Uh-oh. Guess now is a bad time to figure this out, considering social networks seem like rabid acquisitions that go for a pretty penny - like, gazillions of pretty pennies at a time.
But did we actually need to tell you this? Were you really ever under the impression all those ads slathered across MySpace's site were achieving anything? There's only one way to market on MySpace: save some money, throw together a somewhat clever site, and whore yourself out to where the eyeballs really go - the Top 8. - Contributed by Angela Natividad
Continuing its fixation with strippers and their apparent ability to convey Napster's marketing message, the once free-for-all now pay-for-all music service has trotted out yet another stripper to illustrate just how bad the iTunes buck-a-song premise is compared to Napster's all you can eat offering. We suppose the analogy works. After all, no one really wants to own a stripper. They just want to rent one for a little while until they're...well...finished.
We're sure this Captain Your Halloween promotion and accompanying cheesy DRTV-style commercial are supposed to be kitsch-filled fun but, we just don't see it. Perhaps it's seeing grown adults in Halloween costumes meant for kids. Perhaps it's a liquor company's trying to make a kid's holiday into an adult's holiday. Perhaps it's just Captain Morgans' attempt to be dumb in order to be seen ad funny when it's really just dumb in the first place.
While everyone's fawning all over Google's purchase of YouTube, the poor guys over at pipe and tube equipment company Universal Tube whose web address is utube.com wish the party would end because, apparently, several million people can't tell the difference between YouTube and Utube causing the company's president Ralph Girkins to tell CNN, "It's killing us." Indeed it is. The site is currently available. Hey Google, help a little guy out. Send a spare server or three over to these guys so your $1.6 billion party doesn't put this guy out of business.
Borat, an anti-Semitic journalist personality invented by comedian Sacha Baron Cohen, has riled up Kazakhstan with publicity attempts to generate interest in his upcoming movie. An irate President Nazarbayev, concerned about Westerners taking Borat seriously, assures us all that "contrary to Borat's claims, [Kazakhstan] is not a nation of drunken anti-Semites who treat their women worse than their donkeys." We're not really sure why this kind of thing is a political issue considering Fez has made us laugh over stereotypes for as long as "That 70's Show" has been around, but whatever, every country is different and has the right to decide what kind of news should be a diplomatic priority.
Ariel points us to the oddities of ice cream marketing in Europe. Ice cream company Magnum (and yes, there's all kinds of fun stuff you can read into that name) has set up a kind of photo booth for people (mostly attractive young women, natch) to film themselves eating a big ass Magnum ice cream bars...seductively and teasingly, of course. Sweet. Hmm. Makes Hood look positively church-going.
If your one of those people who just absolutely, positively has to know what viral video are the hottest at any given moment, you might want to give a service called Ulmo a try. UMLO, created by asabailey, crawls the web and tracks linking behavior to various video sites to produce an aggregated list of what's hot. On top right now is, of course, the goofy video of giddy YouTube billionaires, Chad and Steve, telling us how wonderfully happy they are and how YouTube will continue to be great and not change too much because of the Google acquisition. Um, yea.
If you work in advertising, love cheerleaders and think the Super Bowl rocks, what's not to like about CMT's Dallas Cowboys Cheerleaders make your own commercial promotion for the network's Dallas Cowboys Cheeleaders Making the Team reality show? Right. Nothing. So have fun crafting your creation by dragging a droping cheerleaders arond the page until you have your masterpiece.
- To promote it's Dark Chocolate M&M's, the company has launched a site one which 50 movie titles are hidden in a large image and represented by visual riddles.
- Karl Lagerfeld has signed singer/songwriter Cat Power (Chan Marshall) to front his line of Chanel jewelry.
- Night Agency has created an 80's style "adverband" RockdotRocks which will perform original songs with lyrics that praise its client, security software company Symantec.
- Gen Y (born 1980 to 2000) are spending more than any same aged generation before them.
- Deep Focus just snagged the PROMO Magazine PRO AWARD for Best Use of Interactive Media for The Sopranos: Crime. Organized. promotion (the Google Maps mashup).
If you want to check out who's having office sex at the agency next door or who's grabbing ass to win new busines, check out TalentZoo's new section called the break room, a place where all the industry's nastiness can be shared by all. We particularly like the story from Becca who said, after a certain office activity, "My pumps made black marks on the wall."
Nice touch with the martini glass. Hmm, where have we seen that before?