Versa Sings, Starbucks Pings

- NBC has launched Star Tomorrow, its first exclusively online series in which competitors will vie for singing career and people will vote online to influence the competition. Part of the program is the Versa Lounge, named after sponsoring Nissan Versa and an inside look at the program.

- After Starbucks pinged a few employees with a free iced coffee offer and urged recipients to forward the offer to a friend, the coffee giant canceled the offer because it spread too far and stores were giving away too much free coffee. Not a bad problem to have.

- Announced earlier, EA has put its technology along with Microsoft's Xbox Live service will serve changing (versus static) ads to players of the game Need for Speed Carbon.

by Steve Hall    Sep- 5-06    
Topic: Online



Honda Element Crab Wants Job Back, Starts Petition

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We have no idea how long this has been around but Adrants reader Steve Poland tells us he saw a text ad on Google which read, "Help save the crab. Gil the MySpace crab lost his job. Sign the petition to get him back." The ad linked to SavetheCrab, a site that pleads for people to sign a petition so Gil can get his job back after having been fired for apparently saying "I pinch" too many times in Honda Element commercial which can. of course, be viewed on the accompanying MySpace page. Eesh.

by Steve Hall    Aug-31-06    
Topic: Good, Online, Television, Viral



Google Alerts Used to Promote Celebrity Fantasy League to Ryan Seacrrest

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Hoping to maximize Ryan Seacreast's apparent addiction to reviewing daily Google Alerts about himself, Kaitlyn Wilkins tells us online celebrity fantasy league Fafarazzi has posted it's desire on it's blog. Through the wonders of the blogoshpere link-fest and Google's documenting of it, Fafarazzi hopes Seacreast, when reading his Google Alerts, will see the Fafarazzi plea and mention it on any one of his many shows from America Idol to his morning show on KISS to his varios interviews on Extra and other media outlets. Stranger things have happened.

by Steve Hall    Aug-31-06    
Topic: Celebrity, Good, Online, Weblogs



'Gangs of London' Gets Pissed On

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Instead of display of anger and the slashing tires in this promotion for the Gangs of London game, we get a literal version of what the English like to says when they're mad, "piss off." SO that's it. Watch it. That's all there is to it. The video was created by Maverick Media.

by Steve Hall    Aug-31-06    
Topic: Games, Online



Nicky Hilton Gets It On With E!, Doesn't Film It

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The Hilton sister who didn't film herself having sex for the world to see, otherwise known as Nicky, has signed a deal with E! which, in return for promoting the hotels on it's networks, will place network programming throughout Hilton's Nicky O hotels. Elevators will be equipped with an E! news ticker and the networks Live from the Red Carpet will air in the hotels bars and restaurants. Computers will be infested with the E! Online homepage and the network will, of course, be available in all guest rooms.

by Steve Hall    Aug-31-06    
Topic: Cable, Celebrity, Online, Promotions



Jewish Social Network Launched With...Yup...Bikinied Hottie

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From our Israeli friends Keta Keta who brought us Make Love, Not Terror; Make Love, Not War; Holy Virals (Hetro and Gay) and more (all of which you can view on their site), comes this video promoting the word's first Jewish social network., Koolanoo. In the video, there's the usual ogling men do when a woman drops her robe and struts alongside a pool in a bikini but when one guy realizes she's wearing the star of David as he is, he feels obliged to enage in some protective action.

by Steve Hall    Aug-31-06    
Topic: Online, Video



Doctor Says He Can Get Guys the Girl

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The old double standard is alive and well in this campaign. If you.re a guy and think it's perfectly fine for you to be a little overweight but the woman at the bar you're trying to pick up better be hotter than an army of supermodels wearing thongs, then this series of commercials for a male pattern baldness is just right for you.

by Steve Hall    Aug-30-06    
Topic: Campaigns, Good, Online, Video



Philips Provides 'Strippers' to Console FIFA World Cup Losers

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Of course there are some things - but not many many - more intriguing than watching a collection of school girlie girls who strip down and show their appreciation for your hard work. Alright, so they don't strip completely and they're not actually school girls but Phillips thought it would be a good idea to provide these models to console those fans whose teams didn't do so well at the FIFA World Cup 2006. OK, so that was a while ago but this is still fun. What you we do without friends like Brent?

by Steve Hall    Aug-30-06    
Topic: Good, Online



YaleShmale, Wal-Mart Does China Good, Milk Does Body Good

- Lakehead University doesn't think it's important President Bush went to Yale.

- Wal-Mart really can do everything. After welcoming gays into its stores, the chain has helped establish a Communist Youth League of China, a branch of the Communist Party of China.

- Webshots gets a makeover. Now it will be even easier for sites like Busty Young Girls of Webshots, Myspace, & YouTube to troll for content. There's a niche for everyone, isn't there?

- A random dude does the consumer-generated media thing for Coke's Sprite Zero on YouTube and MySpace. Oddly.

- Milk gets back top its "does a body good" phase with a new $20 million campaign.

by Steve Hall    Aug-30-06    
Topic: Brands, Online



PBS to Clarify Sponsored Links, Some Don't Want Ads At All

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Everyone's all a twitter about PBS's addition of sponsored links to its website. While PBS does plan to more clearly explain sponsored links, use of cookies and data collected from the site's visitors, others feel the site, since it's a federally funded public entity, should have no advertising at all. Writing on Digital Destiny, Jeff Chester says, "PBS must not be allowed to become an digital ad-addicted junkie. It should offer the public a totally commercial-free environment as it enters the broadband communications era." A laudable notion but, apparently, even government-funded entities are strapped for cash.

by Steve Hall    Aug-29-06    
Topic: Online, Policy










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