How's your brand holding up? Badly? Moderately? Google-caliber? Psh, right. No matter how well you think you are, you'll need to come in for a check-up.
With the Brand-o-Meter, SF-based agency Morter 360 exploits a technique psychiatrists and Munchausen's-afflicted mothers have used for time immemorial. Whether you're a powerhouse or flophouse, no moment is riper for some Mortar expertise. And if you happen to be confused about why you need to see the good doctor, read this soothing explanation.
Clever work. But did we have to read a whole media kit just to get to the lead form? It was like trying to reach Oz. - Contributed by Angela Natividad
What's that you say? Another sex-laced image on Adrants? England-based health care provider NHS wants men to know that smoking damages the valve that close and traps blood in the penis so that an erection is possible. Shawn Waite points us to the organizations recent campaign and website that uses the image of a burning cigarette as an increasingly flaccid penis. Be sure to check out the organization's Soft Magazine.
Durex just can't help itself. First, it brings us pithy penis peculiarities with The Pants Whisperer, complete with hot doctor and dickorations. Now it's pitching a tent on hump day claiming it Durex Hump Day to celebrate the many pleasures associated with condoms and what they're used for. The Hump Dat site says it all, "Canadians are horny. And the weekend's too long to wait. We've got needs! So together we'll take a boring day in the middle of the week and make it sing with the sounds of beds creaking and moans of delight." Indeed.
This witty wit brought to you by MacLaren McCann and MacLaren McCann Direct and Interactive.
We need a term for yuppie hipsters. Yipsters? Hipstuppies? Yupsters? Be-suited Self-Entitled Echo Boomers?
Whoever they are, Microsoft is groping desperately for their attention in this virally-intended video for Office 2007. It does a good job of demonstrating '07's various functions for the "technical types" of the world but doesn't change the fact that they're still the stodgy awkward behemoths just left of savvy. - Contributed by Angela Natividad
In the "so horrifically bad it just might actually be good but not really" category is a recent campaign from Rolling Rock that consists of online, billboards and TV spots which urge people who hated a recent "beer ape" commercial - which never actually ran except for placement on YouTube - to email Rolling Rock's VP of marketing to complain. We saw the billboards but hadn't yet seen the video on YouTube which Adverlicious tipped us to. While the commercial itself is over-the-top stupid, 1,024,265 have viewed it and 791 people have commented on it. Like it or not, that's fairly decent play for any YouTube placement. The question, as always, is, will this foolery actually sell any beer?
A real estate tycoon no less, and a hot one if you're into avatars. Anshe Chung spent her precious time developing islands and creating private communities restricted to certain types of architecture, francophones, the gay community or even "furries," a diaspora of fuzzy avatars.
Now Chung's Linden money is convertable to $1 million US dollars. Makes you wonder why you wasted all the time on the Sims, doesn't it? - Contributed by Angela Natividad
The Government of Ontario cares about manners and thinks guys should be nice to girls. That's the gist of the messaging in this commercial which points to a site called Equality Rules. In the commercial, almost directly opposite from a scene in last night's Friday Night Lights in which one of the characters working the register at the local fast food restaurant tries to pick up a girl by telling her what she really wants when she places her order, a mean spirited guy, for no apparent reason, berates a girl who's just trying to order a burger.
The Equality Rules site is filled with cheesy cartoon advice vignettes that seem almost purposefully to mirror high-minded finger-wagging you'd get from your grandmother after she caught you getting drunk with your friend on his Dad's boat. SInce all other angle seem to be taken on convincing people to be nice, maybe this one will actually work. The commercial was created by Toronto's Bensimon Byrne and produced by UNTITLED (yes, that's the name of the company).
We find it really difficult to bash any effort that aims to reduce teen binge drinking so we're not going to. But there's no need to in this case. We're going to applaud this effort by Grey San Francisco for the Youth Leadership Institute called Unhappy Hour that succinctly addresses the subject with a concise definition of binge drinking, informative facts about alcohol content and its effect, information on how parents, students, educators and researchers can help and, finally, two spots that feature conversations between friends that would never happen if alcohol weren't in play.
With Winter approaching, Lynx (Axe in the U.S.), the only company that, over and over again, seems to successfully be able to milk sexual innuendo for all its worth has released yet another man-friendly amusement site filled with women who can't seem to kept their clothes on. This site, LynxBlow, offers visitors to the chance to help a poor, freezing woman standing in the snow warm up by, yes, blowing at her through your computer's microphone. Unfortunately - or fortunately for the viewer - when wind comes her way, her clothes get blown off. She doesn't seem to mind though and winks knowingly at the viewer like some sort of Eskimo exhibitionist with an Arctic freeze fetish.
Thankfully, through the kindness of our friends at Dare who worked on the creation of this visual pleasure, you don't even have to go thought the site set up to see the "goods." You can see all the best blow off scenes in a YouTube video here.
You know we're in the midst of an era-shifting marketing mashup when one of the oldest media out there, flip books, gets into bed with over-hyped medium du jour Second Life. That's right, my friends. Flippies, the company that turned that old medium into something new again for marketers has created a Museum of Flip Animation in Second Life.
At the Museum, visitors can check out the early history of animation, play with a flip book machine and check out Flippies' latest creations. "As a long-time collector, being the curator of a museum dedicated to the art of flip animation has always been a dream. Second Life has made it possible for that dream to now become reality." said Flippes President Jeffrey Kay.
You can check out some images of the Second Life installation here.