Slathered in self adoration and needlessly explaining its creation, this Nike site that captures Tiger Wood's golf swing while providing links to the products he's using would be a far better experience if it didn't take over 30 seconds explaining how it was created in a remote (somehow better than a non-remote) sound studio using a military defense camera that shoots 4,000 digital stills per second. Crap. Just film the fucker with a video camera and be done with it. And leave the preening self-glorification and self-congratulatory back slaps for those all important "concepting" session while playing foosball and trying to pick up this week's hot intern.
Public relations firm Idea Grove interviewed Fark Founder Drew Curtis who, like us, has a few things to say about the idiocy of most advertising. First, he doesn't understand the counterproductive approach most online advertisers take, saying, "The whole advertising industry confuses me sometimes. Advertisers for some reason really, really want to buy ads that annoy the shit out of the consumer. They want to buy ads that block you from seeing content, that shout at you when you hit the page, that stay on the computer desktop when you leave the site. You know why ads on the right sidebar get better clickthrough rates? Because people are trying to scroll down with their mouse and miss the damn bar, accidentally generating a click. Most popup ad clicks are generated by people missing the X to close the thing out." He may be right. Someone should do a study on the whole frustrated/missed click thing.
This promotion just might be the perfect combination of YouTube video, the teaser, commercial outtakes, a GoDaddy-esque bikini model, a frustrated director and a bra that's not a bra but a bikini. Actress, cover model, former World Wrestling Entertainment Smackdown Diva, and New York City's "most requested bikini model, Lauren Jones has been tapped (oh yes, we know we all over use that word for its oh-so-witty double meaning) by online conferencing company Robot Conferencing. Check out the teaser on YouTube here and then follow the link to the full length commercial here in which Jones and the director debate the merits of why or why not a bikini model should take her shirt off in a television commercial.
Here's a collection of promotional clips for Studio Artois Live, a Stella Artois-sponsored UK outdoor film festival to be held July 22-23 in Greewich, amp up the film geek factor by filming people calling out continuity errors in movies such as Ferris Bueller's Day Off and Kill Bill. Some are funny. Some are not.
Crispin is at it again with those Burger King microsites. Campbell Mithun has created a site for Burger King that lets you select particular dance moves for a puppet King to make, watch it and send it to a friend. That's it. Nothing more. Simple. Straightforward. Not sure if it's going to sell any hamburgers but, then again, it's just a fun time waster. It's nice to see a less scary version of the King here.
AdFreak tells us Sony, as a follow up to its Bravia Bouncing Balls ad, is letting the public in on the filming of the ad's sequel which will debut online sometime in September. Sony's agency Fallon will detail the shoot and production of the sequel ad along with interviews and video clips on the Bravia-Advert site. Hmm. It's sort of a Snakes On A Plane kind of thing.
We all know no one pays attention to political ads and so does WestWayne and the Ad Council which, together, have launched a PSA campaign to encourage young voters to get out and vote during the midterm elections. Maximizing the over usage of pointless political platitudes, the ads call attention to the very thing many political ads generate: apathy. At the same time, the ads point out the downside of apathy with the tagline, "If you're not voting then who are you electing?" See them all here.
The television PSAs are accompanied by radio ads as well as a website which will host all sorts of goodies such as ringtones, podcasts, e-cards and blogs for each of the mock candidates.
Those people who were offended by those cute Charmin bears doing their business are gonna go nuts when they see this newish Publicis UK-created Charmin clip called A Little Bit Rude which has great fun highlighting the many names we give to a certain bodily function. To accompany the video, Charmin has made, perhaps, the best use of a blog to date: encouraging people to submit their favorite euphemism for taking a dump. Believe me, there's some you've definitely never heard before such as "Backing the big brown motor home out of the garage" and "Releasing the chocolate hostages." Have fun. Add your own. And please. Please make sure you forward this to all those people you know will be offended so we can all pretend we're in elementary/grammar/primary school again. Come on. Just for today. Then we can leave the bathroom humor behind and go back to our boring lives.
Adfreak's Tim Nudd points to a Kayak.com 13-spot campaign, one of which uses oil covered animals and the tagline "Explore Alaska. Before the big oil companies do" to promote travel to Alaska. The Brooklyn Brothers created the campaign which can be viewed here.
Fly, a sort of Leap Pad for teens, has launched a site to promote the pen top computer which, when used with special paper, can do all sorts of cool things according to the three teens and one dude featured in several videos on the site. We're not sure if it was the cute Asian-ish girl or the very natural sounding video clips that kept us on the site for far longer than is normal for us but whatever it was, this site just seems to do a great job explaining the product in a very conversational tone that doesn't sound forced. Why we'd need a pen top computer, we're not sure but we seem to have the urge to go buy one now.