Mini Markets to Vampires for True Blood's Season 2

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@AskACopywriter managed to catch the phone booth ad at left, fruit of a liaison between BMW's Mini Cooper and -- oddly enough -- HBO's True Blood.

You may have noted that, in July of last year, True Blood orchestrated this pretty cool YouTube effort where vampires worldwide apparently produced their own amateur videos and tried demanding suffrage from the narrow-minded living.

This Mini partnership is another way to work that "vampires among us" angle: Mini is among a handful of brands that will be targeting their campaigns to vampires through June 14th, the start of Season 2.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Good, Online, Outdoor, Promotions



'Local Porno Buyer Jim Scott Has Been Taken Hostage. Along with His Pornography.'

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This shit's over-the-top, but we got one or two dry giggles out of it.

It's embarrassing enough to get called out for mumbling your porno mag of choice to an old Asian cashier with no sense of empathy, but then your high school crush shows up -- and the cashier starts offering you self-pleasure freebies, too?

Things only worsen from there, Judd Apatow-style. Think hostage situation, daytime TV, publicly humiliated mother, the whole nine: in other words, a morality tale parents tell their starch-collar boys when they're young, to keep them from wanting to touch their wees.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Online, Video



Paid-to-Tweet, Close-Captioned Arranged Marriages, Verified Twitter Accounts

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- Twitter to launch Verified Accounts.

- Fox brings Third World matrimonial magic to the States. (Via.)

- On Gino Fisanotti, Nike's new GM dude for the UK and Ireland. (Via.)

- Toyota's 3G Prius site. By EVB.

- Dunkin' to sell Alabaman's sour cream/Heath bar doughnut.

- More paid Twitter stream swill.

- Wikipedia crosses into printdom.

by Angela Natividad    Jun- 8-09    
Topic: Online, Packaging, Promotions, Social



'Can't' Has No Place in Ladies Lacrosse, Gentlemen.

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Longtime coach Barry Switzer invades the locker room of the St. Anne's Ladies Lacrosse team, which is more interested in campfires than in kicking some padded ass. Fast discouraged by the ladies' refusal to be pep-talked (which is something we practice in the mirror every morning while primping), he wanders off on a quest for a donut.

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by Angela Natividad    Jun- 4-09    
Topic: Brands, Campaigns, Celebrity, Online



Dissecting GM, Facebook Poetry, Playing God with Sims 3

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- The Big Money conspiracy theorizes around GM's post-bankruptcy ad.

- Self-affirming Facebook poetry. Face it though, no pun intended: if you're among the 50% of users spending over 20 minutes on average per day distributing pokes and Liking other people's surveys, you require no sagacious back-patting. You're all up in a self-made echo chamber, untouchable by prickly realities and ugly strangers.

- iPhone Apps need to be buttressed by other forms of marketing. Also, they need to be useful. Seriously though, did you need AdAge to tell you that? (Say it with us: "Nooooo.")

- 3D pop-up book music video. Can't imagine it? Just watch.

- "We really felt like the ability to create human beings, to give them a soul, if you will, was really exciting," says an EA rep about The Sims 3. See the encapsulation of that vision.

- Pop online SMB philosophy.

by Angela Natividad    Jun- 4-09    
Topic: Brands, Campaigns, Online, Video



Chiquita Smoothie Bejeweled Effectively Tanks Our Thursday

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Few things entice us as readily as a Bejeweled knockoff. We've lost whole days to this game; now, on account of Chiquita, we've lost our whole afternoon.

This promotion for Chiquita Smoothies is a good way to not work -- plus, if you can fill the blender with aligned fruit well before time's up, you get entered (and re-entered!) into a sweepstakes to win a trip to Jamaica. (Where you can play iPhone Bejeweled, beachside, to tropical music.)

Work by matrixx, which knows the secret to a good advergame: keep it simple, incentivize gamers; tap into something they're already obsessed with and know how to play.

UPDATE: What the hell kind of advergame doesn't have a pause button. Are you trying to get us fired?

by Angela Natividad    Jun- 4-09    
Topic: Brands, Games, Good, Online, Promotions



Michael Jordan Had a Guru. And that Guru's Cashing Out.

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"Michael Jordan was the greatest player EVAR! But even he needed inspiration."

For MJ, inspiration apparently came in the form of Leroy Smith, who smushes basketballs with his bare hands and make man-on-man domination puns without breaking a sweat. Also, Get Your Basketball On RIGHT NOW and get his free motivational cookbook.

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by Angela Natividad    Jun- 4-09    
Topic: Brands, Campaigns, Online, Video



Doritos Unleashes Sweet Chili Lovers on Willing Webcammers

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To promote its Sweet Chili packs, Doritos Brazil adds a touch of the surreal to your day.

Click on "Liberte seu Doritos Lover" ("liberate your Doritos lover") in the upper left-hand corner of the Doritos Sweet Chili website, then enable it to access your webcam. Your presence on-screen is supposed to stimulate the release of a "Doritos lover" -- a friendly cartoon monster, of which over 18 trillion unique variants are possible, says Contagious Mag.

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by Angela Natividad    Jun- 3-09    
Topic: Brands, Campaigns, Good, Online, Social



Three Wolf Moon Madness, Tinseltown Jailbait, YouTube XL

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- Why you should buy the shirt at left. (No, it's not a Greenpeace thing.)

- Tetris' 25th.

- Keg party on Twitter. May be a mite warm, though.

- What tacky-ass Kiss needs to do is show women trying to type with those acrylic French manis. Not so sexy when your E's and I's keep turning into 8's and 3's, are they?

- 10 examples of how crowdsourcing is (possibly) changing the world.

- Tinseltown jailbait.

- Very Funny Ads is a glowing testament to the following truth: it's not that people don't like ads, it's that they don't like shitty ads. Embrace it.

- This is kinda saucy: YouTube XL makes your favourite amateur vids deliciously watchable over big TV screens. (V-v-via.)

by Angela Natividad    Jun- 3-09    
Topic: Brands, Campaigns, Online, Television, Trends and Culture



Newsflash! Site Pimping Erotic Stimulators Crashes. Le Yawn

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Yea, it's true. And we have the press release to prove it!. Apparently hoards of people had to check out U.S. Marine Roberto who does a bit of an online strip show to help Ann Summers promote their line of Rabbits. No, not the furry kind.

Who really knows if the site ever did crash. But who cares anyway. Check it out here. Yea. A bit of beefcake for a Wednesday morning.

by Steve Hall    Jun- 3-09    
Topic: Online, Racy










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