With the help of Toronto-based agency Lowe Roche, Nokia Canada throws together an awesome Atari-esque campaign called Push to Start, where your left and right hands compete arcade-style for dominance.
The idea suggests Nokia's new one-handed push-to-open feature is so fantastic your hands will be fighting over who gets to nail it again and again. There's a wanking joke in this somewhere but we like the campaign too much to make it.
Installment Two in the Clog Clinic campaign features Mike Ditka getting preachy about flushes in a weird PSA-style ad, lends advice on what to do about tired old plungers, and invites you to test your flush savvy.
Additionally, users can win $25,000 for sharing their cloggiest moment. We shit you not. Join here if so inclined, and while you're at it join this contest for a pimp throne. The opportunities for media- (and not just regular) whoring in bathrooms are more numerous than we thought.
Brazilians can keep things hot. YouTube was recently shut down in Brazil after model Daniela Cicarelli won an injunction against them for perpetuating a video of her and a boyfriend having sex on the beach.
Why do celebrities act confounded after getting caught having sex in public? Let's just make it a rule of thumb that, famous or not, public sex conceives sex tapes. We've accepted it. Why can't they?
Make the Logo Bigger shimmies us over to the latest Geico installment involving their star neurotic having the usual no-fun-at-all at a caveman schmooze fest.
The spot's a bit smug for our taste but we love those douchey Park Avenue twangs.
Virgin is known for its ostentatious marketing efforts but they blew us away with Fresh Footwork, a Virgin Money campaign. Leveraging the slogan "Things get more exciting when you say yes," a ballerina traipses across a stage and is paused by an invitation to continue if you push a button marked Yes. With each confirmed Yes her footwork gets darker, sexier and more complex.
We don't want to blow the ending but anything that devolves in loose hair and pyrotechnics has our vote. Great use of interactive media. And the subtle sex appeal gave it a perfect balance of taste and edginess. We like Virgin's fresh footwork.
Created by Glue London, this was the topping-off to Virgin's 2006 Yes campaign in the UK.
We dig this approach that Cargill took to illustrate how they create solutions for farmers. The spot is subtle, soothing and just a pinch witty: if we were barnyard animals an ice cream truck feed would get us pretty stoked too. Then again, the combination of music and food is unbeatable.
Apparently Cargill actually did travel a Polish town with a singing truck to hawk barnyard feed. That's not a job we'd want, but we salute the effort.
Direction credited to Raymond Bark of Gartner.
We can't imagine anything nicer than sitting on our asses with the right electronics close by. You can only improve on that experience with soothing music and a flusher.
That's why Roto Rooter is trying to make themselves relevant to a new demographic by running a contest for a pimped-out throne of dreams. When you pause and carefully consider the popularity of Pimp My Ride and sitting on your ass, it really makes perfect sense.
Thanks Shedwa for the tip-off. We'd race out of our seats to join the contest but we'd rather just sit here, breathe heavily and sometimes flush.
You'd think in a medium made largely successful by teens recording themselves dancing in their rooms or ghostriding the whip, that major brands would naturally thrive. But this wannabe viral for Panasonic Viera's He Didn't See That Coming campaign reminds us all how they fail again and again.
You can't use corny ad shticks, remake them on a shoestring budget and call it viral media. And what are we - five? We're supposed to laugh at a fat guy covered in elephant jizz? Ha ha. No.
Way to sell a Viera, guys. Oh, and that spit-polished website at your guerilla campaign URL? Nice touch.
We're amazed by how the Patriot Act has affected every one of our rights except protection from double jeopardy, which remains Simpson's ongoing joke on a rubbernecking nation.
It was only a matter of time before the definitive chapter of his botched If I Did It... book leaked to the press. Our favourite part of what he would have done (if he did it) was the end: "Then something went horribly wrong, and I know what happened, but I can't tell you exactly how."
Laughter. And the smacking of gloved hands.
Read the rest of the chapter summary here.
Turning a serious topic into a matter of farce is a great way to keep things relevant. Better still is the marriage of farce and sex, especially when it comes to politics.
It's not really clear who's behind this viral about a couple that decides to roleplay as Bush and The Country, but it's funny in a sadistic way to watch the one have a go at the other with pillow-talk like, "I'm gonna get you involved in a unjustified war in Iraq - with no exit strategy!" as the notched shouts, "Don't pull out, don't pull out!"
It's not hard to tell who here is getting screwed. Better still, the roleplay Bush tosses in some saucy grammar like "I'm gonna jeopardate social security - and I'm gonna make millions without healthcares."
We'll see how big of a splash the statement makes with 'net users at large, but you have to commend a group that attempts to turn you on, alter political bearings and make you laugh all at the same time. The words "habeas corpus" were never sexier.