That agency with the strange name - Wexley School for Girls - has come up with an interesting promotion for Microsoft's Windows Live Expo.Through a partnership with the band Presidents of the USA and MercyCorps, the program will also raise money for various global communities. The Presidents have created a new video based on their new song, "Zero Friction," with the help of Windows Live Expo. Every item featured in the video will be available on Live Expo for sale. All proceeds from the sales will benefit MercyCorps. Neat.
Random note. The mermaids in the middle of the video and pictured here work at Wexley School for Girls. Kinda makes us want to work there too.
- HP's "Personality Profile" in which profiles NCLS players cuts a bit too close the company's "profiling" company executives and journalists.
- Ariel, and all of us here at the "what the fuck is up with all this web 2.0 shit?" Adrants offices, wonders why two grown men spent almost an entire month bitching about giving proper "link love" and why they thought anyone would care.
- Boston-based dairy Hood just launched two :15s, created by VIA which you can view here.
- Marketers are stepping up efforts to plant ads in decoy files found on questionably legal peer to peer sharing sites.
- George Parker says of the new Lexmark campaign which has placed printers in public places, "I don't need a fucking printer in the middle of the Santa Monica freeway."
- One of the largest advertising discussion group lists, i-advertising has relaunched. Check it out.
We all know how closely politics is tied to sex. Using that interviews-out-of-context trick with a bunch of television actresses, this PSA plays on the gutter our dirty little minds like to visit when we hear the phrase "doing it." Then it pulls the punchline that of course none of us knew was coming by encouraging us to get out and vote.
Clever. We guess. Though we echo Adfreak's sentiment that there'll probably be little to get all creamed about come November 2008. - Contributed by Angela Natividad
- Brandweek interviewed Toyota Group VP Jim Farley, named the publication's Grand Marketer of the Year, who shared his ideas on what Toyota is dealing with from a marketing perspective and how he plans to move the car maker's marketing forward.
- Moe's Southwest Grill has hooked up with ViTrue for a make your own commercial contest which will be hosted on Sharkel and on the restaurant's site.
- "I am not satisfied with our current financial performance, and we intend to improve it," Yahoo's Terry Semel said. "We are not exploiting our considerable strengths as well as we should be, and we are committed to doing better."
- With interstitial comes ons and embedded text ads, job sites such as Monster and others are implementing ever more intrusive forms of advertising to keep their business model afloat.
- Running for governor in Texas is a kinky business.
While it may be true that Bill Murray does, actually, hang with porn stars, we're thinking if he's good enough to hang with Scarlett Johansson, he probably doesn't need porn stars. Having said that, our favorite text-trashing text link poster child, IntelliTXT thought the "actors" Bill Murray was with when he played golf the other day might need a little help scoring their next gig and helpfully linked them to xxxpornjobs.com. (You do know that's not a work-safe link, don't you?) Don't you just love contextual advertising fuckery?
We are no fans of in-text advertising from the likes of IntelliTXT and others but this new offering from Microsoft and Answers.com, 1-Click Answers, is user initiated and offers more than just advertising. With 1-Click Answers, which is a recommended add-on in Microsoft's IE7, people who Alt-click on any word will be presented an "AnswerTip" information bubble providing relevant information relating to the selected word or phrase. Clicking a "more" button in the bubble will take the person to the Answers.com site. 1-Click's advertising angle is the presentation of contextual text ads, currently provided by Google, at the bottom of the bubble. Broadening the use of the application - and reach for advertisers - 1-Click Answers will also work within any text-based desktop application. We probably wouldn't use it but we don't hate it.
In one swift blow Ms. Dewey has effectively done away with the stodgy librarian and that other search engine persona that we could never see ourselves warming up to by a fire.
She's saucy, she's sexy, she even poses provocatively from time to time with a cute little notepad - but beware, like most hot chicks she is chatty as hell and gets a little needy when neglected (along the lines of "Hel-loooo? Type something here!"). Also, sometimes she sings. We don't get embarrassed often, but we got embarrassed then. - Contributed by Angela Natividad
Somehow associating bling with Absolut vodka, Swedish agency Greatworks has created a History of Bling-Bling video in which the genesis of bling is attributed to cavemen affixing rocks on their sticks, Egyptian's fixation with gold, Romans converting their chariot's into lowriders, Vikings' use of gold for dental work, the Ming Dynasty's origination of the word bling-bling and the era's vases becoming blinged out cups used in the hip-hop community, the Renaissance periods use of large gold clocks hung around their necks and how 80's yuppies perpetuated the obsession with Absolut, hence the brand's success. It's all to promote Absolut's limited edition Bling-Bling bottle in hopes the brand can kick Grey Goose's ass and get some of its bling back.
First, and we're no hip-hop expert, we've always been told it's bling and not bling-bling. Second, pronouncing oneself as cool instantly makes one uncool. Third, oh forget it, it's all just a big, witty, inside joke. Or at least we hope it is. Besides, Absolut has simply run out of bottle styles for its ads so this is all that's left.
Looks like it's a good month for men and their menstrual issues. Catch Up Lady points us to Men with Cramps, a site about male cramping which has "directly or indirectly influenced all the most important events in our history." Sufferers are invited to participate in a study with the MacInnes and Porritt Institute which houses the illustrious Dr. Fardel. One participant confides that male cramps "Is like a tiny man playing a triangle in my stomach."
- Alluding to porn star Houston's apparent record of having had sex with 620 men in one day, Copyranter marvels at the capabilities of this True dating service model who can seemingly get 1,000 new singles an hour.
- Adverbox has a nice set of Virgin Money print ads which claim "Bling is King."
- Commercial Alert's Gary Ruskin says Disney's recent announcement of new food guidelines are weak and still allow for the marketing and advertising of to much junk food.
- Nielsen Media Research is launching GamePlay Metrics, a new rating service for video games. The service hopes to establish new metrics for the buying and selling of advertising in video games and to track the activities of gamers across other media platforms, such as TV and the Internet.