Asa Bailey and Cream Recruitment tag-teamed to poach a bit of business -- and maybe some creatives, too -- from their new London neighbour: Saatchi & Saatchi.
The pair pretended to "hack" the Saatchi site (its actual site is located at saatchi.co.uk: SaatchiandSaatchi.co.uk sports subversive scribbles and a video that lends unattractive insight on the big agency's goings-on: how it crushes the dreams of earnest creatives, etc. The video's end promotes Cream Recruitment, but the lower left-hand corner features also subtle pluggery for Asa Bailey Viral Advertising.
Cold, man, cold. Though to be fair, any agency that thought this was socially acceptable behaviour was just begging to have their interns snatched.
In its latest YouTube campaign, Gillette plays the Sagacious Big Brother for lessons on shaving things you wouldn't ask your actual brother about. Well, apart from maybe the armpits, but hey, we all would've figured that out ourselves anyway; and possibly your head, but only because he probably had to do it for you first.
What we dig about the videos: they're easy to watch, no-nonsense and talk in a chill factual tone. We actually learned stuff. And we don't even need to shave our faces. Nice work by BBDO/New York and Proximity Canada.
Gerber shocks parents into submission: In "Really?" parents on the street discover that the "vegetable" consumed most by the average rosy-faced US toddler is ... wait for it ...
After this revelation, each Designated Caregiver looked appropriately shocked and appalled. Yeah, didn't see that coming. It's not like we have a nationwide obesity problem or anything.
Visit StartHealthyStayHealthy.com for more "Heart-warming. Thought-provoking. Hilarious!" reality checks.
For client G4, Hal Riney took a little man-on-man BDSM fun and turned it into skin-crawly bruise-based animation.
Each guy was given a stencil of a character, whose likeness was bruised onto their skin in various creative ways: mousetraps, big rubber balls, ass paddles and the like. (If only mummy and daddy were that creative.)
The bruises were then stitched together in consecutive shots and enlivened by the brain-rending voice of YouTube's The Kid from Brooklyn.
Asa Bailey is up to his stunts again. Claiming to have hacked the Saatchi & Saatchi Uk website. Of course it's all a joke because the site he hacked was http://saatchiandsaatchi.co.uk/, not the real Saatchi and Saatchi UK website.
So why the stunt? Asa has moved his company in right next door to the real Saatchi & Saatchi and wanted to have some fun.Oh, and it's all to promote Cream+, a recruitment company.
Youthfully charming Adify Media launched two promotional vids to illustrate that extra-special intra-personal something you'll get when your remnant ad inventory is placed in its warm, able hands.
The creative is formatted like eHarmony testimonials. Adify's merits are described in a leisurely, quasi-intimate way as both client and account strategist finish each other's sentences, make silly gestures, touch inappropriately and give each other weird sidelong looks when one coolly mentions having tried other algorithms before.
It's all just creepy enough to pass. Our only complaint is that everybody's already done the service-as-soulmate, let's-all-laugh-at-eHarmony thing, so it's got a mildly uncomfortable two-years-tardy feel.
That's cool though. No idea's original, yeah?
- Personality traits ... of album covers.
- Bring your tweets vintage. (Via.)
- Hope, delivered on the spin cycle.
- Facebook vanity URLs.
- Hulu desktop.
- Porn on Bing.
- Anti-gay-marriage ads hit NYC.
- Boone Oakley has fun trashing agency holding companies on its new website.
This June Kid Rock kicks off the Red Stag, part of a promotional partnership with Jim Beam for its new cherry-infused Bourbon.
It all goes down on the 14th, when Kid Rock serves as Grand Marshall of the NASCAR Sprint Cup's Lifelock 400 Race. Jim Beam will sponsor Kid Rock's 2009 Rock N' Rebels tour, and together, via Operation Homefront, both brands will raise funds for emergency aid, moving help, computer programs and care packages for the underprivileged nationwide.
"I've been drinking Jim Beam and singing about it my whole career, so when they approached us it was a no-brainer," said Kid Rock, who makes plen'y more sense than crazy-ass Gene Simmons did when he became the face of Dr. Pepper Cherry.
- Real housewives of intervention. =P
- What "Psycho Killer" can teach you (yes, YOU!) about social media.
- in:fluencia, a French ad/media/trends rag that used to send us awesome overseas campaigns (1, 2, 3), returns from a long hiatus with a snappy redesign. Even if you can't read French, the thumbnails alone are click-candy.
- Twitter reality show.
- Getty + Flickr: a match made in ... (Via y via.)
We love contextual advertising. What? You think we're down on it because we always make fun of it? Well...you'd be right. But that's the point of it all. What would we do without the occasional contextual corrigendum?
Especially less than humorous ones that marry "fun between your legs" and rape.