Embarq Brings Us to 2525 with Big 2-Decade Detour

2525.jpg

This skin-crawling ad for Embarq so thoroughly grated the nerves on Bill that it gave us an uncourted sense of schadenfreude. In general, something about the ad embarrasses us in the same way your immortalization in the yearbook embarrasses you.

It merits adding that Embarq, who consider themselves trailblazers in the direction of common sense, will probably make good on a spot this annoying. It sort of clings, like toilet paper or static.

We're thankful that the song hasn't lodged itself in our heads yet but that's mainly because we're afraid of watching the spot a second time. We might catch '80's hair. And nobody wants that.

by Angela Natividad    Feb-13-07    
Topic: Bad, Online, Radio, Television



Getting the Royal Guard to Laugh May Bring You Closer to Them

royalguardcheese.jpg

There's something inherently funny trying to get somebody to laugh who can't on pain of death, or at least hurt pride.

This is the inspiration for Royal Guard Cheese, a game where you try to induce a guard to laugh with well-placed props that include a feather, a rubber ducky and a teddy bear. Getting him to laugh like this could win you a free trip to London.

STA, are you paying attention? Just kidding. You know we love you.

by Angela Natividad    Feb-13-07    
Topic: Games, Good, Online



Symantec Wishes You Rockin' Valentine's Day

rockdotvday.jpg

Symantec's RockDotRock has added a Valentine's Day Serenade feature that allows you to send a customized message to your loved one (as long as they are o the list of 200 names) sung by the heavy metal rockers who grace the site. It's a nice continuation of the decidedly very different software campaign.

by Steve Hall    Feb-13-07    
Topic: Good, Online, Viral



GE Plays Leapfrog, We Like Where It's Going

ge_leapfrog.jpg

This new leapfrog ad by GE uses playful animation to marry love of innovation to harmony with the natural world. We think the frog, which echoes the adorable Geico gecko, is a little scrawny for all that hardcore hopping but we like the ad anyway.

by Angela Natividad    Feb-12-07    
Topic: Brands, Commercials, Online



Turbo Tax Does Tax Rap With Vanilla Ice

taxrap_vanilla_ice.jpg

Sort of along the lines of logic (or complete and purposeful lack there of) that resulted in Robert Goulet appearing in an Emerald Nuts Super Bowl commercial, Intuit has tapped Vanilla Ice (where the hell has he been all these years?) to front a Tax Wrap promotion for Turbo Tax. The promotion offers $25,000 to the person who makes the best homemade rap demo about taxes. So far, there aren't too many submissions and they are all embarrassingly horrible. We really don't know what to do with this one. Trash it for its use of a has-been to get all jiggy with one of the most financially serious periods in a person's life or praise it for its brilliant quirkiness and kitschy badness.

by Steve Hall    Feb-12-07    
Topic: Online, Promotions, Social, Strange, Video



STA Borrows Globe Idea, We Shake Heads in Righteous Disgust

st_george_university.jpg

No idea's original, but in any field the taboo is the same: if even a successful idea can be traced back to somebody else's sleeper hit, fingers get pointed. For a shining example, just look at Suzuki's attempts to be BMW.

A source tells us elements of the STA World Traveler Contest are suspiciously similar to an existing campaign that's lesser-known but more complete in scope. St. Georges School in the Grenada West Indies used the same pinpricked-globe format to highlight, not starry-eyed co-eds, but far-flung alumni they've accumulated over 30 years. Visit the St. Georges website and click on the 30 year anniversary logo at bottom left to catch the similarities.

If you don't feel like clicking back and forth, that's okay; we'll show you.

more »

by Angela Natividad    Feb-12-07    
Topic: Agencies, Bad, Campaigns, Online



Obama Launches Social Networking Site

barack_obama.jpg

It's not the first time a political candidate will have used social networking as part of a campaign strategy, but it's probably the first time a political candidate has ever created his or her own social networking site.

Enter My Barack Obama, a social networking space dedicated to users who'd like to help Obama get into the White House in '08. He also has a MySpace that's of course not made or endorsed by him but by some very serious fan out there who happens to have little to do but make thousands of friends on his behalf.

There's not too much you can say to trash a guy who acknowledges his own lack of qualifications and admits to doing drugs in college. But we've all seen how internet influence can make or break you. A word of warning, Obama: remember Howard Dean.

by Angela Natividad    Feb-12-07    
Topic: Campaigns, Good, Online, Social



Jeep and Marvel Fight Crime, Draw Pictures for Patriot

jeep_patriot.jpg

To promote the Patriot, Jeep gets cozy with Marvel Comics and their built-in audience of former geeks, geeks-in-training, pop aficionados, and mutants like us (we turn everything we touch into AWESOME).

The campaign site includes a progressive comic-drawn adventure scrawled by Bing Cansino. Users can input their own storylines as the tale progresses. The winning tale gets penned by Cansino and may result in an autographed original page sketch.

Yeah, it's consumer-gen. Again. But it's way better than Jeep Compass and that strange bobble-head/karaoke stuff.

by Angela Natividad    Feb- 9-07    
Topic: Good, Online



Real Estate Firm Puts 'Felicity' in Luxury Loft, Slaps it On Youtube

donovanlife.jpg

To promote its Donovan homes, Cressey Development Group launches Donovan Life, a well-produced but rather poorly-acted lifestyle series "about young urban professionals full of energy and ambition who are looking for a comfortable environment to enjoy the best the city has to offer," explains director Roger Evan Larry. The films are produced by his film and TV production company, Relevision.

The idea's a good strategy for getting people thinking inside the space. Who wouldn't want to own the apartments inhabited by the cast members of Friends?

Unfortunately this isn't Friends, or Felicity, or Will and Grace, or Sex and the City or anything else it's shooting for. But the series is shooting for pilot status, so maybe that will change and another ditsy but happy-go-lucky city ingenue will have her moment in the spotlight. Should the producers succeed in this noble quest, it'll be an awesome first for real estate marketing.

Check out an episode of Donovan Life here.

by Angela Natividad    Feb- 9-07    
Topic: Online, Product Placement, Video



2 Hormonal Co-Eds + 4 Countries = STA World Traveler Contest

statravel_campaign.jpg

It's become part of the 20-something cliche to leave college and see the world. That's why we think the STA Travel 193 campaign by Night Agency is doing so well. Upon the contest's end a winner will be selected to become a "world traveler" over a two-person trip to four countries.

The campaign features a little Flash globe with clickable videos where you can watch people talk about their experiences in a given country. It's a little like being back in college again, watching those EAP kids give speeches about how their lives have changed forever post beer-chug in Munich.

With next to no media money spent this invitation has garnered over 6000 leads for STA in its first week. Now how can we possibly have an immigration problem when everybody's just raring to leave?

by Angela Natividad    Feb- 9-07    
Topic: Campaigns, Games, Good, Online







Stanton Optical


Featured FREE Resource: