You know that feeling you get when you watch somebody do something stupid in complete confidence? You know, that vicarious embarrassment where you wish you weren't even around to see it?
RackSpace gives us that same feeling, impressively from a distance, with its latest campaign, which carries the ironic tagline "At RackSpace, we speak your language."
Attempts to show audiences you're down with them by interpreting their brand of l33t-sp33k rarely do well, and rarely succeed in making you look like a native speaker. Oops and NBTTTP variations here. - Contributed by Angela Natividad
We love PETA's fondness for comparing the plight of animals to the imagined slaughter of humans. That's not alienating at all.
It's a good jarring piece and we get the point, yes very clever ha-ha, but hell, PETA, do you really think vegetables don't get harmed or traumatized just because they don't scream or bleed red? Who will fight for the plight of vegetables?! - Contributed by Angela Natividad
We do hate pushing an old joke but in this case we can't help it (just look at this and this). What is going on up there? Is it really nonstop games and big hair?
Anyway, Yahoo just released a thumb-wrestling game for its Canada Mail offering. It's actually more fun than it deserves to be. We spent the greater part of the morning creating thumb wrestlers and destroying each other. Very clever way to ensare us in the whole "E-mail choice for champions" thing which we pointedly burned here because of its staggering potential to be lame.
Check out more images from the campaign. We dig the casual playfulness of the images; the campaign is appropriation-friendly and we like that. - Contributed by Angela Natividad
The Silly Girl points us to some fun Sony is having in a newish VAIO laptop campiagn. Calling the line "the non-pc pc," Sony has made a threesome of the PC Guy/Mac Guy Apple ads and added an "I'm a VAIO" hipster chick to the equation. As engadget correctly ponders, the message is a bit confusing since, after all, the VAIO is, in fact, a PC whether it wants to be or not. Details aside, a little flash ad lets you choose who you want to "play with." Choose the girl, she giggles. Choose the Mac, he says "hey." Choose the PC and, well, he farts. Go figure.
Nodding to that covert blog thing that didn't go so well, the American Cancer Society visibly sponsors The Quitter, a blog written by a generic representative (they hope) for smokers at large.
We like a good message but the blog tries so hard it's almost farce. With terminology like "Ya know," "I'm really craving a cig" and "this ain't their first rodeo," we couldn't help looking around and wondering, Are they serious? Or are they fucking joking? The video blog nailed it in: they are really trying to do this with a straight face. In consternation we left for a smoke break.
Yes, we know smoking is marketed as cool but really isn't. We have to hand it to Big Tobacco for doing a better job at hawking cool than the ACS, who visibly struggle with this whole "get down with our peeps" thing. - Contributed by Angela Natividad
Sucks when you launch big holiday promotion and your site tanks. That seems to be what's going on right now with Micrsoft's MSN Holiday Challenge, a celebity-filled contest in which people can watch videos to get clues to win $50K, $20K, $10K prizes and a grand prize of $100K. Al Roker, Kristin Cavallari, Jerry Rice and Perez Hilton (fame whore:-) ) will be on hand to deliver the clues. That is once the site actually works.
Subservient Chicken - so yesterday. Adrants reader Mark presents us with this warped fusion of Subservient Chicken and Parappa the Rappa, Office Max's North Pole Dancing which, disappointingly, isn't what it sounds like. There's no pole (so no removal of clothing - then again, why would we want that?) but sometimes there is a candy-cane, which is a little redeeming but not by much.
Get Santa to dance in a sequence you choose but not really because all the moves are pre-selected. We're not quite inspired to buy Bic pens in bulk but we were amused for like 8 seconds. - Contributed by Angela Natividad
We've finally been empowered to act on the command. At You Are Damned put the name of someone or something that sucks ass (like the England Cricket Team) right on the scratch-ridden walls of hell. And if you want to play both sides, grant redemption too. If you feel like it, anyway. We very rarely do.
After damning a few people we know and cherish we got a bunch of thank-you letters from Lucifer himself, inviting us to visit anytime. Our favourite line: "You don't know how happy I am to see this lousy S.O.B. What can I say, I'm all giddy."
So are we, L. So are we. Campaign by Mono in Minneapolis and EVB in San Francisco. - Contributed by Angela Natividad
Yes, you heard right. The Subservient Chicken make-me-do-things thing is back. This time its from Samsung and there's no chicken, no stripping virtual bartenders, no stripping store clerks, no asking Dr. Clark, no Interview with Ari, no Subservient Donald, no witty Family Guy characters, no VIrtual Stripper, no Subservient President or Subservient Blair, no subservient Christmas carolers and no Crystal. What's left? A dog. Yes, a playful St Bernard with a Samsung Q1 around its neck ready to answer your questions.
But forgt about all that. The YouTube video promoting the dog, the site and the Q1 is so weirdly funny, you won't even want to bother visiting the site.
How's your brand holding up? Badly? Moderately? Google-caliber? Psh, right. No matter how well you think you are, you'll need to come in for a check-up.
With the Brand-o-Meter, SF-based agency Morter 360 exploits a technique psychiatrists and Munchausen's-afflicted mothers have used for time immemorial. Whether you're a powerhouse or flophouse, no moment is riper for some Mortar expertise. And if you happen to be confused about why you need to see the good doctor, read this soothing explanation.
Clever work. But did we have to read a whole media kit just to get to the lead form? It was like trying to reach Oz. - Contributed by Angela Natividad