Aussie Hawks Young Life on Ebay

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Adrants reader Marsha suspects marketing dollars behind this new life for sale on Ebay, where flaxen-haired Nicael is selling his identity to the highest bidder. We don't, but we suspect they'll find their way to him soon enough.

The new life includes inheritance of love interests, friends, belongings and nemeses (two). It also includes extensive training for skills (including fire twirling), appearance, and stories from his past, as well as tech support once training's through.

Can you imagine tech support for your own life? "Just ignore the hairy douche who comes to the door periodically. He claims to want the rent but he's not a landlord. And the girl at the cafe? You've been working on nailing her for weeks. Please do in the next two in a half weeks."

30% of profits from the sale go to ARAFMI. You can check out the requisite Myspace here.

If we could sell our lives for every morning we woke up feeling less-than-snarky, and receive upwards of $30,000 for it, we'd probably be ... well, we don't know, because we wouldn't be us. Like Nicael we'd probably just choose somewhere to brood.

by Angela Natividad    Jan-19-07    
Topic: Consumer Created, Human, Online



Video Flashturbates Blog, Promotes Movie

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It seems no one wants to see the Kristen Bell Pulse movie so the studio continues to pump out ever more odd promotional websites. Sent to us by Proximity Spain and created by, according to the Policy section, production house DeAPlaneta, a site called I Want to See A Ghost (customized Adrants version here) resembles a blog with the first post urging readers to view a video. After viewing the video, the site is taken over with Flashtastic drama incorporating your name (if it was forwarded to you by someone). The site follows an earlier effort that "attacked" a person's computer with hundreds of IM windows.

It's fairly freaky and an impressive use of Flash to turn the site into something other than what it's supposed to be. After the Flashtastic drama subsides, the site then goes black, serves up more "shocking" imagery then reveals it's a promotion for Pulse which opens in Spain February 2. It's a nice effort. Even if the movie garnered poor reviews.

by Steve Hall    Jan-19-07    
Topic: Good, Online, Strange, Video, Weblogs



Wii Water-Drinking Contest Kills Woman, Microsoft Sponsors Story

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We're not exactly sure what the Microsoft ad is or on this page but we are sure it's yet another really bad contextual ad placement. Once again, contextual advertising fails. This time in a story about a woman who dies during a water drinking contest for radio station KDND called "Hold your wee for Wii," a Microsoft ad appears in the form of a water cooler that fills a cup to the point of overflowing. Sweet. W love the smooth flow of a good contextual ad placement.

by Steve Hall    Jan-18-07    
Topic: Bad, Online



Make the Logo Bigger Promises Super Bowl Showstopper

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Bill Green at Make the Logo Bigger is pitching would be advertisers who are understandably gunshy about the $2.6 million price tag on Super Bowl spots this year.

For zip-zero - yes, nothing - he'll throw together an ad idea that will make it through the censors and live longer in memory than the Burt Reynolds bear ad. Really.

So get ahold of him. You can e-mail Bill here.

by Angela Natividad    Jan-17-07    
Topic: Good, Online, Super Bowl 2007, Television



Beatles Actually Proponents of Savvy Spending According to Target

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In their usual mod, somewhat Stepford style, Target takes the Beatles' "Hello, Goodbye" and makes one critical improvement, which they flash intermittently throughout the ad.

We'll grant it that John Lennon maybe had spelling issues but whether he meant "goodbuy" is not for us to say. Sir McCartney's staying mum. Guess we'll never know.

This is way better than turning Audrey Hepburn into the posthumous spokesgirl for Gap, yeah? If only the dead could protest on their own. Actually Orville Redenbacher might just be able to.

by Angela Natividad    Jan-17-07    
Topic: Bad, Celebrity, Commercials, Online, Television



Nokia Pits Left Against Right in Push to Start

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With the help of Toronto-based agency Lowe Roche, Nokia Canada throws together an awesome Atari-esque campaign called Push to Start, where your left and right hands compete arcade-style for dominance.

The idea suggests Nokia's new one-handed push-to-open feature is so fantastic your hands will be fighting over who gets to nail it again and again. There's a wanking joke in this somewhere but we like the campaign too much to make it.

by Angela Natividad    Jan-17-07    
Topic: Agencies, Campaigns, Games, Good, Online



Scott Clog Clinic Returns with More Toilet Humour

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Installment Two in the Clog Clinic campaign features Mike Ditka getting preachy about flushes in a weird PSA-style ad, lends advice on what to do about tired old plungers, and invites you to test your flush savvy.

Additionally, users can win $25,000 for sharing their cloggiest moment. We shit you not. Join here if so inclined, and while you're at it join this contest for a pimp throne. The opportunities for media- (and not just regular) whoring in bathrooms are more numerous than we thought.

by Angela Natividad    Jan-17-07    
Topic: Brands, Online, Strange



Characters Go Buggy in Sex Tape-Turned-PSA

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Brazilians can keep things hot. YouTube was recently shut down in Brazil after model Daniela Cicarelli won an injunction against them for perpetuating a video of her and a boyfriend having sex on the beach.

Why do celebrities act confounded after getting caught having sex in public? Let's just make it a rule of thumb that, famous or not, public sex conceives sex tapes. We've accepted it. Why can't they?

more »

by Angela Natividad    Jan-17-07    
Topic: Celebrity, Good, Online, Racy, Video



Neurotic Geico Caveman Gets All OC On Our Asses

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Make the Logo Bigger shimmies us over to the latest Geico installment involving their star neurotic having the usual no-fun-at-all at a caveman schmooze fest.

The spot's a bit smug for our taste but we love those douchey Park Avenue twangs.

by Angela Natividad    Jan-16-07    
Topic: Brands, Commercials, Online, Television



Ballerina Goes Noir in Virgin's Fresh Footwork

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Virgin is known for its ostentatious marketing efforts but they blew us away with Fresh Footwork, a Virgin Money campaign. Leveraging the slogan "Things get more exciting when you say yes," a ballerina traipses across a stage and is paused by an invitation to continue if you push a button marked Yes. With each confirmed Yes her footwork gets darker, sexier and more complex.

We don't want to blow the ending but anything that devolves in loose hair and pyrotechnics has our vote. Great use of interactive media. And the subtle sex appeal gave it a perfect balance of taste and edginess. We like Virgin's fresh footwork.

Created by Glue London, this was the topping-off to Virgin's 2006 Yes campaign in the UK.

by Angela Natividad    Jan-16-07    
Topic: Best, Brands, Online










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