Fly, a sort of Leap Pad for teens, has launched a site to promote the pen top computer which, when used with special paper, can do all sorts of cool things according to the three teens and one dude featured in several videos on the site. We're not sure if it was the cute Asian-ish girl or the very natural sounding video clips that kept us on the site for far longer than is normal for us but whatever it was, this site just seems to do a great job explaining the product in a very conversational tone that doesn't sound forced. Why we'd need a pen top computer, we're not sure but we seem to have the urge to go buy one now.
If you're feeling dirty or you are feeling guilty and need to confess something, cleaning product Greased Lightning has given you a place to air your dirty thoughts on a site called Filthy Confessions. On the site you can write or phone in your confession and listen and read the confessions of others. Visitors who use Blogger can also publish their confession on their blog by entering their username and password. There's also a sweepstakes that offers the chance to win a vacation and the usual send to a friend feature. What? No MySpace page?
Extending its foothold in the area of sweepstakes, Publishers Clearing House, that company with those people who show up at everyone's door except your own, has acquired Blingo, a search site that randomly hands out awards to people who visit the site. Blingo was launched in 2004 and has handed out 22,000 prizes since that date.
When Adrants reader John Brock sent us a link to something about nudes bouncing on a trampoline, our interest was piqued. Unfortunately, that piqued interest was short lived. Rather than the expected trampolining woman with big breasts bouncing uncontrollably, we get a guy'sbig bouncing belly. It's all to promote a movie called Confetti which is about UK comedians and three couples who somehow compete to win a bridal magazine contest for "Most Original Wedding of the Year."
After Mentos caught wind of all this video that displayed explosive geysers when Mentos and Diet Coke are combined, Mentos said, "Cool. This is great." Coke, apparently suffering from some sort of refusal to believe the way advertising message are conveyed have changed dramatically said, "It's an entertaining phenomenon. We would hope people want to drink more than try experiments with it." Right. Anyway, Mentos is leveraging (oh, I hate that word) the trendlet and will launch the Mentos Geyser Video Contest in mid-July. As B.L. Ochman reports, the contest will encourage people to send in their best videos of the mixture and, presumably, win prizes for their efforts. Coke, on the other hand, will likely sit this one out but, at the same time, thanks Mentos for encouraging people to buy Diet Coke. Yup, it's a win-win.
Take a trip over to Lindsey's MySpace page and you'll be surprised at what you find. An Adrants readers woke up Saturday morning with 27 new friend requests, on of which was Lindsey so he decided to check her out. When he did, as soon as her page loaded, he was redirected to newxvidz.com, a porn video site. It seems some enterprising porn vendor has found a way to redirect MySpace pages tto sites selling porn videos. Yup, just one more thing for marketers eager to tap the MySpace audience to worry about.
To promote its new Ruby Red, Absolut has launched Ruby Red the Musical, an animated online "musical" that lets the viewer choose how they'd like the musical to proceed in the next scene. At the end of the show, the musical can be downloaded to PSP or iPod and there are wallpapers to slap on the desktop. There;s also a send to a friend feature and the option to view the musical a different way.
With an endless list of flavored vodkas already crowding the liquor store shelves, I guess something odd like this is needed to call attention to yet another flavor. Arounf here, we just like our martinis with unflavored gin.
LittleMissMatched, the company that knows socks always get lost in the dryer and sells socks in sets of three rather than two is hosting a short film contest in which anyone can submit a one minute film that highlights a person's creativity and individuality. The only requirement is that entrants must use two LittleMissMatched socks in the film although they don't have to be the feature of the film.
The contest will be judged by Ad Age's Jonah Bloom, music video director Shane Drake, commercial director Rafael Fernandez, producer and director Liz Garbus, ATTIK Creative Director Wayne Hanson, Teen People's Hayley Hill, writer and director Rob Pearlstein and Kirshenbaum Bond + Partners President Aaron Reitkopf.
Oh come on. Not that kind of box you dirty scumbag. Put those disgusting thoughts aways and listen up. Cat litter maker Fresh Step wants us to know their new carbon cat litter completely eliminates odors. Of course that causes problems for several felines in a video featured on this site hosted by Milos the Fresh Cat, a pimp-like dude who has a few tips cats on the prowl.
While this click to call promotion for the Opel Astra Twin Top is Dutch, we're told it's good and when we visited it seemed to be so if in a very weird way. Somehow the car is being promoted by having people blown into the sky by a jet airplane and then landing on a billboard. Oh, and there's this weird scientist dude who mumbles into a phone and holds up a sign. Yes, it all has to to with the Estara-powered click to call feature but we'll leave it to our Dutch speaking friend over at Adland to explain further. At least we think she speaks dutch or whatever language this is in because, clearly, we are just a clueless, lazy American who can't get off his ass to learn a second langauge.
Anyway, if you want to check out the campaign, go here, enter your first name, last name and your telephone number. The campaign has generated 300,000 calls from 15 countries so we suppose "successful" would be a good label to give this campaign.