ad:tech has expanded its annual Awards show, moved it from New York to San Francisco and added a People's Choice Award. The awards, which honor online marketing work, will be held April 25 at 5:45 PM during the organization's San Francisco conference April 24-26 at the Moscone North Center. Additionally, ad:tech has added an Executive Panel of Judges (including yours truly) to, apparently, minimize any squabbles that might arise...uh...I mean to lend an air of importance to the event. Altogether, there will be 130 judges examining all the categories.
Also part of the Awards will be the addition of Industry Achievement Awards to honor three long-time industry contributors who have added greatly to the industry as a whole. While the show has a price tag to attend, there will be a full on event with open bar, hors d'oeuvres, entertainment and, of course the awards presentation.
You might be wondering who the odd man at left is. He's Dr. Woodrow I. Lovett, Director for the Institute of Advanced Personhood, or Microsoft's latest attempt to make good on neurotic left-of-center Woody Allen-esque humour. While their Clearification effort invents HANDTOSS, an overachiever disease, the IAP promises solace for such sufferers.
The success of the spoofy sites depend heavily on Demetri Martin, whose latest Comedy Central special was heavily sponsored by Microsoft. We thought Clearification was neat but are now over it. What's Vista got to offer us? We hear it's pretty lackluster. When they can invent a cure for underachieving maybe we'll start paying attention.
Chevy's running Super Bowl College Ad contest draws to a close as February creeps closer. And this teaser for the reality webisode series that started Monday is the sugar they've got to show for it.
By gad, the Chevy Aveo is textured, spacious and roomy? Good use of $5 words. And we love how the ad devolves into a beer-keg yell. These guys are geniuses. Really.
It's your world. Sorry about that, says the latest Second Life satire.
With all the ado about Second Life and everything we can do on the internet now, somebody just had to ask: what's the world like outside the monitor?
Get a First Life answers that question in addition to other critical ones, like What's this body thing, and what do I do with the dangly bits? Why can't I build a dirigible with my mind? Penguins, spoons and you -- what's life like among the flightless? Even teens can get involved - in this zany analog world outside high-speed, you can experience the angst of gym class in real-time, get acne and experiment with recreational drugs.
Of course a service hawking the answers for these types of existential questions, including the one between the lines (that being, why is inet life so much catchier than a stroll in the park or a one-night stand?), can't quite get away scott-free. There's already mad bitchin' going down about the problems with the game of First Life, like laggage. Granted there isn't a server, so to speed up, users may just have to run.
Since we are often accused of featuring items on Adrants purely for their prurient, female-focused nature, we thought we'd tip the scales a bit and bring you some pruriently male-focused news. Undergear, an online retailer has been given a website makeover by NetPlus Marketing to offer a "cleaner, bolder, fashion-forward look and feel." We're also told the "enhanced site boasts a modern, sophisticated look and feel, as well as updated navigation and shopping tools to make the online shopping experience easy and enjoyable." Screw that. Check out those abs, people!
For Recruit Ireland, agencies Head Gear in Toronto and Chemistry Dublin create Beep and Creak, two took-for-granted everyday noises who depart answering machines and door hinges in favour of the big-time. Now Beep censors F-bombs and Creak adds a creepy extra something to coffin doors.
If your lowly house noises can pursue the bigger picture, why not you? Just one catch. To use Recruit Ireland, you have to beep and creak in a twang. And it's too bad we're not Irish considering even our employment boards have been bit by the consumer-gen bug. You know what would be awesome? A little bit of beep and creak for some Creative Directors. Because we need new ones. Badly.
For her MFA thesis in Design/Tech at Parsons, Alexis Lloyd brings us the ad generator.
The ad generator mixes corporate slogans around and pairs the new phrases with related Flickr images. The results come out clean and surprisingly provocative most of the time.
The object is to show how ad language reflects cultural values and desires, and simultaneously demonstrate how meaningless it can be as the message is generally unrelated to the product being sold.
We've seen similar mix-and-match ad generators but this one is impressively seamless. We dig the idea of scavenging to create a new whole because that's how we often create new stories or render old values coherent again. Good job Madame Lloyd.
The Fame Game, an all-online talent show where the talented and not-so-talented vie monthly for money and stars, enlists Cake to create a catchy viral. The result? Kitchen Diaries.
For a good Electro Funk Daddy Superstar Break, a quirky beat-boxing chef throws together a satisfying ingredient list of ripped noises. After creating an awesome break, he recommends nixing the fish (a popular addition) and sticking the mixture in an oven to bake for three years at 700 degrees.
Awesome work and a tasty listen. Take a look at the wannabes who've already jumped on board. We recommend you not skip the Elvis impersonator who beat-boxes on the john. Definitely pimp-throne worthy, yeah?
YouTube gives birth to at least 15 would-be celebs per day. Stars lamenting the loss of private lives seem undeserving of their place in our hearts when so many are willing to sacrifice theirs for virtually nothing.
That includes less prevalent royals like Venetian Princess, who claims to be far from the average Echo Boomer dancing around in her bedroom.
An Italian dauphine over whom Brad Pitt and XBox-loving husband Hector are fighting, the Princess conducts tours of her castle and stoops to plebeian levels to do her own graphics and video editing.
Wieden+Kennedy/London art director Gwen Yip sets forth a feel-good series of comics about her journey from Hong Kong to London, and her consequent search for ad work. It is cute. It is allegedly also inspiring, as according to AdCritic Yip peddled her work the old-fashioned way before ultimately landing a role at W+K. Everybody loves a good Horatio Algier story.