We love contextual advertising. What? You think we're down on it because we always make fun of it? Well...you'd be right. But that's the point of it all. What would we do without the occasional contextual corrigendum?
Especially less than humorous ones that marry "fun between your legs" and rape.
Heh. Shakespeare County just released the Shakespeare Game, a Prince of Persia-esque challenge in which you, Romeo, have to hunt Juliet down and whisk her off the balcony.
Gather books and roses to fortify you along the way, and beware walking skeletons, spiked ditches and warthog-looking things. Every once in awhile the Bard appears to drop hints.
After an infernal loading period we blew at least 10 happily-lost minutes on the first handful of levels. No word on if success results in double suicide though.
- Chicago's O'Hare airport has a new website! (Some people think this sort of thing is important. Who are we to judge? Oh wait, that's our job)
- Yawn. Men dress up as women in Danica Patrick's new Boost Mobile Unwronged commercial.
- Soft drink\ company, The Feel Good Drinks Company, commissioned Loose Moose to turn a stop-frame animation created for them by one of their consumers into a national TV
- smashLAB's Eric Karjaluoto thinks design has become commoditized but he has a solution
Troy-Bilt hikes its ad budget up 50% from 2008 to $1.8 million, springing for a folksy little tune called "Shinin' Down", which can be heard in its ads or on hold with its tech team. Download it for free at troybilt.com.
The ad itself is a modern nod to a young and trendy generation of gardeners, which I guess downloads MP3s in addition to steering tractors with a grin. It will appear nationwide across popular networks, including HGTV and DIY. This is Troy-Bilt's first TV push in five years.
Feels authentic. Don't you just wanna race outside and fertilize something? (*checks pocketwatch*) Still plenty of time left in the day to indulge that inclination.
Work by Marcus Thomas/Cleveland.
Okay, not really genetic modification.
The other day we came across this supersized contact lens ad on MySpace. The banner lets users swap the eye colours of the featured model, and even change the model herself. Choose from ethnically unambiguous options like Gabriela (at left), Jada and Kate.
You can also upload a picture of yourself, the better to gauge how to improve on nature with pupil shades in Sterling Gray, Brilliant Blue and Gemstone Green.
We were all, "Ooh! Engagement features!" -- a trite enough inclusion, but certainly worth a few minutes' distraction. Hopefully one day we'll be able to customize our children this way.
- Chanel and Audrey Tautou's adlicious love affair brings the sin of envy out in rivals. Christian Dior fights back with Lady Dior, featuring the darkly glamorous Marion Cotillard, who played Edith Piaf in La Vie en Rose.
- This makes us want pest control.
- THE HARVEY MILK MEMORIAL GAYEST CELEBRITY TWITTER AWARDS.
- Kindle 9 XXXD har har. This spoof tries a little hard in our opinion.
- Starbucks courts social media scene with print ad effort.
- Daft Punk leaps upon the piracy parade -- offering a remix album, Human After All, as a free download at participating blogs. (Each blog hosts one track.)
- Something about oh, what the fuck.
- The Firsky thinks Gawker site Jezebel is engaging in double talk by lambasting sexist advertising while accepting money from advertisers who, according to The Frisky, make sexist advertising.
- Subway is out with a new Subway Kids game.
- More Malibu Rum Island Bowling silliness.
- adMarketplace would like us to know "For the second straight quarter, Google reported that it cut its Traffic Acquisition Costs (payments to AdSense publishers) in the first quarter of 2009. Their payout to publishers dropped 1.7% in Q4 2008, and an additional 2.1% in Q1 2009, costing AdSense publishers thousands of dollars."
We didn't realize pimpin'* was legal in Colorado. But what we've found is if you dress your blatant whoring up like a fun, frothy "intern auction" and do it on eBay, local authorities will happily turn a blind eye.
The lucky bidder who wins Crispin Porter + Bogusky's auction are advised that their wares are "Pickup only." On the cheery up, all funds raised will actually go into paying said interns.
No full-frontal images are available; just ponderous shots of young lithe figures toiling over desks, contemplating whiteboards and self-consciously jamming under oversized headphones.
Recently, French agency Pourquoi tu cours also tried its hand at service-trafficking -- er, creative agency promotion -- via eBay.
We're diggin' Apple's new(ish) banner ad on The New York Times which has PC and Mac in a skyscraper ad to the right of the page commenting on a leaderboard banner at the top of the page which highlights a Forrester study touting Apple as #1 in customer experience as two guys in a hair replacement ad on the left join in.
It's so engaging it's as if news headlines like, "Pakistan Is Rapidly Adding Nuclear Arms, U.S. Says" are just supporting characters in the ever expanding worldwide webisode that is Apple verus Mac.
These sorts of interacting banners are not a new thing. But this effort is among the better ones we've seen.
James Jarvis put together a little film called "Onwards" on behalf of client Nike. It's a bit of a departure from the usual tension-ridden, sweaty-athlete, victory-over-all motif, and we're even tempted to say it's about 2 minutes too long.
But if you stick with it, you mind find it an almost-satisfying watch. The animation on its own was interesting. Still not buying $165 trainers though.