With a riff on typefaces, HP's Imaging and Printing Group have released their first virally-intended video, called Berthold's Grotesk Zkzident, which features two graphic designers working together, one of whom freaks out when the printer breaks and ends up trashing the office unintentionally. Oh, and bike messenger that shows up at the end? No idea. Weird. But in a strangely good way. Created by Publicis Dialog.
- It seems Pepsi can't quite come to terms with the fact Zero is a nonentity and, in fact, would like us to refer to its product as a nonenitity.
- Yea, yea, yea. Pamela Anderson is in a Virgin Mobile commercial with veiled references to what...penis size? Yawn.
- Nissan's 7 Days in A Sentra bombs according to some.
- Western Wind Energy, which we earlier mentioned was hosting a viral video contest, is nearing completion. As expected, all the submisions suck as much as the original video did. But, hey, at least people are participating, right?
- While we're sure this new Candystand game called Life Savers Splosions Skyburts is a whole lot of fun, the need to install a plugin and confusing directions out us off. Then again, we never play online games so don't listen to us. Check it out for yourselves.
- Liquor advertisers don't like under aged girls as much as FHM readers do.
In confirming its $1.65 billion stock purchase of YouTube, Google promise the site will run independently for the foreseeable future but Google will ad its AdWords adverting program to the site. Google lawyers were mum on the prospect of getting the crap sued out of them for all those un-copyrighted videos infesting YouTube. It's unclear at this point whether or not Google Video and YouTube will become one in the future.
Today, we received a cryptic email directing is to a Belgian website called Unknown Frequencies which delivered explosive, full screen imagery that made it look like your computer was being attacked by some sort or killer virus. It then delivered an onslaught of IM windows in quantity only the likes of girls with naked pictures on their profiles would ever receive. After a few more ominous messages, the site said to check our email October 11 for more information. We don't need to wait. We already figured it out.
Strangely, as soon as this full screen takeover begin, it reminded us very much of a movie review we had read back in August for the Kristen Bell film, Pulse. And, sure enough, after spending a bit more time with the site, seeing a directory tree with YouAreNowinfected.com flash by early on and following that link, we were redirected to pulsethemovie.net.
Yes, it's come full circle. An entity with seemingly no purpose has been hired by one which has a very important purpose, the United Nations. Y&R, which works on the United Nations' Millennium campaign, contacted Greg Goodfried, one of the guys being the 40-video LonelyGirl15 series to see if LonelyGirl15 herself, Jessica Lee Rose, wold be interested in fronting a PSA. The deal was made and the video is now on YouTube for all to see.
While the marriage of LonelyGirl15 with the United Nations might, at first, seem odd, we're thinking it's kinda brilliant. With her following, a generation raised in a world of media vastly different than that of just five years ago, the move shows someone behind this effort truly understands social media and why tonnage television buys aren't always the best thing for getting the word out.
To promote its new online and mobile dating show, Meet or Delete, this virally intended video features a woman on her bed transfixed by a guy she's checking out online. Her desires to be with him do come to fruition but, sadly, not for too long.
To promote their ad contest for the practitioners of tomorrow, Young Guns releases Worth the Pain, which straddles the fine balance between educational and entertaining in a satisfyingly dark way. We dig the sense of despair dripping from the guy holding his head in his hands. What's got him so down? Is it the pressure that comes with competing for attention in a cutthroat industry, or is it the anal thermometer that explodes in hearts and rainbows? Come on, we all have to pay our dues. -Contributed by Angela Natividad
The discourse about ethics in advertising is getting picked up by people who'd like to help draw out that imaginary red line in a way that doesn't sound so whiny. Under the premise that society (and not just irate marketing bloggers) can now contribute to media messages, After These Messages does for the opinionated audience what Yelp did for hipsters who get their kicks bitching out posh restaurants. You log in, post an ad and then - get this - scale its ethical weight and relevance. The gauge includes questions like the following: If you created it, would you sleep well at night? Does it contribute to society? Will it bring good karma? Is it an effective piece of communication?
To promote its new Exilm EX-1000 10.1 Mega Pixel camera, Casio has set up Too Much Detail, a sit that shows just how powerful the zooming capability of the camera is. In fact, the zooming capability of the camera is so powerful it can zoom and pan right past the couple disrobing in the foreground and onto the very old couple having a bit of their own fun in the background. The fun part is zooming and panning around the and past the foreground images to find out which of 12 pictures the old couple is in. Once that image has been located, you can enter a sweepstakes to win the camera.
The site does a great job illustrating the features of the camera, avoids boring tech and spec stuff and offers up a bit of fun at the same time. There's also a little clip that goes along with the site that reveals why finding thr old couple might be a bit embarrassing to the foreground hotties.
We all know that an agency's own website usually falls to the bottom of the list when it comes to priorities but the creators of this Indian agency's website forgot to bother with basic copywriting, proofreading, translation and, well, just about everything else when it crafted its homepage verbiage. Yes, yes, we shouldn't pick on a company for not knowing English when we Americans are the worst offenders at knowing other countries languages but a simple call to, well, anyone in any English speaking country could have helped these guys out quite a bit.
UPDATE: We've been had. Apparently, it's all just a witty promotional site for an LA-based agency called Kiwi.