirl boots and chained like some kind of sex-slave by Samuel L. Jackson...now that's more than a guy can take! Can't you see, we're trying to get some work done around here? How can we with all this distraction?

Anyway, she's in a movie, coming out next month, called Black Snake Moan with Samuel L. Jackson. As part of the movie's promotion, there's a send-to-a-friend feature that lets you place your head on either Ricci's or Jackson' head for some silliness. We don't know why anyone would want to put their head over Christina's (although she does have an odd one), but, hey, this is online marketing and we do it because we can.

by Steve Hall    Feb-14-07    
Topic: Online, Promotions



Online Magazine Introduces New AdFrame Ad Unit

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Whether this goes anywhere or not is anyone's guess but no one thought the online ad banner would become what it is today either. A new online magazine, Dormant Forces, has launched and will be supported by what it calls an AdFrame designed to elicit "curiosity clicks." The Adframe consists of small, subtle squares with nothing but the advertisers name or tagline. Clicking the square takes the visitor to the advertiser's site. The publisher plans to do a similar thing in the printed version of the magazine. Anyone care to predict the future of this venture?

by Steve Hall    Feb-14-07    
Topic: Online, Publishing, Tools



Truth Spreads Love with Laryngect-o-Gram

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We're never quite sure whether we like Truth's tongue-in-cheek, sometimes confrontational way of driving its anti-smoking points home, but they generally get our attention. Knowing nobody can fully reject a singing cowboy, and nobody can ever turn away from an exhibitionist with a hole in his neck, Truth brings us the laryngect-o-gram.

Show somebody you love them by sending one over. Friends will be amused. Lovers will be stunned. Family members will give you that sick look and shake their heads. It's a total win-win.

by Angela Natividad    Feb-14-07    
Topic: Online, Strange



Powerball Campiagn Makes Good on Engagement

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Any campaign with the tagline "it's always big" generally finds us paying a bit more attention to it than others and this new Colle+McVoy-created Minnesota State Lottery television campaign has us very interested. But, not for the sick reasons dancing around in your head right now. No. We like this campaign because it's a game. And it's game, called What's the Difference, that starts on the tube and ends online. In the ads, the viewer is asked to find the six differences between two images in the ad that represent a $20 million jackpot winner and a $200 million winner. Winners of the game are entered into a drawing to win cash and prizes.

With everyone in the industry latching onto the latest and greatest ad babble term of the day, engagement, it's nice to see something real come out of board room blather. We're giving props to Colle+McVoy on this one. See the ads here, here and here.

by Steve Hall    Feb-14-07    
Topic: Campaigns, Games, Good, Online, Television



Pretzel Girl Used to Sell Real Pretzels

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We reported Auntie Anne's V-day viral blast once already but we just noticed She's So Twisted for the first time and thought, how awesome would it be to hang out with someone who was bent out of shape all the time?

Not very. But this chick seems good-natured enough and we like how her little friend drags her around on a little rollie-board. Having a pretzel friend must be way funner than having a puppy or a ferret. We'd try being pretzels for a day but our drunker companions might eat us.

by Angela Natividad    Feb-14-07    
Topic: Good, Human, Online, Video, Viral



Chunky Pam Rejects Diamonds for Doritos

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We all sort of wondered what happened to would-be rap star Chunky Pam, and as if to satisfy our wildest dreams she mysteriously reappears just in time for the heart-shaped holiday.

In a new MTV-produced video celebrating the merits of griddles and grills, Pam says she wants to be pampered in a way only a blinged-out pizza epicure can. Our favourite line involves Swedish fish and Swedish massage.

Unlike other sultry blondes who slinked into skinnier skins, Pam embraces decadent consumption wholeheartedly and makes it her forte. What talent. What art. What size. If only everyone were so easy to please on the 14th of February.

by Angela Natividad    Feb-14-07    
Topic: Online, Spoofs, Television, Video



Google Becomes Googe for Valentine's Day

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While artful design is always up for interpretation, some think Google, with its Valentine's Day logo redesign, left the L out of their name christening the site Googe. Likely, as some have mentioned, the stem of the strawberry is intended to be the L but that strawberry chocolate mess looks like one letter to us.

by Steve Hall    Feb-14-07    
Topic: Brands, Online, Strange



Celebrate the 14th with the Travails of One Small Stick

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In our humble quest to find a Valentine's Day campaign that didn't leave us feeling sick or pressured, we came across Don Hertzfeldt's 1995 classic Ah l'Amour.

The video illustrates one small stick figure's attempt to find romance. Thankfully, he has a lot of lives to spare. In the end, there's only one realistic way to win a little stick woman's heart - and no, it's not sex. Weird, right? Because, like, sex gets us every time.

by Angela Natividad    Feb-14-07    
Topic: Good, Online, Video



Wieden Wants, PSFK Conferences, JC Penny Matters

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- Wieden + Kennedy London is seeking four people from outside the ad world to partake in its WKSide3 program which offers three month work at the agency.

- PSFK is organizing a future of marketing conference at which the likes of George Parker (now that's funny), Peter Rojas, Elizabeth Spiers, Cunning's Floyd Hayes, Anomaly's Mike Byrne and others will chat about where the industry is going.

- JC Penny Says "Every Day Matters."

- XM Radio does the Valentine's Day card generator thing.

- Suzuki does the webisode thing. Calls it The Briefcase.

by Steve Hall    Feb-13-07    
Topic: Agencies, Brands, Industry Events, Online, Video








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