YaleShmale, Wal-Mart Does China Good, Milk Does Body Good

- Lakehead University doesn't think it's important President Bush went to Yale.

- Wal-Mart really can do everything. After welcoming gays into its stores, the chain has helped establish a Communist Youth League of China, a branch of the Communist Party of China.

- Webshots gets a makeover. Now it will be even easier for sites like Busty Young Girls of Webshots, Myspace, & YouTube to troll for content. There's a niche for everyone, isn't there?

- A random dude does the consumer-generated media thing for Coke's Sprite Zero on YouTube and MySpace. Oddly.

- Milk gets back top its "does a body good" phase with a new $20 million campaign.

by Steve Hall    Aug-30-06    
Topic: Brands, Online



PBS to Clarify Sponsored Links, Some Don't Want Ads At All

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Everyone's all a twitter about PBS's addition of sponsored links to its website. While PBS does plan to more clearly explain sponsored links, use of cookies and data collected from the site's visitors, others feel the site, since it's a federally funded public entity, should have no advertising at all. Writing on Digital Destiny, Jeff Chester says, "PBS must not be allowed to become an digital ad-addicted junkie. It should offer the public a totally commercial-free environment as it enters the broadband communications era." A laudable notion but, apparently, even government-funded entities are strapped for cash.

by Steve Hall    Aug-29-06    
Topic: Online, Policy



Agency.com Raked Over Coals Again

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George Parker (the new Ariel...woo hoo...for those of you who can't handle Adrants linking to anyone more than twice in a week! Oops, we linked. Sorry) wonders why Agency.com can't just lay down and die...along with everyone else who feels the need to spoof the poor agency to death like TransitionalBlueBlood - whose site has an annoying header graphic that makes you think it's still downloading as in the days of dial up when you were drooling over your first Internet image of the opposite sex. Anyway, there's a cartoon and Ariel...I mean George...says it's funny. We do too.

by Steve Hall    Aug-28-06    
Topic: Agencies, Online, Strange



MySpace Members Tell Marketers to Get Out

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Yes, it's happening as we said it would from the start. MySpace users are complaining about the proliferation of corporate profiles created by marketers eager to tap into the 100 million people on MySpace. Of corporate profiles on MySpace, one person tells MediaPost, "Frankly, I think that's going too far." Frankly, we agree. While for a marketer, it's impossible to ignore the allure of 100 million people, the proliferation of advertising on MySpace is akin to Coke placing it's logo behind the cross in churches across the country. The two just don't go together.

by Steve Hall    Aug-28-06    
Topic: Bad, Online, Trends and Culture



Kaboom Advertising Wants to Be Your Friend

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Yes, they do. They really do. They asked us. Maybe they'll ask you. Yup, Kaboom Advertising has a MySpace page and they invited us to be their friend. Cool. We're not sure how much awareness or business a MySpace page for an ad agency will generate given that the average MySpace member is, oh, 16 and nowhere in need of an ad agency but, thankfully, Kaboom's page looks nothing like a MySpace page.

by Steve Hall    Aug-28-06    
Topic: Agencies, Good, Online



'TV Guide' Begs For Readership With Popcorn Promotion

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Never one to accept the fact on screen guides have crushed their print business, TV Guide is getting together with Orvill Redebacker popcorn in a TV That Pops promotion that will place dollar off coupons and a chance to win eight complimentary issues of the magazine on boxes of the popcorn. The promotion will be aided by FSIs, POS displays and online ads. There's also a "TV That Pops Sweepstakes Challenge" that will award one lucky person a trip to TV Guide's After Party in LA following the 2007 Emmy Awards.

by Steve Hall    Aug-28-06    
Topic: Magazine, Newspaper, Online, Packaging, Point of Purchase, Promotions



Book Videos Get Kids to Read

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Acknowledging the lowly state of the lonely, unread book collecting dust on the shelves of Barnes and Noble and Borders as kids instead spend hours playing video games, obsessing over MySpace, chatting on AIM and blogging on Xanga, Random Hose Children's Books has teamed with The Book Standard and announced the Teen Book Video Awards. It's a contest in which college students create virally-intentioned :30 videos, similar to movie trailers, which will help Random House promote books through various web outlets and over Sprint's MSpot.

Random House has selected three books for the contest including The Book Thief by Markus Zusak, A Great and Terrible Beauty by Libba Bray and How I Live Now by Meg Rosoff. Oddly, they're all bestsellers. One might think Random House would want to promote books that, well, haven't sold so well yet. Hey, we just write about this stuff.

by Steve Hall    Aug-28-06    
Topic: Online, Promotions, Publishing, Video



Bleary-Eyed Best Buy Web Developer Hits Wrong Letter On Keyboard

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Web Developers for online retailers have a tough job. While working on a car dealer account and dealing with all the minutia that has to appear in each week's Sunday newspaper ad may seem grueling, that's nothing compared to the minute by minute and second by second changes that must made to a large retailer's site such as Best Buy. It seems when Michael Shostack did a search for a Sony Cybershot 7.2, the returned results were hardly what was expected. Yes, the "i" is right next to the "o" on the keyboard which explains this error but, all the same, it's still funny to see certain words on major retailer's site. It brings new meaning to the phrase "shot to shit." See the screenshot and a video of the action here since you know this little typo will quickly be corrected.

by Steve Hall    Aug-27-06    
Topic: Online, Strange



Discovery Channel Thinks Katrina Was Comedic

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You've got to wonder what those media buyers are thinking when they place and write Goofle AdWords ad. Take, for example, this ad that appears on a Fox Interactive exec's Linked in page that promotes "Surviving Katrina," a Discovery Channel documentary. The headline for the ad? Comedy. Yes, Katrina was fucking hilarious don't you think? Click the thumbnail to see the humor.

by Steve Hall    Aug-26-06    
Topic: Bad, Online, Strange



Internet Celebs Star In Wacky Net Neutrality Videos

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What would you get if you collected all the Internet celebrities like the Subservient Chicken, Leslie Hall, Tron Guy, Peter Pan. the dancing baby and put them all in one place? You'd get the hilariously kooky We Are the Web. The Barbarian Group's Eva mcClosky sent us this gem in which the celebs are there to support net neutrality, the movement to stop big business from tiering Internet access. It's a hot political potato but the site's a deliciously quirky delight.

by Steve Hall    Aug-25-06    
Topic: Best, Online, Strange










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