Taking the phrase, "straight from the horses mouth," literally, Merial, a drug company for horses, has launched a promotion for its ulcer prevention medicine UlceGard and employed a talking horse to do it. On the site, visitors can pick their horse or upload any image of their choice, type in a phrase and have the horse speak it. Who knew horse ulcers could be so much fun?
Samsung has hooked up with Super Bowl wardrobe malfunction participant Justin Timberlake to promote its new a930 phone. Fifty people will win a free autographed phone from the one time Britney boy as well as his new CD FutureSex/LoveSounds. Not sure we want to hear Justin make love sounds but we're sure there are those who do. People who don't win or don't want to play can simply join the Samsung Fun Club and get Justin's SexyBack ringtone for free. Check it all out here.
Heeding the culture jam call, Dr. Strangelove took it upon himself to have a little bit of fun with the recently launched Koch Media Crusty Demon online promotion by editing together the various tattoo strip videos the site enables people to make. If you want to get the full force of the Crusty Demon promotion all in one sitting, check out Dr. Strangelove's creation. It's good. The music bed is also the creation of Dr. Strangelove.
Adrants reader Lisa adds to our growing list of contextual advertising oddities with this odd Vonage ad placement in a story in, oddly enough, Reuters' Oddly Enough, about the odd placement of cell phones inside the human body. If you were wondering, a cell phone, apparently, does fit up your ass as proved by four prisoners in an El Salvador jail. It's too bad the four prisoners weren't able to see this news story about how their anal activities were discovered which had an ad for Vonage's much slimmer, more bowel friendly keychain phone next to it. Of course, the keychain phone requires the use of a PC which we are certain is not bowel friendly.
- AdFreak doesn't like the new McDonald's talking burger spots from Leo Burnett.
- The final two book in the Lemony Snicket series, The Beatrice Letter and The End, are being promoted with a series of online videos conceived and produced in house with the help of A(x)iom.
- Heineken Netherlands is using Skpe's new feature in which 100 people can have a phone conversation at the same time to deliver a Skypecast of Dutch band Johan. Hopefully everyone will shut up so the band can be heard.
- Can't get sex? Eat chocolate instead.
- If you're a girl and you're in the know then Girls in the Know wants you to join their Celebrity Fantasy League, a virtual talent agency that awards points to the girl who "manages" the most newsworthy celeb.
Not that we didn't already know this buy in an LA Times article, the drama that is YouTube's Lonelygirl15 is unfolded and some compelling evidence - confirmed in a forum post here by the creators who say they are "building a website centered around video and interactivity - suggests the girl, the site and the videos are all creations of Hollywood talent shop Creative Artists Agency. Several sleuths did extensive research along with IP address tracking which led them to the conclusion, Lonelygirl15 is manufactured and, perhaps, was a lead up, Blair Witch Project-style, to a new film. If you haven't been following the saga, Lonelygirl15 is a teen who, in her videos, says she's home schooled, has a friend named Daniel, is part of a particularly strict religion and who, in her latest video said of stars in the sky, "They said I was doing something with my teacher, and that's when I stopped asking questions about stars." Ouch. Wonder where this is going next. Call us crazy but we do seem to remember reading, perhaps in Entertainment Weekly, about an upcoming movie that would center on an affair between a student and a teacher. Not that that subject hasn't been done hundreds of times before but the similarities are compelling. All of which is irrelevant since the creators say they are simply creating a website that "will allow everyone to enjoy the full potential of this new medium."
To promote the launch of Koch Media's Crusty Demons game, London's New Media Maze has created a virally-intended little game in which you decide where on a woman's body you want place a tattoo, write a message then send it to a friend. We found ourselves somewhere in the middle of two round objects with the message "Adrants Was Here."
We knew it was coming. We knew it was only a matter of time. Well, now it's official. Anheuser-Busch, in February 2007, will launch Bud.tv, an online content channel with entertainment, news, celebrity interviews, comedy and sports and Bud Tube, a YouTube-like site whereby people can upload the usual consumer generated media type stuff. The brewer has invested 30 million on the project and content will come from Kevin Spacey, Vince Vaugh, Ben Affleck and Matt Damon-owned production companies as well as from the agencies that currently produce the brewer's advertising. With a February 2007 launch, it's likely we'll see Super Bowl spots promoting the launch - that is if the TV net doesn't see it as too competitive.
Boston interactive marketing agency FUSEideas has created an online game for Boston.com's promotion of the Brigham's Ice Cream Scoop campaign which offers coupons for free ice cream to those that play the online game. Running from September 12 to 17, the game will also incorporate a "Vote for the Wildcard" flavor which will then be served on the last day of three Scoop promotion. The game itself calls for players to move ice cream cone, Coney, from side to side on the screen and catch as many scoops of ice cream as possible.
Saddened to be left out of the whole social media photo tagging Flickr-fest, Shake Well Before Use tells us Google has launched Google Image Labeler. The new feature, in beta as all new Google products are, pairs people who use the service with another person, shows them images over a 90 second period, asks the pair to tag (label in Google parlance) the images and then awards points when the two use the same tag to describe the image. Since Google spiders images across the web without human interaction, the only thing it has to go on when responding to an image query is the filename and image title which don't always do the best job describing and categorizing an image. It's not clear whether the earned points get people anything other than a place on the point chart but if the program works, Google Image search will be greatly improved and, perhaps, enable better keyword ad placement.