Like a bunch of ten year old boys playing with the circuit breaker in the basement, Brewtron, Defender of Beer was created by some guys as the perfect drinking buddy. Oh, and to rebrand Icehouse beer to 21-35 year old men because 36 year olds don't drink beer and would rather play with a woman than a robot. But anyway, Dennis Digital created the site for this Icehouse/Maxim.com partnership. If you're tired of catfight style beer ads, you might like this one.
Burger chain Krystal has launched its World Hamburger Eating Championship contest the prelims of which will be viewable via webcasts from the Krystal Suare Off site. The finals will be televised on ESPN on October 28 with the grand prize winner receiving $30,000. Hungry? Like to eat? This is your thing.
- Announcer Roy Coffman sends us this Dilbert comic strip in which Mom analyzes her son's advertising abilities.
- Like a marketer who can't wait to put put up a MySpace page, Scion has jumped into the Second Life. Time to move on to the Third Life.
- Ariel wonders why MK12 and other marketers are always asking her to "find my spot color or to uncoat my pantone" and why the use of sex in advertising "is so design-laced."
Apparently, it's just us but we really like that house campaign Advertising Age is running which features media planner Nicole Lee who babbles on endlessly in that typical valley girlish accent about her inebriated night with some creative at Nobu. To hear it you have to visit Adverting Age and reload a few times to get the banner to appear. If any Adrants reader thinks they can create an equally interesting or even more entertaining ad that centers on why people read Adrants, we wouldn't dissuade you from sending it in and perhaps running it on the site. Or if your feeling witty, create a spoof of the Advertising Age campaign and we'll have fun with that too.
That new mirror pic ad babe, Ariel, isn't too pleased with Chevrolet's second foray into the whole consumer generated media thing. oh wait. Sorry. She doesn't like being called an ad babe. Besides, that's rude and inconsiderate. WTF were we to think. Our most sincere aplogies, Ariel. Anyway, enough with our Neanderthal mentality. Let's talk about Chevy.
Chevy's new promotion, called reduceuruse, is, we guess, a follow up to its Chevy Tahoe roll-your-own commercial thing which through a dumb-ish commercial featuring a guy with a bucket on his head getting smacked by baseballs launched from a pitching machine, asks people to submit a video showing what they'd do with all the time they'd gain by using E85 fuel. As far as we know, E85 doesn't magically appear in one's gas tanked and still has to be pumped so we're not sure where all this saved time is coming from. Perhaps someone can enlighten us. Perhaps someone can enlighten Chevrolet too. The reduceuruse site doesn't exactly do a great job explaining what it wants. Oh, and the Alternative Fuels link takes you to a page that features the much crapped on Tahoe. Perhaps they could have featured a different vehicle. After all, GM says E85 fuel works in a lot more vehicles than the Tahoe. And what's up with that freakishly odd dancing couple?
Because it's hard to believe anyone would be stupid enough to think a sandwich bag filled with fake weed was real on a Prime TV billboard in New Zealand promoting the Showtime series Weeds and try to steal it, this "surveillance" video released on YouTube just seems like another planned social media promotion. Not that that's a bad thing but we just wonder about the intelligence of those in this video. The video shows people trying to pull weed-like substance out of the big bag affixed to the board and ends with "$429 Reward. To the stoner who ruined our Weeds Billboard: please call 021 682526 to return the missing buds. Please." Oh wait, those stupid people are paid social media actors. Silly us. How could we have thought otherwise? Oh wait again. This is supposed to be funny. OK, now we're laughing.
- We're suckers for these hip hoppy Reebok sites. There sems to be a new one every month. Which isn't bad. It keeps us busy and it must keep Zugara busy too.
- Pretty sure we've seen this stunt before but it's always fun to witness someone hand their life over to the whims of the Internet.
- One dude doesn't like DDB placing Excedrin aspirin samples on his coffee cup in the AM. We don't mind since the only reason we go buy coffee is to jump start us out of our drunken stupor long enough to bitch about advertising before we return to our drunken stupor.
- If you like weird old vintage ads, there's a collection of them here for you.
As a follow up to the testicular cancer-focused Notice Your Nuts, the humorously-named London agency Poke London has created another fun little time-waster called Cock-A-Doodle. As the name implies, it does have to to with cocks. Short ones, fat ones, long ones, soft ones, hard ones, hairy ones and one's you can create all by yourself. And yes, it all somehow has do do with helping to end male cancer.
OK. Think Mentos. Think Doublemint Twins. Think Mr. Charmin. OK. Got it? In the right mood? Now you're ready to view this new cheese-fest campaign from Duval Guillaume celebrating the return of Bazooka Bubble Gum. It comes complete with TV commercials (which you can see on the website), a music video by Brooklyn-based music group Tha Heights, a website, online, events and viral marketing. The campaign centers on the song, originally called "Choo'n Gum" recored by Teresa Brewster in the fifties, which has, for years, been popular with summer camp girls who changed the lyrics to "Bazooka-Bazooka Bubblegum." Since we never went to a girls summer camp - other than to sneak in once to visit that cute girl we wished we'd had the nerve to ask out when camp was over - we've never heard the original song and we have no idea how cool or uncool it was and, well, is. Any camper girls out there? Let us know.
- The Environmental Working Group is taunting McDonald's Toy Hummer Giveaway with a site that protests the promotion.
- Freeload Press has come to the aid of college students and will publish over 100 ad-supported text books free of charge.
- Ariel thinks "old men" can't get it up which is why they "erect blogs instead." Hmm.
- Here's yet another one of those anti-cute spots for the Dodge Caliber. This one features cute cuddly things not quite displaying a lot of attraction for the vehicle.
- Production company Indelible has completed some work for Mac lips gloss in which Sandra Bernhard goes on and on and one and..well...on about her lips.