Absolut Launches Musical to Promote Ruby Red Vodka

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To promote its new Ruby Red, Absolut has launched Ruby Red the Musical, an animated online "musical" that lets the viewer choose how they'd like the musical to proceed in the next scene. At the end of the show, the musical can be downloaded to PSP or iPod and there are wallpapers to slap on the desktop. There;s also a send to a friend feature and the option to view the musical a different way.

With an endless list of flavored vodkas already crowding the liquor store shelves, I guess something odd like this is needed to call attention to yet another flavor. Arounf here, we just like our martinis with unflavored gin.

by Steve Hall    Jul- 7-06    
Topic: Good, Online



LittleMissMatch Contest Achieves Free Publicity And Sock Revenue

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LittleMissMatched, the company that knows socks always get lost in the dryer and sells socks in sets of three rather than two is hosting a short film contest in which anyone can submit a one minute film that highlights a person's creativity and individuality. The only requirement is that entrants must use two LittleMissMatched socks in the film although they don't have to be the feature of the film.

The contest will be judged by Ad Age's Jonah Bloom, music video director Shane Drake, commercial director Rafael Fernandez, producer and director Liz Garbus, ATTIK Creative Director Wayne Hanson, Teen People's Hayley Hill, writer and director Rob Pearlstein and Kirshenbaum Bond + Partners President Aaron Reitkopf.

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by Steve Hall    Jul- 7-06    
Topic: Consumer Created, Good, Online, Promotions



Pimp Cat Likes Fresh Box

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Oh come on. Not that kind of box you dirty scumbag. Put those disgusting thoughts aways and listen up. Cat litter maker Fresh Step wants us to know their new carbon cat litter completely eliminates odors. Of course that causes problems for several felines in a video featured on this site hosted by Milos the Fresh Cat, a pimp-like dude who has a few tips cats on the prowl.

by Steve Hall    Jul- 6-06    
Topic: Good, Online



Strange Opel Click-to-Call Campaign Generates 300,000 Calls

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While this click to call promotion for the Opel Astra Twin Top is Dutch, we're told it's good and when we visited it seemed to be so if in a very weird way. Somehow the car is being promoted by having people blown into the sky by a jet airplane and then landing on a billboard. Oh, and there's this weird scientist dude who mumbles into a phone and holds up a sign. Yes, it all has to to with the Estara-powered click to call feature but we'll leave it to our Dutch speaking friend over at Adland to explain further. At least we think she speaks dutch or whatever language this is in because, clearly, we are just a clueless, lazy American who can't get off his ass to learn a second langauge.

Anyway, if you want to check out the campaign, go here, enter your first name, last name and your telephone number. The campaign has generated 300,000 calls from 15 countries so we suppose "successful" would be a good label to give this campaign.

by Steve Hall    Jul- 6-06    
Topic: Good, Online, Strange, Viral



The Holy And The Hot Keep Israel Away From World Cup

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For years, Keta Keta has been creating great virals for various causes such as two videos promoting peace in the Middle East, one for an anti-spam company and one promoting Israel as a Holy Land of a different sort. Now, due to the success of Keta Keta's Holyland video which achieved 15 million views in the first three months, the Israeli Ministry of Tourism has hired Keta Keta to create an "official" web video to promote Israeli tourism.

Riffing off the first video which twisted biblical connotations on their head, this first official video dabbles with football themes, the power of physical beauty and illustrates why the country didn't make it to this year's World Cup.

by Steve Hall    Jul- 5-06    
Topic: Good, Online, Viral



Social Life Lives, Dumplings Made Official, Bloggers Bribed

- ClickZ's Rebecca Lieb takes a look at the current state of social networking and rightly concludes three things: It's not new and it's been around since the Internet was born. MySpace, Facebook and YouTube are far from the only social networks out there. And the hot social networks of today will almost definitely not be the hot ones of tomorrow.

- Commenting on Chef One Dumplings becoming the Official Dumplings of New York's Brooklyn Cyclones. George Parker thinks the whole "official fill-in-the-blank of fill-in-the-blank" thing is stupid.

- Bloggers get bribed, um, paid, to post positive stories for paying brands. Everyone, rightfully so, freaks.

- K-Fed hooks up with K-Swiss and never again shall "celebrity" product endorsement be the same.

by Steve Hall    Jul- 3-06    
Topic: Online, Sponsorship, Weblogs



Candystand Debuts Monster Truck Game

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Keeping up the action on its Candystand site, WM. Wrigley Jr. Company has released a new advergame created by Stimunation. The game is called Monster Trucks and you get to brand your truck and drive it over all kinds of obstacles and, best of all, crash it. Mmm. Going out to buy some Lifesavers now.

by Steve Hall    Jul- 2-06    
Topic: Games, Good, Online



Second Snickers Hip Hop Heroes Episode Debuts

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Earlier, we said, "We're not a teen and we're not going to try to pretend we know who will.i.am, Fergie, Taboo and apl.de.ap are because, well, we're already only almost sorta hip and we don't want to slide over into the tragically un-hip column." So, again, we're not going to try. We'll just say this is part two of Instant Def, an online video series featuring the artists as superheroes. Oh, and the picture of Fergie in stockings pushing a hospital bed? As we've said many times before, we don't create this stuff. We just share what the PR types end us. Of course, it's always our pleasure to share images like this one with readers because we know you appreciate it. Well, some of you, at least. To the others, we offer our sincere apology on behalf of the entire sex-fixated advertising industry.

by Steve Hall    Jul- 2-06    
Topic: Good, Online



Some Agency Created A Cuervo SportsCenter Parody

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You know some creatives are having a lot of fun when they string together the words "visibly excited" and "cocktail" together which is what was done in this SportsCenter parody for Cuervo. The person who sent it to us, telling us her company created it, apparently doesn't realize proper publicity can only come when we actually know the name of the company. Perhaps she'll let us know.

UPDATE: She did. It's Tribal DDB.

by Steve Hall    Jul- 2-06    
Topic: Campaigns, Online, Strange



According to HP, Those With Glasses Aren't Personal

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Acknowledging the power of online communities, blogs and social media, HP is releasing the next series of its "The Computer is Personal Again" campaign online before it hits TV. Unfortunately, the three commercials, starring Mark Burnett, Pharrell Williams and Mark Cuban, will not take full advantage of the web's viral capabilities as, according to the press release, the spots will be released on the HP website and, apparently, not simply seeded out to YouTube, a far faster method of spreading them around. Surely, they will end up there anyway, but HP has chosen to launch them from a site that, on the plus side and the reason they are hosted initially on HP's site, is said allow people to create personalized versions of the spots to feature on blogs or to send to a friend. This, of course, follows nicely with the personalization focus of the campaign.

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by Steve Hall    Jul- 2-06    
Topic: Bad, Commercials, Consumer Created, Online, Viral








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