From our Israeli friends Keta Keta who brought us Make Love, Not Terror; Make Love, Not War; Holy Virals (Hetro and Gay) and more (all of which you can view on their site), comes this video promoting the word's first Jewish social network., Koolanoo. In the video, there's the usual ogling men do when a woman drops her robe and struts alongside a pool in a bikini but when one guy realizes she's wearing the star of David as he is, he feels obliged to enage in some protective action.
The old double standard is alive and well in this campaign. If you.re a guy and think it's perfectly fine for you to be a little overweight but the woman at the bar you're trying to pick up better be hotter than an army of supermodels wearing thongs, then this series of commercials for a male pattern baldness is just right for you.
Of course there are some things - but not many many - more intriguing than watching a collection of school girlie girls who strip down and show their appreciation for your hard work. Alright, so they don't strip completely and they're not actually school girls but Phillips thought it would be a good idea to provide these models to console those fans whose teams didn't do so well at the FIFA World Cup 2006. OK, so that was a while ago but this is still fun. What you we do without friends like Brent?
- Lakehead University doesn't think it's important President Bush went to Yale.
- Wal-Mart really can do everything. After welcoming gays into its stores, the chain has helped establish a Communist Youth League of China, a branch of the Communist Party of China.
- Webshots gets a makeover. Now it will be even easier for sites like Busty Young Girls of Webshots, Myspace, & YouTube to troll for content. There's a niche for everyone, isn't there?
- A random dude does the consumer-generated media thing for Coke's Sprite Zero on YouTube and MySpace. Oddly.
- Milk gets back top its "does a body good" phase with a new $20 million campaign.
George Parker (the new Ariel...woo hoo...for those of you who can't handle Adrants linking to anyone more than twice in a week! Oops, we linked. Sorry) wonders why Agency.com can't just lay down and die...along with everyone else who feels the need to spoof the poor agency to death like TransitionalBlueBlood - whose site has an annoying header graphic that makes you think it's still downloading as in the days of dial up when you were drooling over your first Internet image of the opposite sex. Anyway, there's a cartoon and Ariel...I mean George...says it's funny. We do too.
Yes, it's happening as we said it would from the start. MySpace users are complaining about the proliferation of corporate profiles created by marketers eager to tap into the 100 million people on MySpace. Of corporate profiles on MySpace, one person tells MediaPost, "Frankly, I think that's going too far." Frankly, we agree. While for a marketer, it's impossible to ignore the allure of 100 million people, the proliferation of advertising on MySpace is akin to Coke placing it's logo behind the cross in churches across the country. The two just don't go together.
Yes, they do. They really do. They asked us. Maybe they'll ask you. Yup, Kaboom Advertising has a MySpace page and they invited us to be their friend. Cool. We're not sure how much awareness or business a MySpace page for an ad agency will generate given that the average MySpace member is, oh, 16 and nowhere in need of an ad agency but, thankfully, Kaboom's page looks nothing like a MySpace page.
Never one to accept the fact on screen guides have crushed their print business, TV Guide is getting together with Orvill Redebacker popcorn in a TV That Pops promotion that will place dollar off coupons and a chance to win eight complimentary issues of the magazine on boxes of the popcorn. The promotion will be aided by FSIs, POS displays and online ads. There's also a "TV That Pops Sweepstakes Challenge" that will award one lucky person a trip to TV Guide's After Party in LA following the 2007 Emmy Awards.
Acknowledging the lowly state of the lonely, unread book collecting dust on the shelves of Barnes and Noble and Borders as kids instead spend hours playing video games, obsessing over MySpace, chatting on AIM and blogging on Xanga, Random Hose Children's Books has teamed with The Book Standard and announced the Teen Book Video Awards. It's a contest in which college students create virally-intentioned :30 videos, similar to movie trailers, which will help Random House promote books through various web outlets and over Sprint's MSpot.
Random House has selected three books for the contest including The Book Thief by Markus Zusak, A Great and Terrible Beauty by Libba Bray and How I Live Now by Meg Rosoff. Oddly, they're all bestsellers. One might think Random House would want to promote books that, well, haven't sold so well yet. Hey, we just write about this stuff.