Show Me Some Lube, a viral-intended love letter to us from our cars (courtesy of Serve Assist), is a handy demonstration of how even businesses on a shoestring budget can showcase their creativity and draw traffic to their services.
The language doesn't reek of cool-hunter. We can picture our cars lying propped up on a canopy bed with a feathery purple pen jutting out the side of its hood as it dreamily scrawls. We also like the use of car images to make sexual suggestions. But considering the potential of this neat hodgepodge of adolescence, low-riders and sex, it's pretty one-dimensional and we hope they do more with it.
Here's a weird one. Sinless gets behind Bar Code designs, an odd project in which people can flirt and hook up with a form of sign language for those too cool - or simply too lame - to talk or offer to buy somebody a drink.
Bar Code sends registered users a new sign to learn every week or so. We registered for the list but are thus far pretty skeptical. It reminds us a little of Esperanto, that experiment in universal language that was supposed to bring cosmopolitan travelers together but is mainly utilized by awkward people trying to shortcut learning an actual native tongue.
Dissemination of the hipster signs depends on word of mouth but we don't see it working unless a critical mass is already out there using it. Otherwise those willing to get savvy will just be out there with limbs akimbo, monkeying an artificial social langue only they and maybe five other people in the universe understand, which gives us something new to laugh about, which isn't necessarily a bad thing. For us, anyway.
The chums at Mortar point us to the eSurance hottie's latest ad. To say nothing of the eSurance ads in general, which are dramatic, well-animated and blessed with catchy music, Erin Esurance is hot. We've always thought so.
But until SpaceGhost confirmed it in a recent interview with the pink-haired incognito op (aptly labeled Daddy's Little Bad Girl) we might have kept our feelings for the curvaceous cartoon to ourselves. It doesn't quite matter what she says and she doesn't even really have to leap tall buildings; her pixels could just shift from side to side and most of America would still be paying attention. Is that pathetic?
To poke a semblance at serious, though, good execution on the eSurance/SpaceGhost collaboration. SpaceGhost is always a good way of gauging whether brands have a sense of humour about their work. And Erin passes with flying colours, broadening her appeal to a more cynical audience.
Clean Butt is the spankin' new concept site for BidetSpa, which specializes in, well, bidets. We don't know who in America buys bidets but we found the Clean Butt URL catchy and amusing.
There are features on the site we're dying to check out but can't because either the site or our internet is misbehaving this morning. But how can you not want to explore a link marked Toilevator? Or Bidet Spa with Wireless Remote? We feel like Alice slamming her head into the Looking-Glass to no avail. They're killing us here!
Beer takes the internet dive with Here's to Beer, an Anheuser-Busch/MingleNow collabo intended to bring beer's social merits to social networking.
Here's to Beer includes blurbs on which celebrities you'd have a pint with, as well as some beer trivia and brewing history. We thought it was a fairly coherent idea but upon mentioning it to a twenty-something beer aficionado he scoffed, "Beer trivia and brewing history? All you need to know is Anheuser-Busch makes shit beers."
For A-B and MingleNow's sake, we hope that doesn't speak for the whole demographic. Actually, that's a lie. Bud's fine for drinking in secret at home when you're all depressed about your life, but we can't remember the last time we ordered one on tap.
PETA conducts its State of the Union with the one gimmick it knows can't fail: by having a somewhat attractive representative take her clothes off and talk at the same time.
We didn't really even pay attention to what she said because we were too busy lampooning her for her tasteless choice of underwear. If you're going to exploit women as a gimmick to keep people from exploiting animals, can't you at least find them better knickers than whatever they had lying around courtesy of their (already abusive) not-for-profit paycheques?
And don't even get us started on the hugging chickens and monkeys that appeared shortly after she finished her mediocre moment in the sun.
When someone sends us something they describe as "sexy and juicy," our attention perks up. So off we shot over to the Diesel site where, beginning today and running through Friday, two girls in their underwear are holding a guy, a Diesel sales rep, hostage webcam-style on a bed in a hotel room. The set up has five camera angles to choose from and the ability to chat with the two girls. Though intriguing, as with most live webcam set ups, the quality is bad and video and audio continuously cut in and out. That's no way to enjoy hotties of either sex. Perhaps they'll get it right after a while. OK, now it's working fine. Aside from pure tantalization, we're not quite sure how this is going to sell any product for the company. Oh wait. This is advertising. It's not suppose to sell. It's suppose to amuse. Our bad.
To push HP Total Care for small and mid-sized businesses, Moxie Interactive put together a few digital spots that depict hard-up SMB owners raising money for hardware. See Carwash and Experts.
Total Care acts as a kind of financing and product lifecycle management service. We dig the spots, even if we'd prefer to see a younger demographic whoring out carwashes in their underpants.
Our big question (and really, this is always our big question): how do they get into the hands of small business owners? Are you gonna mail them laptops with the ads on loop, HP?
Considering how often we've moodily blasted them, it's humbling to announce Candystand has put out a game so appealing we've lost half our morning. And you're about to lose the rest of your afternoon. Welcome to their Wrigley's rendition of Ping Pong.
There's also a game called Around the World that's not nearly as much fun but merits checking out because we know how badly you need something to do after lunch.
Shedwa points out there's a green 50-ft idol floating around the Hudson River this morning. Much evolved from the days of the golden calf, idolators these days favour the Lady Liberty-styled M&M.
Come full circle in your worship at Become an M&M, where you can create an M&M avatar with vestiges of you. To really get in the mood, we recommend shoving a few of the peanut butter persuasion into your mouth before zipping off with that mouse.