Apparently, behavioral marketing does work especially with women who are not petite. "Plus" sized (don't you love the polite terms we use to describe any body type other than a size 4?) clothing brand saw a 4,000 percent increase in online sales and a 200 percent increase in conversions after implementing behavioral targeting through NetPlus Marketing. These results were presented by NetPlus Markering Persident Denise Zimmerman at the recent eTail 2006 conference. You can hear the entire case study here.
Creating a shopping mall campaign is usually right up there with creating a BRC for LCGC magazine but it looks like the folks over at Minneapolis-based Colle+McVoy had fun with this campaign for the area's Taubman Center shopping malls. The campiagn has a simple message: "Go." Go shopping. Poking fun at those who haven't shopped in years hence own a wardrobe worthy of a 50 year old trying to look fashionable as a chaperon at a high school dance, the campaign's message shame people into updating their wardrobe.
The campaign will appear outside of the shopping malls and consist of customized signage, door hangers, Transtops, train wraps, hot air balloons, coffee cup wraps, dry cleaning bags, bowling clearing arms, restroom mirrors and a Website. Check out the creative here.
No sooner do we publish a piece on the ad industry's addition to sex and debate the merits of using one's beauty to better one's life and sell products for marketers, fashion brand Rampage has signed a deal with Petra Nemkova to appear in its fall print and online ad campaign. Created in-house, the ads will break in September issues of InStyle, Elle, Cosmopolitan and others. Anyway.
Attempting to capture the "real life gaming experience of the new Xbox 360, Sydney agency Lava Communications created a commercial centered around the world's largest water balloon fight on Cooge beach in Sydney for a commercial. It looks like the shoot was a lot of fun and, yes, it does end with the proverbial "people forming letters" skycam shot. Still, we like it.
Conjuring up that proverbial image of the 60's and all that hippy-dippy flower power stuff, The Glue Network has launched The Bridge, a fundraising project which builds a virtual bridge across the globe to help those in need. For each virtual mile a person adds, the sites sponsors (Adobe and Quicksilver among other) will donate money to a cause of your choice. The work was created by JUXT Interactive.
It just doesn't stop. No matter what we do, the Agency.com fist bump fest just will not leave the building. Not to mention those Brokeback Mountain Parodies Here's yet another spoof of the agency's Subway Pitch Video called Douchebag Mountain that mashes up Brokeback with the boys from Agency.com. We don't know what all this will accomplish for Agency.com or what harm will befall them but we do know this whole thing is officially a viral. We also know people in this insecure industry love to one up themselves by beating the shit out of their competition whenever the opportunity presents itself.
Somehow the creators of this site for the release of the Puma Superstructure in Foot Locker has made an analogy to the 60's space race complete with angry Russions and secret files. This is a European site so maybe there's some sort of obsession with the whole Russian American cold war/space race think but for this America, today, Russia's just a gigantic country that makes a lot of vodka.
If you take the least likely people expected to utter a slew of dirty language, old ladies and young girls, and fill their mouths with a full-on stream of dick talk as if it were an everyday conversation, well, the outcome is funny. Call it the bathroom humor factor or stick it in the fart joke category but it's still funny. It never tires. Oh, and if it matters, it's all to promote the Reservoir Dogs game. There's second one with f-word-filled gun play.
While the business model comes off sounding a bit like it's leaching off the success of other video sharing sites, new video sharing site, Filxya, splits ad revenue 50/50 with anyone who uploads videos and has a Google AdSense account. The videos are not hosted on Flixya, saving them a ton of money, but appear on the site using the embed code from other video sharing sites like Google Video, YouTube, Daily Motion and other sharing sites. Flixya then surrounds the videos with Google AdSense Ads. Basically, the site is a giant aggregator of content and advertising which uses other site's content and resources to make money for itself and it's users. But, hey, that's not a bad thing. That's just making use of existing content distribution methods.
Hmm. It seems Agency.com might have been better off using this Super Pitch game created by Hadrian's Wall for their client Magnecote. The game takes all the work out of creating a super-hip YouTube video and boils the whole thing down to a few clicks. The object of the game is to win the advertising account of one of three fictional clients; rafts magazine CozyNook, cardboard box manufacturer Blumsfeld Floomer or "nihilist, anti-fashion" brand Überboff. Witty commentary and industry insiderism accompany the game.
Players choose a team from eight agency types, including planner "The Brit," creative director "40 Going On 16," and president "Linda From New York." The team builds their presentation using tools organized into six categories. Then the player conducts the pitch. Nodding or frowning clients offer a progress report. A final score either wins the new business, or doesn't. We say give this one a whirl and see if you all can come up with a better pitch than Agency.com did.