Sand Flys in the Second Life Sandbox

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Oh for fuck's sake. It's like a bunch of kids throwing sand at each other in a sandbox. Apparently, some Second Life dude stole some virtual possessions of others (using this replicator thingy called Copybot) and those others (sounds like Lost here) retaliated by shutting down their businesses all across Second Life and hanging "Sorry, We're closed. Thanks to Copybot!" signs in front of their businesses. And marketers really want to get into this muck.

UPDATE: Linden Labs, creator of Second Life has banned the use of Copybot. OK, boys.You can put all the sand back in the box now.

by Steve Hall    Nov-15-06    
Topic: Bad, Online, Social, Strange



Newsflash! Times Square Enters Second Life

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Yawn. Oh sorry. We have news to report here but we just get bored sometimes hearing the same things over and over and over again. Especially about mediums du jour (OK, OK, it's a world that took lots of blood and sweat to build) that are tinier than the balls on an account exec standing in front of a client who says the work won't "resonate" with the target audience.

Now what were we talking about? Oh yea. Times Square and all of New York is getting its SL freak treatment. That's Second Life for those of you that have been untainted by Second Life Herald or Nissan's SL automobile vending machine. The Ad Option, the company that brought American Apparel to Second Life is building out Times Square in Second Life to be completed in time for the ball to virtually drop New Year's Eve. Now, those in Second Life suffering years of real world withdrawal can get a virtual dose of it by visiting the Second Life version of Times Square and all the (oh yes) advertising the place will carry.

more »

by Steve Hall    Nov-15-06    
Topic: Online, Social



Match Sites Say Love is Political

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Because the House and the Senate weren't enough, Democrats want their own dating venue too. Democratic Match is for all the singles that have lost one too many potential mates by letting the dam break about their politics.

The site features a young couple giggling over their organic produce and it led us to wonder what a republican match site would look like. Oh wait, it looks like this.

Why do the republican couples look so bummed-out? Is the food, which seems to be a running prop, also organic? And what do they mean by "Sweethearts Not Bleeding Hearts"?! We're confused by these political love dynamics. - Contributed by Angela Natividad

by Angela Natividad    Nov-15-06    
Topic: Online, Social, Strange



Deviants Get Their Own Wikipedia ... and It's Awesome

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Forget about the hyper-anal editors at Wikipedia that are always taking down our clever little quips on supposedly "serious" topics like nachos or Marie Antoinette. The serious action happens at Uncyclopedia, where you can throw down your anecdotal knowledge about kitten huffing and the real goings-on behind PETA. Don't you love how this wiki thing enables us all to bask in collective wisdom about the shit that really matters? - Contributed by Angela Natividad

by Angela Natividad    Nov-15-06    
Topic: Consumer Created, Good, Online, Spoofs



Wal-Mart Whacked, Dell Does SL, KFC Rebrands

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- Wal-mart is getting attacked in a new campaign which decries the chain's wgae, benefit and employee practices. It's so muh fun being a big box retailer, isn't it?

- Dell has decided to blah, blah, blah Second Life in order to blah, blah, blah so that it can strengthen its blah, blah, blah and connect with its blah, blah, blah. Next.

- In the works since last Summer, the new Colonel Sanders has made his debut. This is about as boring as the whole visible from space thing incorrectly claimed to have been a first when Maxim already did it with Eva Longoria. Yawn.

- eBay has opened its online auction-based e-Media Exchange for a peek before its beat release in December. Sales reps are running in fear of losing their jobs because buyers won't just ignore them, they won't need them any more.

by Steve Hall    Nov-15-06    
Topic: Brands, Campaigns, Online, Social



Xbox 360 Delivers Bowel Clenching Realism And A Box

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While we're not going to make any connections between video game violence and real world violence, one does have to wonder what effects spending hours blowing up, shooting and mutilating video game opponents to a bloody pulp have on the human brain. Moral debates aside, two dudes and a Paris Hilton Mannequin mug for the camera in episodic videos that capture the life of the hardcore gamer strapped with inferior gaming equipment.

Be sure to not miss the obvious alternative pronunciation of "she makes me calm" in the second video or the obvious nod to another type of box in the series' name, "Two Men & A Box" Witty.

by Steve Hall    Nov-15-06    
Topic: Good, Online, Strange, Video



Competitive Placement Combines With Contextual Oddity

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Now here's some contextual advertising double stuff for you. In an article about email and telemarketing touting their superiority over snail mail, not one but two snail mail carrier ads appear on the page: USPS and UPS. Not that there's necessarily anything wrong with an ad appearing next to a story that praises the opposite of what it does but there might be some competitive issues with the ads for competing services appear next to each other. You decide.

by Steve Hall    Nov-14-06    
Topic: Online



Edelman Gets Transparent, Launches Second Life Initiatives

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Edelman's Steve Rubel has announced his company is setting foot inside Second Life, perhaps to the chagrin of our friends over at Second Life Herald, with two initiatives. Both are aimed at giving something back to the community, an element that's been missing from most of the recent big brand entries. The first initiative involves a Business Plan competition which will help Second Lifers with their business launch goals. According to Electric Sheep, "The winner will get six months access to an island and L$350,000, plus strategic help from Edelman and The Electric Sheep Company."

The second initiative a blog (fully disclosed, no less!) called The Grid Review that will, as Steve Rbal writes, "cover the entrepreneurial spirit inside Second Life." We wish them well. Here's hoping it's done right and this doesn't cause yet another backlash from hard core Second Lifers.

by Steve Hall    Nov-13-06    
Topic: Good, Online, Promotions, Social, Weblogs



Starbucks Tests WOM & Viral Campaign with Cheer Pass

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Starbucks kicks off the holidays Pay it Forward-style by disseminating cheer on chilly city streets. Baristas hand out movie tickets and other small gifts on the condition that the recipient has to do something nice for someone else.

The campaign includes a "cheer pass" that tracks how far the "chain of cheer" has gone. Participants are encouraged to visit It's Red Again to share holiday stories and create greetings. The site is hosted by an awkward-looking man who personifies Starbucks' quirky intellectual vibe. It's also ridden with clever recommendations about holiday coffee blends and seasonal cakes.

CEO Jim Donald says they're interested in the qualitative results of the campaign and admits there aren't any of the usual tracking methods attached to it. (It begs the question - how often does anybody really track anything?) We look forward to seeing how many chains get generated. - Contributed by Angela Natividad

by Angela Natividad    Nov-13-06    
Topic: Campaigns, Good, Online, Outdoor, Social, Viral



Polling Place Photo Project Snaps Democracy Inaction - Oops, In Action

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AIGA launched the Polling Place Photo Project, which seeks to further citizen democracy by encouraging people to snap photos of voters in action.

We're not really sure what this will show us unless somebody can snap a picture of maybe some machines miscounting votes or some naked cheerleaders voting in the snow. But they did land some interesting and occasionally heartfelt candids of people that some politician will probably use in a humanizing re-election campaign in the near future. Cheers. - Contributed by Angela Natividad

by Angela Natividad    Nov-13-06    
Topic: Online, Trends and Culture







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