Apparently, it's just us but we really like that house campaign Advertising Age is running which features media planner Nicole Lee who babbles on endlessly in that typical valley girlish accent about her inebriated night with some creative at Nobu. To hear it you have to visit Adverting Age and reload a few times to get the banner to appear. If any Adrants reader thinks they can create an equally interesting or even more entertaining ad that centers on why people read Adrants, we wouldn't dissuade you from sending it in and perhaps running it on the site. Or if your feeling witty, create a spoof of the Advertising Age campaign and we'll have fun with that too.
That new mirror pic ad babe, Ariel, isn't too pleased with Chevrolet's second foray into the whole consumer generated media thing. oh wait. Sorry. She doesn't like being called an ad babe. Besides, that's rude and inconsiderate. WTF were we to think. Our most sincere aplogies, Ariel. Anyway, enough with our Neanderthal mentality. Let's talk about Chevy.
Chevy's new promotion, called reduceuruse, is, we guess, a follow up to its Chevy Tahoe roll-your-own commercial thing which through a dumb-ish commercial featuring a guy with a bucket on his head getting smacked by baseballs launched from a pitching machine, asks people to submit a video showing what they'd do with all the time they'd gain by using E85 fuel. As far as we know, E85 doesn't magically appear in one's gas tanked and still has to be pumped so we're not sure where all this saved time is coming from. Perhaps someone can enlighten us. Perhaps someone can enlighten Chevrolet too. The reduceuruse site doesn't exactly do a great job explaining what it wants. Oh, and the Alternative Fuels link takes you to a page that features the much crapped on Tahoe. Perhaps they could have featured a different vehicle. After all, GM says E85 fuel works in a lot more vehicles than the Tahoe. And what's up with that freakishly odd dancing couple?
Because it's hard to believe anyone would be stupid enough to think a sandwich bag filled with fake weed was real on a Prime TV billboard in New Zealand promoting the Showtime series Weeds and try to steal it, this "surveillance" video released on YouTube just seems like another planned social media promotion. Not that that's a bad thing but we just wonder about the intelligence of those in this video. The video shows people trying to pull weed-like substance out of the big bag affixed to the board and ends with "$429 Reward. To the stoner who ruined our Weeds Billboard: please call 021 682526 to return the missing buds. Please." Oh wait, those stupid people are paid social media actors. Silly us. How could we have thought otherwise? Oh wait again. This is supposed to be funny. OK, now we're laughing.
- We're suckers for these hip hoppy Reebok sites. There sems to be a new one every month. Which isn't bad. It keeps us busy and it must keep Zugara busy too.
- Pretty sure we've seen this stunt before but it's always fun to witness someone hand their life over to the whims of the Internet.
- One dude doesn't like DDB placing Excedrin aspirin samples on his coffee cup in the AM. We don't mind since the only reason we go buy coffee is to jump start us out of our drunken stupor long enough to bitch about advertising before we return to our drunken stupor.
- If you like weird old vintage ads, there's a collection of them here for you.
As a follow up to the testicular cancer-focused Notice Your Nuts, the humorously-named London agency Poke London has created another fun little time-waster called Cock-A-Doodle. As the name implies, it does have to to with cocks. Short ones, fat ones, long ones, soft ones, hard ones, hairy ones and one's you can create all by yourself. And yes, it all somehow has do do with helping to end male cancer.
OK. Think Mentos. Think Doublemint Twins. Think Mr. Charmin. OK. Got it? In the right mood? Now you're ready to view this new cheese-fest campaign from Duval Guillaume celebrating the return of Bazooka Bubble Gum. It comes complete with TV commercials (which you can see on the website), a music video by Brooklyn-based music group Tha Heights, a website, online, events and viral marketing. The campaign centers on the song, originally called "Choo'n Gum" recored by Teresa Brewster in the fifties, which has, for years, been popular with summer camp girls who changed the lyrics to "Bazooka-Bazooka Bubblegum." Since we never went to a girls summer camp - other than to sneak in once to visit that cute girl we wished we'd had the nerve to ask out when camp was over - we've never heard the original song and we have no idea how cool or uncool it was and, well, is. Any camper girls out there? Let us know.
- The Environmental Working Group is taunting McDonald's Toy Hummer Giveaway with a site that protests the promotion.
- Freeload Press has come to the aid of college students and will publish over 100 ad-supported text books free of charge.
- Ariel thinks "old men" can't get it up which is why they "erect blogs instead." Hmm.
- Here's yet another one of those anti-cute spots for the Dodge Caliber. This one features cute cuddly things not quite displaying a lot of attraction for the vehicle.
- Production company Indelible has completed some work for Mac lips gloss in which Sandra Bernhard goes on and on and one and..well...on about her lips.
Dear Casale Media,
Please stop serving insanity-inducing, seizure-causing pop unders. Please stop usurping people's decision to block pops by circumventing their browser's pop blocking mechanisms. Please stop foisting crap on us like a pointless Coke versus Pepsi taste test. And Coke, Pepsi, do you really want your brand portrayed in an ad unit that is more maligned than a telemarketer call? Casale, you are huge. You have the biggest booth at every ad:tech show. Surely you have revenue streams other than those that cause people to want to convert themselves into digital 1's and 0's, climb inside their computers, travel through the Internet until they find your ad servers and kick the shit out of them until the words "pop under" and "pop up" are now longer in their vocabulary.
Using an online video creation widget they developed which will allow agencies to easily create online video contests, Invoke has launched an online video contest of their own. Called Wind Blows, the contest offers $10,000 to the person who creates the best video for Western Wind Energy, a proponent of wind power. They've put up an admittedly cheesy initial video as an example but we all know you creative types out there can do better. Want $10,000? Check out this contest. And be nice to us for telling you about it and stick our logo in your video somewhere.
The YoungGuns International Advertising Awards group is up to their insightful foolery again to promote the organization's upcoming award show. The site offers creatives who worked themselves to the bone with a multitude of tests and therapies such as a downloadable phlegm test, a Haemorrhoids chart and information on ulcers. There's a nurse to help creatives thourgh the process and there even...who knew...a call for entries form in their too. Witty.