Here's an interesting little piece about the meteoric struggle between the animator and the animated. Apparently it's #4 among the most viral videos du jour so there must be a lot of creative tension in the air.
Aw, hurting for inspiration that doesn't put up a fight? That's what conferences like ad:tech are for. You can't very well hallucinate alone. - Contributed by Angela Natividad
A PR guy asked us to say something about Scott's Clog Clinic/Halftime Flush campaign but we had some trouble taking the e-mail seriously. And upon visiting the site we were disappointed to find it wasn't as funny as the e-mail. So we're going to not talk about it at all and post our favourite parts of the e-mail instead. Enjoy.
Brentter points us to an ad for Volkswagen's Touran. A theme park-style ride simulates the journey from bachelorhood to fatherhood with sinister wax or clay dolls. The trip ends in a pretty place with birds chirping and a Touran which is supposed to make you feel better about the whole transition. We're not sure that's how it works, in part because the Touran doesn't exactly look like a blast, but it's a likeable ad nonetheless.
The spot was directed by H5 of RSA/Little Minx for Agence V. - Contributed by Angela Natividad
Siemens jumps on the advergame bandwagon with Stain Art. The object is to stain a shirt with a sadistic palette that includes babies, chocolate, grass and eggs. Soil is especially fun. The best shirt gets put in an ad and the winner receives a Stain Removal washing machine.
Interesting idea. What would be even better is if your shirt got replicated with all those disgusting ingredients and the guy from Cheer appeared at your front door to wash it in a Stain Remover washing machine, which he then gave to you along with a magically clean shirt. - Contributed by Angela Natividad
We want to say no, it's not weird to see genitals in nature, but photographing them and putting them all together does vibe slightly weird. And calling the whole thing Nature is Sexy? It completely warps the meaning of "tree-hugger."
We're a little worried somebody at the office is going to come up behind us and catch us looking at ...
... at what? Fruit? A gaping hole in the ground? What? - Contributed by Angela Natividad
Because we're all scrambling to work out what to do about all these nebulous algorithms wrapped around SEM, SEO and other components of search and neo-'net advertising, Ad Age has done us the courtesy of releasing a free 52-page guide.
The Search Marketing Fact Pack includes a ranking of search advertising agencies, detailed SEO strategies, ways to extend the life of a :30 second spot, and the definition of that elusive and confusing marketing phrase "golden triangle."
Swoop up that bad-boy right here. We doubt it will make your job less guessy, but you'll at least sound like you know what you're talking about. - Contributed by Angela Natividad
It's called Karma's Quest. We wonder if Canadians are doing anything else these days besides playing other promotional puzzle games and posting pets on the internet. We're going to guess that no, they're not. - Contributed by Angela Natividad
Coffee and Manipulation points us to some virals for Blendtec, a company that hawks ordinary-looking blenders that are apparently not so ordinary. We were mesmerized in a pathetic sort of way when the man in the white coat fed a rake to his blender on the :90 second soup cycle.
We suspect these virals strike a chord because they speak to a desire to put things that will create fatal shrapnel in contact with swirling kitchen blades. But hey. It's not like videos go viral because they're deeply profound. - Contributed by Angela Natividad
Remember the sandbox? In the sandbox it was a big deal to find out who spit further and who could destroy who at mercy. In business things aren't so different.
With the creative help of McKinney in Durham, NC, CEO Tom Tiller of Polaris challenged the CEOs of his industry competitors to an ATV duel. The object was to find out who's better at building ATVs. Polaris won by forfeit, meaning everybody else bitched out (3 declined, 3 acted too cool to answer).
Because Napster, MySpace, iTunes, Pandora, Rhapsody and countless others are perhaps missing something that these people aren't, we announce the arrival of Haystack. You can register as a listener or an artist and toss around really savvy words that we're sure indie purists use all the time, like "tastemakers" and "music stuff."
Haystack even gets all Shakespearean on our asses and makes up its own buzz words: a "stack" is vividly defined on the homepage so there won't be any confusion about why anyone would cognitively pair "haystack" and "music."
When we finally grasped the concept we thought, "Guess every roll in the hay deserves a soundtrack." But we're not sure that's what they were shooting for. - Contributed by Angela Natividad