Motorola Wants to Improve Your Karma

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Motorola has wrapped itself in the (RED) campaign and is promoting its Moto RAZR V3M phoe with a very odd site called Improve Your Karma on which a dude named Sven Goodsson gts all excited about karma. He'll even analyze your karma using youur MySpace profile as a yardstick. You might want to remove all those porn star...uh...friend profile from your site before you take the test. Tough, apparently, our lame profile registers as "awesome." Have fun.

by Steve Hall    Dec-12-06    
Topic: Good, Online



2006 Remembered, JBL Tours, Advent Timelines, Diddy Fights Back

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- AdFreak wraps up the year with its list of the Ten Most Wanted stories of the year, the stories they most enjoyed covering in 2006. From Folger's Happy Mornings to IKEA's dog penis to TBWA's toilet bandit to Bank America's bastardization of U2, it's all there for your enjoyment.

- TBWA\Chiat\Day and Firstborn have created a virtual road trip site for JBL that lets visitors get inside the world of a groupie.

- Shannon from Glossy received a very inventive Advent calendar Christmas card from ACLC. Each of the days on the calendar for the month of December are stages in the development of a campaign. Nice.

- Oh look. An online press kit for Paramount Home Video's The Last Kiss.

- Sean John (Diddy, P. Diddy, whatever) has launched a campaign in Canada to raise awareness of the many counterfeiters who rip off his brand.

- Mobile content company Airborne Entertainment is cuddling with Marc Ecko in a deal that will bring the Ecko brand to ringtones, ringbacktones, message alerts, screensavers and wallpapers to cell phones the world over.

- While the Federal Trade Commission agreed with Commercial Alert that some word of mouth marketing that does not disclose the brand can be deceptive, the Commission declined (pdf) to heed Commercial Alert's request (pdf) the Commission launch a formal investigation into the practice.

by Steve Hall    Dec-12-06    
Topic: Online



Youtube Paves Way for Video Ripping, Cut/Paste Beatboxing

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It's always interesting to watch people do strange shit with their bodies but this video is especially interesting because it brings a nouveau twist to the time-honored art of vinyl ripping, a method that's slowly vanishing with digital deejays and MP3 blending.

Is there a creative future in video ripping for the egocasting generation? Maybe. Credit goes to Advertising for Peanuts for bringing it to our attention. - Contributed by Angela Natividad

by Angela Natividad    Dec-11-06    
Topic: Good, Human, Online, Video



Rumpus Room, Young Guns Join to Make Trade Fair

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Lots of liaisons happen around holiday time. The Rumpus Room, Young Guns and some other noob-oriented groups get together for Make a Big Noise, a competition to promote fair trade worldwide. Anyone under 30 can enter.

Here is the requisite MySpace. We like Rumpus Room, we like Young Guns and we like their concept but the MySpace sucks. We're sure they know that though. Considering fair trade and all that good stuff are causes now embraced by the tech-savvy, super-trendy, organic smoothie-sipping post-Google crowd, we look forward to seeing what kind of entries slip out of the woodwork. - Contributed by Angela Natividad

by Angela Natividad    Dec-11-06    
Topic: Good, Industry Events, Online, Promotions, Social



Deft's Leaping Rudolph Game Lacks Pep. But Merry Christmas.

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Deft Creative Ltd.'s, awkwardly sloganed "Dexterous of hand and inventive of mind," demonstrates neither dexterity (though they try) nor inventiveness (no effort here) with this dull leaping-Rudolph ski game. The object is to beat the furthest leap and we're ensured by the agency guy that "All scores on the score board ARE beatable." Glad he made the effort to bang that in because otherwise we were going to lose sleep over it.

The game is tricky in that it involves holding down your left mouse button and releasing when you feel Rudolph has built enough momentum. Then you let loose and do it all over again. It's a cross between the high school pole jump and a Friday night spent half-heartedly masturbating. - Contributed by Angela Natividad

by Angela Natividad    Dec-11-06    
Topic: Games, Online, Worst



Santa Liberation Says Fight Global Warming for Santa

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Thanks to the enigmatic Comandante Hermey of the Santa Liberation Front we got to check out this neat stop-animation message about global warming. We enjoy stop animation in general because it reminds us of the shitty cartoons we watched as children but this one has a uniquely poignant message: if you won't do your part against global warming for earth's sake, or even for Al Gore, do it for Santa and the children.

That "do it for the children" stance never gets tired. It's the non-profit version of the more common "if you loved me, you'd..." And hell, we'll bet at least 35 people a day are suckered in by that one. - Contributed by Angela Natividad

by Angela Natividad    Dec-11-06    
Topic: Good, Online, Video



Beer Promotion Strangely Linked to Whale Killings

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Apparently, the Japanese have a substantial interest in several Australian beer brands and that's tightened the underwear of the conservation group Sea Shepard Society and Australia's Bluetongue Brewery who want the public to know which Australian beers are "whale safe." Apparently, the Japanese kill a lot of whales under the pretext of research. In a video found on YouTube and on the Whales Safe Beer website, a fat Japanese business man, in response to ordering the "full whale experience" at a restaurant, is served just that but we're sure it's not at all what he was expecting.

Listed on the Whales Safe Beer site are the beers Bluetoungue and the Sea Shepard Society say are not whale safe. These include Castlemaine, Emu, Hahn, James Squire, Southwark, Swan, Tooheys, West End and XXXX.

by Steve Hall    Dec-11-06    
Topic: Good, Online, Strange, Video



Coke and Youtube Team Up for vGreetings

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There's nothing sweeter than a holiday pairing between a monolithic moniker and the scruffy new brand whose platform lies in user appropriation of copyrighted material.

Yet somehow Coke and Youtube make it work for their "wishcast" vGreetings, a touching dual effort to spread goodwill among mankind.

Send video greetings with Coke-oriented staples of Americana like the polar bears. And if that's just not your hype, maybe a greeting from Youtube personality Geriatric1927 is. Big ups to nalts for pointing this in our direction. - Contributed by Angela Natividad

by Angela Natividad    Dec-11-06    
Topic: Campaigns, Good, Online, Video



Impact Time Releases Real Woman-Style Calendar Pages

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To milk that cocktail-soaked troupe orgy for all its worth, the teases at Impact Theatre are releasing monthly calendar pin-ups as desktop wallpapers. While we're forced to retract our admiration of how their cocktail book idea was so much better than the dated calendar idea, the troupe is redeemed by the fact that they're only releasing the calendar one sheet at a time. Baring it all slowly is a fine art.

The pin-up girls are real-live Berkeley women so arm yourself with airbrush if you can't roll with it. Then again, Dove pushed the crap out of that Campaign for Real Beauty thing so this could work very much in their favor. Be the judge for January. - Contributed by Angela Natividad

by Angela Natividad    Dec- 9-06    
Topic: Online



Infomercial Madness Promotes MSN Search

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This has Wexley School for Girls written all over it. Oh wait, of course it does...because they did it. They created it for MSN Search. Using the kooky infomercial format and several of its stars, Anthony Sullivan, Matthew Lesko and Tony Little, Infomercial Madness pumps up MSN Search informercial-style and offers visitors the chance to make their own promotional informercial. It's all a bit cheesy but, then again, we're talking about the cheesiest form of advertising here.

by Steve Hall    Dec- 8-06    
Topic: Good, Online, Promotions, Strange










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