Dear Casale Media,
Please stop serving insanity-inducing, seizure-causing pop unders. Please stop usurping people's decision to block pops by circumventing their browser's pop blocking mechanisms. Please stop foisting crap on us like a pointless Coke versus Pepsi taste test. And Coke, Pepsi, do you really want your brand portrayed in an ad unit that is more maligned than a telemarketer call? Casale, you are huge. You have the biggest booth at every ad:tech show. Surely you have revenue streams other than those that cause people to want to convert themselves into digital 1's and 0's, climb inside their computers, travel through the Internet until they find your ad servers and kick the shit out of them until the words "pop under" and "pop up" are now longer in their vocabulary.
Using an online video creation widget they developed which will allow agencies to easily create online video contests, Invoke has launched an online video contest of their own. Called Wind Blows, the contest offers $10,000 to the person who creates the best video for Western Wind Energy, a proponent of wind power. They've put up an admittedly cheesy initial video as an example but we all know you creative types out there can do better. Want $10,000? Check out this contest. And be nice to us for telling you about it and stick our logo in your video somewhere.
The YoungGuns International Advertising Awards group is up to their insightful foolery again to promote the organization's upcoming award show. The site offers creatives who worked themselves to the bone with a multitude of tests and therapies such as a downloadable phlegm test, a Haemorrhoids chart and information on ulcers. There's a nurse to help creatives thourgh the process and there even...who knew...a call for entries form in their too. Witty.
A promise was made never again to write about a million dollar homepage but when Jim Kukral sent us his version, it had just the right amount of whack job appeal, we felt we couldn't pass. You, of course, can call us names and send us spam for wasting your time with this if you want. Anyway, here's the deal. Pay Jim and his partner one dollar and you get a domain name "(fill this in).isreally awesome.com. Yea, yea, it's dumb but hundreds of people are parting with one dollar bills to buy URLs like MyThong.isreallyawesome.com, MyDog.isreallyawesome.com and MySpace.isreallyawesome.com.
OK, feel free to lob all manner of "meh," "yawn" and "you just wasted three minutes of my life" in Comments.
To promote ESPN's Fantasy Football and to smack down Yahoo and CBS Sportsline, Boston's Arnold has created ESPN Fantasy Smack Cards which you can use to send your friends some smack talk. Who knows if it'll do anything for ESPN but it sure will be therapeutic for some who need to get their aggressions out.
While we don't know for certain if this ad was served using contextual technology, Animal's Bucky Turco informs us of an odd ad placement for the upcoming Oliver Stone movie, World Trade Center. It appeared smack in the middle of a Yahoo story about the thwarting of a major UK aircraft bomb plot. Not to belittle the freakishly horrific nightmare this could have become, we still feel it's our duty to point out contextual fuckery at its finest.
Apparently, behavioral marketing does work especially with women who are not petite. "Plus" sized (don't you love the polite terms we use to describe any body type other than a size 4?) clothing brand saw a 4,000 percent increase in online sales and a 200 percent increase in conversions after implementing behavioral targeting through NetPlus Marketing. These results were presented by NetPlus Markering Persident Denise Zimmerman at the recent eTail 2006 conference. You can hear the entire case study here.
Creating a shopping mall campaign is usually right up there with creating a BRC for LCGC magazine but it looks like the folks over at Minneapolis-based Colle+McVoy had fun with this campaign for the area's Taubman Center shopping malls. The campiagn has a simple message: "Go." Go shopping. Poking fun at those who haven't shopped in years hence own a wardrobe worthy of a 50 year old trying to look fashionable as a chaperon at a high school dance, the campaign's message shame people into updating their wardrobe.
The campaign will appear outside of the shopping malls and consist of customized signage, door hangers, Transtops, train wraps, hot air balloons, coffee cup wraps, dry cleaning bags, bowling clearing arms, restroom mirrors and a Website. Check out the creative here.
No sooner do we publish a piece on the ad industry's addition to sex and debate the merits of using one's beauty to better one's life and sell products for marketers, fashion brand Rampage has signed a deal with Petra Nemkova to appear in its fall print and online ad campaign. Created in-house, the ads will break in September issues of InStyle, Elle, Cosmopolitan and others. Anyway.
Attempting to capture the "real life gaming experience of the new Xbox 360, Sydney agency Lava Communications created a commercial centered around the world's largest water balloon fight on Cooge beach in Sydney for a commercial. It looks like the shoot was a lot of fun and, yes, it does end with the proverbial "people forming letters" skycam shot. Still, we like it.