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Here's one of the better online ads we've seen in a while. Coming from Y&R Interactive Israel for Logitech, it capitalizes on the fact that when you see video online, you expect to hear sound. With this ad, you don't at first but with each increase of the volume slider in the ad, the guy peering into the webcam gets increasingly more active until he gets blown away and Logitech speakers come into the frame. The ad does a nice job involving the viewer, relating the ad to the product's purpose and showing the product.
Yesterday during lunch, Nathan Burke checked out a promotion on the Volvo website that contained the headline, "Who Would You Give A Volvo To?" So he checked out the site which asks people to submit stories and/or videos about special people in their lives and why he'd like them to have a Volvo. While car manufacturers don't give cars aways every day, the wording of the promotion certainly might lead someone to believe one would be. But, buried deep in the FAQ is this: "Is there a Volvo vehicle being given away as part of the 'Who Would You Give A Volvo To?' campaign? No. The WWYGAVT campaign is intended to make people think about the safety initiatives Volvo has taken in vehicle development and therefore why they would consider a Volvo for the special individuals in their lives."
With a website called Snapalope Hunting Association of America, Crispin Porter + Bogusky has done some funny work for that convenience store oddity, Slim Jim. Is it meat? Is it flavored cardboard? Whatever. We'll let the food magazines figure that out. On the site, comparison charts make it easy to spot a Snapalope, a hand signal guide makes it easier to team hunt the beast, tip on hiding, using decoys, trapping and some ads in which Zoic Studios created the visual effects of the Snapalope.
Earlier this month, we pointed to one of three videos promoting the benefits of the new Windows Live Messenger which touted the benefits of new means of communication over old. Here's the other two along with the original on a fancy little site created by AKQA and produced by Maverick.
Not that this is yet another contextual ad mishap. Then again, maybe it is. It's not obvious this ad is on this page contextually or just normally. Next to an article about Segway recalling 23,500 of its scooters because the wheels can suddenly reverse causing injury to the rider is an apple ad with the PC guy in a wheelchair with casts on both arms and one leg. Actually, this contextual screw up, unlike the Anna Nicole Smith dead son one, is actually brilliant.
There's a social network for everyone and now there's one for highschool athletes called MyStack from teen athlete magazine Stack. Just like MySpace and every other net out there, MyStack lets people create a profile, list intersts, connect with other athletes, upload videos of high school games and create goups based on sporting interests. MyStack also intends to make the site a place for high school athletes and college recruiters to connect. It seems, though, one needs to pay $26.99 per year and receive the magazine to join MyStack.
OK, this is just
Someday marketers are going to wake up and realize that humans are, in fact , a much needed entity in the creation and management of online ad campaigns and that some aspects of those campaigns shouldn't be left to a bunch of servers in some sever farm in the middle of nowhere. This latest contextual corrigendum comes courtesy of IntelliTXT, that company that places annoying roll over pop ups linked to text in articles on many sites such as the Atlanta Journal Constitution. In this AJC.com article about the sudden death of Anna Nicole Smith's son, we find an ad offering 10 to 20 percent off Smiths at Target as if Anna might want to drop by Target and pick up a new son with her credit card.
We're not even going to mention it. What we are going to mention is recent pro-bono work Agency.com did in conjunction with TBWA\Chiat/Day for the World Trade Center Memorial Foundation which seeks $170 million in private funding. The agency created a microsite which, in homage to the many actual flags that appeared after 9-11, consists of a flag people can add their names to show support for the WTC Memorial and Memorial Museum at Ground Zero.
The flag can be forwarded to friends and will also be incorporated into dynamic online banners that people can interact with. The microsite and the banners, part of an overall TBWA\Chiat\Dat multimedia campaign, will point people to the WTC Memorial Foundation website for more information on the project. Now there's some noble work that actually deserves a fist bump. Dammit. We mentioned it. Sorry.
Taking the phrase, "straight from the horses mouth," literally, Merial, a drug company for horses, has launched a promotion for its ulcer prevention medicine UlceGard and employed a talking horse to do it. On the site, visitors can pick their horse or upload any image of their choice, type in a phrase and have the horse speak it. Who knew horse ulcers could be so much fun?