"Hi, honey, welcome to Coca-Cola Zero Headquarters."
We give you possible.cokezero.com, Coke Zero's sad attempt to compete with Pepsi Max -- "The diet drink for men!" -- for the waist-watching XY vote.
Gonna side with @BranislavPeric on this one: the execution is clean, with hardly any laggage and a nice flow from video intro to engagement tools; but there's nothing remotely Coca-Cola about it. It's a cheap silicon-enhanced take on a brand that's supposed to feel perpetually familiar, family-friendly, feel-good and G-rated for the most part.
Girl-on-girl intro-to-porn vibe and ditzy platitudes like "honey" aside, the tackiest part of the presentation is the loading period preceding the interactive environment. After you select an activity at digital Headquarters, you get the pleasure of watching the pelvises of both hostesses sway slowly in the background.
Thank North Kingdom when you're done rubbing the grease off your monitor.
To strengthen the US Postal Service's online chops -- and give augmented reality technology some bonafide useful marketing implementation -- AKQA/DC developed the virtual box simulator.
Here's how it works: you print a little eagle off the website. (This is so the system knows how big your item is, relative to something else.) Switch on your web cam and launch the Virtual Box Simulator. Hold the eagle up to the camera until a virtual box appears, then toggle the size to best suit whatever item you plan to ship.
30Rock's Jane Krakowski appears in this tacky ravaging of Gone with the Wind for Breyer's ice cream.
And while we can appreciate the seamless integration of a contemporary (if hardly worthy) Scarlett O'Hara, it disgusts us to no end when she puts on the Southern simper and weds her crappy girls-night-out-fantasy dialogue to Rhett's timeless hot/cold leading man ditties.
In the "why didn't I think of that first category," comes this new ad unit from SocialMedia for JuicyJuice which allows people to tweet from within the banner. If people are logged in, their tweet will scroll up and appear on the banner.
Juicy Juice teamed with SocialMedia to place the ad unit on mommy sites such as BabyCenter and CafeMom. Different questions, "How do you stimulate your child's mind?" or "How important are vitamin-enhanced foods to you?" are asked.
As SocialMedia CEO Seth Goldstein notes, the tweets and corresponding hashtag extend the effectiveness of the banner saying, "The ad unit is paid placement but the additional impressions are effectively earned media."
Oh Twitter, how others continue to find ways to make money off your VC-funded back. Just how long are you going to let others rip you off before you realize you can't run on fume indefinitely?
What do Dean Cain, Bobcat Goldthwait, and a rotund man in a silver unitard all have in common? They are all part of Microsoft's latest Internet Explorer 8 campaign developed by Indiana-based advertising agency, Bradley and Montgomery.
If that pitch made you as almost-curious as it made us, check out browserforthebetter.com. Hopefully you'll have better luck than we did: the site demanded that we install Silverlight before divulging anything, and even after that, it still wouldn't relinquish its secrets.
So we had to hit up Ads of the World, where we found out the campaign is coloured by a series of PSA-style "Special Internet Service Announcements" targeted to people with internet afflictions.
So it's kinda like that HANDTOSS shit all over again. Microsoft, how one-trick-pony are you?
Wawa's pushing its yearly Hoagiefest new media-style: with the requisite Facebook, and online video, etc. etc. But like last year, the campaign's big deal-breaker is a song commissioned by Parry Gripp.
Witness the magic at hoagiefest.com.
The animation, unabashedly high-pitched music and the prospect of a fresh hoagie lights up our innards like psychedelic pot. For Steve it conjures up Woodstock "with maybe a little Up With People thrown into the mix" -- for me it's totally Beatles circa Sgt. Pepper's Lonely Hearts Club Band.
This year, fans can join in the fun by making their own songs or videos, then voting for each other's. Winning entrants could win a year's worth or hoagies -- or hell, their own Hoagiefest. (What would you do with such a thing?)
Ripping a sheet outta the playbooks of CP+B, Pourquoi tu cours, Rocketboom (which sold inventory, not creative power), and possibly this guy, 24DP is is using eBay to auction off its award-winning director services.
Bids have exceeded $2225.00, which makes this a success in our book, and there are still 5 days and 4 hours left on the clock. Make the Logo Bigger also encourages labor-whoring skeptics to "view it from the POV that it's a one-time deal to get them on the radar of more agencies and anyone needing viral/spot/video help."
And of course the shipping's free.
Keep track of what happens -- without having to keep visiting eBay -- by following 24DP on Twitter.
@AskACopywriter managed to catch the phone booth ad at left, fruit of a liaison between BMW's Mini Cooper and -- oddly enough -- HBO's True Blood.
You may have noted that, in July of last year, True Blood orchestrated this pretty cool YouTube effort where vampires worldwide apparently produced their own amateur videos and tried demanding suffrage from the narrow-minded living.
This Mini partnership is another way to work that "vampires among us" angle: Mini is among a handful of brands that will be targeting their campaigns to vampires through June 14th, the start of Season 2.
This shit's over-the-top, but we got one or two dry giggles out of it.
It's embarrassing enough to get called out for mumbling your porno mag of choice to an old Asian cashier with no sense of empathy, but then your high school crush shows up -- and the cashier starts offering you self-pleasure freebies, too?
Things only worsen from there, Judd Apatow-style. Think hostage situation, daytime TV, publicly humiliated mother, the whole nine: in other words, a morality tale parents tell their starch-collar boys when they're young, to keep them from wanting to touch their wees.
- Twitter to launch Verified Accounts.
- Fox brings Third World matrimonial magic to the States. (Via.)
- On Gino Fisanotti, Nike's new GM dude for the UK and Ireland. (Via.)
- Toyota's 3G Prius site. By EVB.
- Dunkin' to sell Alabaman's sour cream/Heath bar doughnut.
- More paid Twitter stream swill.
- Wikipedia crosses into printdom.