I Broker Mildly Complex Summer Promotions; What's YOUR Superpower?

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So the Radisson is running this summer-long promotion called "FRIDAY IS FREEDAY," which is about as straightforward as winning FREE! timeshare. If you book at participating Radissons between May 15th and September 15th, you can score a free Friday, provided you stay two or more consecutive nights, including a Thursday or Saturday.

And as an added bonus, you also get free internet (ALL days!) and a buy one, get one free coupon for TGI Friday's.

To promote this truly cockles-warming offer, the Radisson is disseminating a web series about a little boy who's unwillingly taken on vacation by his mediocre dad and ditzy mom. He's rescued from total ennui by a Radisson employee with a heart of gold, who outfits him in free hotel gear and turns him into a FREEDAYS FRIDAYS! superhero.

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by Angela Natividad    Jun-16-09    
Topic: Brands, Campaigns, Online, Promotions, Video



Toddler Does a Dance! And This is Why You Should Buy Designer Water.

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Remember the Ally McBeal days when the whole dancing baby gimmick was fresh and new, then companies like Etrade and Evian decided to leverage that same creepy phenomenon to sell things?

Yeah, us too. Anyway, Evian sent us its latest baby video, "Baby Moonwalk," which features a cute toddler that suddenly, randomly moonwalks. Consider this the fine water bottler's contribution to YouTube's amateur vid bargain bin.

Can't get enough involuntary baby manipulation? Watch for the Evian Live Young baby film -- coming to a monitor near you!

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by Angela Natividad    Jun-16-09    
Topic: Brands, Campaigns, Online, Video



Celebu-Hatin', Crowdsourced Chrome Ads, Better Shopping By App

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- Celebs discover, via social media, that they are hated. And then the whole world cried.

- The best Facebook vanity URL, and more on that land-grab in general.

- Yummy and functional absinthe packaging.

- An app to aid conspicuous shopping.

- Film yourself building the Google Chrome icon; get love from the Internet's favourite monopoly.

- Eclectic Method remixes, mashes up and edits before live audience.

- Zombies. Skittles. Advergaming.

by Angela Natividad    Jun-15-09    
Topic: Events, Games, Online, Social



...But Are You Sure This Isn't Hooters?

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"Hi, honey, welcome to Coca-Cola Zero Headquarters."

We give you possible.cokezero.com, Coke Zero's sad attempt to compete with Pepsi Max -- "The diet drink for men!" -- for the waist-watching XY vote.

Gonna side with @BranislavPeric on this one: the execution is clean, with hardly any laggage and a nice flow from video intro to engagement tools; but there's nothing remotely Coca-Cola about it. It's a cheap silicon-enhanced take on a brand that's supposed to feel perpetually familiar, family-friendly, feel-good and G-rated for the most part.

Girl-on-girl intro-to-porn vibe and ditzy platitudes like "honey" aside, the tackiest part of the presentation is the loading period preceding the interactive environment. After you select an activity at digital Headquarters, you get the pleasure of watching the pelvises of both hostesses sway slowly in the background.

Thank North Kingdom when you're done rubbing the grease off your monitor.

by Angela Natividad    Jun-12-09    
Topic: Brands, Online, Packaging, Worst



Hey Weird, an Augmented Reality Tool that's Useful

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To strengthen the US Postal Service's online chops -- and give augmented reality technology some bonafide useful marketing implementation -- AKQA/DC developed the virtual box simulator.

Here's how it works: you print a little eagle off the website. (This is so the system knows how big your item is, relative to something else.) Switch on your web cam and launch the Virtual Box Simulator. Hold the eagle up to the camera until a virtual box appears, then toggle the size to best suit whatever item you plan to ship.

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by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Good, Online



Reason #1 Why It's Not Okay to Slaughter a Classic to Justify an Ice Cream Pun.

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30Rock's Jane Krakowski appears in this tacky ravaging of Gone with the Wind for Breyer's ice cream.

And while we can appreciate the seamless integration of a contemporary (if hardly worthy) Scarlett O'Hara, it disgusts us to no end when she puts on the Southern simper and weds her crappy girls-night-out-fantasy dialogue to Rhett's timeless hot/cold leading man ditties.

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by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Celebrity, Online, Video, Worst



Banner Not Dead! Twitter-Powered Banner to the Rescue!

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In the "why didn't I think of that first category," comes this new ad unit from SocialMedia for JuicyJuice which allows people to tweet from within the banner. If people are logged in, their tweet will scroll up and appear on the banner.

Juicy Juice teamed with SocialMedia to place the ad unit on mommy sites such as BabyCenter and CafeMom. Different questions, "How do you stimulate your child's mind?" or "How important are vitamin-enhanced foods to you?" are asked.

As SocialMedia CEO Seth Goldstein notes, the tweets and corresponding hashtag extend the effectiveness of the banner saying, "The ad unit is paid placement but the additional impressions are effectively earned media."

Oh Twitter, how others continue to find ways to make money off your VC-funded back. Just how long are you going to let others rip you off before you realize you can't run on fume indefinitely?

by Steve Hall    Jun-11-09    
Topic: Good, Online, Social, Tools



Microsoft Pulls the Affliction Card. Again.

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What do Dean Cain, Bobcat Goldthwait, and a rotund man in a silver unitard all have in common? They are all part of Microsoft's latest Internet Explorer 8 campaign developed by Indiana-based advertising agency, Bradley and Montgomery.

If that pitch made you as almost-curious as it made us, check out browserforthebetter.com. Hopefully you'll have better luck than we did: the site demanded that we install Silverlight before divulging anything, and even after that, it still wouldn't relinquish its secrets.

So we had to hit up Ads of the World, where we found out the campaign is coloured by a series of PSA-style "Special Internet Service Announcements" targeted to people with internet afflictions.

So it's kinda like that HANDTOSS shit all over again. Microsoft, how one-trick-pony are you?

by Angela Natividad    Jun-10-09    
Topic: Brands, Campaigns, Online



'This is just so ... hippy dippy happy!' Steve said.

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Wawa's pushing its yearly Hoagiefest new media-style: with the requisite Facebook, and online video, etc. etc. But like last year, the campaign's big deal-breaker is a song commissioned by Parry Gripp.

Witness the magic at hoagiefest.com.
The animation, unabashedly high-pitched music and the prospect of a fresh hoagie lights up our innards like psychedelic pot. For Steve it conjures up Woodstock "with maybe a little Up With People thrown into the mix" -- for me it's totally Beatles circa Sgt. Pepper's Lonely Hearts Club Band.

This year, fans can join in the fun by making their own songs or videos, then voting for each other's. Winning entrants could win a year's worth or hoagies -- or hell, their own Hoagiefest. (What would you do with such a thing?)

by Angela Natividad    Jun-10-09    
Topic: Brands, Events, Good, Online, Promotions



24DP Hawks Online Video Skillz Off on eBay

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Ripping a sheet outta the playbooks of CP+B, Pourquoi tu cours, Rocketboom (which sold inventory, not creative power), and possibly this guy, 24DP is is using eBay to auction off its award-winning director services.

Bids have exceeded $2225.00, which makes this a success in our book, and there are still 5 days and 4 hours left on the clock. Make the Logo Bigger also encourages labor-whoring skeptics to "view it from the POV that it's a one-time deal to get them on the radar of more agencies and anyone needing viral/spot/video help."

And of course the shipping's free.

Keep track of what happens -- without having to keep visiting eBay -- by following 24DP on Twitter.

by Angela Natividad    Jun-10-09    
Topic: Agencies, Online, Promotions










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