'Truth in Advertising' Begets 'Truth in Sales'

truth_in_sales.jpg

If you work in advertising, you've certainly seen the hilarious but extremely truthful parody Truth in Advertising. It was only a matter of time before the classic got an update and, today, it got a big one. This parody of the parody, called The Truth in Ad Sales does a great job uncovering what really happens between a media agency and a media seller and how the final sales pitch makes it to the conference room for presentation. It's British so it's be funny even if it isn't but it is so it's worth watching. It's got all your favorite Wanker and Bugger All commentary complete with mention of social media and "MyTube." Hmm, MyTube. Now there's a possibility. Oh wait. Silly us. The porn industry has already jumped on that one.

by Steve Hall    Jan- 5-07    
Topic: Agencies, Good, Online, Spoofs, Strange, Video



To Combat True.com, Match.com Unleashes the Cleavage

newMatch.jpg

Over the past few months, Copyranter has been diligently following the ever increasing cup size and revealing cleavage of True.com models who force you to stare at them every time you log into your MySpace page. Now, it seems, stodgy Match.com has had enough and has instructed its creative folks to unleash its own D+ cup cleavage upon us to attract eyeballs just as True.com does.

Copyranter notes the model in the ad is said to be an actual Match.com member (as opposed to True.com's hired models) but also questions the validity of her "Brody100" profile and posits she's a Match.com employee or a "paid plant." Who cares. Cleavage is cleavage after all so we're not going to be picky. What's that saying? "Bigger is better?"

UPDATE: We have been assured by Match.com's PR agency that Brody100 is, indeed, the real deal. She, along with 25 other Match.com members are featured in the company's just launched campaign.

by Steve Hall    Jan- 5-07    
Topic: Creative Commentary, Good, Online, Racy



Domino's Knocks Off Lonelygirl with Spoiled Adolescent Brat

mackenzie.jpg

An Adrants reader points us to Mackenzieheartsu, a boring but strangely watchable spoiled rich girl whose travails over her father's choice of car colour culminate in her getting what she wants and selling the old car for $9.99 on Ebay.

The last video drops a link to Anything Goes Deal, the latest Domino's promotion, a less-than-subtle hint likely to fly over the heads of everyone involved. Nobody in her comments section seems the wiser, anyway.

The campaign ran a couple weeks in December and looks over, which is too bad because we thought Mackenzie more convincing than LonelyGirl15 (who had suspiciously clean production skills). The comments she received indicate she made a vivid impression with people riding the Laguna Beach and OC waves.

Our favourite comment was "I hope your father sells you on Ebay in $9.90 and some poor Norwegian baker family buy you to bake fish bread whole of your life." We're not sure what fish bread is, but it sounds uncute and we have serious doubts Mackenzie would like its shade. It might not match anything in her room.

by Angela Natividad    Jan- 5-07    
Topic: Good, Guerilla, Online, Promotions, Video



Geeky Tech Blog Goes Web 2.0 With Flickr Chic

geek_bigger_better.jpg

Now here's an interesting way to promote your geeky tech blog. Find an attractive female friend, have her hold signs with witty tech double entendre's like "charlielive.com gives great ajax" and "charlielive.com bigger is better" and upload the images to Flickr leading unsuspecting viewers to believe Charlie Live is some sort of cross between Engadget and Fleshbot. It's neither and it'll only be of interest if you understand that ajax isn't a cleaning product when it comes to programming.

by Steve Hall    Jan- 4-07    
Topic: Good, Online, Strange, Weblogs



Condoms Are Armor, Dress Wisely, Says Condom Shop

stupid_condoms.jpg

Condom Shop says "Don't be stupid" with some print that illustrates how forgetting a condom is the same as leaping into the line of fire wearing nothing but your bare ass. Sounds logical to us. We thank Ad Arena for this one.

by Angela Natividad    Jan- 4-07    
Topic: Good, Online, Poster



Bodega Bronxites Fill Us in on Budget Survival

bodega.jpg

Show us somebody who's not concerned about saving some money in this economic climate, and we'll show you a liar. The Daily Reel lends help by pointing us to its Bodega spotlight, an online film by Casimir Nozkowski of Crying While Eating.

"Bodega" is a tongue-in-cheek pseudo-documentary on surviving in the Bronx, the poorest urban county in our fair nation. Coloured with tips on adequate dietary requirements for survival on a budget, hosts drop occasional profundities like "The economy is fucked the fuck up" and less-than-known tidbits like the fact that Nutz pork rinds have zero carbs. Clever. We enjoyed it even if their tonal repetitions of "Bodega" drove us the fuck crazy.

Update: As of 1/10, Oh Word releases a full version that includes another 2.5 minutes of the Bronx duo's street wisdom.

by Angela Natividad    Jan- 4-07    
Topic: Good, Online, Social, Video



Mono Says Happy New Year with Godlike Feature-Mix Game

monoface.jpg

An odd new year greeting from Mono invited us to play a game of mix-and-match with facial features, a lot like getting to play with Mr. Potato Head without having to buy him.

The site includes a gallery where you can look at all the possibilities thrown together thus far. Apparently there are over 750,000.

Trouble with the site or our computers made it so we could only screw around with the lower part of the face and not the top. This got in the way of our fun-having, and we dislike anything that gets in the way of our fun-having. Oh, well. How much could a Mr. Potato Head possibly be?

Update: The darlings at Mono fixed the bug. We are happy.

by Angela Natividad    Jan- 4-07    
Topic: Games, Online, Strange



Packaging Girlhood Highlights Best, Worst Girl-Oriented Campaigns of '06

bratz.jpg

Packaging Girlhood lists the best and worst 2006 marketing campaigns aimed at girls and their sometimes less-than-savvy guardians.

Worst includes the Dora the Princess campaign for turning an educational show into a stock purveyor of pretty-in-pink stereotypes. The Bratz Party Plane with juice bar also made the cut.

We always thought Bratz' eclipse over Barbie apt. Barbie was inspired by a German doll named Lilli, actually meant for adult males. That our 21st-century improvement over the Nordic sex kitten was a multi-ethnic series of skanks with DSL lips just kills us.

The list for Best include the Dove Campaign for Real Beauty whose crowning glory was the oft-spoofed Evolution ad of '06, and the transformation of Super Mario's Princess Peach into an entity capable of making her own rescues.

So cheers to real girls who say no lip gloss and aren't afraid to stomp in puddles.



Suzuki Looks at BMW Films, Rubs Off "BMW" Logos, Replaces with Own

suzukifilms.jpg

You'd think a vehicle mark notoriously known for lacking originality would make at least a slight effort to step their game up if they've got major marketing dollars to throw behind an idea. Any mediocre idea can be prettied-up with cash. Even cutting another project up, tossing it in the air and making it slightly unrecognizable would be fair game, and it would only take five or six more minutes. But maybe that asks too much of Suzuki.

Make the Logo Bigger unpacks a delectable rant on Suzuki Films, a Suzuki marketing effort aimed at inspiring audiences to move from television to the 'net to find out what happens next in a sultry French Connection-style multi-platform drama called "The Briefcase," which suspiciously echoes BMW Films' "The Hire."

"Maybe it's fitting they copied [BMW] since Suzuki is an imitation of a real car," Bill snarls.

more »

by Angela Natividad    Jan- 4-07    
Topic: Bad, Campaigns, Online, Television



Browsers Filter, Cabs Bulled, Sprint Hunts, 'O.C.' Dies

cowboy_on_taxi.jpg

- A case is made for the implementation of browser level ad filtering.

- New York City cabs get decked out like bulls to promote televised bull riding on cable channel Versus.

- Sprint is on the hunt for a new creative agency for its $1.6 billion creative account.

- Advertising Age's Jonah Bllom likes the new Wall Street Journal.

- Qwest won't jack you up, mobsters recycle, Mini beats SUV in bullfight and more new commercial in Advertising Age's TV Spot of the Week.

- Merrill Lynch says U.S. ad spending will increase 2.9 percent in 2007. Traditional slows but isn't dead.

- In response to FOX's cancellation of The O.C., tweens and teens mourn throughout the nation.

- England has now banned the advertising of cheese during children's programming.

- The Webber Dance School is has placed footstep patterns on treadmills in health club so people can try to learn the steps while working out on the treadmill. Nifty, indeed.

by Steve Hall    Jan- 4-07    
Topic: Agencies, Brands, Guerilla, Online, Outdoor, Television








Stanton Optical


Featured FREE Resource: