Puma and Foot Locker Bring Back Russian American Space Race

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Somehow the creators of this site for the release of the Puma Superstructure in Foot Locker has made an analogy to the 60's space race complete with angry Russions and secret files. This is a European site so maybe there's some sort of obsession with the whole Russian American cold war/space race think but for this America, today, Russia's just a gigantic country that makes a lot of vodka.

by Steve Hall    Aug- 3-06    
Topic: Online, Strange



Grandma, Granddaughter Talk About Big Dicks

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If you take the least likely people expected to utter a slew of dirty language, old ladies and young girls, and fill their mouths with a full-on stream of dick talk as if it were an everyday conversation, well, the outcome is funny. Call it the bathroom humor factor or stick it in the fart joke category but it's still funny. It never tires. Oh, and if it matters, it's all to promote the Reservoir Dogs game. There's second one with f-word-filled gun play.

by Steve Hall    Aug- 3-06    
Topic: Commercials, Games, Good, Online



New Video Share Site Launches With Revenue Model

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While the business model comes off sounding a bit like it's leaching off the success of other video sharing sites, new video sharing site, Filxya, splits ad revenue 50/50 with anyone who uploads videos and has a Google AdSense account. The videos are not hosted on Flixya, saving them a ton of money, but appear on the site using the embed code from other video sharing sites like Google Video, YouTube, Daily Motion and other sharing sites. Flixya then surrounds the videos with Google AdSense Ads. Basically, the site is a giant aggregator of content and advertising which uses other site's content and resources to make money for itself and it's users. But, hey, that's not a bad thing. That's just making use of existing content distribution methods.

more »

by Steve Hall    Aug- 2-06    
Topic: Good, Online, Video



Hadrian's Wall Helps Save Agency.com With Pitch Game

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Hmm. It seems Agency.com might have been better off using this Super Pitch game created by Hadrian's Wall for their client Magnecote. The game takes all the work out of creating a super-hip YouTube video and boils the whole thing down to a few clicks. The object of the game is to win the advertising account of one of three fictional clients; rafts magazine CozyNook, cardboard box manufacturer Blumsfeld Floomer or "nihilist, anti-fashion" brand Überboff. Witty commentary and industry insiderism accompany the game.

Players choose a team from eight agency types, including planner "The Brit," creative director "40 Going On 16," and president "Linda From New York." The team builds their presentation using tools organized into six categories. Then the player conducts the pitch. Nodding or frowning clients offer a progress report. A final score either wins the new business, or doesn't. We say give this one a whirl and see if you all can come up with a better pitch than Agency.com did.

by Steve Hall    Aug- 2-06    
Topic: Agencies, Games, Good, Online



Grunting And Groaning Does Not Always Equal Sex

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If you don't mind the sound of guys grunting and groaning then by all means leave your sound turned on. If, on the other hand, you don't want your co-workers to think you've got an orgy going on in your cube, we advise you to turn your sound off before viewing this promotional clip for the Quebec Aids Organization in association with the Montreal Outgames. Sex isn't the only sport that gets people...uh...vocalizing their urgency.

by Steve Hall    Aug- 2-06    
Topic: Commercials, Good, Online, Promotions, Video



Heinz Personalizes 'Talking Label' Campaign

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The only true ketchup, Heinz, is, again, extending its talking label campaign. This time, in celebration of the company's 130th anniversary, by offering people the chance to create their own custom printed labels by visiting MyHeinz. At the site, people can choose from three bottle types, select or custom-create a message, pay for it and have it shipped to their home. We're guessing there'll be some pretty stiff editorial policing to keep the kooks from messing up the offering with dreck.

by Steve Hall    Aug- 2-06    
Topic: Brands, Consumer Created, Good, Online, Promotions



OMG!! A Good MySpace Page From A Marketer

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We never thought we'd say it and it's probably because it looks nothing like one but this MySpace page, sent to us by Adrants reader Ariel Waldman, from Sunsilk which features three Queer Eye For the Straight Guy-like guys promoting hair care products and dispensing "hairapy" is actually good. The site has a few "tutorial" videos, one of which, "Haunted by a Booty Call" is kinda funny. The page also points to a Hairapy page on which you can talk to the Hairapy guys, read them dish about celebrity hair styles and. get product info. Each of the three guys have their own MySpace pages as well.

by Steve Hall    Aug- 1-06    
Topic: Good, Online, Video



Agency Offers Pod Tips, Rocketboom Recharges

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- West coast ad agency Ralston360 has a new, nicely done section of their site that aims to educate clients and potential clients on the merits of podcasting.

- Sans Amanda Congdon Rocketboom has landed its second sponsorship with Rechargeable Recycling Battery Corporation.

- Adrants reader Chris Kieff informs us he was told by Google he cold not use the fairly generic phrase "leaps and bounds: because it had recently been trademarked. He wonders how long before "Hello," "Welcome," and "Dear Customer" are trademarked.

- Ads is Japan are just plain weird. Then again, they probably think ours are strange too.

by Steve Hall    Jul-31-06    
Topic: Agencies, Online, Podcast, Policy



Alltel Promotes Calling Plan By Suing Itself

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Alltel is running a blog ad campaign created by Campbell Ewald with site development by GMD Studios which promotes a fake class action suit against the company's My Circle calling plan. The ad points to a page on which an Edward Maxwell Von Houten claims he and many others have been added to Alltel's My Circle plan without there consent. Some witty copy turns the tables and makes the argument that paying to call your friends is better because it will eliminate turning people into gaggling idiots and somehow lead to anarchy. There's even a second site that follows the so-called class action suit.

by Steve Hall    Jul-31-06    
Topic: Good, Online, Strange, Weblogs



Warner Brothers And IMDB Hold Browser Hostage With 'V' Ad

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Perhaps it's just us but this morning we have been attacked by one of those porn-style redirect ads. We were checking out the cast of the upcoming James Bond flick, Casino Royale on IMDB when, after about five seconds, we were whisked away to a promotional sweepstakes eprize page for the movie V. No amount of reloading on use of the back button would stop the fucking ad page from forcing itself upon us. Someone over at Warner Brothers or IMBD better get their shit together or start kicking the shit out of whatever spammer is foisting this crap upon us.

NOTE: In comments, an IMDB representative explains the problem was a coding error on their part which occurred for a short period of time and they fixed it as soon as it was brought to their attention. Warner Brothers had nothing to do with the error.

by Steve Hall    Jul-31-06    
Topic: Online, Promotions, Worst







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