Nodding to that covert blog thing that didn't go so well, the American Cancer Society visibly sponsors The Quitter, a blog written by a generic representative (they hope) for smokers at large.
We like a good message but the blog tries so hard it's almost farce. With terminology like "Ya know," "I'm really craving a cig" and "this ain't their first rodeo," we couldn't help looking around and wondering, Are they serious? Or are they fucking joking? The video blog nailed it in: they are really trying to do this with a straight face. In consternation we left for a smoke break.
Yes, we know smoking is marketed as cool but really isn't. We have to hand it to Big Tobacco for doing a better job at hawking cool than the ACS, who visibly struggle with this whole "get down with our peeps" thing. - Contributed by Angela Natividad
Sucks when you launch big holiday promotion and your site tanks. That seems to be what's going on right now with Micrsoft's MSN Holiday Challenge, a celebity-filled contest in which people can watch videos to get clues to win $50K, $20K, $10K prizes and a grand prize of $100K. Al Roker, Kristin Cavallari, Jerry Rice and Perez Hilton (fame whore:-) ) will be on hand to deliver the clues. That is once the site actually works.
Subservient Chicken - so yesterday. Adrants reader Mark presents us with this warped fusion of Subservient Chicken and Parappa the Rappa, Office Max's North Pole Dancing which, disappointingly, isn't what it sounds like. There's no pole (so no removal of clothing - then again, why would we want that?) but sometimes there is a candy-cane, which is a little redeeming but not by much.
Get Santa to dance in a sequence you choose but not really because all the moves are pre-selected. We're not quite inspired to buy Bic pens in bulk but we were amused for like 8 seconds. - Contributed by Angela Natividad
We've finally been empowered to act on the command. At You Are Damned put the name of someone or something that sucks ass (like the England Cricket Team) right on the scratch-ridden walls of hell. And if you want to play both sides, grant redemption too. If you feel like it, anyway. We very rarely do.
After damning a few people we know and cherish we got a bunch of thank-you letters from Lucifer himself, inviting us to visit anytime. Our favourite line: "You don't know how happy I am to see this lousy S.O.B. What can I say, I'm all giddy."
So are we, L. So are we. Campaign by Mono in Minneapolis and EVB in San Francisco. - Contributed by Angela Natividad
Yes, you heard right. The Subservient Chicken make-me-do-things thing is back. This time its from Samsung and there's no chicken, no stripping virtual bartenders, no stripping store clerks, no asking Dr. Clark, no Interview with Ari, no Subservient Donald, no witty Family Guy characters, no VIrtual Stripper, no Subservient President or Subservient Blair, no subservient Christmas carolers and no Crystal. What's left? A dog. Yes, a playful St Bernard with a Samsung Q1 around its neck ready to answer your questions.
But forgt about all that. The YouTube video promoting the dog, the site and the Q1 is so weirdly funny, you won't even want to bother visiting the site.
How's your brand holding up? Badly? Moderately? Google-caliber? Psh, right. No matter how well you think you are, you'll need to come in for a check-up.
With the Brand-o-Meter, SF-based agency Morter 360 exploits a technique psychiatrists and Munchausen's-afflicted mothers have used for time immemorial. Whether you're a powerhouse or flophouse, no moment is riper for some Mortar expertise. And if you happen to be confused about why you need to see the good doctor, read this soothing explanation.
Clever work. But did we have to read a whole media kit just to get to the lead form? It was like trying to reach Oz. - Contributed by Angela Natividad
What's that you say? Another sex-laced image on Adrants? England-based health care provider NHS wants men to know that smoking damages the valve that close and traps blood in the penis so that an erection is possible. Shawn Waite points us to the organizations recent campaign and website that uses the image of a burning cigarette as an increasingly flaccid penis. Be sure to check out the organization's Soft Magazine.
Durex just can't help itself. First, it brings us pithy penis peculiarities with The Pants Whisperer, complete with hot doctor and dickorations. Now it's pitching a tent on hump day claiming it Durex Hump Day to celebrate the many pleasures associated with condoms and what they're used for. The Hump Dat site says it all, "Canadians are horny. And the weekend's too long to wait. We've got needs! So together we'll take a boring day in the middle of the week and make it sing with the sounds of beds creaking and moans of delight." Indeed.
This witty wit brought to you by MacLaren McCann and MacLaren McCann Direct and Interactive.
We need a term for yuppie hipsters. Yipsters? Hipstuppies? Yupsters? Be-suited Self-Entitled Echo Boomers?
Whoever they are, Microsoft is groping desperately for their attention in this virally-intended video for Office 2007. It does a good job of demonstrating '07's various functions for the "technical types" of the world but doesn't change the fact that they're still the stodgy awkward behemoths just left of savvy. - Contributed by Angela Natividad
In the "so horrifically bad it just might actually be good but not really" category is a recent campaign from Rolling Rock that consists of online, billboards and TV spots which urge people who hated a recent "beer ape" commercial - which never actually ran except for placement on YouTube - to email Rolling Rock's VP of marketing to complain. We saw the billboards but hadn't yet seen the video on YouTube which Adverlicious tipped us to. While the commercial itself is over-the-top stupid, 1,024,265 have viewed it and 791 people have commented on it. Like it or not, that's fairly decent play for any YouTube placement. The question, as always, is, will this foolery actually sell any beer?