We don't even know if Leo Burnett still has Altoids as an account but if they do, there's some serious mental illness going on in the creative bowels of 35 West Wacker. With each successive Altoids campaign, things just get stranger and stranger. Perhaps that's the point but their recent Souro thing just boggles. Perhaps that's the point and perhaps we're just old school and like to...oh...have a fucking clue what we're being sold and why we'd want to buy it in the first place.
Oxfam America has launched an online gift catalog called Oxfam America Unwrapped on which atypical donations such as a camel, goats, sanitations systems, coffee mills and cows can be made. Each person who makes a donation receives a card representing their donation and the money goes to Oxfam America to fund its worldwide efforts. It's a nice representation of what donations can actually achieve.
Peter Moore, VP of entertainment and devices at Microsoft, says he'd like to target moderate gamers who haven't yet cashed out $400 for the Xbox 360. And he's decided the best way to do it is through that new MSN video service, which will be gleefully littered with gamer-oriented brands: "I guarantee you that if I had three more weeks (before the launch), I would have 15 logos up there," he said, referring to the logos of companies formally affiliated with Xbox.
And then he rubbed his hands together, laughed maniacally and ate another baby. - Contributed by Angela Natividad
Yes, we are the first to bring you behind the scenes "stealth video" footage of Tiger Woods in a shoot for the soon to be released 2008 Buick Enclave. Our "insiders" leaked this very secretive video exclusively to Adrants only moments ago so you too could share in the glory of a spontaneous fart joke! It doesn't matter who took the Senate this week. Tiger Woods made a fart joke, "someone" videoed it and "someone" sent it to us hoping it might get some Lonelygirl15-like YouTube action.
If for some odd reason you can't get enough of reality TV with actual human beings, get your fill in cyber-world. Now you can join Big Brother Second Life.
We were trying to decide whether it would be as funny to watch little digital people act like total morons in real-time and we concluded that, based on how much excitement there was when people found out Sims could have sex, yes, this concept will probably do just fine. - Contributed by Angela Natividad
Apparently a major incentive to owning a Compass is creative license to sing real badly. Make your own musical avatars and wreak havoc everywhere you go with such cult classics as "Borderline" and "Hey Mickey" while your moody-looking Compass bobble-head nods cheerfully to something people wouldn't even cry to.
Yeah. We know. You're dying for a Compass now. - Contributed by Angela Natividad
Here's an interesting little piece about the meteoric struggle between the animator and the animated. Apparently it's #4 among the most viral videos du jour so there must be a lot of creative tension in the air.
Aw, hurting for inspiration that doesn't put up a fight? That's what conferences like ad:tech are for. You can't very well hallucinate alone. - Contributed by Angela Natividad
A PR guy asked us to say something about Scott's Clog Clinic/Halftime Flush campaign but we had some trouble taking the e-mail seriously. And upon visiting the site we were disappointed to find it wasn't as funny as the e-mail. So we're going to not talk about it at all and post our favourite parts of the e-mail instead. Enjoy.
Brentter points us to an ad for Volkswagen's Touran. A theme park-style ride simulates the journey from bachelorhood to fatherhood with sinister wax or clay dolls. The trip ends in a pretty place with birds chirping and a Touran which is supposed to make you feel better about the whole transition. We're not sure that's how it works, in part because the Touran doesn't exactly look like a blast, but it's a likeable ad nonetheless.
The spot was directed by H5 of RSA/Little Minx for Agence V. - Contributed by Angela Natividad
Siemens jumps on the advergame bandwagon with Stain Art. The object is to stain a shirt with a sadistic palette that includes babies, chocolate, grass and eggs. Soil is especially fun. The best shirt gets put in an ad and the winner receives a Stain Removal washing machine.
Interesting idea. What would be even better is if your shirt got replicated with all those disgusting ingredients and the guy from Cheer appeared at your front door to wash it in a Stain Remover washing machine, which he then gave to you along with a magically clean shirt. - Contributed by Angela Natividad