Candystand Debuts Monster Truck Game

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Keeping up the action on its Candystand site, WM. Wrigley Jr. Company has released a new advergame created by Stimunation. The game is called Monster Trucks and you get to brand your truck and drive it over all kinds of obstacles and, best of all, crash it. Mmm. Going out to buy some Lifesavers now.

by Steve Hall    Jul- 2-06    
Topic: Games, Good, Online



Second Snickers Hip Hop Heroes Episode Debuts

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Earlier, we said, "We're not a teen and we're not going to try to pretend we know who will.i.am, Fergie, Taboo and apl.de.ap are because, well, we're already only almost sorta hip and we don't want to slide over into the tragically un-hip column." So, again, we're not going to try. We'll just say this is part two of Instant Def, an online video series featuring the artists as superheroes. Oh, and the picture of Fergie in stockings pushing a hospital bed? As we've said many times before, we don't create this stuff. We just share what the PR types end us. Of course, it's always our pleasure to share images like this one with readers because we know you appreciate it. Well, some of you, at least. To the others, we offer our sincere apology on behalf of the entire sex-fixated advertising industry.

by Steve Hall    Jul- 2-06    
Topic: Good, Online



Some Agency Created A Cuervo SportsCenter Parody

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You know some creatives are having a lot of fun when they string together the words "visibly excited" and "cocktail" together which is what was done in this SportsCenter parody for Cuervo. The person who sent it to us, telling us her company created it, apparently doesn't realize proper publicity can only come when we actually know the name of the company. Perhaps she'll let us know.

UPDATE: She did. It's Tribal DDB.

by Steve Hall    Jul- 2-06    
Topic: Campaigns, Online, Strange



According to HP, Those With Glasses Aren't Personal

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Acknowledging the power of online communities, blogs and social media, HP is releasing the next series of its "The Computer is Personal Again" campaign online before it hits TV. Unfortunately, the three commercials, starring Mark Burnett, Pharrell Williams and Mark Cuban, will not take full advantage of the web's viral capabilities as, according to the press release, the spots will be released on the HP website and, apparently, not simply seeded out to YouTube, a far faster method of spreading them around. Surely, they will end up there anyway, but HP has chosen to launch them from a site that, on the plus side and the reason they are hosted initially on HP's site, is said allow people to create personalized versions of the spots to feature on blogs or to send to a friend. This, of course, follows nicely with the personalization focus of the campaign.

more »

by Steve Hall    Jul- 2-06    
Topic: Bad, Commercials, Consumer Created, Online, Viral



Sheraton Relaunches Site As Travel Community

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The Sheraton Hotel is continuing its foray into the world of social media. Back in April, the hotel launched The Lobby, a blog ab out travel trends and featured destinations. Today, Sheraton has relaunched its corporate website to include travel stories submitted by anyone whether or not they stayed at a Sheraton hotel during theit travels. Called Our Global Neighborhood, asks people to indicate where they traveled to, where they stayed, to share a picture and to write a short summary of their experience. The summary then appears on a map so other travelers interested in checking out particular locations can read what travelers have experienced.

With this effort, Sheraton is specifically moving away from typical hotel sites which are transaction-based and towards a more complete travel experience. While there's no lack of places on the Internet people can go to check out other's travel experiences, placing these experiences on a major travel brand's site just makes it that much easier for people to find and participate with.

by Steve Hall    Jun-30-06    
Topic: Consumer Created, Good, Online, Trends and Culture



Clef Palate Podcast Dudes Spoof Dateline Show

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Those funny guys over at cooking podcast Clef Palate who recently spoofed an Apple commercial are at it again, this time spoofing Datline's To Catch A Predator. We've never seen the show so we can't compare the teo but the effort these guys put into promoting themselves is admirable.

by Steve Hall    Jun-30-06    
Topic: Online, Podcast, Spoofs



'Obey The Suit' Sequel Pales In Comparison to Original

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FishNChimps thinks this sequel to the Obey the Suit viral for U.K.-based tailor Lutwyche Bespoke isn't as good as the first. We'd agree but go further and say it's absolutely horrible compared to the original. The initial one was odd, different, weird, strange and freaky. The sequel has none of that. It's flat, boring and a waste of the budget they spent creating it.

by Steve Hall    Jun-30-06    
Topic: Bad, Online, Viral



Intel Sings, AdWeek Offends, Adidas Dreams, Video Grows

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- In China, Intel employees get branded every morning with during their ritual exercises and this song.

- One Adrants readers thinks a recent Ad Week headline "Mazda N.A. Imports Marketing Exec" describing the movement of one of its employees from Japan to America is offensive. We think it's quite catchy ourselves.

- Here's a few outtakes of those kids in the Adidas World Cup 2006 Impossible Dream ads.

- If the U.S. Senate approves a constitutional amendment to prohibit flag-burning, Commercial Alert is urging U.S. Senators to define commercializing the flag as a form of desecration of the flag.

- WebAdvantage.net has released a study which queried marketers on their use of online video. Thirty percent are experienced in the medium but 63 percent of those 30 are concerned with keeping people involved with the ad.

by Steve Hall    Jun-30-06    
Topic: Brands, Online, Policy, Research



MySpace Continues Commercialization With 'Seventeen'

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Does any right minded person actually think MySpace will continue to grow once it's littered with advertising, sponsorships and corporate pages born out of partnerships such as the recent deal between Seventeen and MySpace? Wasn't the genisis and the success of MySpace based on its homegrown qualities? Perhaps the guys don't mind the giant boobs on all those True models and maybe the girls will want to wallow in the importance of Seventeen's crucial editorial issues. Perhaps MySpace users will become immune to these new ad tactics like they've become immune to most other online marketing tactics and MySpace will continue to grow in size despite its commercialization. Perhaps it's all irrelevant. After all, AOL used to be where the cool kids hung out and that monstrosity is still around.

by Steve Hall    Jun-29-06    
Topic: Online, Sponsorship, Trends and Culture



ExatTarget Wins, Advergirl Dislikes Man Laws, Contextual Goofs

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- Email marketing provider ExactTarget which, yes, advertises on this site, is happy to announce the company's co-founder and CMO Chris Baggot was awarded Best Email Markerting Blog for his blog, Chris Baggot's Email Best Practices.

- More "Get A Girlfriend ads from Axe.

- Advergirl is happy to be a girl and isn't too pleased with Crispin Porter + Bogusky's Miller Lite Man Law campaign. If we were a girl, we'd agree.

- Someday, this industry will figure out contextual advertising but, for now, we will still have to deal with ads for movies called Water placed next to stories about tragic floods.

by Steve Hall    Jun-29-06    
Topic: Guerilla, Industry Events, Online, Outdoor








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