Volvo Courts Negative Vibes to Generate Gen-Y Thought

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Volvo's Free Will campaign is a collage of consumer opinion about its C30 hatchback. While this concept isn't new, airing negative views as adstuff (er, kind of) is.

The campaign also includes video shorts that viewers can rate upon seeing. One features an audience throwing tomatoes and heckling as a burlesque woman unveils the C30 on a theatre stage.

The campaign's gone strong in the UK for a year. Ford global ad director Tim Ellis says the effort aims to get the up-and-coming 25-35 demo to do some thinking about the C30 and develop a relationship with Volvo based more on honesty than is typical in brand relationships. "In research, we learned that people feel as if we are really talking directly to them, so they consume [campaign offerings] and engage [them] differently than other typical advertisements," he explained.

Cheers to Volvo for their bravery. We look forward to seeing how it turns out even if we don't find the C30 that cute. (See? Works on marketers too.)

by Angela Natividad    Jan- 2-07    
Topic: Campaigns, Good, Online, Outdoor



T-3: How About Some Penguin Tipping to Kick off Your Season?

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Here's what we think (er, hope?) is our last holiday card of '07. T3 The Think Tank sent us a game in which you pose as an elf and tip penguins.

Far from the benign polar friends we met in Happy Feet, the birds talk trash and also emit holiday wishes from T3 employees when you knock them over. (We located T3 founder Gay Gaddis' wish. It's for nice penguin shoes.)

Great incentive for a little digital abuse. The game is simple but strangely addictive.

by Angela Natividad    Jan- 1-07    
Topic: Agencies, Games, Good, Online



Adrants Explodes with Orgy of After-the-Fact Holiday Promotions

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Post eggnog haze, it's come to our attention the holidays are fast winding down. So we're cranking out the last of the jingle bells-oriented marketing efforts of 2006:

- Do New Years with Hard Rock and help save the music. Because somebody has to. Soon. Help. Please.

- This Santa Session from Dailey makes you pity the extra work Santa has to put in for perfectionist consumer culture. At what other point in time could you viably tell your favourite mythological character, I'm sorry but I don't think you're hitting the alliteration right?

- Santa + fleet of Porsches + wreath-bearing bull = happy holidays to the plush-ass execs feeling fresh post-bonus. Brought to you by the big ballers at Jack Morton Worldwide.

by Angela Natividad    Dec-27-06    




Gift Squad Confuzzles with Menagerie of Curious Creatures

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It seemed like such a good idea in theory.

For client Borders, design studio Firstborn created the Gift Squad, a site that aims to make gift-choosing easier but feels more like a horrifying attack by the characters adults find soothing for children but that actually populated our nightmares.

We dug the idea of an elf-chat. That could work. But Gift Squad asks a bunch of confusing and seeming unrelated questions generated by nothing that appears to be human. And along the way you're bounced across five other vapidly-happy "experts" (the nutcracker, the teddy bear, etc) on this quest that's starting to feel like the search for the holy grail - and all you want is for some human being playing elf to say "I know what to get your mom! She'll love a box of truffles from Borders! Would you like to order now?" or something similarly simple.

Do we ask so much?

by Angela Natividad    Dec-22-06    
Topic: Bad, Campaigns, Online



Lynx Offers 100 Percent Off Women's Clothing

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You have to love the simplicity of this Lynx promotional email containing the subject line "100% off women's clothing." Upon opening the email, the only this you see is a naked (with the appropriate body parts covered) specimen of female perfection who peers out at you with a look you can only hope to ever see in real life. It's a witty play on words that gives nod to the long-running notion portrayed in past campaigns that wearing Lynx gets you the girl.

by Steve Hall    Dec-22-06    
Topic: Direct, Good, Online, Racy



Desperado Stick Figure Returns in Animator v. Animation II

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Remember Alan Becker's neat video about creative gone awry? Atom Films just published the sequel: Animator v. Animation II. It's arguably better than the first as the stick actually escapes his template, wreaks havoc on the desktop, breathes fire and duke sit out with AIM and the Firefox logo.

The ending may either disappoint or grant closure, but there's definitely room for a bad-ass third installment. Unleashed on the world at large? Can't wait.

by Angela Natividad    Dec-22-06    
Topic: Good, Online, Video, Viral



Gruesome, Twisted, Sick North Pole Site of 'Save Santa' Game

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There just aren't many words that come to mind when describing this animated promotional piece from ID Branding, Ride Studio and Omatic Design called Save the Fat Man. Sick, twisted and weird might be a few though. Puking polar bears, orgiastic elves and cannibalistic gingerbread cookies are just part of the fun.

by Steve Hall    Dec-22-06    
Topic: Good, Online, Strange



Jenna is the Perfect Girl For Your Friend

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If you're a guy and you're feeling a bit down and dejected this holiday season or if you, man or woman, know a guy who is, Jenna is here to lift your/their spirits. Adrants reader David Shrager created a little site called Your Perfect Girl, that lets you enter your friend's name, what Jenna is supposed to like about him, what they will talk about at dinner, what your friend does for work and how the message will end. A video then plays and Jenna, with her intoxicatingly sweet voice, takes the friend out for the night. Possessing a fantasy-addled brain, this is the stuff we love. Be kind to your friends this year. Send Jenna.

UPDATE: Jenna loves us....really loves us:-)

by Steve Hall    Dec-22-06    
Topic: Games, Good, Online



Coke Brackets March Madness Fanatics

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To honor the titans who paint their chests, dye their hair and live by the free throw during March Madness, Coke bestows a chance to take part in their human bracket or hit the Final Four in Atlanta with their Most Devoted Campaign.

Demonstrate your own love of the hoop by telling a story about college basketball or March Madness in general. It might help to paint your chest and scream. For our part we find the idea of being in a human bracket unappetizing and would rather sit in the way-way-back, act surly and throw shit in peace.

by Angela Natividad    Dec-21-06    
Topic: Brands, Events, Online, Outdoor, Promotions



Bozell Trades Capital for Pictures

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Bozell created this collaborative holiday card for clients and friends, inviting others to upload holiday photos onto the site. Bozell will make a donation to the Salvation Army for every image posted.

We hope they are donating something little like pasta beads or walnuts because there are quite a few photos on here already and more coming, we expect. Some are quite cute but it makes us feel funny looking at the holiday memories of strangers. Didn't Robin Williams do something like that in One Hour Photo?

by Angela Natividad    Dec-21-06    
Topic: Online








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