Leveraging a little James Bond action, this promotional video for Jewish online social network Koolanoo from Keta Keta hits home literally and figuratively. This clip is a follow up to the initial clip which featured a bikinied hottie by the pool getting assistance from one of her "brothers." This second clip is playful and engaging enough to keep interest long enough for the payoff.
- "Oh, great. Another frickin' release asking me to spend precious time that I don't have." These guys really want you to see their brand spanking new website.
- Capitalizing on the growth of online video and riffing off Bling's search and win model, WeWin offers viewers of videos a chance to win prizes.
- JWT Detroit pulls an Agency.com and rolls big while hunting for talent.
- People love Gears of War so much they're making their own commercials for it which will surely make it into every social media fan's presentation for the next six months.
- Consumer generated content is a great way for people to make money....as long at they pump out 1,000 hours of the crap.
It's called Skyburst and it's, don't blink now, a "fireworks arcade-style puzzle spectacular for everyone to enjoy!", and it's to promote those new LifeSavers Fruit Splosions candies. Yippee.
Okay, essentially it's a pyro game in a cheap tuxedo stitched by bright-eyed anime kids who write copy in exclamation points. Don't get us wrong. We like fire and we like anime, better still when they're together. We just wanted to make sure everybody was on the same page. - Contributed by Angela Natividad
Like an aging rock star who won't roll over and die, Mcdonald's has brought back their McRib sandwich with the MicRib Farewell Tour II, a follow up to last year's original McRib Farewell Tour. On the site, visitors can build their own rock concert light show that can be recorded and sent to friends, download McRib themed t-shirt designs, download McRib "power rock ballads" and download McRib wall paper for their computer. While that all makes for a good time, we found ourselves spending way to much time just watching that intro rocker chick do her thing. Over and over. Yes, we are truly ill. We admit it.
Also back is the BPFAA (the Boneless Pig Farmers Association of America) website, bonelesspigs.org, a fictitious organization that promotes the good will of boneless pigs. This whole boneless animal thing. It just makes one wonder if all the PETA videos capturing the mythical boneless KFC chicken are for real.
TAXI has done a nice job positioning Amp'd Mobile as the alternative mobile phone service of choice and these three new spots either reinforce that or simply reveal Amp'd mobile users are cracked. There's the caught singing in the bathroom spot, the dumb, overzealous Dad spot and the orchestra member gone rocker spot. They each either reinforce Amp'd as a provider of really great content or they just prove adults are just grown up kids in disguise.
In case the goofiness of the spots don't set Amp'd apart from others, the Pound the Pinata site, on which a Mexican trio plays Hip Hop, Metal, Reggae or Mariachi while you whack the pinata phone certainly will. Sure, it's all fun but do you know anyone that has an Amp's phone? And where does Amp'd actually have any service?
Candystand may not feature a sex-ridden, Adrants-inspired carwashing game featuring the blonde Wrigley's twins anytime soon, but after seeing the trailer they sent us for the Mini Putt game that's coming out we're more certain than ever we can convince them.
Video game females are so unrealistically, deliciously contorted. Better still, you can change their outfits before they get out on the green. Oh, and the music is cool too. - Contributed by Angela Natividad
Much negativity has surrounded the launch of a new marketing company called Crayon. The company chose to make their launch announcement within Second Life where they established an island outpost. Some seem to think it's the end of Second Life because Crayon, along with all kinds of other marketers, will enter Second Life with no respect for the world's current residents. To coin a Second Lifers anti-marketing sentiment, it's all a gallery of lies. Second Life will be just fine with or without marketers.
First of all, Crayon is not a company whose sole purpose is to create marketing programs within Second Life. The company created the outpost as an efficient place to conduct business. Sure, some of the work they do may be Second Life-related but that is not the focus of the company. We don't profess to know anything more than what a couple months-worth of visits to Second Life have provided but, as far as we can see, no one is forcing Second Life residents to pay any attention at all to brands entering the world. In fact. most have been set up on islands which can easily be ignored or never discovered in the first place.
KLM Royal Dutch Airlines has introduced an online flying game called Fly for Fortune in which players fly to catch certain objects and avoid others. Those who are successful, are eligible to win tickets to anywhere in the world. There's a great movie trailer-style video that promotes the game and features a Cars-style talking airplane. Hmm. Disney? Maybe KLM will license their lane boy to you for your next animated blockbuster.
Launched quietly last week, Immese LLC has introduced a product called Walnuts, contextual advertising which appears at the end of videos on the Blip.tv video service and others as the service expands. Currently, ads are priced at 22 cents per click. Adding to Revver's post-roll approach, Immense intends to make contextual advertising a mainstay in online video.
Continuing the stem cell debate that's risen into public salience because of the Michael J. Fox ad, this ad asks us to imagine what life would be like if FDR looked at penicillin the way Bush looks at stem cell research.
It's a provocative context to say the least. And not to change the subject or anything, but doesn't FDR sound kind of like the Wizard of Oz? - Contributed by Angela Natividad