GE Spins Samurai Fable with Three Legged Legs

gt_samurai.jpg

For client General Electric, BBDO New York creates Samurai, fable about a Japanese fluff-ball on whose shoulders is set an Algieresque task to save the world from an evil emperor. With animation by Three Legged Legs, Samurai is part of GE's Imagination Theatre effort which marries the brand giant's proclaimed passion for innovation and imagination. It also serves as an illustrative and musical platform for their most current technological offerings.

The concept brings Toyota's misguided and busy world of Flash to mind, except without the misguided and busy world of Flash. GE also does Suzuki one better by taking the branded film idea and blessing it with their own personality instead of copying somebody else's and throwing in Fast-and-the-Furious-style cast members.

We like it. But who can hate on anime? It's the only sanctioned form of animation that gets to be both adorable and violent without pissing the PC police off. Plus it has ninjas, and we've already established that anything involving ninjas is automatically cool.

by Angela Natividad    Jan- 9-07    
Topic: Best, Campaigns, Online, Video



IPAS Puts Pain on the Platform for Women's Rights

ipas2.jpg

Women's health and reproductive rights organization IPAS campaigns to get women to speak up when they've been sexually abused. The ads well illustrate both the rage and sense of isolation that occurs when a person's been compromised. The little tear on the right cheek is helpful too, and the font is nice and raw.

The ads were put together by Santaclara, a spankin' new Sao Paulo agency. Well, this is a good strong start. Ethnic variations for IPAS are here and here.

by Angela Natividad    Jan- 9-07    
Topic: Good, Magazine, Online, Poster



Time Gets Web 2.0 Facelift

time_cover.jpg

Time revamps its tired old site to better serve the interests of 2.0-savvy readers who'd rather sift through snarky blogs than stiff Reuters streams.

The new site vibes like a cross between Yahoo, ZDNet and AdAge, which can be useful if not totally confusing. Critiques about Iraq rub shoulders with Top 10's, quotes du jour and wincing-hip TV-related titles like "Whiteyz with Attitude." Urg. Well, it'll definitely make eye-candy for the scroll-happy.

Time will provide 24/7 news and, in a surprise move that contrasts those of major papers like the New York Times, rendered the entire Time archive of stories, covers and images - from its 1923 debut! - available for free.

Neat. For a brand so big we're sure they'll come up with a way to keep profits from hurting during this most curious process. And we probably won't be the only ones watching closely.

by Angela Natividad    Jan- 8-07    
Topic: Brands, Good, Magazine, Online, Publishing



BEL Says Integrate Stores and Sites, Be Authentic, and Everyone's a Critic

brandexperiencelab.jpg

Brand Experience Lab occasionally releases a series of predictions we're invited to peruse from time to time. They recently updated their list to include a few profundities that might ring redundant considering '06 was ridden with questions of ad ethics, authenticity regarding social networking and "flogs" and the craze for congratulating consumers for being consumers, as best illustrated by Time and AdAge.

If you feel so inclined, read admonitions on why authenticity is key, why consumer capabilities on your website should reflect what can be done in your store, and why we're looking at an age in which everyone - including us - wants to criticize your shit.

by Angela Natividad    Jan- 8-07    
Topic: Online, Opinion, Research



'Ad Age' Crowns Consumer King a la 'Time.' Inadvertently Rebukes Self

time_you.jpg

Angela's Take: AdAge just named The Consumer as Agency of the Year, hot off the tracks of Time which recently made You its Person of the Year.

What does this mean for you? We guess it means that you're kind of a big deal. Despite the fact you've always had the power, right now you're blowing up like a rock star. With the magic of spending power, ad-critical assertiveness and the frontiers for freedom getting blazed across the internet, publications everywhere are suddenly bowing down in humble supplication.

What does this mean for AdAge? We think they said it all when in the lower right-hand corner of their Consumer article they posted a link to a Scott Donaton piece that reads, "Me-too-itis Hobbles Too Many Marketers' Efforts."

Oopsy.

by Angela Natividad    Jan- 8-07    
Topic: Bad, Magazine, Online



Mountain Dew Makes Geriatric Splash in YouTube Mash-Up Campaign

mtndew_geriatriclonelygirl.jpg

Senior citizen Sue Teller draws the attention of not-so-golden eyes with this little clip about mash-ups. It's got Mountain Dew's twisted tongue-in-cheek style all over it but the Dew's staying mum about its involvement with the aging, crunk-loving album ripper.

Kevin at PR Blog thinks it's Super Bowl related which makes sense to us as businesses traditionally go out on a limb to get noticed on the coveted meathead spots. Interestingly, the demographic that few besides convalescent homes pay attention to may contain the golden key.

Oxygen took this a step further some years ago and actually gave Sue Johansen, who's got to be pushing 85 from what we can tell, a sex show complete with a trunk full of pleasure tools. That definitely got the attention of creeped-out but fascinated high school girls for a hot minute. Is Dew tearing a page out of the femme-friendly network for the young and 'net-savvy? We'll find out.

by Angela Natividad    Jan- 8-07    
Topic: Best, Brands, Online



Blatherific Agency Founder Gets YouTube Spoofing

cahan_associates.jpg

Cahan Associates Founder Bill Cahan who, in a video on his agency's site and on YouTube, says he's concerned about the video featuring just him but them proceeds to feature just himself in the video. In oh-so-tired, oh-so-overdone close crop, shaky camera, ego-centric style, the video goes on in wondrously blatherific style explaining how the agency wants people/clients whose hearts beat a little faster, whose palms are sweaty and who are not quite sure what they are going to get. Now that sounds like a smart client doesn't it? Anyway, Cahan says he's not going to use buzzwords and then, yes, proceeds to use them.

more »

by Steve Hall    Jan- 5-07    
Topic: Agencies, Online, Spoofs, Video



Penis Photos, Oddly Placed Ads, Body Manipulation

penis_star.jpg

Reverse Cowgirl directs us to a weird series of photos involving penises dolled up like faces to showcase KSUBI sunglasses. What struck us was not the penises but the other ads that appeared on the Papermag blog.

This Zune ad at the top of the page uses the same idea, manipulating elements of hands and fingers to create faces and features. Cool juxtaposition.

And we couldn't help smiling at the Dewar's ad whose tagline, "The quality of the article should be its greatest advertisement," was just too funny alongside the penis shots.

Oh, man. Can somebody please write a book or at least some kind of blog on the delicate feng shui involved in web ad placement?

by Angela Natividad    Jan- 5-07    
Topic: Good, Online, Opinion



Perez Promotes, McLennan Fires, Brides Brided

brides_myspace.jpg

- The networks never saw a meme they didn't want to jump on so it is without surprise they're all slapping ads for their shows up on celeb site PerezHilton.

- Dammit, online customers are good for the music business!

- This Fall, New York City taxi cabs will begin showing NBC programming. Come on! We don't want to be distracted from the city's eye candy now do we?

- Anyone with the name Hamish McLennan is bound to attract attention and the Hamish McLennan that is the CEO of Y$R did just that with the terse firing of the agency's vp world creative director Michael Patti who was said to be under delivering.

- Conde Nast is going after brides-to-be on MySpace with a page offering Brides.com video and photo content.

by Steve Hall    Jan- 5-07    
Topic: Agencies, Online, Outdoor, Television



Draft FCB Does Cookies Right, Still Can't Stop Thinking About Lions

oreo.jpg

Under the tagline "Milk's favorite cookie," Draft FCB orchestrates a playful set of Oreo prints that illustrate "the dunk aspect of the Oreo twist, lick and dunk ritual and showcases the simple fun that dunking Oreo cookies in milk can bring," says Laurie Guzzinati of Kraft.

Okay. We can't fault Draft for saying "twist, lick and dunk" considering that's exactly what we do when we have the occasional Oreo. But after that lions-fucking insanity, which comes to mind every time we type out "Draft FCB," we just can't keep a straight face.

by Angela Natividad    Jan- 5-07    
Topic: Campaigns, Good, Magazine, Online, Poster










Featured FREE Resource: