In-Game Ad Ratings System Announced

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In-game advertising company IGA Worldwide and Interpret LLC have announced an in-game ad ratings system using Interpret's Gameasure. Gameasure will provide advertisers such game title, demographics, reach, frequency, duration and deoth of engagement metrics for all of IGA's video games. Ideally, it will best what Nielsen is trying to do for television now and actually provide real ad viewership and interaction data.

by Steve Hall    Jul-20-06    
Topic: Games, Good, Online, Research, Tools



YouTube Owns Your Creative Ass

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BoingBoing points to a Wired Music Blog post that highlights some changes to YouTubes terms and conditions that could give them complete control and ownership over anything that is uploaded to their site. In theory, the blog points out, YouTube could sell any uploaded video or take a musical track and sell it, royalty-free. This change will make certain organizations think twice before handing over all revenue making ability derived from created content. It's nice to get wide distribution of your work but it's also nice to maintain some control over it as well.

by Steve Hall    Jul-20-06    
Topic: Bad, Consumer Created, Online, Policy



Verizon Beatbox Unleashes Dunkin' Frustration

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Sort of like creating a Honda Choir spot on your own, Verizon has launched Beatbox Mixer, a site, created by R/GA, that lets you combine various beatbox clips along with videos of the artists "performing" to support Verizon's "Richer, Deeper, Broader" broadband push. If one is so inclined, one can use the site's tools to create a customized, full blown sound and video extravaganza to play for one's grandmother who will then look at said creator like some sort of gastrointestinal alien was emanating from the bowels of said creator's stomach and quickly call the ambulance thereby calling into question the purpose for creating the thing in the first place.

WTF? Where did that whole grandma thing come from? Who writes this crap? Anyway, we're sure this will appeal the the creative types out there who assume they, like Ashlee Simpson, can slide into fame's limelight on the coat tails of other's talent. And whoa! Where did that nastiness come from? Hmm. Oh wait. It must have been that morning trip to Dunkin where we had our "America Runs on Dunkin" latte and were C blocked from angling our way into a conversation with the beautiful, tiny but oh-so-plentiful up top beauty standing next to us in line.

by Steve Hall    Jul-20-06    
Topic: Games, Good, Online, Promotions



Site Helps Dump Girlfriend, Promotes Movie

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Looking almost like one of those Dharma Initiative video from Lost, Jetset Studios and 20th Century Fox have launched BeMyEx, a promotional site for the Uma Thurman/Luke Wilson film My Super Ex-Girlfriend. Riffing off the film's "Leave Happy" mantra, JetSet Studios created the first clip for the site which focuses on the movie's themes. On the site, there's a quiz you can take to determine how close you are to becoming an ex and videos that help insure you never become an ex. There's also a list of the top ten places to end a relationship which include a Johnny Depp fan club meeting, a KISS concert and Mardi Gras - definitely a place where all fidelity is lost.

by Steve Hall    Jul-20-06    
Topic: Good, Online



Brine Brings It, Pigeons Protest, Bond Bonds, Billboard Ignored

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- Here's a couple (1, 2) of new ads for Brine Lacrosse featuring lacrosse athletes who, in their own words, tell stories about how they became the person they are today. If would could read the copy, we'd tell you if they were good or not.

- Pigeons staged a protest in Toronto's Queen's Park to voice their jealously over not being part of the Toronto Zoo animal country club. Protest images here and here.

- To call attention to the Charlie Higson Young Bond series of books which focus on the life of a young James Bond, Cake has created an engaging microsite with book features, forums, games, downloads and a newsletter.

- George Parker says Niel French should step in and takeover for departing Cannes Lions CEO Penny Reid.

- Oh, and we're just not gonna write about that stupid Emily and Steve fake billboard/blog thing because, well, we don't feel like guessing and we're just gonna wait until all is revealed.

- But, we will write about this cool, twisted lamp post in Antwerp featured on CoozOr which promotes Superman Returns because, well, because there's booty in the shot and we haven't fulfilled our booty quotient yet today.

- Copyranter points to a couple campaigns that seem to require those who purchase a condo to be at least as tall as the condo tower and those who want to work at Radio Shack must be extremely overjoyed.

by Steve Hall    Jul-19-06    
Topic: Magazine, Online, Outdoor



Abraham Lincoln And Talking Beaver Shill Drug

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Adrants reader James Baldiga sends us this decidedly weird promotion for sleep drug Rozerem which features Abraham Lincoln, a talking beaver and a guy who can't sleep. The three explain healthy sleep and how the company's drug can put you to sleep when you can't do so yourself. Drug ads are boring. Sleeping pills are mundane. The combination of Abraham Lincoln, a talking beaver, a guy who can't sleep and a drug company promoting its sleeping pill are not.

by Steve Hall    Jul-18-06    
Topic: Good, Online, Strange



Bud Light Creates Zagar, Transplanted Tribal Dude

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Bud Light has created this Aborigine-like guy called Zagar and featured him on his own website and blog written by his "roommate," Steve. Videos on the site follow the the Crocodile Dundee-like, fish-out-of-water antics that come with cultural transplantation. Some of its funny. Some of its lame. The site has all the usual wallpapers, AIM icons and downloads and there's also a Flickr page and the very bloggy blog written by Steve which has all the required bloggy blog bells and whistles. So far, there are three posts that point to the three videos on the site. One wonders how long Bud Light will go to the expense of creating videos to foster blog content given that they are TV commercial quality.

more »

by Steve Hall    Jul-18-06    
Topic: Campaigns, Good, Online, Strange, Weblogs



Site Helps Ladies Learn How to Tease Guys

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Seriously. No, seriously. Ignore that rollerbabe because this one's for the ladies. This is not another gratuitous attempt from a marketer to turn humans into receptacles for lust just to sell a product. Nope. This site, created by UK agency Outside Line we're told, is special. It doesn't feature the phallic-shaped product every time a page loads. It doesn't slather on the saucy language and offer cutesy teasing advice, it doesn't have a game with crappy navigation that makes sure the whole notion of teasing is reinforced and it doesn't have a section that features beefy, not completely clothed hunks as eye candy.

by Steve Hall    Jul-17-06    
Topic: Games, Online



VH1 Shares Flavor Flav Ladies' Misconceptions

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We've never seen VH1's Flavor of Love before but our three seconds worth of research tells us it's probobly TV you can miss which is why VH1 has released on YouTube teaser clips for the second season which feature trash talking women whose only redeeming quality seems to be the tantalizing size of their ass. Anyway, it forced us to give them publicity. The show premieres August 6.

by Steve Hall    Jul-17-06    
Topic: Cable, Online, Promotions



Nike Tiger Woods Site Slathered in Smug Self-Satisfaction

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Slathered in self adoration and needlessly explaining its creation, this Nike site that captures Tiger Wood's golf swing while providing links to the products he's using would be a far better experience if it didn't take over 30 seconds explaining how it was created in a remote (somehow better than a non-remote) sound studio using a military defense camera that shoots 4,000 digital stills per second. Crap. Just film the fucker with a video camera and be done with it. And leave the preening self-glorification and self-congratulatory back slaps for those all important "concepting" session while playing foosball and trying to pick up this week's hot intern.

by Steve Hall    Jul-17-06    
Topic: Celebrity, Creative Commentary, Online








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