"The Bicycle Factory" is an uplifting piece about the many uses of bicycles in Africa. Under the weight of a single enterprising pedaler, one bike can deliver food and water, or play the roles of ambulance and school bus.
Put together by The Hive/Toronto for Cadbury Canada, which is raising funds to send 5000 bicycles to Africa. Whenever users enter a Cadbury UPC at thebicyclefactory.ca, they're adding a bicycle part to somebody's spiffy new ride. 100 UPCs build a complete bicycle.
Nice way to add a hands-on dynamic to a good cause. Here's hoping Cadbury gets the 500,000 UPC entries it needs to meet its goal, because boy, that's a helluva lot of Fruit & Nut bars.
- Creativity launches design blog.
- After user freakout resulting from a small change to its replies feature, Twitter's decided to go back to the way things were. It's also promising to release features that enable individuals to customize their Twitter experience.
- Feed Company, the viral seeding firm that's given us this and this, needs an experienced Social Video Marketing Manager. The position is full-time and based in Southern California. Email josh [at] feedcompany [dot] com for more details or to turn in a resume.
It's not often we're impressed by a tourism campaign, particularly for a state like Pennsylvania, which hasn't exactly wowed us with its past initiatives.
For PA Tourism, Red Tettemer rearranged the PA Stories effort it launched late last year. Now, instead of courting campy tales from real Pennsylvanians, "PA Stories" promotes the misadventures of one Peter Arthur, an ordinary Pennsylvanian whose two defining characteristics are a two-man scooter and his unrequited love for a red-headed waitress, who once served him some amazing shoofly pie.
If the look, feel and plotline vibe suspiciously like Garden State, we don't blame you; judging from the PR folks' eagerness to position this as an "indie love story," it was probably more than a little inspired by the slice-of-life indie film genre.
In a coup to position itself as the refresher of choice for discriminating grown-ups, last year Schweppes Europe launched the Schweppes Short Film Festival.
Like Little Minx's Cadavre Exquis ("Exquisite Cadaver") project, five directors from The Sweet Shop were tasked with creating short human dramas for the 'net, the only requirement being that each film contain a "Schhh Moment."
"Consequently all the shorts make reference to Schweppes at some point, however this product placement is thankfully subtle and clever," says Creative Review, which posted the films on its blog.
We have no details other than hundreds of Twitter reports that everything Google-related, such as Analytics, Gmail, FriendConnect, AdWords, Docs, etc., is non-functional for most people. Today is Google Fail Day and will forever be a reminder of how precarious it is to depend on a single entity for so much.
As of 12PM EST, most Google services began to come back online.
We confess to being surprised by this video, one component of a campaign called "I See" for the Museum of Modern Art (MoMA). In it, a bored museum-goer holds an audio guide to his ear and listens while it describes an abstract installation in a way that, while mundane, still struck us as strangely magnetic.
Without any audible change in tone, the audio guide suddenly ties the humiliation of the artist, who debuted his work in 1913, to a recent experience its listener suffered at the office. The voice, markedly female, remains sympathetic but professionally pitch-perfect, as if nothing out of the ordinary is happening.
Here's a brand we haven't thought of in awhile: Miracle Whip. (That stuff still exists? YES! And the packaging ain't changed a bit.)
Blessed with the hefty task of building Miracle Whip awareness among the remaining 18-34-year-olds that don't have debilitating eating disorders, yesterday AKQA launched "Bring the Zing," a digital campaign that weds the white stuff to online activity.
"Zingers" is an archaic word for "witty comebacks," given new life for the malevolent purposes of the digital generation. At the Miracle Whip website, a wee app called Zingr Beta lets you leave comments all over the 'net via Facebook Connect. Naturally, each Zingr you sprinkle appears on your Facebook Newsfeed.
Give it a whirl and let us know what you think. As demonstrated by this post, we're clinically incapable of being witty this early in the morning.
- Stop soot (by Underground Advertising of San Francisco).
- Big reveal on YouTube HD Camera Trick (kinda neat if you're an optical illusions kinda chap, plus lots of YouTube users got called out). The original video was an effort for Samsung.
- Create your own ville courtesy of Johnsonville, the creators of their own ... sausage.
- When to delete a nasty blog comment.
- Pretty paper dioramas.
- Who'd've guessed: "you guys shoulndt even put something about the barbies... they are NOT earth friendly.."
Ever been to Disneyworld? Ever been on the GM Test Track ride? Then you know exactly what you're getting into with this Tribal DDB London-created online game, The GTI Project. It's to hype the launch of Volkswagon's new Golf GTI Mk VI.
While the work is inspired by the Golf's invention back in the seventies when VW engineers sequestered themselves in a secret room in their spare time to design the first generation Golf...it's a digital version of GM's Test Track Disney ride.
Not knocking the work and we are a VW fan having owned three but if we had to choose the best ride, we'd have to go with GM's real world version. Of course, not everyone can go to Disney all the time so let's just thank Tribal DDB London for providing us a digital alternative.
Remember when dodgeball was just a stupid game you played in gym class when the teacher didn't feel like teaching you anything that actually had to do with physical education? Well those were the days. Thanks to a movie and a bunch of people not interested in playing "real" sports, it's now become a popular sport. Which, of course, means it's now part of an ad campaign.