Like a clumsy butcher trying to trim the fat off a mouse, this virally-intended hack job is supposed to promote the new Nokia E-Series Smartphone by enabling one to create a personalized message from an overbearing company CEO and send it to a friend. Trouble is, like that annoying "Head On. Apply directly to the forehead" commercial, this creation is so bad...uh...oh wait...we didn't finish reading the release. OK. There it is. "The jerkiness of the clip transitions add nicely to the impersonal irony of the message." There. That explains the hack editing job. Irony.
The clip is being seeded by Rubber Republic which tells us there's an NDA that prevents them from telling us who created the piece. Hmm. A smart move. Wait until if and when it becomes popular, then take all the glory. If it fails, face saved.
While this Draft FCB Interactive-created site for Applebee's does a great job highlighting four new "Huge Flavor" dishes, the site (and every other American restaraunt site) should really be called Huge Portions since each featured dish looks like it could feed an entire family.
We know most MTV promotions are whacked but this Brazilian one whacks the ball way out of whack. Aside form potential references to Donnie Darko and that freakish bunny suit, we're guess the creative brief or this ad had two words in the "tone" section: fucking whacked. If we could read "Brazilian," we probably be able to better resolve the whole humping bunny thing with the intended goal of the spot.
Leveraging a previous commercial for its line of HDTV, Sony has released a collection of alternative endings to the original commercial so that...well...we don't know what becasue the endings are so stupid we lost track of what the ad was trying to accomplish. Oh but wait. The endings are riffs in actual movies and they choices tie into the tagline. Witty. It's always great fun to let the consumer think they're controlling things with these prepackaged, predetermined "optional endings" but sometimes it seems a lot of people forget what an ad is supposed to do: sell stuff. Oh but wait, maybe this does sell stuff but we didn't realize that until we watched the ads a few times. Oh but wait, that's why we have this thing called frequency.
- The Bay Area Interactive Group has launched its second season of its Big Sessions podcast with industry guru interviews.
- Netflix doesn't know how to improve its movie recommendation feature but it thinks there are people out there that can so the movie rental company is offering $1 million to anyone who can improve accuracy by 10 percent.
- Tokion's Fourth Annual Creativity Now Confernce will be talking place October 14 and 15 at Cooper Union in New York City.
- Here's a litte shoot the Altoids out of the sky timewaster for you.
- To promote the Sony Walkman (they still make that?) in Italy, Ebola Industries created a site, SaveYourEars, on which videos show people singing horribly out of tune in concert presumably to show using a Walkman will prevent youo from hearing this badness. We're not entirely sure since the site's in Italian.
To make it even easier to merch you, Target provides an option to receive a Weekly Ad via e-mail. If it were any easier they'd buy the products themselves, wrap them up and send over a pair of cute chicks in red uniforms and a gigantic Target truck to deliver them to you along with beer and hell, why not, maybe even a cheese calendar. But of course you have to do the buying, otherwise all Target's efforts are moot.
Want a new Dooney & Bourke handbag? Head over Candystand where candy maker Wrigley's has partnered with Dooney & Bourke to host a contest to give away handbags. It's all to introduce the company's new packaging for its line of Cream Savers. In a separate promotion for Juicy Fruit, Wrigley's is offering a sweet looking, tricked out gaming laptop.
While all is said to be revealed Monday, a site called Chef's Rights Now is home to a movement that gathers together New York city Italian chefs who are experiencing some sort of empty restaurant syndrome and, while it's not a fist bump, are pulling together to fight the problem. Who knows. It's probably another Axe promotion whereby all the chefs will suddenly start using Axe deodorant thus attracting the ladies who will thusly attract the men which, together, will thusly fill the restaurants which will thusly end the problem. Oh but that's way too simple. It's probably for one of a million of their food brands.
Ogilvy Public Relations Interactive Marketing VP tells us there will be a pseudo protest in Times Square October 5. One of the categories he's filed his story under is Travel & Tourism. We have no idea what that indicates but it' certainly not deodorant. Whatever. We'll know Monday.
Rarely do we ever have the time or the inclination to sit through an entire segment of one of those online analyze whatever things marketers like to create to sell product. But, we did this time. Perhaps it was because our date last night was uneventful so we didn't have our usual hangover or have to make polite morning conversation with our less-pretty-than-she-was-last-night date. Perhaps it was because we didn't have to spend time with our new Remington Body Hair Trimmer in preparation for tonight's date who unceremoniously canceled after we asked her to arrive dressed up like a pleated plaid skirt-wearing private school girl. Or, perhaps it was because our favorite porn site was down preventing us from wasting hours slobbering over women we will never have.
Anyway, we found the time to spend with this DDB Chicago-created site for OfficeMax for its new line of TUL pens that offered up a handwriting analysis by graphologist Dr. Gerard Ackerman.So after we randomly selected answers to a six question survey about our writing style, we were presented with a step by step video analysis of our handwriting and an insight into our personality. While it may not have been the most stunningly entertaining thing we've ever seen, it did prove there are certainly other things in life than the aforementioned, less than respectable activities.
With MySpace so five minutes ago and podcasts already dead, it was only a matter of time before new student, that oh so Scientology-sounding Second Life, moved to the front of the marketing class and tongue wagging marketer and ad agency students took notice. Last week, student Leo Burnett hooked up with student Second Life to make an Idea Space for the agency's 1,600 creatives to interact in because, after all, in a digital world, no one wants actual human contact any more unless it's with a Second Life virtual hottie.
YesButNoButYes decided to check out Leo Burnett's home and did a search but came up with nothing except a resident who calls himself Leo Burnett and belongs to The BDSM Forum. Not exactly the sort of world the real Leo Burnett would play in but an important lesson learned for those attending the Second Life marketing class: make sure the world you are entering doesn't already have a person with your name who likes kinky sex. That is, unless you're into kiny sex as well.