Chunky Pam Rejects Diamonds for Doritos

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We all sort of wondered what happened to would-be rap star Chunky Pam, and as if to satisfy our wildest dreams she mysteriously reappears just in time for the heart-shaped holiday.

In a new MTV-produced video celebrating the merits of griddles and grills, Pam says she wants to be pampered in a way only a blinged-out pizza epicure can. Our favourite line involves Swedish fish and Swedish massage.

Unlike other sultry blondes who slinked into skinnier skins, Pam embraces decadent consumption wholeheartedly and makes it her forte. What talent. What art. What size. If only everyone were so easy to please on the 14th of February.

by Angela Natividad    Feb-14-07    
Topic: Online, Spoofs, Television, Video



Google Becomes Googe for Valentine's Day

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While artful design is always up for interpretation, some think Google, with its Valentine's Day logo redesign, left the L out of their name christening the site Googe. Likely, as some have mentioned, the stem of the strawberry is intended to be the L but that strawberry chocolate mess looks like one letter to us.

by Steve Hall    Feb-14-07    
Topic: Brands, Online, Strange



Celebrate the 14th with the Travails of One Small Stick

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In our humble quest to find a Valentine's Day campaign that didn't leave us feeling sick or pressured, we came across Don Hertzfeldt's 1995 classic Ah l'Amour.

The video illustrates one small stick figure's attempt to find romance. Thankfully, he has a lot of lives to spare. In the end, there's only one realistic way to win a little stick woman's heart - and no, it's not sex. Weird, right? Because, like, sex gets us every time.

by Angela Natividad    Feb-14-07    
Topic: Good, Online, Video



Wieden Wants, PSFK Conferences, JC Penny Matters

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- Wieden + Kennedy London is seeking four people from outside the ad world to partake in its WKSide3 program which offers three month work at the agency.

- PSFK is organizing a future of marketing conference at which the likes of George Parker (now that's funny), Peter Rojas, Elizabeth Spiers, Cunning's Floyd Hayes, Anomaly's Mike Byrne and others will chat about where the industry is going.

- JC Penny Says "Every Day Matters."

- XM Radio does the Valentine's Day card generator thing.

- Suzuki does the webisode thing. Calls it The Briefcase.

by Steve Hall    Feb-13-07    
Topic: Agencies, Brands, Industry Events, Online, Video



Embarq Brings Us to 2525 with Big 2-Decade Detour

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This skin-crawling ad for Embarq so thoroughly grated the nerves on Bill that it gave us an uncourted sense of schadenfreude. In general, something about the ad embarrasses us in the same way your immortalization in the yearbook embarrasses you.

It merits adding that Embarq, who consider themselves trailblazers in the direction of common sense, will probably make good on a spot this annoying. It sort of clings, like toilet paper or static.

We're thankful that the song hasn't lodged itself in our heads yet but that's mainly because we're afraid of watching the spot a second time. We might catch '80's hair. And nobody wants that.

by Angela Natividad    Feb-13-07    
Topic: Bad, Online, Radio, Television



Getting the Royal Guard to Laugh May Bring You Closer to Them

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There's something inherently funny trying to get somebody to laugh who can't on pain of death, or at least hurt pride.

This is the inspiration for Royal Guard Cheese, a game where you try to induce a guard to laugh with well-placed props that include a feather, a rubber ducky and a teddy bear. Getting him to laugh like this could win you a free trip to London.

STA, are you paying attention? Just kidding. You know we love you.

by Angela Natividad    Feb-13-07    
Topic: Games, Good, Online



Symantec Wishes You Rockin' Valentine's Day

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Symantec's RockDotRock has added a Valentine's Day Serenade feature that allows you to send a customized message to your loved one (as long as they are o the list of 200 names) sung by the heavy metal rockers who grace the site. It's a nice continuation of the decidedly very different software campaign.

by Steve Hall    Feb-13-07    
Topic: Good, Online, Viral



GE Plays Leapfrog, We Like Where It's Going

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This new leapfrog ad by GE uses playful animation to marry love of innovation to harmony with the natural world. We think the frog, which echoes the adorable Geico gecko, is a little scrawny for all that hardcore hopping but we like the ad anyway.

by Angela Natividad    Feb-12-07    
Topic: Brands, Commercials, Online



Turbo Tax Does Tax Rap With Vanilla Ice

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Sort of along the lines of logic (or complete and purposeful lack there of) that resulted in Robert Goulet appearing in an Emerald Nuts Super Bowl commercial, Intuit has tapped Vanilla Ice (where the hell has he been all these years?) to front a Tax Wrap promotion for Turbo Tax. The promotion offers $25,000 to the person who makes the best homemade rap demo about taxes. So far, there aren't too many submissions and they are all embarrassingly horrible. We really don't know what to do with this one. Trash it for its use of a has-been to get all jiggy with one of the most financially serious periods in a person's life or praise it for its brilliant quirkiness and kitschy badness.

by Steve Hall    Feb-12-07    
Topic: Online, Promotions, Social, Strange, Video



STA Borrows Globe Idea, We Shake Heads in Righteous Disgust

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No idea's original, but in any field the taboo is the same: if even a successful idea can be traced back to somebody else's sleeper hit, fingers get pointed. For a shining example, just look at Suzuki's attempts to be BMW.

A source tells us elements of the STA World Traveler Contest are suspiciously similar to an existing campaign that's lesser-known but more complete in scope. St. Georges School in the Grenada West Indies used the same pinpricked-globe format to highlight, not starry-eyed co-eds, but far-flung alumni they've accumulated over 30 years. Visit the St. Georges website and click on the 30 year anniversary logo at bottom left to catch the similarities.

If you don't feel like clicking back and forth, that's okay; we'll show you.

more »

by Angela Natividad    Feb-12-07    
Topic: Agencies, Bad, Campaigns, Online










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