Wawa's pushing its yearly Hoagiefest new media-style: with the requisite Facebook, and online video, etc. etc. But like last year, the campaign's big deal-breaker is a song commissioned by Parry Gripp.
Witness the magic at hoagiefest.com.
The animation, unabashedly high-pitched music and the prospect of a fresh hoagie lights up our innards like psychedelic pot. For Steve it conjures up Woodstock "with maybe a little Up With People thrown into the mix" -- for me it's totally Beatles circa Sgt. Pepper's Lonely Hearts Club Band.
This year, fans can join in the fun by making their own songs or videos, then voting for each other's. Winning entrants could win a year's worth or hoagies -- or hell, their own Hoagiefest. (What would you do with such a thing?)
Ripping a sheet outta the playbooks of CP+B, Pourquoi tu cours, Rocketboom (which sold inventory, not creative power), and possibly this guy, 24DP is is using eBay to auction off its award-winning director services.
Bids have exceeded $2225.00, which makes this a success in our book, and there are still 5 days and 4 hours left on the clock. Make the Logo Bigger also encourages labor-whoring skeptics to "view it from the POV that it's a one-time deal to get them on the radar of more agencies and anyone needing viral/spot/video help."
And of course the shipping's free.
Keep track of what happens -- without having to keep visiting eBay -- by following 24DP on Twitter.
@AskACopywriter managed to catch the phone booth ad at left, fruit of a liaison between BMW's Mini Cooper and -- oddly enough -- HBO's True Blood.
You may have noted that, in July of last year, True Blood orchestrated this pretty cool YouTube effort where vampires worldwide apparently produced their own amateur videos and tried demanding suffrage from the narrow-minded living.
This Mini partnership is another way to work that "vampires among us" angle: Mini is among a handful of brands that will be targeting their campaigns to vampires through June 14th, the start of Season 2.
This shit's over-the-top, but we got one or two dry giggles out of it.
It's embarrassing enough to get called out for mumbling your porno mag of choice to an old Asian cashier with no sense of empathy, but then your high school crush shows up -- and the cashier starts offering you self-pleasure freebies, too?
Things only worsen from there, Judd Apatow-style. Think hostage situation, daytime TV, publicly humiliated mother, the whole nine: in other words, a morality tale parents tell their starch-collar boys when they're young, to keep them from wanting to touch their wees.
- Twitter to launch Verified Accounts.
- Fox brings Third World matrimonial magic to the States. (Via.)
- On Gino Fisanotti, Nike's new GM dude for the UK and Ireland. (Via.)
- Toyota's 3G Prius site. By EVB.
- Dunkin' to sell Alabaman's sour cream/Heath bar doughnut.
- More paid Twitter stream swill.
- Wikipedia crosses into printdom.
Longtime coach Barry Switzer invades the locker room of the St. Anne's Ladies Lacrosse team, which is more interested in campfires than in kicking some padded ass. Fast discouraged by the ladies' refusal to be pep-talked (which is something we practice in the mirror every morning while primping), he wanders off on a quest for a donut.
- The Big Money conspiracy theorizes around GM's post-bankruptcy ad.
- Self-affirming Facebook poetry. Face it though, no pun intended: if you're among the 50% of users spending over 20 minutes on average per day distributing pokes and Liking other people's surveys, you require no sagacious back-patting. You're all up in a self-made echo chamber, untouchable by prickly realities and ugly strangers.
- iPhone Apps need to be buttressed by other forms of marketing. Also, they need to be useful. Seriously though, did you need AdAge to tell you that? (Say it with us: "Nooooo.")
- 3D pop-up book music video. Can't imagine it? Just watch.
- "We really felt like the ability to create human beings, to give them a soul, if you will, was really exciting," says an EA rep about The Sims 3. See the encapsulation of that vision.
- Pop online SMB philosophy.
Few things entice us as readily as a Bejeweled knockoff. We've lost whole days to this game; now, on account of Chiquita, we've lost our whole afternoon.
This promotion for Chiquita Smoothies is a good way to not work -- plus, if you can fill the blender with aligned fruit well before time's up, you get entered (and re-entered!) into a sweepstakes to win a trip to Jamaica. (Where you can play iPhone Bejeweled, beachside, to tropical music.)
Work by matrixx, which knows the secret to a good advergame: keep it simple, incentivize gamers; tap into something they're already obsessed with and know how to play.
UPDATE: What the hell kind of advergame doesn't have a pause button. Are you trying to get us fired?
"Michael Jordan was the greatest player EVAR! But even he needed inspiration."
For MJ, inspiration apparently came in the form of Leroy Smith, who smushes basketballs with his bare hands and make man-on-man domination puns without breaking a sweat. Also, Get Your Basketball On RIGHT NOW and get his free motivational cookbook.
To promote its Sweet Chili packs, Doritos Brazil adds a touch of the surreal to your day.
Click on "Liberte seu Doritos Lover" ("liberate your Doritos lover") in the upper left-hand corner of the Doritos Sweet Chili website, then enable it to access your webcam. Your presence on-screen is supposed to stimulate the release of a "Doritos lover" -- a friendly cartoon monster, of which over 18 trillion unique variants are possible, says Contagious Mag.