You know we're in the midst of an era-shifting marketing mashup when one of the oldest media out there, flip books, gets into bed with over-hyped medium du jour Second Life. That's right, my friends. Flippies, the company that turned that old medium into something new again for marketers has created a Museum of Flip Animation in Second Life.
At the Museum, visitors can check out the early history of animation, play with a flip book machine and check out Flippies' latest creations. "As a long-time collector, being the curator of a museum dedicated to the art of flip animation has always been a dream. Second Life has made it possible for that dream to now become reality." said Flippes President Jeffrey Kay.
You can check out some images of the Second Life installation here.
The ongoing LA Weekly campaign is dipping its toes into the consumer-generated space with Blank Blankly, a section of their site that allows people to upload an image, add some text and, poof, create an ad similar to the newspaper's campaign that's been running for quite some time. Trouble is, once you've upload your image and make a mistake like we did, it doesn't appear you can edit it after the fact. And adding the copy? Well we gave up in frustration. Of course, it could be that we're just not that smart around here and the promotion is a great one. You decide.
If there weren't already enough sexual innuendo-laden marketing, Durex is bringing us even more seen-this, done-this, bored-with-this wink wink stuff on a site called The Pants Whisperer. On the site, you can find all the usual stuff: the hot doctor, the penis name generator, penis diagnosis, penis dickorations, a section called Bang It where people can upload videos of their personalized penile obsessions and, of course, the ubiquitous product information. So if you're feeling a bit inadequate today, head over to the site and pump yourself up with all sorts of penile obsession.
Adrants reader Mike sent us this manifesto on why sex and advertising are two pools that just shouldn't mix. Apparently sex in advertising is an assault on religious freedom, a form of lying and prostitution, and a contributing reason why consumers are covetous. The central authority is the Bible, from which twelve reasons are outlined on why it's totally illogical and immoral to attach a luscious naked body or lascivious thought to ... well, burritos, for example.
If you ever find yourself watching some obscure local TV station late at night in your hotel room while on some lame business trip in some lame city with your lame co-workers to pitch some lame client some lame new work your agency's done for them and a commercial like this one comes on, you just might quit your job immediately and enroll at The Viral Learning Center. Yes, you too can become a viral video expert.
At the Learning Center, you'll learn important viral video tactics such as filming yourself sitting at your desk, the art of falling, hurting animals, using animals to hurt people, working with excrement and vomit and "many more." This hilarious DRTV spoof takes whacks at both the DRTV genre and viral video itself all to promote, yes, a website that's all about viral video called Ziddio. It's one of those "we pay you for your video" site. Kind of like Revver with wit. American Copywriter points.
PETA recently launched PETA Kids in an attempt to make the volatile group more kid-friendly. The site is loaded with fun little ways to propagandize the usual message, like stencils to decorate the nearest public loo with images of animals begging "love me" - yes, like a psychotic ex.
PETA is also promoting Fast Food Nation and Happy Feet, which happens to be in bed with Tamiflu, which, by the way, is now linked to sometimes fatal but generally psychotic behavior among kids.
Clearly PETA has not done its homework about children the way it has with pigs, puppies and penguins. Want to cozy up to kids? Liaise with companies that aren't already liaising with companies that happen to be compelling your target demographic to fling themselves off condo balconies. Isn't that, like, common knowledge? - Contributed by Angela Natividad
The late Sailor Jerry, godfather of crass-but-classy American tattooing, launched a clothing line some time ago. Now Gyro Worldwide joins forces with them to make the brand, "a working-class American cookout" (we swear the CEO said this), relevant to a new generation.
Designs feature graphics unique to sailor tat subculture: anchors, mermaids, buxom women and even tight-fisted knuckle statements on gloves. We like how there's a section marked "Rum Stuff."
Glimpse the new Sailor Jerry campaign here and here and here. - Contributed by Angela Natividad
Here's a weird ad in which Japanese businessmen travel around what looks like the MidWest to share Nintendo Wii with families, transients and college students. "Wii ... would like to play," one says with an impish smile that's almost a twitch.
The pair bow low and suddenly people's lives are changed - white control in hand they're bowling, running, jumping, even lassoing - essentially everything they could do anyway if only they'd pick their asses up off the couch and leave the house for a few hours.
But no. They'll probably all get Wii'd instead. Oh, haha. We made a funny. Get it? Wii'd? You get it, right? There's a promising commercial in there somewhere. - Contributed by Angela Natividad
To promote some new vehicles whose names we won't even bother to look up, Honda creates a destination on Myspace upon which people can get ranked a la Hot-or-Not and compete for the coveted title of MySpace Ultimate Profile. The page already has over 23,000 friends. Submissions include the usual indie-whoring hipsters and children. Enter yourself though you might be offset by the eight-year-old with the souped-up Civic. - Contributed by Angela Natividad
A cable company pitch is a cable company pitch is a cable company pitch. But in Geico's signature style, Comcast is throwing out a little off-colour, slightly befuddling humour to add some shuffle to the deck.
The bowling mermen serve as good representatives of what we're seeing from Comcast lately. And if Youtube is any indication, people think it's awesome. So here's to thinking outside the box and into someone else's playbook. - Contributed by Angela Natividad