Copyranter amusingly analyzes the dating site wars comparing Match.com's more conservative style with True.com's approach which calls for each model to have one cup size larger than the former. Copyranter also wonders just how effective Match.com's paper cut outs are as compared to True'com's bulging cleavage. Pardon us while we visit MySpace to see if all that True.com cleavage affects us in any way.
Fans of YouTube may not have to worry about their baby getting sucked up into the Google void and corporatized because now we have PhilTube. Some dude named Phil has created a YouTube look alike and has videos up that poke fun at popular videos such as the Star Wars Kid and LonelyGirl15. Of course, this isn't the next YouTube at all. It's the creation of Phil McIntyre to parody YouTube, poke fun at social media and to promote PGM Artists, his company that represents production companies to agencies and media companies.
If you didn't know who Phil McIntyre or PGM were, you'd have to do a bit of digging to see what PhilTube is all about but as promotions go, we applaud it. There's no fist bumping here - although, perhaps PhilTube should spoof the Agency.com video - and the content is amusing enough. We're told Hart+Larsson is behind he creative on this one.
Monster has launched a mildly amusing time-waster called Foot in the Door, a game in which you hurl feet at potential co-workers as they open their office doors. While the game is fun, we're not sure throwing feet at potential co-workers will garner you much respect if you do happen to get hired. Now, throwing feet at co-workers you already work with...that's another story.
If your sick of that long-winded account director blathering on endlessly in a pointless meeting about a client's brand vision, mission, essence and position, you might have a little fun sending them a link to Elmo's Potty Time, an Animax Entertainment-created game that, well, teaches people when it's time to stop what you're doing and take a break. Unfortunately when we played the game, we couldn't help Elmo out. See, in one scenario, Elmo is jump roping and he stops to say he needs to go to the bathroom and you're supposed to click any key to help him go. Trouble s, no key worked so the poor guy kept asking until the game let him go by himself. We'd sure like to see the version of that game where you can hold Elmo hostage until explodes all over his friends. Now, that would be funny.
GM's Pontiac division is the next mainstream company to join the one million strong Second Life community with the creation of the soon to be launched Motorati Island where residents can engage all kinds of automotive-related projects such as the construction of racetracks and dealerships where the Pontiac Solstice will be on display.
Just like a weblog, Second Life is becoming the marketing tactic du jour for many marketers. Unlike a weblog, brand activity in Second Life may actually generate sales for brands since, in essence, it's an actual, psuedo-real world with currency that changes hands. We're not sure someone's going to actually buy a car in Second Life for their first life yet but it won't be long before that happens. Second Life could very well become the replacement for that dreaded online "service" brands provide their customers called customer service. While brands' rush to blogging and podcasting didn't seem to net much in the way of revenue, Second Life's focus on commerce, just might become a practical and profitable market for all involved.
We opened our email this morning and found a letter from Stephen King entitled "I Know Scary." We thought, yes, that is true. And then we read on:
Dear MoveOn member,
If I know anything, I know scary. And giving this president and this out-of-control Congress two more years to screw up our future is downright terrifying. Thankfully, this national nightmare is one we can end with--literally--a wake up call.
To promote its new electric razor Nivea launches Stay on the Good Side, which is pretty much intended to make the scruffier sex cream at the thought of looking like this man. Note condemned (possibly hung over) guy just behind him. Or maybe it's whats-his-name from Agency.com?
We find Nivea's cleanshaven sex object creepy - unearthly, even - and we don't think it'll be long before irate men everywhere erect their own version of a Dove Evolution campaign.
And what's going on with the Clancy ad to the right of the website? Whose ingenious idea was it to use a scruff-friendly sponsorship to pay for a clean faces promotion? We won't even touch the fact that it's for a sweepstakes called Splinter Cell. - Contributed by Angela Natividad
In a recent DirecTV spot featuring footage from Star Trek VI William Shatner's reincarnation as a die-hard DirecTV enthusiast gets Trekkies all bent out of shape. Sure it's a fun ad, but what about the ethics of modifying his uniform, making Shatner slimmer and turning a DirecTV plug into a new generation's last impression of him?
This is way too lame - er, heavy for us but Adfreak does a good job of digging deep into the psychology of the Trekkie dilemma. - Contributed by Angela Natividad
The American Legacy Foundation, fresh out of its legal battles with the tobacco industry and in partnership with Arnold Worldwide, and Crispin Porter + Bogusky, has launched a new campaign entitled Infect Truth. The campaign consists of TV spots - airing on MTV, Comedy Central, G4 Tech TV, BET and others - and print as well as a host of digital elements including "Infections" in the form of screensavers, video, desktop themes, games and stickers all filled with juicy facts such as cigarettes containing sodium hydroxide, the same ingredient found in hair removal products. An email widget also allows people to send message written in back hair.
While there might be some situations in which it's perfectly acceptable to impress one's girlfriend by saying, "Babe, this thing gets hard in 12 seconds," one might want to choose one's words a bit differently when explaining to a non-girlfriend the hard top of one's new Mazda MX-5 opens in 12 seconds. That concern didn't seem to bother Mazda Europe, it's agency JWT-Dusseldorf nor Maverick Media, the company that created three videos touting the 12 second closing time of the car's convertible hard top.
The campaign, called 12 Second Thriller consists of videos (with agonizingly slow load times), posters, wallpaper and tools to create your own non-sensical 12 second trailer. While the speed of up and down times may be fun to celebrate, it's the lasting durability that counts most.