Make the Logo Bigger Promises Super Bowl Showstopper

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Bill Green at Make the Logo Bigger is pitching would be advertisers who are understandably gunshy about the $2.6 million price tag on Super Bowl spots this year.

For zip-zero - yes, nothing - he'll throw together an ad idea that will make it through the censors and live longer in memory than the Burt Reynolds bear ad. Really.

So get ahold of him. You can e-mail Bill here.

by Angela Natividad    Jan-17-07    
Topic: Good, Online, Super Bowl 2007, Television



Beatles Actually Proponents of Savvy Spending According to Target

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In their usual mod, somewhat Stepford style, Target takes the Beatles' "Hello, Goodbye" and makes one critical improvement, which they flash intermittently throughout the ad.

We'll grant it that John Lennon maybe had spelling issues but whether he meant "goodbuy" is not for us to say. Sir McCartney's staying mum. Guess we'll never know.

This is way better than turning Audrey Hepburn into the posthumous spokesgirl for Gap, yeah? If only the dead could protest on their own. Actually Orville Redenbacher might just be able to.

by Angela Natividad    Jan-17-07    
Topic: Bad, Celebrity, Commercials, Online, Television



Nokia Pits Left Against Right in Push to Start

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With the help of Toronto-based agency Lowe Roche, Nokia Canada throws together an awesome Atari-esque campaign called Push to Start, where your left and right hands compete arcade-style for dominance.

The idea suggests Nokia's new one-handed push-to-open feature is so fantastic your hands will be fighting over who gets to nail it again and again. There's a wanking joke in this somewhere but we like the campaign too much to make it.

by Angela Natividad    Jan-17-07    
Topic: Agencies, Campaigns, Games, Good, Online



Scott Clog Clinic Returns with More Toilet Humour

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Installment Two in the Clog Clinic campaign features Mike Ditka getting preachy about flushes in a weird PSA-style ad, lends advice on what to do about tired old plungers, and invites you to test your flush savvy.

Additionally, users can win $25,000 for sharing their cloggiest moment. We shit you not. Join here if so inclined, and while you're at it join this contest for a pimp throne. The opportunities for media- (and not just regular) whoring in bathrooms are more numerous than we thought.

by Angela Natividad    Jan-17-07    
Topic: Brands, Online, Strange



Characters Go Buggy in Sex Tape-Turned-PSA

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Brazilians can keep things hot. YouTube was recently shut down in Brazil after model Daniela Cicarelli won an injunction against them for perpetuating a video of her and a boyfriend having sex on the beach.

Why do celebrities act confounded after getting caught having sex in public? Let's just make it a rule of thumb that, famous or not, public sex conceives sex tapes. We've accepted it. Why can't they?

more »

by Angela Natividad    Jan-17-07    
Topic: Celebrity, Good, Online, Racy, Video



Neurotic Geico Caveman Gets All OC On Our Asses

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Make the Logo Bigger shimmies us over to the latest Geico installment involving their star neurotic having the usual no-fun-at-all at a caveman schmooze fest.

The spot's a bit smug for our taste but we love those douchey Park Avenue twangs.

by Angela Natividad    Jan-16-07    
Topic: Brands, Commercials, Online, Television



Ballerina Goes Noir in Virgin's Fresh Footwork

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Virgin is known for its ostentatious marketing efforts but they blew us away with Fresh Footwork, a Virgin Money campaign. Leveraging the slogan "Things get more exciting when you say yes," a ballerina traipses across a stage and is paused by an invitation to continue if you push a button marked Yes. With each confirmed Yes her footwork gets darker, sexier and more complex.

We don't want to blow the ending but anything that devolves in loose hair and pyrotechnics has our vote. Great use of interactive media. And the subtle sex appeal gave it a perfect balance of taste and edginess. We like Virgin's fresh footwork.

Created by Glue London, this was the topping-off to Virgin's 2006 Yes campaign in the UK.

by Angela Natividad    Jan-16-07    
Topic: Best, Brands, Online



Cargill Brings Ice Cream Truck Feed to Polish Barnyard Animals

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We dig this approach that Cargill took to illustrate how they create solutions for farmers. The spot is subtle, soothing and just a pinch witty: if we were barnyard animals an ice cream truck feed would get us pretty stoked too. Then again, the combination of music and food is unbeatable.

Apparently Cargill actually did travel a Polish town with a singing truck to hawk barnyard feed. That's not a job we'd want, but we salute the effort.

Direction credited to Raymond Bark of Gartner.

by Angela Natividad    Jan-16-07    
Topic: Good, Online, Outdoor, Packaging



Roto Rooter Pimps Crappers For the Luxe Multi-Tasker

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We can't imagine anything nicer than sitting on our asses with the right electronics close by. You can only improve on that experience with soothing music and a flusher.

That's why Roto Rooter is trying to make themselves relevant to a new demographic by running a contest for a pimped-out throne of dreams. When you pause and carefully consider the popularity of Pimp My Ride and sitting on your ass, it really makes perfect sense.

Thanks Shedwa for the tip-off. We'd race out of our seats to join the contest but we'd rather just sit here, breathe heavily and sometimes flush.

by Angela Natividad    Jan-16-07    
Topic: Brands, Games, Online, Promotions, Strange



Panasonic Makes Crappy Ad, Calls It a Viral

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You'd think in a medium made largely successful by teens recording themselves dancing in their rooms or ghostriding the whip, that major brands would naturally thrive. But this wannabe viral for Panasonic Viera's He Didn't See That Coming campaign reminds us all how they fail again and again.

You can't use corny ad shticks, remake them on a shoestring budget and call it viral media. And what are we - five? We're supposed to laugh at a fat guy covered in elephant jizz? Ha ha. No.

Way to sell a Viera, guys. Oh, and that spit-polished website at your guerilla campaign URL? Nice touch.

by Angela Natividad    Jan-16-07    
Topic: Campaigns, Online, Worst










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