Jarvis Conveys Nike Onwards

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James Jarvis put together a little film called "Onwards" on behalf of client Nike. It's a bit of a departure from the usual tension-ridden, sweaty-athlete, victory-over-all motif, and we're even tempted to say it's about 2 minutes too long.

But if you stick with it, you mind find it an almost-satisfying watch. The animation on its own was interesting. Still not buying $165 trainers though.

by Angela Natividad    May-15-09    
Topic: Online, Video



Beer Site Creates Customized Contemporary Mash Ups

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Before we've even looked at this work, we hate it. Why? Cuz we hate all websites that pop open full screen windows full of slow loading Flashturbation. Aside from that, this Zoogami Beer site from Saatchi & Saatchi isn't all that bad.

Zoogami's Contemporary Beer aims to position the brand as "a modern product that follows the evolutions of the world in which we live." Apart from the gag-inducing buzzwords, the site is pretty cool. if you have time to wait for it to load.

After it loads, you are asked to enter what you think is contemporary. The site then goes out and searches for images, audio and video matching the term and brings it all back to you in a mashed up format. It's workable enough.

OK, so I guess we don't totally hate it after all.

by Steve Hall    May-15-09    
Topic: Good, Online



FWA Honors Those That Made it 50 Million Visits Strong

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The Favorite Website Awards (FWA) celebrates 50 million visitors (and counting!) by creating a subsite dedicated to you, the good user.

The "Favorite Visitor Awards" invites users to upload their images where "favorite websites" would normally be featured. Up top, a ticker continues counting the number of visitors the site has served.

Fun stuff; the mood's infectious, even. Work by Domani Studios.

by Angela Natividad    May-14-09    
Topic: Events, Online, Specialty



Cadbury Enlists Canadians to Build Bicycles for Africa

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"The Bicycle Factory" is an uplifting piece about the many uses of bicycles in Africa. Under the weight of a single enterprising pedaler, one bike can deliver food and water, or play the roles of ambulance and school bus.

Put together by The Hive/Toronto for Cadbury Canada, which is raising funds to send 5000 bicycles to Africa. Whenever users enter a Cadbury UPC at thebicyclefactory.ca, they're adding a bicycle part to somebody's spiffy new ride. 100 UPCs build a complete bicycle.

Nice way to add a hands-on dynamic to a good cause. Here's hoping Cadbury gets the 500,000 UPC entries it needs to meet its goal, because boy, that's a helluva lot of Fruit & Nut bars.

more »

by Angela Natividad    May-14-09    
Topic: Brands, Campaigns, Cause, Good, Online, Social, Video



Twitter-twitter-twitter, and a Video Marketing Gig.

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- Creativity launches design blog.

- After user freakout resulting from a small change to its replies feature, Twitter's decided to go back to the way things were. It's also promising to release features that enable individuals to customize their Twitter experience.

- Feed Company, the viral seeding firm that's given us this and this, needs an experienced Social Video Marketing Manager. The position is full-time and based in Southern California. Email josh [at] feedcompany [dot] com for more details or to turn in a resume.

more »

by Angela Natividad    May-14-09    
Topic: Brands, Commercials, Online, Social



PA State Yields Glimpse into Life of Another PA -- Peter Arthur.

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It's not often we're impressed by a tourism campaign, particularly for a state like Pennsylvania, which hasn't exactly wowed us with its past initiatives.

For PA Tourism, Red Tettemer rearranged the PA Stories effort it launched late last year. Now, instead of courting campy tales from real Pennsylvanians, "PA Stories" promotes the misadventures of one Peter Arthur, an ordinary Pennsylvanian whose two defining characteristics are a two-man scooter and his unrequited love for a red-headed waitress, who once served him some amazing shoofly pie.

If the look, feel and plotline vibe suspiciously like Garden State, we don't blame you; judging from the PR folks' eagerness to position this as an "indie love story," it was probably more than a little inspired by the slice-of-life indie film genre.

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by Angela Natividad    May-14-09    
Topic: Brands, Campaigns, Commercials, Online, Television, Video



Success of 'Signs' Springboards Schweppes into YouTube Top 10

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In a coup to position itself as the refresher of choice for discriminating grown-ups, last year Schweppes Europe launched the Schweppes Short Film Festival.

Like Little Minx's Cadavre Exquis ("Exquisite Cadaver") project, five directors from The Sweet Shop were tasked with creating short human dramas for the 'net, the only requirement being that each film contain a "Schhh Moment."

"Consequently all the shorts make reference to Schweppes at some point, however this product placement is thankfully subtle and clever," says Creative Review, which posted the films on its blog.

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by Angela Natividad    May-14-09    
Topic: Best, Brands, Campaigns, Online, Specialty, Video, Viral



Google Suffers Major Outage

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We have no details other than hundreds of Twitter reports that everything Google-related, such as Analytics, Gmail, FriendConnect, AdWords, Docs, etc., is non-functional for most people. Today is Google Fail Day and will forever be a reminder of how precarious it is to depend on a single entity for so much.

As of 12PM EST, most Google services began to come back online.

by Steve Hall    May-14-09    
Topic: Online



MoMA's 'I See' Weds the Abstract to Real Life

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We confess to being surprised by this video, one component of a campaign called "I See" for the Museum of Modern Art (MoMA). In it, a bored museum-goer holds an audio guide to his ear and listens while it describes an abstract installation in a way that, while mundane, still struck us as strangely magnetic.

Without any audible change in tone, the audio guide suddenly ties the humiliation of the artist, who debuted his work in 1913, to a recent experience its listener suffered at the office. The voice, markedly female, remains sympathetic but professionally pitch-perfect, as if nothing out of the ordinary is happening.

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by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Online, Outdoor, Video



Miracle Whip Brings the, Uh, Zing.

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Here's a brand we haven't thought of in awhile: Miracle Whip. (That stuff still exists? YES! And the packaging ain't changed a bit.)

Blessed with the hefty task of building Miracle Whip awareness among the remaining 18-34-year-olds that don't have debilitating eating disorders, yesterday AKQA launched "Bring the Zing," a digital campaign that weds the white stuff to online activity.

"Zingers" is an archaic word for "witty comebacks," given new life for the malevolent purposes of the digital generation. At the Miracle Whip website, a wee app called Zingr Beta lets you leave comments all over the 'net via Facebook Connect. Naturally, each Zingr you sprinkle appears on your Facebook Newsfeed.

Give it a whirl and let us know what you think. As demonstrated by this post, we're clinically incapable of being witty this early in the morning.

by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Online










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