Jezebel Gets Frisky, Malibu Bowls (Again), Google Bitch Slapped

Jezebel_Ads_main.jpg

- The Firsky thinks Gawker site Jezebel is engaging in double talk by lambasting sexist advertising while accepting money from advertisers who, according to The Frisky, make sexist advertising.

- Subway is out with a new Subway Kids game.

- More Malibu Rum Island Bowling silliness.

- adMarketplace would like us to know "For the second straight quarter, Google reported that it cut its Traffic Acquisition Costs (payments to AdSense publishers) in the first quarter of 2009. Their payout to publishers dropped 1.7% in Q4 2008, and an additional 2.1% in Q1 2009, costing AdSense publishers thousands of dollars."

by Steve Hall    May-19-09    
Topic: Commercials, Games, Online, Research, Weblogs



CP+B Auctions Off Summer Interns.

cpb-intern-auction.jpg

We didn't realize pimpin'* was legal in Colorado. But what we've found is if you dress your blatant whoring up like a fun, frothy "intern auction" and do it on eBay, local authorities will happily turn a blind eye.

The lucky bidder who wins Crispin Porter + Bogusky's auction are advised that their wares are "Pickup only." On the cheery up, all funds raised will actually go into paying said interns.

No full-frontal images are available; just ponderous shots of young lithe figures toiling over desks, contemplating whiteboards and self-consciously jamming under oversized headphones.

Recently, French agency Pourquoi tu cours also tried its hand at service-trafficking -- er, creative agency promotion -- via eBay.

more »

by Angela Natividad    May-18-09    
Topic: Agencies, Online, Promotions



'Before Guy' That's Enough Out of You.

apple_forrester_nyt_before_after.jpg

We're diggin' Apple's new(ish) banner ad on The New York Times which has PC and Mac in a skyscraper ad to the right of the page commenting on a leaderboard banner at the top of the page which highlights a Forrester study touting Apple as #1 in customer experience as two guys in a hair replacement ad on the left join in.

It's so engaging it's as if news headlines like, "Pakistan Is Rapidly Adding Nuclear Arms, U.S. Says" are just supporting characters in the ever expanding worldwide webisode that is Apple verus Mac.

These sorts of interacting banners are not a new thing. But this effort is among the better ones we've seen.

by Steve Hall    May-18-09    
Topic: Best, Online



Jarvis Conveys Nike Onwards

onwards-nike.jpg

James Jarvis put together a little film called "Onwards" on behalf of client Nike. It's a bit of a departure from the usual tension-ridden, sweaty-athlete, victory-over-all motif, and we're even tempted to say it's about 2 minutes too long.

But if you stick with it, you mind find it an almost-satisfying watch. The animation on its own was interesting. Still not buying $165 trainers though.

by Angela Natividad    May-15-09    
Topic: Online, Video



Beer Site Creates Customized Contemporary Mash Ups

zoogami_contemporary_beer.jpg

Before we've even looked at this work, we hate it. Why? Cuz we hate all websites that pop open full screen windows full of slow loading Flashturbation. Aside from that, this Zoogami Beer site from Saatchi & Saatchi isn't all that bad.

Zoogami's Contemporary Beer aims to position the brand as "a modern product that follows the evolutions of the world in which we live." Apart from the gag-inducing buzzwords, the site is pretty cool. if you have time to wait for it to load.

After it loads, you are asked to enter what you think is contemporary. The site then goes out and searches for images, audio and video matching the term and brings it all back to you in a mashed up format. It's workable enough.

OK, so I guess we don't totally hate it after all.

by Steve Hall    May-15-09    
Topic: Good, Online



FWA Honors Those That Made it 50 Million Visits Strong

celebrating-50-mill.jpg

The Favorite Website Awards (FWA) celebrates 50 million visitors (and counting!) by creating a subsite dedicated to you, the good user.

The "Favorite Visitor Awards" invites users to upload their images where "favorite websites" would normally be featured. Up top, a ticker continues counting the number of visitors the site has served.

Fun stuff; the mood's infectious, even. Work by Domani Studios.

by Angela Natividad    May-14-09    
Topic: Events, Online, Specialty



Cadbury Enlists Canadians to Build Bicycles for Africa

cadbury-bicycle-factory.jpg

"The Bicycle Factory" is an uplifting piece about the many uses of bicycles in Africa. Under the weight of a single enterprising pedaler, one bike can deliver food and water, or play the roles of ambulance and school bus.

Put together by The Hive/Toronto for Cadbury Canada, which is raising funds to send 5000 bicycles to Africa. Whenever users enter a Cadbury UPC at thebicyclefactory.ca, they're adding a bicycle part to somebody's spiffy new ride. 100 UPCs build a complete bicycle.

Nice way to add a hands-on dynamic to a good cause. Here's hoping Cadbury gets the 500,000 UPC entries it needs to meet its goal, because boy, that's a helluva lot of Fruit & Nut bars.

more »

by Angela Natividad    May-14-09    
Topic: Brands, Campaigns, Cause, Good, Online, Social, Video



Twitter-twitter-twitter, and a Video Marketing Gig.

twitter-death.jpg

- Creativity launches design blog.

- After user freakout resulting from a small change to its replies feature, Twitter's decided to go back to the way things were. It's also promising to release features that enable individuals to customize their Twitter experience.

- Feed Company, the viral seeding firm that's given us this and this, needs an experienced Social Video Marketing Manager. The position is full-time and based in Southern California. Email josh [at] feedcompany [dot] com for more details or to turn in a resume.

more »

by Angela Natividad    May-14-09    
Topic: Brands, Commercials, Online, Social



PA State Yields Glimpse into Life of Another PA -- Peter Arthur.

peter-arthur-stories.jpg

It's not often we're impressed by a tourism campaign, particularly for a state like Pennsylvania, which hasn't exactly wowed us with its past initiatives.

For PA Tourism, Red Tettemer rearranged the PA Stories effort it launched late last year. Now, instead of courting campy tales from real Pennsylvanians, "PA Stories" promotes the misadventures of one Peter Arthur, an ordinary Pennsylvanian whose two defining characteristics are a two-man scooter and his unrequited love for a red-headed waitress, who once served him some amazing shoofly pie.

If the look, feel and plotline vibe suspiciously like Garden State, we don't blame you; judging from the PR folks' eagerness to position this as an "indie love story," it was probably more than a little inspired by the slice-of-life indie film genre.

more »

by Angela Natividad    May-14-09    
Topic: Brands, Campaigns, Commercials, Online, Television, Video



Success of 'Signs' Springboards Schweppes into YouTube Top 10

hi-signs.jpg

In a coup to position itself as the refresher of choice for discriminating grown-ups, last year Schweppes Europe launched the Schweppes Short Film Festival.

Like Little Minx's Cadavre Exquis ("Exquisite Cadaver") project, five directors from The Sweet Shop were tasked with creating short human dramas for the 'net, the only requirement being that each film contain a "Schhh Moment."

"Consequently all the shorts make reference to Schweppes at some point, however this product placement is thankfully subtle and clever," says Creative Review, which posted the films on its blog.

more »

by Angela Natividad    May-14-09    
Topic: Best, Brands, Campaigns, Online, Specialty, Video, Viral








Featured FREE Resource: