Not that this is yet another contextual ad mishap. Then again, maybe it is. It's not obvious this ad is on this page contextually or just normally. Next to an article about Segway recalling 23,500 of its scooters because the wheels can suddenly reverse causing injury to the rider is an apple ad with the PC guy in a wheelchair with casts on both arms and one leg. Actually, this contextual screw up, unlike the Anna Nicole Smith dead son one, is actually brilliant.
There's a social network for everyone and now there's one for highschool athletes called MyStack from teen athlete magazine Stack. Just like MySpace and every other net out there, MyStack lets people create a profile, list intersts, connect with other athletes, upload videos of high school games and create goups based on sporting interests. MyStack also intends to make the site a place for high school athletes and college recruiters to connect. It seems, though, one needs to pay $26.99 per year and receive the magazine to join MyStack.
OK, this is just
stupid oddly amusing enough to be funny. It's Carlton Draught's follow up to it's famed Big Ad. This time, the ad, called Flash Beer and created by Melbourne-based George Patterson Y&R, isn't focused on spoofing British Airways but rather that famous (and much spoofed) dance scene from the movie Flashdance. Except we don't get to watch Jennifer Beal's tight body writhe across the floor. We get to watch poor Kevin Cavendish who just wants a job at Carlton Draught brewing the beer because he loves it so much. By the end, we couldn't help liking it. We think you will too. If not, we're sure you'll let us know.
Someday marketers are going to wake up and realize that humans are, in fact , a much needed entity in the creation and management of online ad campaigns and that some aspects of those campaigns shouldn't be left to a bunch of servers in some sever farm in the middle of nowhere. This latest contextual corrigendum comes courtesy of IntelliTXT, that company that places annoying roll over pop ups linked to text in articles on many sites such as the Atlanta Journal Constitution. In this AJC.com article about the sudden death of Anna Nicole Smith's son, we find an ad offering 10 to 20 percent off Smiths at Target as if Anna might want to drop by Target and pick up a new son with her credit card.
We're not even going to mention it. What we are going to mention is recent pro-bono work Agency.com did in conjunction with TBWA\Chiat/Day for the World Trade Center Memorial Foundation which seeks $170 million in private funding. The agency created a microsite which, in homage to the many actual flags that appeared after 9-11, consists of a flag people can add their names to show support for the WTC Memorial and Memorial Museum at Ground Zero.
The flag can be forwarded to friends and will also be incorporated into dynamic online banners that people can interact with. The microsite and the banners, part of an overall TBWA\Chiat\Dat multimedia campaign, will point people to the WTC Memorial Foundation website for more information on the project. Now there's some noble work that actually deserves a fist bump. Dammit. We mentioned it. Sorry.
Taking the phrase, "straight from the horses mouth," literally, Merial, a drug company for horses, has launched a promotion for its ulcer prevention medicine UlceGard and employed a talking horse to do it. On the site, visitors can pick their horse or upload any image of their choice, type in a phrase and have the horse speak it. Who knew horse ulcers could be so much fun?
Samsung has hooked up with Super Bowl wardrobe malfunction participant Justin Timberlake to promote its new a930 phone. Fifty people will win a free autographed phone from the one time Britney boy as well as his new CD FutureSex/LoveSounds. Not sure we want to hear Justin make love sounds but we're sure there are those who do. People who don't win or don't want to play can simply join the Samsung Fun Club and get Justin's SexyBack ringtone for free. Check it all out here.
Heeding the culture jam call, Dr. Strangelove took it upon himself to have a little bit of fun with the recently launched Koch Media Crusty Demon online promotion by editing together the various tattoo strip videos the site enables people to make. If you want to get the full force of the Crusty Demon promotion all in one sitting, check out Dr. Strangelove's creation. It's good. The music bed is also the creation of Dr. Strangelove.
Adrants reader Lisa adds to our growing list of contextual advertising oddities with this odd Vonage ad placement in a story in, oddly enough, Reuters' Oddly Enough, about the odd placement of cell phones inside the human body. If you were wondering, a cell phone, apparently, does fit up your ass as proved by four prisoners in an El Salvador jail. It's too bad the four prisoners weren't able to see this news story about how their anal activities were discovered which had an ad for Vonage's much slimmer, more bowel friendly keychain phone next to it. Of course, the keychain phone requires the use of a PC which we are certain is not bowel friendly.
- AdFreak doesn't like the new McDonald's talking burger spots from Leo Burnett.
- The final two book in the Lemony Snicket series, The Beatrice Letter and The End, are being promoted with a series of online videos conceived and produced in house with the help of A(x)iom.
- Heineken Netherlands is using Skpe's new feature in which 100 people can have a phone conversation at the same time to deliver a Skypecast of Dutch band Johan. Hopefully everyone will shut up so the band can be heard.
- Can't get sex? Eat chocolate instead.
- If you're a girl and you're in the know then Girls in the Know wants you to join their Celebrity Fantasy League, a virtual talent agency that awards points to the girl who "manages" the most newsworthy celeb.