If you don't mind the sound of guys grunting and groaning then by all means leave your sound turned on. If, on the other hand, you don't want your co-workers to think you've got an orgy going on in your cube, we advise you to turn your sound off before viewing this promotional clip for the Quebec Aids Organization in association with the Montreal Outgames. Sex isn't the only sport that gets people...uh...vocalizing their urgency.
The only true ketchup, Heinz, is, again, extending its talking label campaign. This time, in celebration of the company's 130th anniversary, by offering people the chance to create their own custom printed labels by visiting MyHeinz. At the site, people can choose from three bottle types, select or custom-create a message, pay for it and have it shipped to their home. We're guessing there'll be some pretty stiff editorial policing to keep the kooks from messing up the offering with dreck.
We never thought we'd say it and it's probably because it looks nothing like one but this MySpace page, sent to us by Adrants reader Ariel Waldman, from Sunsilk which features three Queer Eye For the Straight Guy-like guys promoting hair care products and dispensing "hairapy" is actually good. The site has a few "tutorial" videos, one of which, "Haunted by a Booty Call" is kinda funny. The page also points to a Hairapy page on which you can talk to the Hairapy guys, read them dish about celebrity hair styles and. get product info. Each of the three guys have their own MySpace pages as well.
- West coast ad agency Ralston360 has a new, nicely done section of their site that aims to educate clients and potential clients on the merits of podcasting.
- Sans Amanda Congdon Rocketboom has landed its second sponsorship with Rechargeable Recycling Battery Corporation.
- Adrants reader Chris Kieff informs us he was told by Google he cold not use the fairly generic phrase "leaps and bounds: because it had recently been trademarked. He wonders how long before "Hello," "Welcome," and "Dear Customer" are trademarked.
- Ads is Japan are just plain weird. Then again, they probably think ours are strange too.
Alltel is running a blog ad campaign created by Campbell Ewald with site development by GMD Studios which promotes a fake class action suit against the company's My Circle calling plan. The ad points to a page on which an Edward Maxwell Von Houten claims he and many others have been added to Alltel's My Circle plan without there consent. Some witty copy turns the tables and makes the argument that paying to call your friends is better because it will eliminate turning people into gaggling idiots and somehow lead to anarchy. There's even a second site that follows the so-called class action suit.
Perhaps it's just us but this morning we have been attacked by one of those porn-style redirect ads. We were checking out the cast of the upcoming James Bond flick, Casino Royale on IMDB when, after about five seconds, we were whisked away to a promotional sweepstakes eprize page for the movie V. No amount of reloading on use of the back button would stop the fucking ad page from forcing itself upon us. Someone over at Warner Brothers or IMBD better get their shit together or start kicking the shit out of whatever spammer is foisting this crap upon us.
NOTE: In comments, an IMDB representative explains the problem was a coding error on their part which occurred for a short period of time and they fixed it as soon as it was brought to their attention. Warner Brothers had nothing to do with the error.
Coke Zero, those zeros behind the fake blog Zero Movement thing are at it again. As if moving down a check list of social media tactics, the company, after checking off "blog," has moved on to video and has uploaded three videos to YouTube in which two hired lawyers/actors supposedly punk random, unsuspecting lawyers by telling them they want to sue Coke Zero because it tastes so much like Coke. Yup. Coke Zero has gone out and created "faux consumer generated content" as one commenter called it in hopes the viral gods will bless their efforts. To be fair, the videos are OK. Though you can instantly tell they are staged, they are amusing even if they have that "we're really trying hard to get into this social media thing so bear with us" feel. There's three videos here, here and here (though we can't get this last one to load.)
Cliff Kurtman, who has spent the last year closely following the social networking scene and segment giant MySpace has recently published a mini white paper, "Marketing to the MySpace Generation & The Economics of Social Networking," which examines MySpace's success path and the success of Kurtzman's own social networking entity, MyCityRocks. What? You thought white papers weren't thinly veiled promotions?
Virgin Mobile, which sponsors the UK's Virgin Mobile V Festival, is offering a chance to attend the sold out event with a base jumping game. If you land on the tour bus, you are able to enter a drawing for a pair of tickets. We made it on the third try but we're not flying to England just for a concert. The game is simple enough and unfettered by bloat which, of course, we like.
Sometimes the ideas just don't flow when you're trying to come up with a really cool campaign for a product as mundane as sunglasses. Apparently BluBlocker had that problem and hit the streets in search of someone who could do the job their creatives couldn't. Apparently, wordologist Dr. Geek was hanging around Venice Beach, was approached by a BluBlocker employee who gave him a pair of the glasses and came up with a rap for the glasses which, after viewing, you'll have one of the following reactions: barf and bow your head in shameful realization you work in the same industry from which this work emanated or let out a big, "Dude, this shit rocks. We gotta tap some of that bad ass mofo juice for our next campaign."