Heinz Personalizes 'Talking Label' Campaign


The only true ketchup, Heinz, is, again, extending its talking label campaign. This time, in celebration of the company's 130th anniversary, by offering people the chance to create their own custom printed labels by visiting MyHeinz. At the site, people can choose from three bottle types, select or custom-create a message, pay for it and have it shipped to their home. We're guessing there'll be some pretty stiff editorial policing to keep the kooks from messing up the offering with dreck.

by Steve Hall    Aug- 2-06    
Topic: Brands, Consumer Created, Good, Online, Promotions

OMG!! A Good MySpace Page From A Marketer


We never thought we'd say it and it's probably because it looks nothing like one but this MySpace page, sent to us by Adrants reader Ariel Waldman, from Sunsilk which features three Queer Eye For the Straight Guy-like guys promoting hair care products and dispensing "hairapy" is actually good. The site has a few "tutorial" videos, one of which, "Haunted by a Booty Call" is kinda funny. The page also points to a Hairapy page on which you can talk to the Hairapy guys, read them dish about celebrity hair styles and. get product info. Each of the three guys have their own MySpace pages as well.

by Steve Hall    Aug- 1-06    
Topic: Good, Online, Video

Agency Offers Pod Tips, Rocketboom Recharges


- West coast ad agency Ralston360 has a new, nicely done section of their site that aims to educate clients and potential clients on the merits of podcasting.

- Sans Amanda Congdon Rocketboom has landed its second sponsorship with Rechargeable Recycling Battery Corporation.

- Adrants reader Chris Kieff informs us he was told by Google he cold not use the fairly generic phrase "leaps and bounds: because it had recently been trademarked. He wonders how long before "Hello," "Welcome," and "Dear Customer" are trademarked.

- Ads is Japan are just plain weird. Then again, they probably think ours are strange too.

by Steve Hall    Jul-31-06    
Topic: Agencies, Online, Podcast, Policy

Alltel Promotes Calling Plan By Suing Itself


Alltel is running a blog ad campaign created by Campbell Ewald with site development by GMD Studios which promotes a fake class action suit against the company's My Circle calling plan. The ad points to a page on which an Edward Maxwell Von Houten claims he and many others have been added to Alltel's My Circle plan without there consent. Some witty copy turns the tables and makes the argument that paying to call your friends is better because it will eliminate turning people into gaggling idiots and somehow lead to anarchy. There's even a second site that follows the so-called class action suit.

by Steve Hall    Jul-31-06    
Topic: Good, Online, Strange, Weblogs

Warner Brothers And IMDB Hold Browser Hostage With 'V' Ad


Perhaps it's just us but this morning we have been attacked by one of those porn-style redirect ads. We were checking out the cast of the upcoming James Bond flick, Casino Royale on IMDB when, after about five seconds, we were whisked away to a promotional sweepstakes eprize page for the movie V. No amount of reloading on use of the back button would stop the fucking ad page from forcing itself upon us. Someone over at Warner Brothers or IMBD better get their shit together or start kicking the shit out of whatever spammer is foisting this crap upon us.

NOTE: In comments, an IMDB representative explains the problem was a coding error on their part which occurred for a short period of time and they fixed it as soon as it was brought to their attention. Warner Brothers had nothing to do with the error.

by Steve Hall    Jul-31-06    
Topic: Online, Promotions, Worst

After Fake Blog, Coke Zero Moves On to YouTube Video


Coke Zero, those zeros behind the fake blog Zero Movement thing are at it again. As if moving down a check list of social media tactics, the company, after checking off "blog," has moved on to video and has uploaded three videos to YouTube in which two hired lawyers/actors supposedly punk random, unsuspecting lawyers by telling them they want to sue Coke Zero because it tastes so much like Coke. Yup. Coke Zero has gone out and created "faux consumer generated content" as one commenter called it in hopes the viral gods will bless their efforts. To be fair, the videos are OK. Though you can instantly tell they are staged, they are amusing even if they have that "we're really trying hard to get into this social media thing so bear with us" feel. There's three videos here, here and here (though we can't get this last one to load.)

by Steve Hall    Jul-30-06    
Topic: Commercials, Consumer Created, Online, Video

Social Networking White Paper Promotes Social Networking Site


Cliff Kurtman, who has spent the last year closely following the social networking scene and segment giant MySpace has recently published a mini white paper, "Marketing to the MySpace Generation & The Economics of Social Networking," which examines MySpace's success path and the success of Kurtzman's own social networking entity, MyCityRocks. What? You thought white papers weren't thinly veiled promotions?

by Steve Hall    Jul-28-06    
Topic: Online, Research

Virgin Mobile Base Jump Game Offers Tiks to V Festival


Virgin Mobile, which sponsors the UK's Virgin Mobile V Festival, is offering a chance to attend the sold out event with a base jumping game. If you land on the tour bus, you are able to enter a drawing for a pair of tickets. We made it on the third try but we're not flying to England just for a concert. The game is simple enough and unfettered by bloat which, of course, we like.

by Steve Hall    Jul-28-06    
Topic: Games, Good, Online, Promotions

Wordologist Creates Rap For BluBlocker Sunglasses


Sometimes the ideas just don't flow when you're trying to come up with a really cool campaign for a product as mundane as sunglasses. Apparently BluBlocker had that problem and hit the streets in search of someone who could do the job their creatives couldn't. Apparently, wordologist Dr. Geek was hanging around Venice Beach, was approached by a BluBlocker employee who gave him a pair of the glasses and came up with a rap for the glasses which, after viewing, you'll have one of the following reactions: barf and bow your head in shameful realization you work in the same industry from which this work emanated or let out a big, "Dude, this shit rocks. We gotta tap some of that bad ass mofo juice for our next campaign."

by Steve Hall    Jul-28-06    
Topic: Commercials, Online, Strange

Bryan Murphy Found, Helio Hits, Nike McFlies, Orbitz dances


- On July 22, ML Rogers Art Director Bryan Murphy had some fun with his Find Bryan Murphy Project for which he posted images of his location in Manhattan, placed them on his blog and challenged people to find him. Of course it was all tied to a Yahoo and Dell promotion.

- Cool, new not-a-phone-company Helio has a couple of spots racking up some decent views on YouTube (here and here). They've always got a gatefold print campaign running in Entertainment Weekly, GQ and others.

- This is so incredibly bad but so is the compulsively obsessive belief anyone would actually want a pair of sneakers that came from a mid-eighties movie.

- Orbitz has a wedding microsite where you can upload a photo, choose a wedding dance and send it to a friend. Of course, along the way, you'll be told about travel deals on honeymoon destinations and general wedding travel.

- Hmm. Yet anoher ad blog launches.

- Chicago's Beachwood Reporter pokes holes in the math behind a Wal-Mart campaign opposing a city ordinance that sets special minimum wage for large retailers.

by Steve Hall    Jul-27-06    
Topic: Guerilla, Online

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