Never one to accept the fact on screen guides have crushed their print business, TV Guide is getting together with Orvill Redebacker popcorn in a TV That Pops promotion that will place dollar off coupons and a chance to win eight complimentary issues of the magazine on boxes of the popcorn. The promotion will be aided by FSIs, POS displays and online ads. There's also a "TV That Pops Sweepstakes Challenge" that will award one lucky person a trip to TV Guide's After Party in LA following the 2007 Emmy Awards.
Acknowledging the lowly state of the lonely, unread book collecting dust on the shelves of Barnes and Noble and Borders as kids instead spend hours playing video games, obsessing over MySpace, chatting on AIM and blogging on Xanga, Random Hose Children's Books has teamed with The Book Standard and announced the Teen Book Video Awards. It's a contest in which college students create virally-intentioned :30 videos, similar to movie trailers, which will help Random House promote books through various web outlets and over Sprint's MSpot.
Random House has selected three books for the contest including The Book Thief by Markus Zusak, A Great and Terrible Beauty by Libba Bray and How I Live Now by Meg Rosoff. Oddly, they're all bestsellers. One might think Random House would want to promote books that, well, haven't sold so well yet. Hey, we just write about this stuff.
Web Developers for online retailers have a tough job. While working on a car dealer account and dealing with all the minutia that has to appear in each week's Sunday newspaper ad may seem grueling, that's nothing compared to the minute by minute and second by second changes that must made to a large retailer's site such as Best Buy. It seems when Michael Shostack did a search for a Sony Cybershot 7.2, the returned results were hardly what was expected. Yes, the "i" is right next to the "o" on the keyboard which explains this error but, all the same, it's still funny to see certain words on major retailer's site. It brings new meaning to the phrase "shot to shit." See the screenshot and a video of the action here since you know this little typo will quickly be corrected.
You've got to wonder what those media buyers are thinking when they place and write Goofle AdWords ad. Take, for example, this ad that appears on a Fox Interactive exec's Linked in page that promotes "Surviving Katrina," a Discovery Channel documentary. The headline for the ad? Comedy. Yes, Katrina was fucking hilarious don't you think? Click the thumbnail to see the humor.
What would you get if you collected all the Internet celebrities like the Subservient Chicken, Leslie Hall, Tron Guy, Peter Pan. the dancing baby and put them all in one place? You'd get the hilariously kooky We Are the Web. The Barbarian Group's Eva mcClosky sent us this gem in which the celebs are there to support net neutrality, the movement to stop big business from tiering Internet access. It's a hot political potato but the site's a deliciously quirky delight.
We never thought it a tragic emergency if a member of the bridemaid party couldn't make it to the wedding for some reason but, it seems, someone does have a big probllem with that has, as AdPunch points out, placed this ad on Craigslist looking for a stand in bridesmaid. A portion of the ad reads, "Have you always wanted to be in a wedding but keep getting passed over for the role of bridesmaid? Are you often referred to as the life of the party? Does your smile light up a room? Can you fake tears?!" The ad also states the size of the bridesmaids dress that needs to be filled and, apparently, a busty body style is required. Humorously, the ad also states who should not reply to this ad including WWE wrestlers, home wreckers, sexual predators and MILFs.
Ariel tells us RyanAir is getting sassy and points to a Boing Boing piece which discusses a lawsuit the airline filed against the UK government in response to its increased airport security measures. Apparently, it's all a bit much for the airline which placed on its website an image of a crowd of naked people standing by their clothes with the tagline, "New Airport Security Procedures Put Fun Back Into Flying."
Like a bunch of ten year old boys playing with the circuit breaker in the basement, Brewtron, Defender of Beer was created by some guys as the perfect drinking buddy. Oh, and to rebrand Icehouse beer to 21-35 year old men because 36 year olds don't drink beer and would rather play with a woman than a robot. But anyway, Dennis Digital created the site for this Icehouse/Maxim.com partnership. If you're tired of catfight style beer ads, you might like this one.
Burger chain Krystal has launched its World Hamburger Eating Championship contest the prelims of which will be viewable via webcasts from the Krystal Suare Off site. The finals will be televised on ESPN on October 28 with the grand prize winner receiving $30,000. Hungry? Like to eat? This is your thing.
- Announcer Roy Coffman sends us this Dilbert comic strip in which Mom analyzes her son's advertising abilities.
- Like a marketer who can't wait to put put up a MySpace page, Scion has jumped into the Second Life. Time to move on to the Third Life.
- Ariel wonders why MK12 and other marketers are always asking her to "find my spot color or to uncoat my pantone" and why the use of sex in advertising "is so design-laced."