Apparently tissue is experiencing a comeback and Kleenex wants in on hipsters: Our New Oval is a promo for their new oval-shaped tissue dispenser.
Kleenex has been long wedded to the ho-hum quadrilateral silhouette so here's a half-hearted kudos for thinking out of the box. Though their decision to go oval made us recall the logo ovulation critique Hurty Elbow posed about brands who somehow fall under the misguided impression that oval saves sinking ships.
Check out other promo ads here. And since no hipster campaign is complete without one, take the personality test too. If you're curious about Adrants' personality, we are into yoga and wise beyond our years. We don't know about all that om business but that last goes without saying, yeah? - Contributed by Angela Natividad
We have no idea whether this is new or not or why, once again, men are crapped on as unfeeling idiots and women are portrayed as the only ones who have sensitivity and can do laundry. Oh wait. Of course we do. Because it's all true. Men ruin beauty. Women preserve it. Or something like that. Argue amongst yourselves after you view this stainball hunting video from Shout.
Oh for fuck's sake. It's like a bunch of kids throwing sand at each other in a sandbox. Apparently, some Second Life dude stole some virtual possessions of others (using this replicator thingy called Copybot) and those others (sounds like Lost here) retaliated by shutting down their businesses all across Second Life and hanging "Sorry, We're closed. Thanks to Copybot!" signs in front of their businesses. And marketers really want to get into this muck.
UPDATE: Linden Labs, creator of Second Life has banned the use of Copybot. OK, boys.You can put all the sand back in the box now.
Yawn. Oh sorry. We have news to report here but we just get bored sometimes hearing the same things over and over and over again. Especially about mediums du jour (OK, OK, it's a world that took lots of blood and sweat to build) that are tinier than the balls on an account exec standing in front of a client who says the work won't "resonate" with the target audience.
Now what were we talking about? Oh yea. Times Square and all of New York is getting its SL freak treatment. That's Second Life for those of you that have been untainted by Second Life Herald or Nissan's SL automobile vending machine. The Ad Option, the company that brought American Apparel to Second Life is building out Times Square in Second Life to be completed in time for the ball to virtually drop New Year's Eve. Now, those in Second Life suffering years of real world withdrawal can get a virtual dose of it by visiting the Second Life version of Times Square and all the (oh yes) advertising the place will carry.
Because the House and the Senate weren't enough, Democrats want their own dating venue too. Democratic Match is for all the singles that have lost one too many potential mates by letting the dam break about their politics.
The site features a young couple giggling over their organic produce and it led us to wonder what a republican match site would look like. Oh wait, it looks like this.
Why do the republican couples look so bummed-out? Is the food, which seems to be a running prop, also organic? And what do they mean by "Sweethearts Not Bleeding Hearts"?! We're confused by these political love dynamics. - Contributed by Angela Natividad
Forget about the hyper-anal editors at Wikipedia that are always taking down our clever little quips on supposedly "serious" topics like nachos or Marie Antoinette. The serious action happens at Uncyclopedia, where you can throw down your anecdotal knowledge about kitten huffing and the real goings-on behind PETA. Don't you love how this wiki thing enables us all to bask in collective wisdom about the shit that really matters? - Contributed by Angela Natividad
- Wal-mart is getting attacked in a new campaign which decries the chain's wgae, benefit and employee practices. It's so muh fun being a big box retailer, isn't it?
- Dell has decided to blah, blah, blah Second Life in order to blah, blah, blah so that it can strengthen its blah, blah, blah and connect with its blah, blah, blah. Next.
- In the works since last Summer, the new Colonel Sanders has made his debut. This is about as boring as the whole visible from space thing incorrectly claimed to have been a first when Maxim already did it with Eva Longoria. Yawn.
- eBay has opened its online auction-based e-Media Exchange for a peek before its beat release in December. Sales reps are running in fear of losing their jobs because buyers won't just ignore them, they won't need them any more.
While we're not going to make any connections between video game violence and real world violence, one does have to wonder what effects spending hours blowing up, shooting and mutilating video game opponents to a bloody pulp have on the human brain. Moral debates aside, two dudes and a Paris Hilton Mannequin mug for the camera in episodic videos that capture the life of the hardcore gamer strapped with inferior gaming equipment.
Be sure to not miss the obvious alternative pronunciation of "she makes me calm" in the second video or the obvious nod to another type of box in the series' name, "Two Men & A Box" Witty.
Now here's some contextual advertising double stuff for you. In an article about email and telemarketing touting their superiority over snail mail, not one but two snail mail carrier ads appear on the page: USPS and UPS. Not that there's necessarily anything wrong with an ad appearing next to a story that praises the opposite of what it does but there might be some competitive issues with the ads for competing services appear next to each other. You decide.
Edelman's Steve Rubel has announced his company is setting foot inside Second Life, perhaps to the chagrin of our friends over at Second Life Herald, with two initiatives. Both are aimed at giving something back to the community, an element that's been missing from most of the recent big brand entries. The first initiative involves a Business Plan competition which will help Second Lifers with their business launch goals. According to Electric Sheep, "The winner will get six months access to an island and L$350,000, plus strategic help from Edelman and The Electric Sheep Company."
The second initiative a blog (fully disclosed, no less!) called The Grid Review that will, as Steve Rbal writes, "cover the entrepreneurial spirit inside Second Life." We wish them well. Here's hoping it's done right and this doesn't cause yet another backlash from hard core Second Lifers.