You'd think in a medium made largely successful by teens recording themselves dancing in their rooms or ghostriding the whip, that major brands would naturally thrive. But this wannabe viral for Panasonic Viera's He Didn't See That Coming campaign reminds us all how they fail again and again.
You can't use corny ad shticks, remake them on a shoestring budget and call it viral media. And what are we - five? We're supposed to laugh at a fat guy covered in elephant jizz? Ha ha. No.
Way to sell a Viera, guys. Oh, and that spit-polished website at your guerilla campaign URL? Nice touch.
We're amazed by how the Patriot Act has affected every one of our rights except protection from double jeopardy, which remains Simpson's ongoing joke on a rubbernecking nation.
It was only a matter of time before the definitive chapter of his botched If I Did It... book leaked to the press. Our favourite part of what he would have done (if he did it) was the end: "Then something went horribly wrong, and I know what happened, but I can't tell you exactly how."
Laughter. And the smacking of gloved hands.
Read the rest of the chapter summary here.
Turning a serious topic into a matter of farce is a great way to keep things relevant. Better still is the marriage of farce and sex, especially when it comes to politics.
It's not really clear who's behind this viral about a couple that decides to roleplay as Bush and The Country, but it's funny in a sadistic way to watch the one have a go at the other with pillow-talk like, "I'm gonna get you involved in a unjustified war in Iraq - with no exit strategy!" as the notched shouts, "Don't pull out, don't pull out!"
It's not hard to tell who here is getting screwed. Better still, the roleplay Bush tosses in some saucy grammar like "I'm gonna jeopardate social security - and I'm gonna make millions without healthcares."
We'll see how big of a splash the statement makes with 'net users at large, but you have to commend a group that attempts to turn you on, alter political bearings and make you laugh all at the same time. The words "habeas corpus" were never sexier.
The culprits behind that Pubes Aid campaign (where celebs sell pubies for the young and hungry) have outed themselves in a series of self-aggrandizing press releases. Thank Action Aid for catering to the odd sense of philanthropic perviness you didn't even know you had.
Body hair is a hot topic among charitable souls with marketing savvy, from Truth's back hair effort to Telecom Arnet's offer to help the hairplug-hungry in exchange for fresh broadband meat.
We're not really sure how to feel about the trend except to say, and this might be too much information, that in the shower this morning we stared at the collected hairball beside the drain for a long while, ruminating on the merits of trying to shape it into an Adrants martini and selling it on Ebay for Darfur dollars. It's worth a shot, yeah?
Speaking of hairvertising, in our blog travels we discovered this weird ad for Lower My Bills in which the words "Calculate new payment" is razed into the back of a guy's head. We don't know what one has to do with the other but clearly body hair does something to people and can even compell them to refi, not just feed the hungry. Who knew? And to what other noble ends will body hairplay take us?
AllState, best known for its mild-mannered commercials and provocative slogan, "Are you in good hands?" conducts an out-of-character but well-orchestrated PR stunt with the help of Leo Burnett.
In the subsequent ad a man on a mission steals a vehicle and drives it surreally off the top of a Marina City parking garage in Chicago. And just when you're like "OMGWTFBBQ," that soothing meme of a tone takes over: "AllState. Are you in good hands?"
Nervous laughter all around.
This print ad, where a Grand Am teeters precariously over the edge of that same parking structure, follows up on the idea.
AllState, typically favouring the soberest of marketing stances, surprised us with this one. It's a little like God making a joke at our expense. We're sure they got some good buzz out of the deal and maybe even an account or two since people accidentally drive off narrow parking structures all the time.
We'd never be able to turn down anything involving Nick Cannon, and 5W clearly hopes you feel the same way because they've just crowned the young Wild'n Out star with dinner host status for Sundance Escape '07. Other celebs you'd die before missing, we're sure, include poker prodigy Doyle Brunson, who'll also be signing autographs for a book he wrote.
5W PR CEO Ronn Torossian gushes, "We are thrilled to have a presence this year, and to have our clients Evian, Anheuser-Busch and Doyle Brunson, joining." Yeah, presence for these sorts of things is always a plus. The fun goes down in Park City, UT from January 18th- 22nd.
If for some incomprehensible reason you can't make it in the flesh, mouth Nick Cannon's raps in your living room while watching the whole thing live on Stickam. We wouldn't miss it even if we had terminal cancer, so be there or risk making the mistake of your life.
Agency Brown of Regina, Saskatchewan, Canada throws together a little Spinal Tap tribute to demonstrate why it's just cooler to be "one louder" than the other cats out there. These are the same guys who did that "we're always on" lightswitch thing that we made fun of last year.
We'll cut them some slack this time because we like that weird skeleton shirt that Nigel Tufnel has on. It's funny the things that endear a campaign to you. We still, however, think Brown can be corny as all hell with this somewhat feeble "toot our own horns" shtick.
Doodles are coming back in a big way as suddenly everybody's under the impression they say a lot about you.
To perpetuate this strange idea Lunar BBDO creates a doodle campaign for UK-based Samaritans, which according to the website provides "emotional support for people who are experiencing feelings of distress or despair, including those which may lead to suicide."
Creative director Daryl Corps tells AdCritic, "If you stand close to the poster you'll see the detailed doodles -- but stand back and you'll see that these doodles make up the image of someone who should contact the Samaritans."
Suddenly we want desperately to hide the desk calendar we've been idly doodling on for the last year. Our little pinwheels, inky slashes and bug-eyed monsters make us feel very naked in the face of all this concerned scrutiny. Didn't Patrick Bateman of American Psycho do a lot of doodling too? Look at that. One day you're doodling; the next day you're trying to push a live cat into an ATM machine.
For Smirnoff's Break the Ice campaign, Denmark-based Leo Burnett releases an online-only video of some douchey wallflower doing hackey sack-type tricks with a bottle of Smirnoff. We like the ending and don't want to spoil it for you. Let's just say there's a reason hackey sacks are soft and squishy.