Kevin Nalty from Will Video for Food has created two fantastic lists. The first, Top 10 Viral Video Moments of 2006 gathers together 2006's shining moments in viral video from Google's purchase of YouTube to the LonelyGirl 15 sensation to the Diet Coke Mentos craze. The second, Top 10 Online Video Predictions for 2007 offers up some insightful crystal balling about what's in store for video in 2007. From the convergence of online video and television to YouTube killers to six-figure amateur online videographers to citizens reporting news live via video, the year is sure to be an exciting one.
Remember, hardly anyone had heard of YouTube this time last year. For those hopelessly out of the loop, that's former Rocketboomer and current ABC'er Amanda Congdon in the picture.
Canadians always have clever drunk-driving PSAs. That's one thing they consistently destroy us over.
A series of shorts on Youtube encompasses their CounterAttack effort, which highlights excuses typical of drunk drivers in a disturbing setting: the situation when things go awry. Excuses are scrawled like last words across gravestones or on street signs beside totaled vehicles, for example.
The campaign is subtly clever and not garish or too obviously impressions-hungry, a typical characteristic of Youtube efforts by other major entities. Experience the savvy here, here and here.
Known for its guerilla marketing magic, the hard-hitting Truth recently got a clue about blogs and started their own on Xanga.com. This is in contrast to the many sites who prefer to blog exclusively on their own servers or homepages, a good move in our opinion because of Xanga's sizeable built-in audience.
The campaign's been around a couple of months and is advertised heavily on Xanga's front page, visible to a serious chunk of the Truth demo as Xanga sits in the top 15 most-visited websites for the American teen demographic (per their own research). Entries range from scandalous calls to action to news on concurrent campaigns like their back hair effort.
We dig the idea but the blog could do with a better writer as the content's a bit dry and hardly does dignity to Truth's razor-edge persona.
Volvo's Free Will campaign is a collage of consumer opinion about its C30 hatchback. While this concept isn't new, airing negative views as adstuff (er, kind of) is.
The campaign also includes video shorts that viewers can rate upon seeing. One features an audience throwing tomatoes and heckling as a burlesque woman unveils the C30 on a theatre stage.
The campaign's gone strong in the UK for a year. Ford global ad director Tim Ellis says the effort aims to get the up-and-coming 25-35 demo to do some thinking about the C30 and develop a relationship with Volvo based more on honesty than is typical in brand relationships. "In research, we learned that people feel as if we are really talking directly to them, so they consume [campaign offerings] and engage [them] differently than other typical advertisements," he explained.
Cheers to Volvo for their bravery. We look forward to seeing how it turns out even if we don't find the C30 that cute. (See? Works on marketers too.)
Here's what we think (er, hope?) is our last holiday card of '07. T3 The Think Tank sent us a game in which you pose as an elf and tip penguins.
Far from the benign polar friends we met in Happy Feet, the birds talk trash and also emit holiday wishes from T3 employees when you knock them over. (We located T3 founder Gay Gaddis' wish. It's for nice penguin shoes.)
Great incentive for a little digital abuse. The game is simple but strangely addictive.
Post eggnog haze, it's come to our attention the holidays are fast winding down. So we're cranking out the last of the jingle bells-oriented marketing efforts of 2006:
- Do New Years with Hard Rock and help save the music. Because somebody has to. Soon. Help. Please.
- This Santa Session from Dailey makes you pity the extra work Santa has to put in for perfectionist consumer culture. At what other point in time could you viably tell your favourite mythological character, I'm sorry but I don't think you're hitting the alliteration right?
- Santa + fleet of Porsches + wreath-bearing bull = happy holidays to the plush-ass execs feeling fresh post-bonus. Brought to you by the big ballers at Jack Morton Worldwide.
It seemed like such a good idea in theory.
For client Borders, design studio Firstborn created the Gift Squad, a site that aims to make gift-choosing easier but feels more like a horrifying attack by the characters adults find soothing for children but that actually populated our nightmares.
We dug the idea of an elf-chat. That could work. But Gift Squad asks a bunch of confusing and seeming unrelated questions generated by nothing that appears to be human. And along the way you're bounced across five other vapidly-happy "experts" (the nutcracker, the teddy bear, etc) on this quest that's starting to feel like the search for the holy grail - and all you want is for some human being playing elf to say "I know what to get your mom! She'll love a box of truffles from Borders! Would you like to order now?" or something similarly simple.
Do we ask so much?
You have to love the simplicity of this Lynx promotional email containing the subject line "100% off women's clothing." Upon opening the email, the only this you see is a naked (with the appropriate body parts covered) specimen of female perfection who peers out at you with a look you can only hope to ever see in real life. It's a witty play on words that gives nod to the long-running notion portrayed in past campaigns that wearing Lynx gets you the girl.
Remember Alan Becker's neat video about creative gone awry? Atom Films just published the sequel: Animator v. Animation II. It's arguably better than the first as the stick actually escapes his template, wreaks havoc on the desktop, breathes fire and duke sit out with AIM and the Firefox logo.
The ending may either disappoint or grant closure, but there's definitely room for a bad-ass third installment. Unleashed on the world at large? Can't wait.
There just aren't many words that come to mind when describing this animated promotional piece from ID Branding, Ride Studio and Omatic Design called Save the Fat Man. Sick, twisted and weird might be a few though. Puking polar bears, orgiastic elves and cannibalistic gingerbread cookies are just part of the fun.